WSRN

What WSRN does

WSRN is a German full-service web agency that designs, builds, and operates WordPress-based websites, online shops, and associated IT infrastructure for small and medium-sized businesses in the DACH region. The company is organized as WSRN UG (haftungsbeschränkt), registered in Ludwigshafen am Rhein, with its operational office at An den Brunnengärten 12, 67271 Neuleiningen, and is led by Managing Director Susanne Drescher alongside a four-person team. Its primary customer segment is German-speaking SMBs (KMU) seeking an integrated, low-friction digital presence, with a secondary channel serving digital and advertising agencies through white-label development outsourcing.

The core technical stack pairs WordPress as the CMS layer with Hetzner for hosting infrastructure and Zoho (CRM, Campaigns) for sales and customer operations. Product lines span minimalist to complex corporate websites with user accounts and multi-location support, domain registration with managed hosting on modular subscription terms, and software/hardware procurement plus ongoing administration through a partner network. The firm frames itself explicitly as 'not an IT system house,' positioning device procurement and IT administration as a supporting service rather than a primary competency. Pricing is subscription-based with no minimum contract term, emphasizing flexibility over long-term lock-in.

Distribution is executed through direct phone and email outreach, an SEO/content blog, organic social presence (Facebook, Instagram, LinkedIn, X, Pinterest, XING), community engagement via the Mannheimer WordPress Meetup led by owner Nikolai Graf-Rüssel, and white-label agency partnerships. Vendor relationships with Hetzner (hosting), Google (Workspace reseller), and Zoho (CRM) are core operational dependencies, while Complianz supports GDPR consent management and TeamViewer enables remote support delivery. The firm has no outside funding, no patent or award activity, no M&A history, and no disclosed AI capabilities within the provided data.

Name

WSRN

Legal name

WSRN UG (haftungsbeschränkt)

Website

https://wsrn.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

WSRN is a German digital agency that designs and operates WordPress-based websites, managed hosting, domain registration, and IT administration services for small and medium-sized businesses across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuleiningen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Development Services: Design and development of websites, online shops, and complex corporate websites with user access and multiple locations. Includes conception, design, programming, and CMS training.
2. Domains & Hosting: Domain registration and managed hosting services with personal contacts and customer freedom over booked services. Modular packages without minimum contract terms.
3. Software & Hardware Sales & Administration: Device procurement for employees with management support, communication tools, and efficiency tools. Includes ongoing administration and maintenance.
4. White-Label Agency Solutions: White-label services for agencies including concept work with WSRN execution, outsourcing of work performance, and dedicated server provision.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

WSRN is a German digital agency that designs and develops WordPress-based websites, online shops, and complex corporate websites for small and medium-sized businesses. The company complements these services with domain registration, managed hosting on Hetzner infrastructure, and broader IT administration (software and hardware procurement and maintenance). It also offers white-label execution services for other agencies seeking outsourced web development capacity.

Product overview

WSRN is a digital agency specializing in website development and related services for small and medium-sized businesses. Their core offerings consist of WordPress-based website development (Webseiten), domain registration combined with managed hosting (Domains & Hosting), and full web development services (Web-Entwicklung). Supporting services include device procurement and administration (Soft- & Hardware) and white-label agency solutions (Agenturlösungen). The company delivers holistic solutions through modular packages without minimum contract terms, combining intelligent infrastructure with modern design to create websites optimized for specific client objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development (Web-Entwicklung)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hetzner Online GmbHcoreTechnology or IntegrationHetzner provides web hosting infrastructure for WSRN's website and presumably their customer hosting services. They are a German hosting provider based in Gunzenhausen with strong privacy standards.
• GooglecoreChannel Partner/ Reseller/ DistributorWSRN is an authorized Google Reseller offering Google Apps for Business (now Google Workspace) to customers with benefits including custom email addresses, mobile access, spam/virus protection, 99.9% uptime guarantee, and 24/7 support.
• Zoho CorporationcoreTechnology or IntegrationWSRN uses Zoho CRM for customer relationship management and Zoho Campaigns for newsletter distribution. These tools manage sales processes and customer communications.
• HiscoxminorOthersProfessional liability insurance provider for WSRN with coverage in Germany, Austria, and Switzerland.
• Various Software & Hardware PartnerscoreOthersWSRN has a network of partners (großes Partnernetzwerk) for software and hardware procurement, supporting their IT administration services for customers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Host Europe: Established German/European hosting provider with shared hosting, managed hosting and domain services — competes with WSRN's hosting stack in the DACH SMB segment.
• Jimdo: German SMB-focused website builder and hosting provider; competes with WSRN for the same small business web presence budget with a self-service, lower-cost model.
• Strato: Major German hosting and domain provider serving SMBs; competes with WSRN on hosting and domain registration within the same DACH SMB market.
• IONOS: Large German hosting and SMB web presence provider (formerly 1&1) offering domains, hosting, website builders and email — broadly overlaps WSRN's hosting and domain offerings at much larger scale.
• Wix.com: Global website builder targeting SMBs and creators; represents the platform-based alternative to WSRN's custom WordPress design and development services.

Direct peers

• WP Engine: Large managed WordPress hosting platform serving agencies and SMBs; competes with WSRN's hosting and WordPress-specialised development offering, albeit at significantly greater scale.
• Raidboxes: German managed WordPress hosting provider offering optimized WP stacks and agency-friendly tooling; competes directly with WSRN's hosting and managed WordPress service.
• Kinsta: Managed WordPress hosting provider with strong agency and SMB positioning; competes on premium managed hosting where WSRN also serves customers via Hetzner-based stacks.
• Mittwald: German managed hosting provider purpose-built for agencies and WordPress projects, with a DACH focus and similar target SMB/agency customer base as WSRN.
• SiteGround: Web hosting provider with deep WordPress optimisation and an SMB/agency customer base, overlapping with WSRN's hosting and WordPress service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wsrn
• Facebookfacebook.com/wsrn
• LinkedInlinkedin.com/company/wsrn
• Instagraminstagram.com/wsrn
• Pinterestpinterest.com/wsrn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSRN