Constructive Thinking
Constructive Thinking Studio Ltd is a Liverpool-based RIBA Chartered architectural practice founded in 2002, delivering BIM-enabled design, retrofit (PAS 2035/2038), and Digital Twin services across housing, commercial, education, and social housing sectors throughout the United Kingdom.
- Company typePrivate
- Founded2002
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Constructive Thinking does
Constructive Thinking Studio Ltd is a privately-held RIBA Chartered architectural practice founded in 2002 and headquartered in Liverpool Science Park, with an additional office in Madrid. The firm delivers full architectural services following the RIBA Plan of Works across five primary sectors: housing (social and private, including high-rise and apartment blocks), commercial (hospitality, offices, retail), education (schools, universities, academies), workspace, and healthcare. Its core differentiator is a specialised retrofit practice covering PAS 2035 (domestic) and PAS 2038 (commercial) compliance — the firm was part of the first consortium to achieve ISO compliance for PAS 2038 retrofit of commercial buildings, and has delivered multiple BEIS-funded Social Housing Decarbonisation Fund projects (4 in 2021, 6 in 2022).
The firm's technology stack centres on Building Information Modelling (BIM), Building Energy Modelling (BEM) for real-time evaluation of design energy performance, and a proprietary Digital Twin workflow that combines 3D scanning with building-physics and fabric analysis. These capabilities support both new-build and retrofit projects and produce digital asset models usable for ongoing facilities management. Supporting services include interior design, CGI visualisations, planning appraisals, and acquisition guidance. The firm holds RIBA Chartered, ISO 9001, Constructionline Gold, TrustMark, Elmhurst Energy, and Retrofit Academy credentials, and is registered with the Architects Registration Board (ARB).
The business operates a sales-led, project-based professional services model with custom quotations per project — no publicly disclosed pricing. Revenue is generated through five streams: full architectural design services, PAS 2035/2038 retrofit design, and supporting services, sold primarily into the UK market through direct client engagement on long-cycle projects. Ownership is founder/management-led (Jon Moorhouse as CEO, Hannah Moorhouse as Finance Director) with no external institutional investment identified. The firm employs 35+ staff across Liverpool and Madrid as of the most recent team-page disclosure, and serves a mix of mid-market, enterprise, education, and government clients nationally across the United Kingdom.
Constructive Thinking firmographics
Firmographics- Name
- Constructive Thinking
- Legal name
- Constructive Thinking Studio Ltd
- Website
- https://constructivethinking.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Constructive Thinking Studio Ltd is a Liverpool-based RIBA Chartered architectural practice founded in 2002, delivering BIM-enabled design, retrofit (PAS 2035/2038), and Digital Twin services across housing, commercial, education, and social housing sectors throughout the United Kingdom.
- Ownership category
- akta.pro rank
Constructive Thinking industry classification
Industry- Product category
- Architectural Design Services
- NAICS
- Architectural Services (54131), Architectural Services (541310), Interior Design Services (541410)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
Keywords
Where Constructive Thinking is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Constructive Thinking business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Architectural Design Services: Full architectural services following RIBA Plan of Works including design, planning, and project delivery for residential, commercial, and retrofit projects.
- PAS 2035 and 2038 Retrofit Design: Specialized retrofit design services for social housing, private housing, apartment blocks, high rise buildings, offices, hotels, and universities.
- Supporting Services: Interior Design, Energy Modelling, Energy Performance Appraisals, CGI Visualisations, Planning Appraisals, and Acquisition Guidance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Constructive Thinking product offering
Product offeringCore offering
Constructive Thinking Studio provides full architectural design services following the RIBA Plan of Works across housing, hospitality, education, workspace and healthcare sectors, with specialised PAS 2035 and PAS 2038 retrofit design, Building Information Modelling, Building Energy Modelling, and Digital Twin building modelling. The Liverpool-headquartered practice (with a Madrid office) delivers sustainable architecture outcomes supporting Net Zero targets for social housing providers, educational institutions, commercial developers and public sector clients across the UK.
Product overview
Constructive Thinking Studio is a single unified architectural practice offering comprehensive design services built around BIM (Building Information Modelling) and BEM (Building Energy Modelling) workflows. The core offering spans Architectural Design Services, Sustainable Architecture, and PAS 2035/2038 Retrofit Design, supplemented by Interior Design, CGI Visualisations, and Planning Appraisals. Services are organised by project type: Commercial Architecture (hotels, offices, retail), Residential Architecture (new builds, extensions), Retrofit Architecture (PAS-compliant building upgrades), and Competition Architecture (conceptual designs). The practice also offers Digital Twin Services as a specialised module that leverages their scanning and modelling capabilities to create building assets for ongoing management.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Design Services Full architectural design services following the RIBA Plan of Works across housing, hospitality, education, workspace and healthcare sectors in the UK. Delivered by a Liverpool-headquartered RIBA Chartered practice with sustainability and Net Zero focus.
- PAS 2035 and PAS 2038 Retrofit Design PAS 2035 and PAS 2038 compliant retrofit design services for social housing, private housing, apartment blocks, high rise buildings, offices, hotels and universities, including Energy and Retrofit Assessor services.
- Digital Twin Services Scanning and modelling of buildings to create digital twins for retrofit assessment, asset management, and building physics analysis, taking into account fabric, existing energy performance, long-term maintenance and spatial functionality.
- Commercial Architecture Projects Architectural design services for commercial developments including hotels, offices, retail, educational and other commercial buildings, delivered as discrete project commissions.
- Residential Architecture Projects Residential architectural design services covering new builds, house extensions and estate developments for private clients and developers across the UK.
Quantifiable outcome
- Energy cost and carbon footprint reductions achieved through retrofit projects
- +1 more outcomes
Companies that use Constructive Thinking
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
Constructive Thinking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Constructive Thinking partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Constructive Thinking competitors and assessment
Company assessmentBroad incumbents
- BDP (Building Design Partnership): Major UK-headquartered multidisciplinary design firm with extensive sustainability, retrofit and public-sector architecture practices; competes for the same large framework commissions but with vastly greater scale and sector breadth.
- Haworth Tompkins: Established London-based RIBA Chartered practice with strong sustainability credentials across cultural, education and healthcare projects; competes for similar public-facing commissions from a larger base.
- Stride Treglown: Large UK architectural practice covering education, residential and commercial sectors with sustainability leadership; broader capabilities and headcount but competing for several of the same client types and government frameworks.
- AHR (formerly Aedas): Large UK architectural practice with education, residential, healthcare and heritage capability; broader portfolio and headcount but overlapping target sectors including social housing, higher education and retrofit.
Direct peers
- Studio Partington: Sustainable-led UK practice known for heritage and listed-building retrofit, social housing and Passivhaus projects; closely comparable scale and service mix and competing for similar TrustMark and PAS framework work.
- Architype: UK architectural practice specialising in Passivhaus, low-carbon and retrofit design with a comparable sustainability-first positioning and academic/research engagement, directly competing for similar public-sector retrofit mandates.
- Prewett Bizley Architects: Small UK practice focused on low-energy new build and retrofit using Passivhaus principles; directly comparable niche, scale and approach to Constructive Thinking's sustainable architecture and Retrofit Coordinator offering.
- Cullinan Studio: Bristol-based RIBA Chartered practice with strong sustainability, education and heritage credentials; comparable size and overlapping client base in public-sector and education building projects.
- ZEDfactory: Pioneering zero-carbon and Passivhaus architecture firm focused on sustainable design and retrofit; comparable in mission, certification profile and UK social/affordable housing delivery model.
- Invisible Studio: Independent UK practice with a material sustainability and timber-led ethos, working across housing, education and cultural sectors; overlaps in BIM-led workflows and similar private, founder-led culture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Constructive Thinking social profiles
Digital presenceConstructive Thinking compliance and trust
Trust signalCompliance12 records
Constructive Thinking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Constructive Thinking leadership team
Management profileNumber of profiles
Profiles4 records
Constructive Thinking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Constructive Thinking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Constructive Thinking
What does Constructive Thinking do?
Constructive Thinking Studio provides full architectural design services following the RIBA Plan of Works across housing, hospitality, education, workspace and healthcare sectors, with specialised PAS 2035 and PAS 2038 retrofit design, Building Information Modelling, Building Energy Modelling, and Digital Twin building modelling. The Liverpool-headquartered practice (with a Madrid office) delivers sustainable architecture outcomes supporting Net Zero targets for social housing providers, educational institutions, commercial developers and public sector clients across the UK.
Is Constructive Thinking a public or private company?
Constructive Thinking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Constructive Thinking founded?
Constructive Thinking was founded in 2002. It employs 11 to 50 people.
Where is Constructive Thinking based?
Constructive Thinking is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Constructive Thinking make money?
Three revenue lines are on record. Architectural Design Services are the primary driver. The others are PAS 2035 and 2038 Retrofit Design and supporting Services.
Who are Constructive Thinking's main competitors?
Broad incumbents on record are BDP (Building Design Partnership), Haworth Tompkins, Stride Treglown and AHR (formerly Aedas). Direct peers are Studio Partington, Architype, Prewett Bizley Architects, Cullinan Studio, ZEDfactory and Invisible Studio.
Does Constructive Thinking have an API?
No public API is recorded for Constructive Thinking.
What industry is Constructive Thinking in?
Constructive Thinking's product category is Architectural Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54131 and its SIC code is 7373.