FiraReus Events

What FiraReus Events does

FiraReus Events is a convention, fair, and congress center operating 24,000 m² of facilities at the Tecnoparc site in Reus, Spain, with capacity for up to 4,500 people in a single space and 227 days of annual occupancy across 100+ events. It offers four integrated service lines: trade fairs (fires), congresses and conferences, corporate events (assemblies, graduations, product presentations, company dinners, hybrid events), and film/location rentals. The center is managed by REDESSA (Reus Desenvolupament Econòmic, S.A.), a municipal economic development company owned by the Ajuntament de Reus, giving it public-sector backing and institutional stability. The venue holds ISO 9001 quality certification and leverages a transport-accessible location near Reus Airport, Reus train station, and the Camp de Tarragona AVE high-speed rail station.

The business operates on a quote-based venue rental and event organization model, with revenue generated through direct sales to corporate clients, institutions, and trade fair organizers. Its customer base spans enterprise clients across food and beverage (Kellogg's), sports apparel (JOMA), automotive (Nissan, Freco), banking (CaixaBank, BBVA), retail (Lidl), energy (Repsol), education (URV, UOC, ESADE), staffing (Adecco), and travel (Viajes El Corte Inglés). The core technical assets include the 754-seat Auditori Antoni Gaudí, the 500-person-capacity Foyer Marià Fortuny, meeting rooms, exhibition halls, and a virtual tour interface for client planning. Strategic partnerships with FEHT, Cambra de Comerç de Reus, UOC, and PortAventura World anchor recurring flagship events such as TurisMarket, the exproReus trade fair (now in its 53rd+ edition), and academic congresses. The 2024 Distinció Ciutat de la Ciència i Innovació award and a reported €41.2M economic impact on the territory during 2025 reinforce its position as the principal MICE venue in the Camp de Tarragona region of southern Catalonia.

Name

FiraReus Events

Legal name

REUS DESENVOLUPAMENT ECONÒMIC, S.A.

Website

https://firareus.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

FiraReus Events is a municipal convention and exhibition center in Reus, Spain, managing 24,000 m² of event space and hosting 100+ corporate events, trade fairs, congresses, and graduations annually for enterprise clients across Catalonia.

Ownership category

akta.pro rank

Product category

Convention and Exhibition Center Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (561920), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

Keywords

• Event venue rental
• Convention center services
• Trade fair organization
• Corporate event management
• Congress hosting

Headquarters

HQ city

Reus

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venue rental and event organization services: FiraReus Events generates revenue primarily through renting its 24,000 m2 of facilities for events including congresses, corporate events, trade fairs (fires), film productions, and graduations. The venue offers space rental along with event organization support and advisory services through its professional team.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

FiraReus Events is a convention and exhibition center in Reus that rents 24,000 m² of facilities and provides event organization services for trade fairs, congresses, corporate events, and film/media productions. The center supplies adaptable meeting rooms, exhibition halls, a 754-seat auditorium (Auditori Antoni Gaudí), a 500-person foyer (Foyer Marià Fortuny), and on-site professional advisory through its commercial and production teams. It hosts corporate clients, associations, educational institutions, and healthcare congresses on a quote-based rental model.

Product overview

FiraReus Events operates as a convention and exhibition center management organization offering a unified portfolio of event services. The core offering comprises four integrated service lines: Fires (trade shows/expositions), Congressos (conferences/congresses), Rodatges i Espots (filming/production services), and Actes Corporatius (corporate events). These are supported by space rental facilities across multiple venue types including the Auditori Antoni Gaudí (754-person auditorium), Foyer Marià Fortuny (500-person event space), meeting rooms, and exhibition halls totaling 24,000 m². Additional services include virtual tours for venue visualization and comprehensive event production support.

Differentiator

Problem solved

Functional benefit

Products and services

• Fires (Trade Shows and Fairs) Organization and hosting of professional trade shows and exhibitions at the convention center, including the flagship exproReus annual multisector fair and co-organized fairs such as TurisMarket. Serves industry associations, chambers of commerce, and exhibitor groups that need large exhibition space and event management support.
• Congressos (Congresses and Conferences) Organization and hosting of conferences, congresses, and professional meetings with dedicated AV equipment and technical support. Serves medical associations, academic institutions, corporate clients, and professional bodies requiring a venue with capacity and on-site production support.
• Actes Corporatius (Corporate Events) End-to-end organization of corporate events including graduations, assemblies, conventions, product presentations, company dinners and lunches, awards ceremonies, and hybrid events. Serves corporate clients seeking a venue plus on-site event production for annual conventions and ceremonies.
• Rodatges, Càstings i Espots (Film Shoots, Castings, and Commercials) Venue rental and on-site support for film productions, commercial shoots, and castings at the convention center's flexible indoor spaces. Serves production companies and advertising agencies needing unique, large adaptable locations such as the recreated airport interior used for 'Cosmética del enemigo' (2019).
• Lloguer d'Espais (Venue Space Rental) Rental of the convention center's 24,000 m² of facilities including meeting rooms, the Auditori Antoni Gaudí auditorium, the Foyer Marià Fortuny, and exhibition halls. Serves any client booking space for an event at the venue.
• Auditori Antoni Gaudí Main auditorium venue at firaReus Events with 754-person capacity and professional AV technology for conferences and performances. Available as part of the venue's bookable spaces.
• Foyer Marià Fortuny Multipurpose foyer venue at firaReus Events with capacity for up to 500 people, suitable for cocktail events, dinners, and receptions. Available as part of the venue's bookable spaces.

Quantifiable outcome

• Economic impact of 41.2 million euros generated on the territory during 2025
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Ajuntament de ReuscoreStrategic or Co-development PartnerFiraReus Events is managed by REDESSA, a municipal company owned by Ajuntament de Reus. The city government provides institutional support and strategic direction for the convention center's operations.
• REDESSA (Reus Desenvolupament Econòmic, S.A.)coreOthersREDESSA is the municipal economic development company (N.I.F. A-43423649) that owns and manages firaReus Events. REDESSA also manages technology incubators, business development programs, and economic promotion activities for the city of Reus.
• FEHT (Federació Empresarial d'Hostaleria i Turisme de Tarragona)coreStrategic or Co-development PartnerFEHT represents 90% of accommodation places in the province of Tarragona. Co-organizes TurisMarket with firaReus Events, the major tourism and hospitality professional fair of the region.
• Cambra de Comerç de ReusmajorStrategic or Co-development PartnerCo-organizes the 8th Jornada Treballa al Turisme with FEHT and firaReus Events. Supports tourism sector professional events at the venue.
• URV (Universitat Rovira i Virgili)majorStrategic or Co-development PartnerThe Faculty of Tourism and Geography of URV holds classes at firaReus Events during TurisMarket. URV also organizes graduation ceremonies and academic congresses at the venue. Partnership for educational events and academic collaboration.
• PortAventura WorldminorGTM or Marketing PartnerParticipates in the Jornada Treballa al Turisme as an employer, recruiting tourism professionals. Also a supporter of TurisMarket.
• Diputació de TarragonaminorGTM or Marketing PartnerSupporter of TurisMarket event, providing institutional backing for the tourism fair.
• UOC (Universitat Oberta de Catalunya)majorStrategic or Co-development PartnerUOC collaborates with firaReus Events on innovation camps and congresses, including the 'Camp d'Innovació' on AI adoption for SMEs in the Camp de Tarragona region.
• Hub Foodtech & NutritionmajorStrategic or Co-development PartnerInnovation hub focused on food technology and nutrition. Organizes events at firaReus Events including jornadas on sustainable packaging, EU opportunities for the agrifood sector, and member networking events. Led by REDESSA's Innovation Office.
• Col·legi Oficial de l'Arquitectura Tècnica de Tarragona (COATT)minorStrategic or Co-development PartnerImpulsa the WE Tarragona Congress (Women Evolution) at firaReus Events, focused on STEM talent and gender gap in technical professions.
• Women EvolutionminorStrategic or Co-development PartnerCollaborates with COATT on the WE Tarragona Congress addressing STEM gender gap and women's leadership in technical fields.

Scale indicators6 records

Recent moves8 records

Direct peers

• Fira de Lleida: Regional Catalan fair and congress institution operating exhibitions and events in Lleida. Comparable as a publicly-supported regional MICE venue with similar service mix of trade fairs, congresses and corporate events in a mid-sized Catalan city.
• Fira de Barcelona: Catalonia's largest convention and exhibition venue operator, hosting major international trade fairs and congresses across multiple sites including Gran Via and Montjuïc. Directly comparable as a Spanish convention/exhibition center serving overlapping corporate, association and trade fair customers, though at materially larger scale.
• BEC - Bilbao Exhibition Centre: Major trade fair and congress venue in Bilbao serving the Basque Country and northern Spain. Comparable as a multi-purpose convention/exhibition venue operator with a similar mix of trade fairs, congresses and corporate events.
• CCIB - Centre de Convencions Internacional de Barcelona: International convention center in Barcelona hosting large-scale congresses and corporate events. Comparable as a higher-tier convention venue targeting association congresses and corporate meetings, though at significantly larger scale and with international positioning.
• PortAventura Convention Centre: Large convention center located within PortAventura World resort complex in Vila-seca/Salou, ~20 km from Reus. Directly competes for corporate events and congresses in the Costa Daurada / Camp de Tarragona catchment, with comparable MICE positioning and brand association with regional tourism.
• IFEMA Madrid: Madrid's primary trade fair and congress institution, one of Europe's largest venue operators. Comparable as a Spanish convention/exhibition center hosting trade fairs, congresses and corporate events, though at national/international scale rather than regional.
• Feria Valencia: Valencia region's trade fair institution hosting major exhibitions, congresses and corporate events. Comparable as a Spanish regional MICE venue operator with a mix of trade fair organization and venue rental.
• Palau de Congressos de Tarragona: Convention palace in the city of Tarragona serving the same Camp de Tarragona market. Directly comparable as a regional congress venue targeting corporate events, association meetings and small-to-mid congresses in FiraReus's primary catchment.

Regional players

• FYCMA - Palacio de Ferias y Congresos de Málaga: Convention and trade fair venue in Málaga serving the Costa del Sol tourism market. Comparable as a publicly-supported regional MICE venue combining congress, exhibition and corporate event services, but operating in a different Spanish region.
• FIBES - Palacio de Exposiciones y Congresos de Sevilla: Seville's convention and exhibition center, the principal MICE venue for Andalusia. Comparable as a Spanish regional convention and exhibition venue, though operating in a different geographic market (southern Spain).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/firaReusEvents
• YouTubeyoutube.com/channel/UCHjabkNw8ffb5zJXXGfP0cA/featured
• Facebookfacebook.com/firaReusEvents
• LinkedInlinkedin.com/company/fira-de-reus
• Instagraminstagram.com/firareus_events

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiraReus Events