Kansert

What Kansert does

Kansert (legal name Especialidades Industriales Kansert, S.L.) is a privately held Spanish industrial distributor founded in 1974 and headquartered in Orkoien, Navarra. The company operates two distinct divisions. The Industrial Supply division serves the local Navarra market with cutting tools, toolholders, machining accessories, abrasives, machinery, threading machines, industrial furniture, material handling equipment, and safety footwear. The Metrology, Metallography and Testing division acts as the exclusive representative for Spain and Portugal of recognized international brands including Moore & Wright, Bowers, Starrett, Phynix, KB Prüftechnik, Hitech Europe, and Meiji, providing commercialization, installation, technical assistance, and after-sales service for precision measuring instruments, hardness testers, coating thickness gauges, roughness meters, optical measurement systems, and metallographic preparation equipment.

The technology Kansert distributes spans hand-held measuring instruments (calibres, micrometers, comparators, gauges), digital Bluetooth-enabled IP67 micrometers (Bowers DigiMic), high-memory coating thickness gauges (Phynix Surfix Pro X with 100,000 readings), universal hardness testers covering Brinell/Rockwell/Vickers/Knoop methods (KB 250), metallographic microscopes (Meiji IM7000 series), and eyepiece-free stereoscopic microscopes (EYE-30/EYE-20). The portfolio is complemented by third-party vendor software for data acquisition and quantitative analysis, including PHYNIX.connect for Excel export, Material Plus for metallographic image analysis, Hardwin XL for hardness testing workflows, REMOTE20 for roughness data, Sylcom for DigiMic micrometer data, Bowers Group mobile app, and the SR200 Android app for Bluetooth instrument control. Kansert additionally provides free online technical utilities (Brinell/Vickers/Knoop hardness calculators, ASTM E 140 hardness conversion, ISO 3650 gauge block tolerance tables, micrometer reading guides).

The business model is direct B2B sales with a quote-based, transaction-driven pricing structure: orders under €1,000 are settled by bank transfer on acceptance, while orders above €1,000 follow a 30/30/40 staged payment schedule with a negotiable instrument at 60 days. The Industrial Supply division uses a direct-to-consumer field-sales motion with personalized service targeting the Navarra market, while the Metrology division operates an enterprise field-sales motion covering Spain and Portugal with installation and after-sales service bundled into the sale. Kansert serves verticals including aerospace, automotive, wind energy, metallurgical/steel, heat treatment, mold making, precision machining, and plastics. Revenue derives from one-time equipment sales and recurring technical services revenue, with no subscription, licensing, or usage-based component.

Name

Kansert

Legal name

ESPECIALIDADES INDUSTRIALES KANSERT, S.L.

Website

https://kansert.es

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Kansert is a Navarra, Spain-based industrial distributor (founded 1974) operating two divisions: local Navarra industrial supply and exclusive Spain/Portugal distribution of international metrology, metallography, and testing instrument brands.

Ownership category

akta.pro rank

Product category

Industrial Metrology and Testing Equipment Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

Keywords

• Industrial metrology equipment
• Precision measurement instruments
• Metallography sample preparation
• Hardness testing equipment
• Industrial supply distribution

Headquarters

HQ city

Orcoyen

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Metrology Division): Sales of metrology, metallography and testing instruments including calibres, micrometers, comparators, roughness meters, hardness testers, optical measurement systems, and metallographic sample preparation equipment. Exclusive representation for Spain and Portugal of international brands.
2. Product Sales (Industrial Supply Division): Sales of industrial supplies including cutting tools, tool holders, machining complements, clamping systems, marking systems, abrasives, machinery, threading machines, industrial furniture, materials handling equipment, and safety footwear.
3. Technical Services: Installation, technical assistance and after-sales service for metrology and testing equipment. Professional advice and personalized solutions to customer problems.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Kansert is the exclusive representative for Spain and Portugal of multiple international brands of metrology, metallography and testing instruments (calipers, micrometers, comparators, roughness meters, coating thickness gauges, hardness testers, optical and vision measurement systems, metallographic preparation equipment), handling commercialization, installation, technical assistance and after-sales service. In parallel, its Industrial Supply division sells cutting tools, tool holders, abrasives, machining accessories, machinery, industrial furniture, material handling equipment and safety footwear to the local Navarra market.

Product overview

Kansert operates two distinct business divisions: (1) Industrial Supply serving the local Navarra market with cutting tools, toolholders, machining accessories, abrasives, machinery, industrial furniture, material handling equipment, and safety footwear; and (2) Metrology, Metallography and Testing as exclusive representatives for Spain and Portugal of major brands including Bowers (micrometers), Phynix (coating thickness gauges), KB Prüftechnik (hardness testers), Meiji (microscopes), Hitech Europe (metalographic equipment), and NX (consumables). The metrology portfolio encompasses precision measuring instruments (calibres, micrometers, comparators), optical measurement systems (profile projectors, vision systems), surface analysis equipment (roughness meters), coating thickness gauges (Surfix family), hardness testers (Rockwell, Brinell, Vickers, Knoop), and metalographic preparation equipment (cutters, presses, polishers), complemented by software solutions (Material Plus, Hardwin XL, PHYNIX.connect) for data management and analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Supply Division (Suministro Industrial) Local-market supply of cutting tools, tool holders, machining accessories, abrasive products for sanding/polishing/grinding, machinery, threading machines, industrial furniture, material handling equipment and safety footwear for the Navarra region.
• Metrology, Metallography and Testing Division Exclusive representation for Spain and Portugal of metrology, metallography and testing equipment brands including Bowers, Phynix, KB Prüftechnik, Meiji, Hitech Europe, Starrett, Moore & Wright, Peak, Alpa and NX, including commercialization, installation, technical assistance and after-sales service.
• Calibres (Calipers) Precision measuring instruments including vernier calipers (pies de rey), workshop calipers, depth calipers, and special calipers for industrial dimensional measurement.
• Micrómetros (Micrometers) Precision external, internal and depth micrometers in digital and analog variants, including high-precision IP67 Bluetooth-connected models for industrial measurement.
• Profile Projectors and Vision Measurement Systems Optical measurement devices including profile projectors, video projectors, and vision-based measurement systems for precision industrial inspection.
• SURFIX PRO X Coating Thickness Gauge High-end Phynix coating thickness measurement device with color graphic display, Bluetooth 4.0 and USB 2.0 interfaces, up to 100,000-reading memory, and interchangeable probes for various applications.
• SURFIX EX/SX Coating Thickness Gauge Phynix Series X coating thickness gauges with color graphic display, USB 2.0 data output, automatic substrate recognition, and memory for 2,000 readings.
• POCKET SURFIX X Coating Thickness Gauge Compact, lightweight Phynix coating thickness gauge with integrated probe, LED screen illumination, USB 2.0 data transfer, and automatic substrate identification.
• BOWERS DIGIMIC High Precision Micrometer IP67-protected Bowers digital micrometer with Bluetooth connectivity, 0.001 mm resolution, 2 µm maximum error, and IoT-ready communication.
• KB 250 Universal Hardness Tester KB Prüftechnik universal hardness testing machine for Brinell, Rockwell, Vickers and Knoop methods with video measurement, automated functions, and load cell-controlled closed-loop system (0.5–250 kgf).
• MATERIAL PLUS Metallographic Analysis Software Modular quantitative image analysis software for the material industry supporting grain size analysis, phase segmentation, porosity, nodularity, graphite measurement, decarburization, and inclusions per ISO and ASTM standards.
• IM7000 Metallographic Microscope Meiji inverted metallographic microscope with planachromatic infinity-corrected objectives, Koehler illumination, and camera port for imaging and documentation.
• MSR230 Portable Roughness Meter Portable roughness measurement instrument with 14 roughness parameters, graphical LCD display, ARM processor, 500-measurement memory and USB output.
• Material Handling Equipment Industrial material handling products including trailers, platforms, trolleys, ramps, lifters, containers, pallets, electric vehicles, pallet trucks, stackers, cranes, and ATEX equipment.
• AIR TUBELESS Safety Footwear Safety footwear featuring air-cushion technology that reduces lumbar muscle activity by 24%, impact forces by 55% and plantar pressures by 30%.
• EYE-30/EYE-20 Eyepiece-Free Stereoscopic Microscope Ergonomic eyepiece-free stereomicroscope with 7×13 cm viewing lens, integrated adjustable LED lighting, magnification from 4x to 20x, and applications in electronics, polymers, medical, and forensic fields.
• Metallographic Preparation Equipment Metallographic cutting machines, mounting presses, polishing machines, and consumables for sample preparation including abrasives, diamond suspensions, and polishing cloths.
• Dynamic Force Meters (Dinamómetros) Force measurement instruments for various industrial testing applications.

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Moore & WrightcoreTechnology or IntegrationExclusive representative for Spain and Portugal of Moore & Wright metrology instruments including measuring tools and precision instruments.
• Bowers MetrologycoreTechnology or IntegrationExclusive representative for Spain and Portugal of Bowers Metrology products including DigiMic micrometers and precision measurement equipment.
• StarrettcoreTechnology or IntegrationExclusive representative for Spain and Portugal of Starrett metrology and measurement systems including profile projectors.
• PhynixcoreTechnology or IntegrationExclusive representative for Spain and Portugal of Phynix coating thickness gauges including Surfix Pro X, Surfix EX/SX, and Pocket Surfix X product lines.
• KB PrüftechnikcoreTechnology or IntegrationExclusive representative for Spain and Portugal of KB Prüftechnik hardness testers including universal hardness testers KB 250 Video, SA, FA.
• Hitech Europe (Tecmet)coreTechnology or IntegrationExclusive representative for Spain and Portugal of Hitech Europe metallographic equipment including cutting machines, mounting presses, and polishing machines.
• MeijicoreTechnology or IntegrationExclusive representative for Spain and Portugal of Meiji microscopes including metallographic microscopes IM7000 series.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The L.S. Starrett Company: US-based global manufacturer of precision measurement tools, saw blades and metrology equipment. Broad incumbent — Kansert is one of its Iberian distributors; Starrett also sells direct in some channels and via other distributors globally, competing indirectly for the same end customers.
• Carl Zeiss Industrial Metrology: Global metrology incumbent offering CMMs, optical and X-ray CT systems through its own Iberian sales force. Broad incumbent — overlaps with Kansert's industrial QC customer base but at much larger scale and with broader product portfolio beyond handheld/specialty metrology.
• Keyence Spain: Spanish subsidiary of Keyence, a global supplier of measurement sensors, microscopes, and vision systems sold largely direct. Broad incumbent — competes on optical measurement and vision-based inspection products, overlapping with Kansert's optical measurement category.

Others

• Bowers Group: UK manufacturer of precision internal measurement, bore gauges and the DigiMic Bluetooth micrometer line. Other — Kansert is Bowers' exclusive distributor for Spain and Portugal, making Bowers a supplier-partner rather than a competitor; included for context as the source of a key product line.
• KB Prüftechnik: German manufacturer of universal hardness testing machines (KB 250 series). Other — Kansert represents KB Prüftechnik exclusively in Spain and Portugal; an upstream principal rather than direct competitor.
• Phynix (Hans J. Michael): German manufacturer of coating thickness gauges and surface testing instruments including the Surfix family. Other — Kansert is Phynix's exclusive Iberian distributor; relevant ecosystem participant but not a head-to-head competitor.

Direct peers

• Hexagon Manufacturing Intelligence Iberia: Iberian arm of Hexagon MI (which includes TESA), selling industrial metrology, calibration and quality inspection solutions. Direct peer — comparable Iberian footprint, complementary product portfolio (CMM, portable arms, optical) targeting the same QC end customers.
• FARO Technologies Spain: Spanish operations of FARO, a 3D measurement and imaging specialist serving manufacturing, metrology and QC applications. Direct peer — competing Iberian sales channel for industrial measurement hardware, though focused on 3D scanning rather than traditional metrology.
• Renishaw Iberica: Spanish subsidiary of Renishaw providing precision measurement, gauging and calibration equipment including encoders and probing systems. Direct peer — similar Iberian sales coverage of precision metrology equipment to industrial QC customers.
• Mitutoyo Iberica: Spanish subsidiary of Mitutoyo, the global leader in precision metrology instruments. Direct peer — both operate as Iberian distributors of metrology brands serving automotive, aerospace and machining customers with installation, calibration and after-sales support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kansert