Macrobert Arts Centre

What Macrobert Arts Centre does

Macrobert Arts Centre is a registered Scottish charity (SC039546) and multi-purpose arts venue located on the University of Stirling campus at Stirling, FK9 4LA, United Kingdom. The venue operates as a cultural hub for the Forth Valley region, offering an integrated programme of live performances (dance, music, comedy, drama, and theatre), cinema screenings — including accessible screenings — and creative classes and workshops for children, young people, veterans, and families. Beyond its core venue offering, the centre operates a Backstage Bar & Kitchen amenity, provides venue hire, runs corporate sponsorship and venue membership programmes, and publishes seasonal Live and Cinema Guides to drive attendance.

The organisation's business model is a hybrid charity-revenue blend. Ticket sales (a standard ticket cited at £16, concessions at £12, plus a £1.25 per-transaction booking fee) cover approximately 40% of running costs and community projects. The remaining ~60% is funded through one-off donations, regular giving via the Community Champions programme, the tiered Christmas Appeal supporter packages (£100–£800), corporate partnerships (event, tour, and themed film programme sponsorship), and annual memberships offering priority booking and exclusive access. Distribution is direct-to-consumer via the venue's website, a telephone box office (01786 466 666), in-person purchases, and dedicated group bookings.

The centre distinguishes itself through community impact programmes rather than scale or technology. The Christmas Appeal, running since 2012, has gifted over 6,000 pantomime tickets to disadvantaged families in partnership with more than 20 local charities, and the venue runs Relaxed Events, accessible screenings with interpretation, sensory backpacks, and dedicated drama workshops for veterans. There is no proprietary technology, no app, no published API, and no AI/ML capability; the offering is fundamentally a physical, experience-based service.

Name

Macrobert Arts Centre

Legal name

Macrobert Arts Centre limited

Website

https://macrobertartscentre.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Macrobert Arts Centre is a registered Scottish charity (SC039546) and multi-purpose arts venue at the University of Stirling, serving the Forth Valley community with live performances, cinema, workshops, and accessible events funded through ticket sales, donations, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Performing arts venue
• Cinema screenings
• Community arts programs
• Creative workshops
• Live entertainment

Headquarters

HQ city

Stirling

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Ticket sales for live performances, cinema screenings, and events. Ticket sales cover approximately 40% of running costs and community projects.
2. Donations and Fundraising: One-off donations, regular contributions through Community Champions programme, and specific appeals such as the Christmas Appeal. As a registered charity (SC039546), the organisation relies on donations from individuals, organisations and trusts.
3. Corporate Partnerships: Corporate partners support through event or tour sponsorship, themed film programme sponsorship, and outreach programme support. In return, partners receive backstage opportunities, promotional coverage, and community engagement benefits.
4. Memberships: Annual membership programmes providing benefits such as priority booking, discounts, and exclusive access to performances and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Macrobert Arts Centre is a registered Scottish charity (SC039546) operating a multi-purpose arts venue at the University of Stirling. It presents live performances (dance, music, comedy, drama, theatre), cinema screenings, and creative classes and workshops, supplemented by memberships, venue hire, group bookings, accessible screenings, on-site catering, and corporate sponsorship packages. Ticket sales cover approximately 40% of running costs, with the balance funded through individual donations, corporate partnerships, and charitable trusts.

Product overview

Macrobert Arts Centre is a registered Scottish charity (no. SC039546) and arts venue located at the University of Stirling, Stirling FK9 4LA. The centre operates as a multi-purpose arts venue offering live performances (dance, music, comedy, drama, theatre), cinema screenings, and creative classes and workshops. Their core venue-based programme is supported by additional services including Memberships, Corporate Partners sponsorship, Group Bookings, Venue Hire, and Accessible Events and Screenings. The venue also operates a Backstage Bar & Kitchen amenity. Community engagement is delivered through the Christmas Appeal ticket donation programme and various outreach projects. Ticket sales cover approximately 40% of running costs, with the remainder funded through donations, corporate partnerships, and charitable funds.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Performances Live dance, music, comedy, drama, and theatre performances presented at the venue, including productions such as 'We Will Hear The Angels' by Magnetic North. Tickets sold to general public and concession holders with standard £16 / concession £12 pricing plus £1.25 booking fee.
• Cinema Screenings Film screenings including mainstream releases, accessible screenings, and themed film programmes scheduled through the Cinema Guide (e.g. Fri 10 Jul - Thu 6 Aug). Inclusive of accessible screenings with interpretation, sensory backpacks, and relaxed screening formats.
• Classes and Workshops Creative activities including drama, dance, and art workshops for children and young people, drama workshops designed for veterans and their families, and community workshops and festivals. Enrolment-based offering supporting confidence-building and creative skill development.
• Memberships Annual membership programme providing benefits and exclusive access to performances and events, with various supporter package tiers and recurring subscription billing.
• Venue Hire Venue rental options for external events, with pre-event site visits and risk assessment information available for organisers. Contract-based offering for event organisers.
• Group Bookings Group booking service for parties visiting the venue, with accessibility support options, dedicated enquiry form, terms and conditions, accessibility requirements collection, and venue risk assessment information available.
• Accessible Events and Screenings Accessible performances and screenings including Relaxed Events, accessible screenings with interpretation, sensory backpacks, familiarisation visits, touch tours, Blue Badge parking, wheelchair spaces, and Sunflower Lanyard Scheme support for audience members with additional access needs.
• Corporate Partnership Programme Corporate sponsorship programme offering event or tour sponsorship, themed film programme sponsorship, and support for outreach and community events. Partners receive backstage access, drinks receptions, private screenings, and promotional coverage. Tiered supporter packages available from £100 to £800.
• Christmas Appeal Donation-driven ticket gifting programme enabling supporters to pay it forward by funding pantomime tickets for disadvantaged families in the Forth Valley area during the festive period. Tiered supporter packages range from £100 (two press night tickets + programme thank you) to £800 (four tickets, signed programme, and backstage tour).
• Backstage Bar & Kitchen Food and beverage service facility located backstage at the venue, providing catering to venue visitors and event attendees.

Quantifiable outcome

• Over 6,000 pantomime tickets gifted to families in need since 2012
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 20+ Local Charities (Forth Valley)coreStrategic or Co-development Partner · 1 January 2012Macrobert Arts Centre partners with more than 20 local charities in the Forth Valley area to distribute Christmas Appeal pantomime tickets to disadvantaged families in need. This partnership enables the distribution of over 6,000 gifted tickets since 2012.
• University of StirlingcoreStrategic or Co-development PartnerMacrobert Arts Centre is located on the University of Stirling campus, forming an integral part of the university's cultural and community infrastructure. The venue serves both the university community and the wider Forth Valley region.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tobacco Factory Theatres: Bristol-based mid-size arts venue and charity offering live performance, cinema and community programmes — comparable scale, venue mix and charitable operating structure.
• Citizens Theatre: Glasgow-based producing theatre and registered charity with live performance, workshops and community participation programmes — directly comparable in charitable structure and Scottish regional arts activity.
• The Lemon Tree (Aberdeen Performing Arts): Aberdeen-based arts charity running a mid-size multi-purpose venue with live performance, comedy, cinema and community engagement — directly comparable regional Scottish arts operator.
• Eden Court Highlands: Regional arts centre in Inverness operating a multi-purpose venue with live performance, cinema and community outreach, with comparable scale and charity-style operating model — the closest geographic and functional analogue to Macrobert Arts Centre.
• Warwick Arts Centre: University-embedded multi-purpose arts venue (University of Warwick) offering live performance, cinema and workshops — a strong operational analogue given Macrobert's on-campus University of Stirling location.
• Perth Theatre (Horsecross Arts): Scottish regional arts charity operating Perth Theatre with live performance, cinema, workshops and community programmes, comparable in mission, scale and fundraising-dependent revenue mix.
• Traverse Theatre: Edinburgh-based theatre producing live performance with a strong focus on new writing and community engagement, operating as a charitable organisation with comparable programming scope and Scottish footprint.
• Battersea Arts Centre: London community-focused arts charity with live performance, workshops, and an extensive outreach programme targeting disadvantaged groups — closely comparable mission and programming model.

Broad incumbents

• The Lowry: Larger regional arts centre in Salford combining two theatres, galleries and a wide community programme — broader scope but directly comparable as a multi-purpose regional arts venue with charity status.

Regional players

• Royal Conservatoire of Scotland: Scotland-based performing arts institution on the same Glasgow campus ecosystem offering performance, training and community programmes — comparable Scottish performing-arts footprint and audience overlap, though primarily an education institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/macrobert
• Facebookfacebook.com/macrobertartscentre
• LinkedInlinkedin.com/company/macrobert-arts-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macrobert Arts Centre