What Vit2go does

Vit2go, legally operating as MAD Ventura SL, is a Spain-domiciled, privately held nutritional supplement company founded in 2017 and headquartered in Madrid, with products developed and manufactured in Germany under IFS and GMP certifications. The company sells three core drink powder product lines — ENERGY (a guarana- and ginseng-based natural caffeine blend), IMMUNITY (an acerola-derived vitamin C plus zinc formulation), and DRINK RECOVERY (a choline, kudzu, milk thistle, and prickly pear blend targeting alcohol recovery) — each offered in single sachet, 10-pack, 30-pack, and 25-serving Doybag formats, alongside six cross-product bundles (Starter Kit, Rising Star Kit, PRO Kit, The Guru, Revival Bundle, Crusher) and a branded event display stand. All SKUs are positioned as 100% vegan, plant-based, and formulated for high bioavailability, with black pepper extract (piperine) used as a bioenhancer. The technology stack is formulation- and chemistry-driven rather than software-driven; there is no app, API, or disclosed AI/ML capability, and the product is consumed as a water-mixed powder.

The company operates a direct-to-consumer e-commerce model as its primary revenue stream via vit2go.net, supplemented by Amazon marketplace listings, Faire.com wholesale distribution to small retailers, and a bulk party/event B2B motion for event planners and corporate buyers with a 40-unit minimum order. Unit pricing ranges from €1.89 per single sachet up to €94.10 for the largest bundle, with a €30 free-shipping threshold and bulk discounts on multi-packs. Geographic reach spans 27 European countries plus the United States. Customer segmentation is horizontal, targeting health-conscious professionals, immune-health-focused buyers, social/party-goers, fitness enthusiasts, and event hosts, with personas rather than enterprise accounts driving demand.

Brand differentiation is built on the DRINK RECOVERY hangover use case, the sustainability mission through a Trees.org partnership (155,048,797 trees planted per product sold), German manufacturing certifications, and editorial features in Vanity Fair Italy, Women's Health Spain, and other lifestyle publications. Leadership is disclosed as CEO and Product/Marketing Director Joschka Kupich, with a 1-10 employee headcount, no institutional funding rounds, and no parent company. Revenue, ARR, and headcount trends are not publicly disclosed.

Name

Vit2go

Legal name

MAD Ventura SL

Website

https://vit2go.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Vit2go is a Madrid-based, privately held DTC supplement brand selling 100% vegan drink powders across three lines — ENERGY, IMMUNITY, and DRINK RECOVERY — manufactured in Germany and shipped to 27+ European countries and the US via its own site, Amazon, Faire wholesale, and bulk event sales.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG)

Keywords

• Vitamin drink powders
• Nutritional supplements
• Energy supplements
• Immunity boosters
• Hangover recovery drinks

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Online sales through own website (vit2go.net) with single sachets, multi-packs (10/30 count), and bulk doybags (25 servings). Primary revenue stream with various discount tiers for larger orders.
2. Marketplace Sales: Sales through Amazon and other marketplace platforms, reaching customers through established e-commerce ecosystems.
3. Wholesale B2B: Wholesale distribution through Faire.com platform and bulk party/event orders. Products sold in single portions for events (minimum order 40 units) with branded display stands available.
4. Affiliate Program: Referral-based sales through affiliate program, generating revenue through partner referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Vit2go develops and sells functional drink-powder nutritional supplements in single-serve sachet format across three product lines: ENERGY for energy support, IMMUNITY for immune support, and DRINK RECOVERY for post-drinking recovery. Products are sold as multi-packs (4, 12, and 24 sticks) directly to consumers via the brand's own e-commerce site, on Amazon, through Faire wholesale, and in bulk for parties and events.

Product overview

Vit2go is a German-developed nutritional supplement company offering three core drink powder product lines—ENERGY (natural energy and focus), IMMUNITY (immune system support), and DRINK RECOVERY (hangover relief)—each available in multiple format sizes (Doybag 25 servings, 30-packet box, 10-packet box, and single portion). Products are sold as粉末 drink mixes that users combine with water, featuring 100% vegan, plant-based ingredients with scientific formulation. The company also offers curated bundle kits combining multiple products at discounted prices, and branded display accessories for event/retail use. All products are manufactured in Germany with IFS and GMP certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• ENERGY

Quantifiable outcome

• Tree planting: 155,048,797 trees planted through Trees.org partnership
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Trees.org (Trees for the Future)coreStrategic or Co-development PartnerEnvironmental partnership where one tree is planted for every product sold. Supports reforestation in Tanzania, Kenya, Uganda, Senegal, and Cameroon. Helps communities establish sustainable agriculture and food sources while combating climate change. Key brand differentiator emphasizing social and environmental impact.
• Faire.comminorChannel Partner/ Reseller/ DistributorWholesale marketplace platform connecting Vit2go with retailers. Enables retailers to discover and order Vit2go products for resale.
• MAD Ventura SLcoreOthersSpanish operating entity and business partner operating the Vit2go brand from Madrid office location.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• De Soi: De Soi is a premium non-alcoholic functional drink brand with adaptogens and botanicals. Comparable as an emerging, premium-positioned functional beverage brand targeting adult social/wellness occasions adjacent to DRINK RECOVERY.

Broad incumbents

• Pedialyte: Pedialyte (Abbott) is the dominant rehydration brand sold in retail and increasingly used for adult hangover recovery. Overlaps with Vit2go's DRINK RECOVERY positioning and competes for the same occasion-driven purchase.
• Berocca: Berocca (Bayer) is the leading European effervescent vitamin B+C supplement brand sold across pharmacies and grocery. Closest mass-market incumbent to Vit2go's ENERGY/IMMUNITY positioning, with established retail distribution Vit2go could aspire to.
• Vitamin Well: Vitamin Well is a Swedish functional vitamin-enhanced water brand carried in mainstream European retail. Comparable as a broader incumbent in the European functional-beverage category Vit2go competes in, though in RTD rather than powder form.

Direct peers

• Liquid IV: Liquid IV is a leading US-based hydration drink-mix brand using an electrolyte-based powder format. Direct comparable on format (powder sticks mixed with water), occasion (energy, hydration, recovery), and D2C-plus-retail GTM.
• Cure Hydration: Cure is a plant-based electrolyte hydration powder brand competing in the same functional beverage-powder category, with a similar premium, natural-ingredient positioning and D2C-led distribution.
• Nuun Hydration: Nuun sells electrolyte and vitamin drink tablets/powders targeting hydration, energy, and immunity — overlapping Vit2go's three occasion-based SKUs in format, customer, and retail/DTC distribution.
• Emergen-C: Emergen-C (Alacer) is the category-defining vitamin C effervescent/powder drink mix. Closest peer on IMMUNITY positioning and powder format, though it operates at much larger scale through mass retail.
• AG1 (Athletic Greens): AG1 is a premium daily greens-and-vitamin drink powder sold primarily via D2C subscription. Comparable as a premium-priced, study-formulated, daily-use drink powder targeting performance and immunity — overlapping Vit2go's ENERGY/IMMUNITY use cases.
• Your Super: Your Super sells plant-based superfood drink mixes targeting energy, immunity, and recovery — direct format and occasion overlap with Vit2go, with a similar D2C-led, premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmrNMNaiQMmmP5Va8aRPwAw
• Facebookfacebook.com/vit2go
• Instagraminstagram.com/vit2go

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vit2go