NY VFXWAALA
NY VFXWAALA is a Mumbai-based VFX and post-production studio founded in 2015, serving Bollywood and Tollywood film production houses with visual effects, CGI animation, and Digital Intermediate color grading services. Co-founded by Bollywood star Ajay Devgn and VFX expert Naveen Paul, the studio employs 501-1000 people and operates NY DI-WAALA as a DI subsidiary.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What NY VFXWAALA does
NY VFXWAALA is a Mumbai-based visual effects and post-production studio founded in May 2015 by Bollywood superstar Ajay Devgn and VFX expert Naveen Paul. The company serves as a B2B service provider to Bollywood and Tollywood film production houses, offering visual effects, CGI animation, compositing, and VFX supervision for feature films. Within seven years of incorporation, the studio delivered 3000+ shots on Shivaay (winner of the 64th National Film Award for Best Special Effects) and won the Asian Film Award for Bajirao Mastani, accumulating 20+ industry awards and a portfolio spanning Dangal, Padmaavat, Jagga Jasoos, Simmba, and multiple South Indian productions. The studio operates a 501-1000 employee organization from its headquarters at Goregaon, Malad West, Mumbai.
The company's core technology stack includes Baselight color grading, a Christie Projection DI Theatre (described as one of India's largest), Lidar scanning for 3D environment capture, and clustered render farms managed by a dedicated IT and Pipeline team. In mid-2018, NY VFXWAALA launched NY DI-WAALA as a wholly-owned subsidiary, extending the offering into Digital Intermediate color grading and creating a one-stop post-production shop where VFX and DI services are delivered under one roof.
The business model is project-based professional services with no public pricing tiers; quotes are customized by shot count, complexity, and scope. Distribution is direct enterprise sales driven by industry reputation, award recognition, and personal ties to directors and producers. Customer segments are vertically concentrated in Indian film production, with the founding partnership with Ajay Devgn Ffilms providing a captive anchor client. Marketing is conducted through social media (Facebook, Twitter, Instagram, YouTube, LinkedIn), public showreels, and industry events such as the VAM Summit.
NY VFXWAALA firmographics
Firmographics- Name
- NY VFXWAALA
- Legal name
- NY VFXWAALA LLP
- Website
- https://nyvfxwaala.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- NY VFXWAALA is a Mumbai-based VFX and post-production studio founded in 2015, serving Bollywood and Tollywood film production houses with visual effects, CGI animation, and Digital Intermediate color grading services. Co-founded by Bollywood star Ajay Devgn and VFX expert Naveen Paul, the studio employs 501-1000 people and operates NY DI-WAALA as a DI subsidiary.
- Ownership category
- akta.pro rank
NY VFXWAALA industry classification
Industry- Product category
- Visual Effects and Post-Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)
Keywords
Where NY VFXWAALA is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
NY VFXWAALA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- VFX Services: NY VFXWAALA generates revenue by providing visual effects services for feature films. Services include integration of live-action footage and generated digital imagery, CGI animation, compositing, and VFX supervision throughout the production pipeline.
- Digital Intermediate (DI) Services: The company provides color correction, color grading, and digital intermediate services through NY DI-WAALA subsidiary, offering post-production facilities under one roof for film production clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NY VFXWAALA product offering
Product offeringCore offering
NY VFXWAALA is a full-service visual effects (VFX) and post-production studio for the Indian film industry. Through its core NY VFXWAALA division it delivers VFX integration of live-action footage with generated digital imagery, CGI animation, compositing, and VFX supervision for feature films. Its wholly-owned subsidiary NY DI-WAALA provides Digital Intermediate (DI) services including color correction, color grading, and post-production finishing using Baselight and Christie Projection technology, enabling a one-stop post-production offering under one roof.
Product overview
NY VFXWAALA operates as a unified film post-production studio with two integrated divisions: NY VFXWAALA provides visual effects and animation services, while NY DI-WAALA handles Digital Intermediate (colour correction and grading). Both services are offered under one roof to provide filmmakers with comprehensive post-production solutions from VFX through final colour grading.
Differentiator
Problem solved
Functional benefit
Products and services
- NY VFXWAALA VFX Services Full-service visual effects offering for film production houses covering VFX integration of live-action footage with generated digital imagery, CGI animation, compositing, and VFX supervision throughout the production pipeline. Designed for major Bollywood and Tollywood film productions requiring complex VFX at par with global standards.
- NY DI-WAALA Digital Intermediate Services Digital Intermediate (DI) service offering colour correction, colour grading, and post-production finishing for film clients. Powered by Baselight color grading technology and a Christie Projection system with 5.1 sound, providing one of the largest DI theatres in India and operated by experienced senior colourists. Targets production houses seeking a one-stop post-production partner alongside VFX.
Quantifiable outcome
- Won 64th National Film Award for Best Special Effects for Shivaay
- +4 more outcomes
Companies that use NY VFXWAALA
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
NY VFXWAALA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NY VFXWAALA partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
NY VFXWAALA competitors and assessment
Company assessmentDirect peers
- PhantomFX: India-based VFX studio with comparable scale and service offerings (CGI, compositing, VFX supervision) serving Bollywood, Tollywood, and South Indian film productions. Direct mid-tier competitor in the domestic market.
- Red Chillies VFX: India's most prominent VFX studio, also Bollywood-celebrity-backed (Shah Rukh Khan) and serving the same Indian film industry with comparable full-service VFX and post-production offerings. Most direct competitor in scale and market positioning.
- Prana Studios:
Broad incumbents
- Weta FX: New Zealand-based global VFX leader (Lord of the Rings, Avatar) with significant scale advantages. While not India-domestic, competes for premium international VFX work and represents a benchmark for technology and creative capabilities.
- Company 3 / Method Studios: Global post-production and VFX group offering color grading (DI) and visual effects services, including to Indian and international productions. Direct overlap in NY VFXWAALA's DI service line through Baselight-based workflows.
- Industrial Light & Magic (ILM): Lucasfilm's legendary VFX studio and global incumbent, with India operations. Competes for premium VFX work globally and increasingly for high-budget Indian co-productions, representing a significant scale and technology benchmark.
- Framestore: Global VFX and integrated studio with established India presence providing VFX, animation, and post-production services. Competes for premium projects and is increasingly active in India for international productions.
- DNEG (Double Negative): Global VFX and post-production leader with major operations in India serving both Hollywood and Bollywood. Offers overlapping VFX and DI services at much larger scale, publicly listed, and competes for premium Indian projects as well as international work routed through Indian teams.
- Moving Picture Company (MPC): Major global VFX and post-production studio with India-based teams providing compositing, CGI, and DI services. Operates at a significantly larger scale and competes for both Hollywood and Indian premium work.
Emerging players
- Tata Elxsi: India-based design and technology services company with VFX and post-production capabilities serving media, broadcast, and film clients. Partially overlapping in visual effects and digital intermediate services for Indian productions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NY VFXWAALA social profiles
Digital presenceNY VFXWAALA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NY VFXWAALA leadership team
Management profileNumber of profiles
Profiles21 records
NY VFXWAALA subsidiaries and ownership
Company hierarchySubsidiaries1 record
NY VFXWAALA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NY VFXWAALA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NY VFXWAALA
What does NY VFXWAALA do?
NY VFXWAALA is a full-service visual effects (VFX) and post-production studio for the Indian film industry. Through its core NY VFXWAALA division it delivers VFX integration of live-action footage with generated digital imagery, CGI animation, compositing, and VFX supervision for feature films. Its wholly-owned subsidiary NY DI-WAALA provides Digital Intermediate (DI) services including color correction, color grading, and post-production finishing using Baselight and Christie Projection technology, enabling a one-stop post-production offering under one roof.
Is NY VFXWAALA a public or private company?
NY VFXWAALA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NY VFXWAALA founded?
NY VFXWAALA was founded in 2015. It employs 501 to 1,000 people.
Where is NY VFXWAALA based?
NY VFXWAALA is headquartered in Mumbai, India, in the Asia region.
How does NY VFXWAALA make money?
Two revenue lines are on record. VFX Services are the primary driver. The others are digital Intermediate (DI) Services.
Who are NY VFXWAALA's main competitors?
Direct peers on record are PhantomFX, Red Chillies VFX and Prana Studios. Broad incumbents are Weta FX, Company 3 / Method Studios, Industrial Light & Magic (ILM), Framestore, DNEG (Double Negative) and Moving Picture Company (MPC). Tata Elxsi is listed as an emerging player.
Does NY VFXWAALA have an API?
No public API is recorded for NY VFXWAALA.
What industry is NY VFXWAALA in?
NY VFXWAALA's product category is Visual Effects and Post-Production Services. Its primary akta.pro industry code is MPADAHAA, VFX Production & Supervision (2D/3D, Compositing, FX, CG). Its NAICS code is 51219 and its SIC code is 7812.