Croatia Travel

What Croatia Travel does

Croatia Travel (Kroati.de), operated by Kroati-Reisen GmbH & Co. KG, is a German-registered limited partnership headquartered in Büchold that runs a direct-to-consumer online travel agency specializing in vacation accommodations in Croatia and, more recently, Slovenia. Its web-based marketplace lists 98,350+ properties — vacation homes, apartments, hotels, resorts, mobile homes, camping sites, and nature houses — and serves primarily German-speaking tourists from the DACH region, who it says represent over a quarter of guests in Croatian vacation rentals. The platform is built on a standard SSL-encrypted booking stack with PCI DSS-compliant credit card processing via Nexis GmbH, a Partner Portal for property owners, and an optional Channel Manager add-on, supplemented by SEO-driven destination content and a partnership with the Croatian Tourist Board and DRV.

The business model is a classic travel marketplace: Kroati.de acts as intermediary between travelers and local property owners, collecting deposits (typically 15-25% of booking value) and final payments (due 30 days before arrival), and retaining a commission on each transaction. Pricing is object-dependent rather than tiered. Ancillary revenue streams include bundled travel cancellation insurance through Union Reiseversicherung AG (URV) and, potentially, Channel Manager subscriptions for property owners managing inventory across multiple platforms.

Go-to-market is direct-to-consumer via kroati.de, supported by a German-language contact center and a multi-channel digital marketing mix that spans organic SEO on destination content, Google AdWords paid search, Facebook Pixel and Custom Audience retargeting, and TikTok Pixel campaigns. The company has no native mobile app and no disclosed AI capabilities. It is privately held, with no parent company, no subsidiaries, no disclosed external investors, and no recent M&A or funding activity in the available record.

Name

Croatia Travel

Legal name

Kroati-Reisen GmbH & Co. KG

Website

https://kroati.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Croatia Travel (Kroati.de) is a German online travel agency brokering vacation accommodations in Croatia and Slovenia to German-speaking DACH consumers. It operates a marketplace of 98,350+ listings — homes, apartments, hotels, resorts, camping — earning booking commissions from individual leisure travelers.

Ownership category

akta.pro rank

Product category

Online Travel Agency / Vacation Rental Marketplace

NAICS

Travel Agencies (561510), Other Traveler Accommodation (72119), Tour Operators (561520), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Vacation rental booking
• Accommodation marketplace
• Online travel agency
• Croatia tourism
• DACH travel platform

Headquarters

HQ city

Arnstein

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Booking Commission / Transaction Fees: The company acts as a booking intermediary/marketplace for vacation rentals. Kroati-Reisen charges commissions on bookings and facilitates payment processing for holiday accommodations. They collect deposits (15-25% of total) and final payments, passing these to property owners while retaining their commission.
2. Credit Card Payment Processing: The company processes credit card payments (VISA and Mastercard) for bookings, which includes secure payment handling through Nexis GmbH as their payment processor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Croatia Travel operates an online accommodation booking marketplace that intermediates vacation rentals between German-speaking travelers (DACH market) and property owners across Croatia and Slovenia. The platform lists over 98,350 accommodations spanning holiday homes, apartments, hotels, resorts, mobile homes, camping sites, and nature houses, and additionally brokers excursions and activities. The company earns commissions on bookings, processes payments securely through Nexis GmbH, and offers optional travel cancellation insurance through Union Reiseversicherung AG.

Product overview

Croatia Travel (Kroati.de) operates as an accommodation booking platform for Croatia and Slovenia, offering a comprehensive portfolio of vacation rental products including Ferienhäuser (vacation homes), Ferienwohnungen (vacation apartments), Hotels, Ferienanlagen (holiday resorts), Mobilehomes, Camping, Naturhäuser (nature houses), and Ausflüge & Aktivitäten (excursions and activities). The platform acts as an intermediary, brokering rental contracts between travelers and property owners/performance providers. Additional services include Channel Manager tools for property owners and travel cancellation insurance through Union Reiseversicherung AG. The company has over 25 years of experience and serves over 500,000 satisfied customers, primarily German-speaking tourists booking Croatian destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferienhäuser Kroatien (Vacation Homes) Holiday homes for rent across Croatia, including properties with pools, located in regions such as Istria, Kvarner Bay, and Dalmatia, targeted at families and groups seeking self-catering accommodation.
• Ferienwohnungen Kroatien (Vacation Apartments) Self-catering apartments throughout Croatia, ranging from studio units to larger accommodations near beaches, available to individual travelers, couples, and families.
• Hotels in Kroatien Hotel accommodations in Croatia, many of which have been privatized and renovated according to modern tourism standards, offered to travelers who prefer hotel services over self-catering.
• Ferienanlagen Kroatien (Holiday Resorts) Holiday resort complexes offering multiple accommodation units and shared amenities in various Croatian regions for families and groups.
• Mobilehomes Kroatien Mobile home rentals at camping sites and holiday parks throughout Croatia for budget-conscious travelers and families seeking outdoor-style accommodation.
• Camping Kroatien Camping accommodations at designated campsites across Istria, Kvarner Bay, and Dalmatia regions for outdoor enthusiasts and budget travelers.
• Naturhäuser Kroatien (Nature Houses) Eco-friendly and nature-oriented accommodations in rural areas of Croatia targeted at travelers seeking sustainable or off-the-beaten-path stays.
• Ausflüge und Aktivitäten (Excursions & Activities) Tours, activities, and experiences available in Croatia and Slovenia, including boat trips, diving, hiking, and cultural excursions, brokered through the platform.
• Reiserücktrittskosten-Versicherung (Travel Cancellation Insurance) Trip cancellation insurance offered through Union Reiseversicherung AG (URV) as a booking protection add-on, with relevant personal data forwarded to URV as required for contract fulfillment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Union Reiseversicherung AG (URV)minorOthersTravel insurance partner to which customer data may be forwarded for travel cancellation insurance purposes. Kroati-Reisen forwards relevant personal data as required for contract fulfillment.
• Nexis GmbHminorOthersCredit card payment processing partner handling secure payment transactions. Kroati-Reisen uses Nexis for encrypted credit card processing as part of their PCI DSS compliant payment infrastructure.
• DRV (Deutscher Reiseverband)minorOthersMembership in the German Travel Association (DRV), indicating industry affiliation and adherence to German travel industry standards.
• Croatian Tourist BoardminorOthersPartnership with Croatian National Tourist Board, utilizing their branding and promoting Croatia as a destination.
• Local Property Owners and Partner OfficescoreChannel Partner/ Reseller/ DistributorNetwork of local property owners and partner offices throughout Croatia who provide vacation accommodation inventory for the platform. Kroati-Reisen acts as intermediary, facilitating booking contracts between customers and property owners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI: German tourism and travel conglomerate including tour operations, hotels, and cruises. Overlaps with Kroati.de on Croatia package and accommodation offerings for German customers, but operates at vastly greater scale.
• Airbnb: Global vacation rental marketplace with growing presence in Croatia and Slovenia. Competes on inventory breadth and discovery while Kroati.de competes on German-language specialization and content.
• Booking.com: Global OTA dominating accommodations inventory worldwide, including Croatia. Directly competes with Kroati.de on Croatian vacation rentals but operates across all destinations globally.

Direct peers

• GetYourGuide: Activities and excursions marketplace with extensive Croatia offerings. Comparable in the Ausflüge & Aktivitäten segment of Kroati.de's product portfolio and serves overlapping DACH travelers.
• e-domizil: German online travel agency specializing in vacation rentals and holiday homes across Europe, including Croatia. Closest direct peer in terms of business model (intermediary), target market (DACH), and product type (vacation homes).
• Interhome: European vacation rental specialist with strong presence in Croatia and other Mediterranean destinations. Comparable managed-vacation-rental model and European/DACH customer base.
• Traum-Ferienwohnungen: German vacation rental marketplace (now part of the Awaze group) focused on European holiday homes. Comparable in product type and DACH target customer, with significant Croatia coverage.
• FeWo-direkt (Vrbo Germany): German-language branch of Vrbo/Expedia Group specializing in vacation rentals. Directly competes with Kroati.de on Croatian holiday home inventory for German-speaking travelers.
• HRS (Hotel Reservation Service): German hotel and accommodation booking platform focused on DACH customers. Comparable as a German-language OTA with strong domestic market bias, though broader in destination coverage.
• Holidu: Munich-based vacation rental marketplace and software provider (Bookiply). Heavily focused on European destinations including Croatia and serves DACH source markets — directly comparable in target customer and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kroati_kroatien
• Facebookfacebook.com/kroati.de
• LinkedInlinkedin.com/company/kroati

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croatia Travel