WaterWorks Park

What WaterWorks Park does

WaterWorks Park is a privately held, single-location seasonal water amusement park located at 151 N. Boulder Dr., Redding, California, operating from mid-May through mid-September each year. The park is built around nine core water attractions: The Dragon (a 350-foot enclosed aquatube), The Cyclone (a five-story plunge into a 40-foot spinning bowl), The Avalanche (a four-story free-fall drop slide), The Raging River (a 210-foot rapids ride), The Flumes (three body slides), Cowabunga Beach (a wave pool), The Lazy Lagoon (a lazy river), The Kiddie Playground (a children's water area), and The Activity Pool. Supporting infrastructure includes a Beach Club Cafe for on-site food service, a cashless Splash Cash wallet system, free and paid tube rentals, lockers, and private rental inventory spanning Standard, Premium, and VIP cabanas, daybeds, The Oasis, and The Villa.

The business operates a hybrid revenue model combining consumer ticket sales with group and institutional bookings. Consumer revenue streams include tiered day tickets (Weekday $26.95-$30.95, Weekend $35.95, Senior $15.00, Twilight $25.00), Annual Season Passes ($69.95-$79.95 with senior and infant tiers), birthday party packages ($240-$270), cabana and daybed rentals ($50-$200), tube and locker rentals, and on-site F&B. Institutional and group channels include Corporate Events with capacity for up to 2,500 guests, School Events at reduced rates, organized Group Bookings for 15+ people, and a Consignment Ticket program that distributes discounted tickets through partner businesses on a usage-based model with no upfront cost. Distribution spans on-site ticket windows, an e-commerce storefront at sales.paydia.com, and dedicated phone/email sales contacts for each channel.

The park serves multiple customer segments: families and individuals (primary), schools and daycares, corporate groups, organized groups of 15+, and nonprofit partners. Marketing is conducted through organic social (Instagram and Facebook), email, the company's website, and community partnerships. The park hires 150+ seasonal team members and staffs over 150 American Red Cross-certified lifeguards and California-certified EMTs during the operational season. No parent company, institutional investors, or venture funding are disclosed in the available data.

Name

WaterWorks Park

Legal name

WaterWorks Park

Website

https://www.waterworkspark.com/#intro

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WaterWorks Park is a privately held seasonal water amusement park in Redding, California, operating nine water attractions from mid-May to mid-September. It serves families, schools, and corporate groups through day tickets, season passes, cabana rentals, birthday parties, and group event bookings.

Ownership category

akta.pro rank

Product category

Water Park / Amusement & Recreation

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Water Park Operations & Management Services (Third-Party Operators) (THAAABAI)

Keywords

• Water park attractions
• Family recreation
• Seasonal entertainment
• Group event bookings
• Amusement park rides

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Day Tickets: Admission tickets sold for single-day access with tiered pricing based on height (under/over 48'), day of week, and time of entry (regular, twilight, night sliding). Weekday $26.95-$30.95, Weekend $35.95, Senior $15.00, Twilight $25.00.
2. Season Passes: Annual passes providing unlimited entry throughout the operating season with exclusive perks including free Bring a Friend day pass, discounted tube/locker rentals, discounted meal bundles, and free entry to Family Night events. Early bird $69.95, Regular $79.95, Senior $30.00, Infant $10.00.
3. Birthday Party Packages: All-inclusive birthday party packages including admission for 8 people, reserved seating, discounted food/drinks, and party add-ons. $240 Mon-Thurs, $270 Fri-Sun, with additional guests at $25.95-$27.95 per person.
4. Cabanas and Daybeds: Private space rentals including Standard Cabanas ($90-$140), Premium Cabanas with TV ($120-$160), VIP Cabanas ($200), Daybeds ($50-$70), Oasis ($180), and Villa ($80). All include locker and cabana/daybed service from 11:30am-4pm.
5. Tube and Locker Rentals: Double tubes $10, Triple tubes available; Single tubes free. Small lockers $10, Large lockers $12 (both with $2 key deposit returned).
6. Food and Beverage (Beach Club Cafe): On-site food service including burgers, pizza, chicken strips, fries, nachos, ice cream, beverages, and meal deals. Beach Club Cafe open for events and daily service.
7. Splash Cash: Pre-loaded cashless payment system on passes. Can be refunded at end of visit or carried over to future visits/seasons.
8. Consignment Tickets: Businesses can contract with WaterWorks Park to sell discounted tickets to members/employees with no upfront cost, paying only for tickets used. Also offers online consignment with password-protected purchasing.
9. Corporate Events and Park Buyouts: Private corporate events, employee appreciation days, and full park buyouts for groups up to 2,500 guests. Includes catering options, live bands/DJs, rentals, and special pricing through group sales.
10. School Events: Exclusive school days with reduced admission rates: $15.50 per student/chaperone without meal, $20.50 with meal. Season pass holders pay $6.50 for meal only.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

WaterWorks Park operates a single-location seasonal water amusement park in Redding, California, offering admission-based access to nine water attractions including enclosed aquatube slides, a bowl vortex ride, a free-fall drop slide, a rapid river, body slides, a wave pool, a lazy river, a kiddie playground, and an activity pool. The park sells day tickets and season passes, rents private cabanas, daybeds, tubes and lockers, hosts birthday parties, corporate events for up to 2,500 guests, school field trips, and offers on-site food service and a cashless payment system called Splash Cash.

Product overview

WaterWorks Park is a single-location water amusement park in Redding, California operating as a unified seasonal attraction from mid-May to September. The core product consists of nine water attractions: The Dragon (enclosed aquatube), The Cyclone (bowl-style slide), The Avalanche (free-fall drop), The Raging River (rapids ride), The Flumes (three body slides), Cowabunga Beach (wave pool), The Lazy Lagoon (lazy river), The Kiddie Playground (children's area), and The Activity Pool. Supporting services include ticketing (day tickets, season passes), cabana/daybed rentals (Standard, Premium, VIP cabanas, daybeds, Oasis, Villa), birthday party packages, food service (Beach Club Cafe), and cashless payment (Splash Cash). Group offerings encompass corporate events (up to 2,500 guests), school field trips, and consignment ticket programs. Seasonal entertainment includes Night Sliding events and Family Night themed evenings.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tickets Single-day admission tickets to the water park with tiered pricing by height (under/over 48 inches), day of week (weekday/weekend), and time of entry (regular, twilight, night sliding). Weekday tickets priced $26.95-$30.95, weekend $35.95, senior $15.00, twilight $25.00. Night Slide events are $12 online / $15 at the gate. Available via the park ticket window and online at waterworkspark.com.
• Season Passes Annual passes granting unlimited entry throughout the operating season with perks including one free Bring-a-Friend day pass (Mon-Thu), discounted tube/locker rentals, discounted meal bundles, free entry to Family Night events, and Daybed Special Monday-Thursday $20. Early bird $69.95 (Jan 1-Apr 10), Regular $79.95, Senior $30.00, Infant $10.00.
• Cabanas and Daybeds Private space rentals including Standard Cabanas ($90 weekday / $140 weekend, seats 6-8), Premium Cabanas with 42-inch TV and Dish Network ($120/$160), VIP Cabanas ($200, seats 10-15), Daybeds ($50/$70, seats 4-6), The Oasis ($180, three semi-private lounge sections seating up to 20), and The Villa ($80, three daybeds). All rentals include a locker and cabana/daybed service from 11:30am-4pm.
• Birthday Party Packages Reserved party area near the wave pool with admission for 8 people, discounted food and drinks, cake/cupcake allowance, and a spin-the-wheel gift. Pricing is $240 Monday-Thursday, $270 Friday-Sunday, with additional guests at $25.95-$27.95 per person.
• Splash Cash A cashless payment system that loads funds onto Season or Day Passes for use parkwide at the Beach Club Cafe, Gift Shop, Snow Shack, and Tiki Hut. Unused balance is refundable with receipt or can be carried over to future visits and seasons.
• Tubes and Lockers Free single tubes available at ride landings; double tubes $10; double and triple tubes interchangeable at no extra charge. Small lockers $10, large lockers $12, both with a $2 key deposit that is returned upon key return.
• Beach Club Cafe On-site food and beverage service offering whole pizzas, cheeseburgers, chicken strips, fries, nachos, ice cream, and beverages. Features signature items including the Dragon Burger, Beach Burger, and cauliflower-crust gluten-friendly pizzas. Available daily during park hours and for events.
• Group Bookings Organized group rates for parties of 15+ at $30 per person and 50+ at $28 per person, covering family reunions, youth groups, church groups, sports teams, and scout troops. Requires 7-day advance reservation and single combined payment for all tickets and meals.
• Corporate Events Private corporate event packages accommodating up to 2,500 guests for employee appreciation days, corporate retreats, team building, and full park buyouts. Includes catering options, live bands/DJs, rentals, and special pricing through a dedicated sales team (ext. 102, [email protected]).
• School Events Exclusive school days for field trips, end-of-year parties, graduation parties, and academic achievement celebrations at reduced rates of $15.50 per student/chaperone without meal and $20.50 with meal; season pass holders pay $6.50 for meal only. Booked through dedicated line (ext. 101).
• Consignment Tickets A member and employee discount ticket program for businesses and organizations to sell discounted tickets to their members or employees. Includes traditional mailed ticket delivery and online password-protected purchasing options. Requires no upfront cost; partners pay only for tickets used. Free promotional brochures and posters provided.
• Night Sliding with DJ Jake Easy Bi-weekly Friday evening events from 7PM-10PM featuring DJ music, with extended park hours. Admission is $12 online or $15 at the gate; season passes are not applicable. Held throughout the summer season.
• Family Night Events Sunday evening themed events in July from 5PM-8PM featuring Mermaid Night, Character Night, and Carnival Night. Admission is $17.95 per person including a meal (hamburger, hotdog, or cheese pizza with chips and soda); season pass holders enter free with meal at a special rate.
• Slide for Gateway Fundraiser Fundraiser event supporting the S.A.I.L.S. after-school program of Gateway Unified School District, with $10 admission from 5:30PM-8PM on select dates. Season passes are not applicable.
• Water Safety and First Aid On-site first aid station staffed with trained team members and a California-certified EMT, USCG-approved life jackets available free on a first-come, first-served basis, and American Red Cross-certified lifeguards supervising all aquatic areas.

Quantifiable outcome

• Season Pass pays for itself in just 3 visits
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor.

• Hilton Garden Inn ReddingminorOthersHilton Garden Inn Redding is listed as a nearby accommodation option for visitors to WaterWorks Park. Links provided on the park's Directions & Accommodations page.
• Red Lion Hotels by SonestaminorOthersRed Lion Hotels by Sonesta is listed as a nearby accommodation option for visitors to WaterWorks Park.
• Fairfield by Marriott ReddingminorOthersFairfield by Marriott Redding is listed as a nearby accommodation option for visitors to WaterWorks Park.
• Oxford Suites ReddingminorOthersOxford Suites Redding is listed as a nearby accommodation option for visitors to WaterWorks Park.
• Best Western Hilltop ReddingminorOthersBest Western Hilltop Redding is listed as a nearby accommodation option for visitors to WaterWorks Park.
• Comfort Inn ReddingminorOthersComfort Inn Redding is listed as a nearby accommodation option for visitors to WaterWorks Park.
• RV Resort Options (Visit Redding)minorOthersRV Resort Options in Redding are listed as nearby accommodation options for visitors traveling with RVs or trailers.
• Hotels Combined ReddingminorOthersHotels Combined Redding is listed as a nearby accommodation search/booking option for visitors to WaterWorks Park.
• DJ Jake EasyminorOthersDJ Jake Easy provides entertainment for Night Sliding events held bi-weekly on Fridays throughout the summer season (June-August 2026).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• White Water (California): White Water is a regional outdoor water park in Southern California operated by CNL Lifestyle. It is directly comparable to WaterWorks Park as a standalone seasonal water park with classic wave pool, slide tower, and lazy river attractions, targeting families and group bookings in a single California market.
• Raging Waters Sacramento: Raging Waters Sacramento is a large-capacity outdoor water park in Northern California operated by Palace Entertainment. It is a direct competitor to WaterWorks Park within the same Northern California catchment, offering slides, wave pools, and lazy rivers for families and groups.
• Waterworld California: Waterworld California is a long-standing Northern California water park in Concord operated by Palace Entertainment. Comparable to WaterWorks Park due to its Californian regional operation, family/group focus, and mix of slides, wave pools, and lazy river amenities.
• Knott's Soak City: Knott's Soak City is a Cedar Fair-operated outdoor water park in Buena Park, California. Comparable to WaterWorks Park as a California regional water park with slides, wave pools, lazy rivers, and group/event rentals, though attached to a larger theme park brand.

Broad incumbents

• Six Flags Hurricane Harbor (Concord/Sacramento): Six Flags Hurricane Harbor is a chain of large water parks operated by Six Flags Entertainment across major U.S. markets including Northern California. Comparable to WaterWorks Park as a paid-admission water park with slides, wave pools, and group bookings, but operating at significantly larger scale and as part of a national brand portfolio.
• Great Wolf Lodge: Great Wolf Lodge operates a national chain of indoor water park resorts. It is a broad competitor in the family water-park category, offering slides, wave pools, and themed accommodations, but differs in being indoor, year-round, resort-based, and nationally scaled.
• Schlitterbahn (Cedar Fair): Schlitterbahn is a multi-location water park brand now operated by Cedar Fair. Comparable to WaterWorks Park in core slides/river-ride attractions and family positioning, but with multiple locations, indoor/outdoor mixed parks, and broader geographic reach.
• Aquatica (SeaWorld): Aquatica is a chain of water parks operated by SeaWorld Entertainment. Comparable to WaterWorks Park as a paid-admission destination with slides, wave pools, and family-oriented amenities, but at much larger scale and as part of a national brand.

Regional players

• Wild Water Adventure Park: Wild Water Adventure Park is a family-owned outdoor water park in Clovis, California (Central Valley). It is a regional peer to WaterWorks Park with overlapping rides, F&B, and group/corporate offerings, though serving a different California catchment.

Emerging players

• Splashway Waterpark: Splashway is an independent family-owned water park in Texas. Comparable to WaterWorks Park as a privately held, single-location outdoor water park targeting families and groups with slides, lazy river, cabanas, and event offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/waterworkspark
• Xx.com/WaterWorks_Park
• Facebookfacebook.com/WWPRedding
• LinkedInlinkedin.com/company/waterworks-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaterWorks Park