PASport Profiles

What PASport Profiles does

PASport Profiles (legal name: PASport Software Programs, Inc.) is a privately held US corporation founded in 1996 and headquartered at 20 Liberty Ship Way, Suite 200, Sausalito, California. The company operates a web-based Assessment Center that delivers self-administered personality profiling tools across three product lines: PASport Communications (360-degree feedback on individual communication styles via self and peer questionnaires), PASport Candidate (job-criteria-driven screening and interview guides for hiring), and PASport Sales (prospect communication-style and motivational profiling for sales professionals). The Assessment Center is multilingual (13 languages including English, Spanish, Chinese, Japanese, Korean, Portuguese, French, German, Italian, Russian, Danish, Finnish, and Turkish) and produces automated reports with immediate turnaround, and the company claims 85% validated accuracy across multiple psychometric validity measures.

Revenue is generated through a two-tier distribution model. The primary channel is a global network of Master Distributors and sub-partners who pay licensing fees for access to the Assessment Center plus per-report fees for each report generated; partners may localize branding and language, set their own pricing (with typical 200–300% profit margins), and in some cases hold exclusive regional rights. A secondary self-serve channel allows end customers to purchase individual Personality and Candidate Reports directly through the pasport.com website. Customers span enterprise (named logos include Baxter, Beckman Coulter, Eastman, and Grupo Zucatelli), mid-market firms served through sub-partners, SMBs and individual professionals buying direct, and performance consultants/coaches using the assessments in their practices. The company operates across approximately 19–21 countries spanning North America, South America, Europe, Asia, and Oceania, is GDPR-compliant via self-certification under the EU-US and SW-US Privacy Shield Frameworks, and is incorporated in California with no disclosed parent company, external funding, or management team information in the source data.

Name

PASport Profiles

Legal name

PASport Software Programs, Inc.

Website

https://pasport.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

PASport Profiles operates a web-based multilingual Assessment Center delivering self-administered personality profiling tools for HR, hiring, sales, and communication use cases across roughly 21 countries via a global Master Distributor network and direct online report sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Partner Licensing Fees: Partners pay licensing fees to access the Assessment Center, including training, support, customization, continuous upgrades (valued at over $1 million of technology), server storage, and PASport support service.
2. Per-Report Fees: Partners pay a small fee for each report generated. Partners may also choose unlimited report packages. Cost varies based on business needs and market region.
3. Direct Online Sales: End customers can purchase Personality Reports and Candidate Reports directly through the website. Partners set their own local pricing, typically achieving 200-300% profit margins.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PASport Profiles operates a web-based Assessment Center that delivers self-administered personality profiling tools to HR professionals, managers, and sales professionals. Its three core products are PASport Communications (360-degree communication style feedback for managers), PASport Candidate (hiring/recruitment screening with customizable interview guides), and PASport Sales (prospect emotional makeup and motivational profiling). The platform supports 13 languages, provides immediate automated report turnaround, and is distributed through Master Distributors, sub-partners, and direct online sales.

Product overview

PASport Profiles is a web-based Assessment Center platform providing three integrated profiling products: PASport Communications (communication style profiling for managers), PASport Candidate (hiring/recruitment assessment for HR professionals), and PASport Sales (sales performance profiling for sales professionals). All three products are accessed through the centralized multilingual Assessment Center, which delivers immediate turnaround with automated scoring and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• PASport Communications Web-based personality profiling tool for managers that analyzes individual communication styles through self-assessment and peer feedback questionnaires and produces a comprehensive feedback report with action plan for improving interpersonal relationships, trust, and team dynamics.
• PASport Candidate Hiring and recruitment assessment tool for HR professionals that establishes job criteria based on personality style, screens applicants against desired criteria using a 100% customizable needs analysis survey, and provides interview guides to evaluate candidate fit and adaptability.
• PASport Sales Sales profiling tool for sales professionals that uses customizable needs analysis surveys to assess prospects' emotional makeup, communication styles, and motivational needs, supporting more effective sales communication, closing strategies, and customer retention.

Quantifiable outcome

• Increased hiring accuracy and reduced turnover
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Walter StoeverminorChannel Partner/ Reseller/ Distributor · 1 January 2006Brazilian distributor utilizing PASport since 2003, initially as a client, then sub-partner, and since 2006 as a Master Distributor. Has worked with assessment tools since 1996 and exclusively with PASport since 2003.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Everything DiSC (Wiley): Everything DiSC delivers communication-style and workplace personality assessments, overlapping most directly with PASport Communications and used in the same manager development and team effectiveness use cases.
• TTI Success Insights: TTI Success Insights offers DISC-based behavioral assessments, sales style profiling, and hiring tools — directly competing with PASport Communications, Candidate, and Sales products through a similar distributor/reseller model.
• Predictive Index: Predictive Index sells behavioral and cognitive assessments used for hiring and team effectiveness. It is the closest modern SaaS competitor to PASport's Candidate and Communications products, targeting the same HR/manager buyer with similar psychometrics-based profiling.
• Persona Global: Persona Global is a behavior-based talent assessment provider; PASport's privacy policy explicitly references Persona Global's Privacy Shield certification, indicating a closely linked or affiliated competitor in the same assessment space.
• Wonderlic (Wonderlic Personnel Test): Wonderlic provides pre-employment assessments including personality inventories for hiring and selection, making it a direct competitor to PASport Candidate in HR/recruitment deployments.
• Hogan Assessment Systems: Hogan is an established personality assessment suite covering leadership, recruiting, and team dynamics — directly competing with PASport's three product lines, particularly in enterprise selection and development.
• Myers-Briggs Company (CPP): CPP publishes the MBTI assessment and adjacent talent development tools, serving HR professionals and managers for personality-based team and communication programs — a long-standing direct competitor to PASport.
• The Birkman Method: Birkman delivers personality and occupational assessment tools focused on communication, motivation, and team dynamics — overlapping directly with PASport Communications for coaching and team development use cases.

Broad incumbents

• SHL (part of CEB/Gartner): SHL is an enterprise talent assessment incumbent covering personality, cognitive, and behavioral assessments for large-scale hiring — overlapping PASport Candidate in pre-hire screening for multinational employers.
• Gallup (CliftonStrengths): Gallup is a large incumbent offering CliftonStrengths and broader workforce analytics, competing with PASport's personality/communication profiling from a much broader talent research and consulting platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pasportprofiles
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pasport-profiles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PASport Profiles