King Cuisine BV
King Cuisine BV is a Tilburg-based chilled food manufacturer producing Mediterranean spreads, dips, olives, and antipasti for European retailers under its own brands and customer private labels. Founded 1974 and acquired by Belièès (Pietercil Group) in November 2024.
- Company typePrivate
- Founded1974
- HeadquartersTilburg, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What King Cuisine BV does
King Cuisine BV is a Tilburg, Netherlands-based food manufacturer founded in 1974 by the Stok family, producing chilled Mediterranean-inspired spreads, dips, olives, and antipasti for European retail and food-service customers. The product portfolio centers on hummus (traditional recipe plus approximately 20 variants), marinated olives (Kalamata, Nocellara, Bella di Cerignola and others), a broad antipasti line (semi-dried tomatoes, stuffed peppers, involtini), and complementary spreads such as tapenade, pesto, tzatziki, guacamole, and chutneys. Distinct sub-brands — Food Friends Fun, Veggie Hummus (75–80% vegetable hummus), Taco Corner (Latin American dips), and Tapas and Friends — address separate consumer occasions, while SKAL-certified organic spreads serve the organic specialty channel since 2017. Proprietary process features cited include a special olive marination yielding a soft, mildly bitter flavor and a hummus recipe/machinery combination delivering a homemade texture, but these are domain-specialized manufacturing capabilities rather than technology platform components. The company is BRC certified for food safety and SKAL certified for organic production.
The business operates a B2B, sales-led model: King Cuisine sells directly to European supermarket chains and food-service/delicatessen customers, offering both its own branded ranges and private-label/customer-brand manufacturing. A trio packaging option (three SKUs bundled per pack) is offered to retailers to drive assortment flexibility. Distribution is pan-European, executed through direct retailer partnerships rather than a consumer-facing sales motion. Marketing is limited to an inspiration/content hub on the company website; the rest of demand generation rests on embedded client relationships and brand trust.
Ownership has changed three times since 2011: King Cuisine joined Meninvest (France) in 2011, then Labeyrie Fine Foods Group in 2016, and was acquired in November 2024 by Belièès, part of the Belgian Pietercil Group with 20 years of Mediterranean delicatessen experience. Across these transitions the operating strategy has remained consistent — incremental product diversification and category extension (Mediterranean spreads 1998, chilled olives 2002, antipasti 2005, organic 2017, Latin-inspired and vegetable-forward ranges more recently) rather than geographic or channel disruption. Employee headcount is in the 51–100 range and revenue is not publicly disclosed.
King Cuisine BV firmographics
Firmographics- Name
- King Cuisine BV
- Legal name
- King Cuisine BV
- Website
- https://kingcuisine.nl
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- King Cuisine BV is a Tilburg-based chilled food manufacturer producing Mediterranean spreads, dips, olives, and antipasti for European retailers under its own brands and customer private labels. Founded 1974 and acquired by Belièès (Pietercil Group) in November 2024.
- Ownership category
- akta.pro rank
King Cuisine BV industry classification
Industry- Product category
- Chilled Mediterranean Food Manufacturing
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
- akta.pro secondary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where King Cuisine BV is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
King Cuisine BV business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Own Brand Products: Sale of proprietary brand products including Hummus, Olives, Antipasti, spreads (tapenade, pesto, guacamole, tzatziki, ktipiti), and borrelhapjes (antipasti snacks) under their own brand names across European retail markets.
- Private Label / Customer Brands: Manufacturing products under customer brands/retailer own brands. The company states 'Our high-quality hummus, spreads, antipasti and olives are now to be found across all Europe, under our own brands or under the brands of our customers.'
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
King Cuisine BV product offering
Product offeringCore offering
King Cuisine BV manufactures and supplies chilled Mediterranean food products — including hummus, marinated olives, antipasti, tapenade, pesto, tzatziki, guacamole, ktipiti, and chutneys — for European retailers and food service customers. The company sells these products both under its own proprietary sub-brands (Food Friends Fun, Veggie Hummus, Taco Corner, Tapas and Friends) and under customer/private label brands, with customizable trio packaging options.
Product overview
King Cuisine BV is a food manufacturing company based in Tilburg, Netherlands, producing Mediterranean-inspired spreads, dips, olives, and antipasti products. The company operates as a single-product food manufacturer with multiple brand lines including its core King Cuisine brand, Veggie Hummus (vegetable-enhanced hummus), Taco Corner (Latin American dips), and Tapas and Friends. The portfolio centers on hummus (~20 variants), marinated olives, antipasti, and various spreads including tapenade, pesto, guacamole, tzatziki, and chutneys. The company also offers organic certified products (SKAL) and customizable trio packaging options. Products are distributed across Europe under own brands or customer brands.
Differentiator
Problem solved
Functional benefit
Brands
- Food Friends Fun: Brand featured in the product portfolio of King Cuisine.
- Veggie Hummus
- Taco Corner
- Tapas and Friends
Products and services
- Hummus Traditional and innovative hummus variants for European retail and food service customers; creamy chickpea-based spread made using traditional recipes with sesame, garlic, and lemon juice.
- Olives Marinated olives in multiple colors, varieties, and sizes (Kalamata, Nocellara, Bella di Cerignola) processed via a proprietary marination method producing a soft, mildly bitter flavor.
- Antipasti Appetizer products including semi-dried sweet tomatoes in herb and garlic marinade, spicy sweet peppers stuffed with herbed cream cheese, and involtini (Italian ricotta wrapped in Italian ham with pepper and herb dressing).
- Veggie Hummus Next-generation hummus combining chickpeas with 75-80% vegetables, offered in variants like sweet potato with jalapeño and cucumber with basil; targeted at health-conscious and vegetarian consumers.
- Organic Spreads SKAL-certified organic product range including organic hummus, creamy tzatziki made with fresh cucumber, and ktipiti made from roasted sweet peppers and Greek feta.
- Taco Corner Latin American-inspired dip range featuring guacamole with real avocado pieces and jalapeño cheese dips, designed for Mexican meals or as appetizer dips.
- Other Spreads (tapenade, pesto, tzatziki, guacamole, salads, chutneys) Complementary spread range including tapenade, pesto with fresh basil, tzatziki with real Greek yoghurt, guacamole from raw avocado pieces, salads, and chutneys for retail and food service customers.
- Food Friends Fun Proprietary sub-brand offering Mediterranean-inspired food products positioned for sharing occasions within the King Cuisine portfolio.
- Tapas and Friends Proprietary sub-brand focused on Spanish-style tapas products and antipasti within the King Cuisine portfolio.
- Trio Packaging (Your Choice) Customizable three-in-one packaging solution enabling retailers to combine three favorite or best-selling spreads in a single package for easier consumer selection.
Companies that use King Cuisine BV
Customer profileSegments3 records
Ideal customer profiles3 records
King Cuisine BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
King Cuisine BV partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
King Cuisine BV competitors and assessment
Company assessmentDirect peers
- Sabra Dipping Company: Leading hummus and dips brand (US-focused, owned by Strauss Group). Direct peer in hummus category with overlapping retail distribution and brand-led positioning.
- Saclà: Italian producer of pesto, dips, and antipasti sold across European retail. Direct peer with overlapping product categories (pesto, tapenade, antipasti) and similar B2B retail distribution model.
- Père Olive: Belgian olives and Mediterranean delicacies producer, now a sister company under Pietercil Group following the 2024 acquisition. Direct peer with overlapping olive and Mediterranean category.
- Obela: Hummus and dip brand owned by Strauss Group, active in Australia and other markets. Direct peer with similar chilled hummus/spread manufacturing and retail brand model.
- Mezzetta: US producer of Mediterranean foods including olives, peppers, and pasta sauces. Direct peer in olives and Mediterranean delicatessen category with branded retail positioning.
- Tribe Mediterranean Foods: US hummus and Mediterranean dips brand. Direct peer in hummus category with similar branded retail positioning and clean-label emphasis.
Broad incumbents
- Kühne: Large German producer of condiments, pickles, and dips with broad European retail distribution. Broader incumbent with overlapping dips/cold sauces category but much wider portfolio.
- Labeyrie Fine Foods: French delicatessen group that owned King Cuisine from 2016 to 2024. Broader incumbent with overlapping Mediterranean/delicatessen categories but much larger and more diversified portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
King Cuisine BV compliance and trust
Trust signalCompliance2 records
King Cuisine BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
King Cuisine BV leadership team
Management profileNumber of profiles
King Cuisine BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King Cuisine BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King Cuisine BV
What does King Cuisine BV do?
King Cuisine BV manufactures and supplies chilled Mediterranean food products — including hummus, marinated olives, antipasti, tapenade, pesto, tzatziki, guacamole, ktipiti, and chutneys — for European retailers and food service customers. The company sells these products both under its own proprietary sub-brands (Food Friends Fun, Veggie Hummus, Taco Corner, Tapas and Friends) and under customer/private label brands, with customizable trio packaging options.
Is King Cuisine BV a public or private company?
King Cuisine BV is a private company. It is classified as corporate owned and is currently operating.
When was King Cuisine BV founded?
King Cuisine BV was founded in 1974. It employs 51 to 100 people.
Where is King Cuisine BV based?
King Cuisine BV is headquartered in Tilburg, Netherlands, in the Europe region.
How does King Cuisine BV make money?
Two revenue lines are on record. Own Brand Products are the primary driver. The others are private Label / Customer Brands.
Who are King Cuisine BV's main competitors?
Direct peers on record are Sabra Dipping Company, Saclà, Père Olive, Obela, Mezzetta and Tribe Mediterranean Foods. Broad incumbents are Kühne and Labeyrie Fine Foods.
Does King Cuisine BV have an API?
No public API is recorded for King Cuisine BV.
What industry is King Cuisine BV in?
King Cuisine BV's product category is Chilled Mediterranean Food Manufacturing. Its primary akta.pro industry code is AFAKADAM, Dips, Salsas, Relishes & Chutneys Manufacturing, with a secondary code of CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 311 and its SIC code is 2090.