HASEKO MANAGEMENT HOLDINGS

What HASEKO MANAGEMENT HOLDINGS does

HASEKO MANAGEMENT HOLDINGS (株式会社長谷工管理ホールディングス) is a Japanese intermediate holding company established in 2017 that consolidates and oversees Haseko Group's condominium (分譲マンション) management business. Headquartered in Minato-ku, Tokyo, the company wholly owns four regional operating subsidiaries — Haseko Community (長谷工コミュニティ), Haseko Community Kyushu (長谷工コミュニティ九州), Haseko Community Okinawa (長谷工コミュニティ沖縄), and Haseko Community West Japan (長谷工コミュニティ西日本) — which deliver day-to-day management services to condominium resident associations (管理組合) across the Kansai, Kyushu, and Okinawa regions. As part of the Haseko Group, Japan's No. 1 condominium construction company by cumulative volume, the holding entity benefits from a structural pipeline of newly built condominiums and a strong parent-level brand.

The company's core service is smooth-e (スムージー), an external-administrator style management model that enables all unit owners to participate in building management without establishing a formal board of directors, supported by a resident smartphone app for transparency into management operations. Complementary digital infrastructure includes the Suteki Net (素敵ネット) condominium portal for resident-facing procedures, the Suteki Terrace (すてきテラス) lifestyle content site, a HASEKO ID loyalty system with Smile Point / Sumai-rage rewards, and the Owl 24 Center (0120-811-240) 24-hour emergency support line. Additional resident-facing offerings include the Air Conditioner Theater (愛のエアコン劇場) campaign driving air conditioning internal cleaning bookings and online disaster preparedness seminars (おうち防災セミナー).

HASEKO MANAGEMENT HOLDINGS generates revenue through recurring management fees contracted with condominium resident associations, supplemented by ancillary value-added services such as air conditioning cleaning, disaster preparedness seminars, and member-driven lifestyle services. Distribution is primarily direct via the regional operating subsidiaries contracting with individual associations, with a secondary self-service layer via portal sites, mobile apps, and phone-based service centers. Marketing channels blend traditional media exposure (NHK「おはよう日本」coverage of smooth-e), LINE official account engagement, community events such as the long-running Mansion Uchimizu Great Campaign (マンション打ち水大作戦), and digital content marketing through the Suteki Terrace platform.

Name

HASEKO MANAGEMENT HOLDINGS

Legal name

HASEKO PROPERTY MANAGEMENT HOLDINGS INC.

Website

https://haseko-hkh.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

HASEKO MANAGEMENT HOLDINGS is a Japanese intermediate holding company that consolidates Haseko Group's condominium management business across Kansai, Kyushu, and Okinawa, delivering recurring management services, digital resident portals, and value-added lifestyle services to condominium resident associations.

Ownership category

akta.pro rank

Product category

Condominium Property Management Services

NAICS

Residential Property Managers (531311)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

akta.pro secondary industries

Association Compliance, Governance & Board Support Services (BPAJAHAN), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Condominium management services
• Property management
• Resident association administration
• Building maintenance coordination
• Condominium lifestyle services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Condominium Management Services: Core recurring management fees from managing condominium properties on behalf of resident associations. Services include day-to-day management operations, maintenance coordination, and administrative support for associations.
2. Value-Added Services: Additional services including air conditioning cleaning, disaster preparedness seminars, and lifestyle support services. Revenue from point systems (スマイルポイント/住まいレージ) and related lifestyle services.
3. Air Conditioning Cleaning Services: Professional air conditioner internal cleaning services offered to residents, with booking through dedicated phone lines and online registration for HASEKO ID members receiving promotional points.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HASEKO MANAGEMENT HOLDINGS (株式会社長谷工管理ホールディングス) is the intermediate holding company that consolidates the Haseko Group's condominium (分譲マンション) management business. It delivers day-to-day condominium management, maintenance coordination, and administrative services to condominium resident associations (管理組合) through three wholly owned regional subsidiaries. The offering is differentiated by the smooth-e (スムージー) external administrator method service and resident-facing digital platforms (素敵ネット / Suteki Net portal, すてきテラス / Suteki Terrace), supported by a 24-hour emergency contact center and value-added services such as air conditioning cleaning.

Product overview

HASEKO MANAGEMENT HOLDINGS operates as an intermediate holding company overseeing the HASEKO Group's condominium management business. The company offers a unified portfolio centered on the smooth-e (スムージー) external management service, which enables resident participation in building management without a traditional board structure. This core service is complemented by resident-facing digital platforms including 素敵ネット (Suteki Net) portal site and すてきテラス (Suteki Terrace) information site, a member rewards system (長谷工ID / スマイルポイント), a 24-hour emergency contact center (アウル24センター), and ancillary cleaning services promoted through the '愛のエアコン劇場' campaign. The group subsidiaries (長谷工コミュニティ, 長谷工コミュニティ九州, 長谷工コミュニティ沖縄) deliver the operational management services.

Differentiator

Problem solved

Functional benefit

Brands

• smooth-e (スムージー): External administrator-style (第三者管理者方式) condo management service allowing all unit owners to participate in management without establishing a board of directors, enabling residents to directly check management status and contribute to asset value improvement.
• 素敵ネット (Suteki Net)
• すてきテラス (Suteki Terrace)
• アウル24センター

Products and services

• smooth-e (スムージー) external administrator method management service A condominium management entrusted service using an external administrator (第三者管理者方式) that enables all unit owners of a condominium to participate in management without establishing a board of directors, allowing residents to directly check management status and contribute to asset value improvement through a smartphone app. Targeted at condominium resident associations seeking a more participative and transparent management model.
• Condominium day-to-day management services (through 長谷工コミュニティ, 長谷工コミュニティ九州, 長谷工コミュニティ沖縄) Comprehensive day-to-day condominium management services delivered through three regional wholly owned subsidiaries across Kansai, Kyushu, and Okinawa. Services include day-to-day management operations, maintenance coordination, financial administration, resident participation support, disaster preparedness, and asset value preservation for contracted condominium resident associations.
• Air conditioning internal cleaning service (エアコン内部クリーニング), 愛のエアコン劇場 (Air Conditioner Theater) Professional air conditioning internal cleaning service offered by Haseko Group to condominium residents, promoted through the 愛のエアコン劇場 (Air Conditioner Theater) campaign with LINE and social-media sharing features and discounted booking for HASEKO ID members.

Quantifiable outcome

• smooth-e enables direct resident participation in management and property value enhancement

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Chuo Nichiei Real Estate Residential Service Co., Ltd. (中央日土地レジデンシャルサービス株式会社)minorStrategic or Co-development Partner · 15 July 2021Investment in Chuo Nichiei Real Estate Residential Service Co., Ltd. announced on July 15, 2021. This represents a capital alliance to strengthen the management company's business foundation.

Scale indicators2 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Daiwa Living Co., Ltd. Daiwa House Group's rental and condominium management subsidiary. Competes directly for management contracts from condominium associations across Japan, offering similar integrated management plus value-added services.
• Mitsui Fudosan Housing Service Co., Ltd. Mitsui Fudosan Group's condominium and housing management arm. Provides comparable comprehensive management services to 管理組合, leveraging parent developer pipeline similarly to how Haseko Management Holdings leverages the Haseko construction pipeline.
• Tokyu Community Corporation: Tokyu Fudosan Holdings' condominium and residential property management subsidiary and one of Japan's largest condo management firms. Direct competitor with comparable service portfolio (management contracts, resident services, emergency call centers) and the same B2B-to-管理組合 go-to-market motion.
• Mitsubishi Estate House Net Co., Ltd. Mitsubishi Estate Group's housing management and services subsidiary. Manages a large portfolio of condominium and rental properties for both developer-built and third-party associations, with overlapping resident-facing services.
• Sumitomo Fudosan House Service Co., Ltd. Sumitomo Fudosan Group's condominium management subsidiary. Competes directly for management contracts and resident services, with similar developer-affiliated scale advantages and 管理組合 go-to-market motion.
• Nomura Living Support Co., Ltd. Nomura Real Estate Group's condominium management subsidiary. Direct competitor in 管理組合 management contracts, offering similar bundled services including resident engagement platforms and emergency support.
• AEON Housing Community Services Co., Ltd. AEON Group's condominium and housing management subsidiary. Competes in condominium association management with national reach, providing comparable resident services and management contract models.
• Tokyo Tatemono Real Estate Sales Co., Ltd. Tokyo Tatemono Group's residential property sales and management arm. Provides condominium management services to resident associations, particularly in central Tokyo where Haseko Management Holdings has limited footprint.

Broad incumbents

• FirstService Residential: Largest residential property manager in North America. Comparable business model (managing homeowner association / condo association contracts at scale with bundled resident services) but operates primarily in the US and Canada rather than Japan.

Others

• Haseko Corporation (Parent): Ultimate parent company and Japan's No.1 condominium constructor. Not a direct competitor but the upstream pipeline source and brand backbone that defines Haseko Management Holdings' market positioning and referral flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HASEKO MANAGEMENT HOLDINGS