Nash Design Group

What Nash Design Group does

Nash Design Group is a privately held, founder-led full-service interior design studio headquartered at 854 Laurel Street in San Carlos, California. Founded in 2011 by Kendra Nash after her career in Silicon Valley real estate, the firm delivers residential interior design services — space planning, material selection, custom millwork, and project oversight from concept through final styling — to high-net-worth homeowners undertaking new builds, full remodels, and room-by-room design work. Projects span the Bay Area Peninsula, Tahoe, and surrounding markets, with work delivered through direct engagement with the homeowner alongside collaborating architects and builders.

The studio operates as a professional services firm on a project-based, quote-driven pricing model with no publicly disclosed rates; engagements run as multi-year contracts tied to project scope. Its core product surface comprises full-service interior design, residential remodel design, and new construction design, with a curated portfolio of 20+ named residential projects (e.g., Menlo Park Maison, Curated in Atherton, SF Showcase 2024 and 2025) used as the primary marketing asset. There is no platform, software, or proprietary technology layer — the offering is human-led creative service delivery supported by an Architectural Digest Pro Featured Designer directory listing that functions as a sub-brand for inbound lead generation.

Commercially, NDG relies on portfolio-based marketing through its website and visual social channels, supplemented by earned media in Architectural Digest, Forbes, HGTV, Martha Stewart, Time, Business of Home, and the Wall Street Journal. The firm is 100% founder-owned with no institutional investors, holding company, or parent entity identified. The named team of approximately eight professionals is structured across founder/designer, lead designer, designers, junior and assistant designers, a procurement and production coordinator, and an office manager — consistent with a small boutique studio rather than a scalable platform.

Name

Nash Design Group

Legal name

Nash Design Group

Website

https://nashdesigngrp.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Nash Design Group is a founder-led, San Carlos-based full-service interior design studio founded in 2011 by Kendra Nash, serving high-net-worth residential clients across the Bay Area, Tahoe, and beyond with project-based design services for new builds, remodels, and full-home styling.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141), Industrial Design Services (541420)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Residential interior design
• Luxury home design
• Full-service design studio
• Custom millwork design
• Space planning services

Headquarters

HQ city

San Carlos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Full-service interior design services for residential projects including new builds, remodels, and renovations. Services span from initial concept through final styling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nash Design Group is a full-service interior design studio based in San Carlos, California that provides residential interior design services for high-net-worth homeowners across the Bay Area, Tahoe, and beyond. Services span from initial concept and space planning through material selection, custom millwork design, and final styling, delivered collaboratively with architects and builders on new builds, remodels, and renovations.

Product overview

Nash Design Group is a full-service interior design studio offering residential interior design services. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core services include full-service interior design for remodels and new construction, with projects ranging from compact bungalows to expansive estates. The studio provides end-to-end design services from initial concept through final styling, working collaboratively with architects, builders, and artisans. The company is led by founder Kendra Nash and maintains a portfolio of named residential projects across the San Francisco Bay Area, including projects such as Artful Living, Music in the Hills, Bright & Colorful, Modern Flux, Menlo Park Maison, Curated in Atherton, Entertaining Haven, California Cool, Farmhouse Glam, Baytree Vibes, Zen + Hues, SF Showcase 2024, SF Showcase 2025, The Tudor Hacienda, and Waves + Roots.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design
• Residential Remodel Design
• New Construction Design

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Havenly: Tech-enabled online interior design platform offering room-by-room design services at lower price points than traditional full-service firms. Adjacent rather than directly competing at the ultra-luxury level, but a structural threat to the broader residential design funnel NDG draws from.
• Modsy: Online interior design service providing 3D-rendered room designs and e-commerce-enabled shopping. Competes in the same residential design category as NDG but at a far lower price point and self-serve/AI-enabled experience — relevant as a directional threat to traditional design studios.

Regional players

• Suzanne Lovell Inc. Chicago-based luxury residential interior design firm serving U.S. ultra-high-net-worth clients on whole-home projects. Comparable in project type and clientele, but operating primarily outside NDG's California geography.
• Studio Becker San Francisco: Bay Area luxury kitchen, bath, and interior design firm serving high-end residential clients. Overlaps with NDG on Peninsula luxury remodels and new-build specifications, with similar clientele and supplier ecosystem.
• Cullman & Kravis: New York-based luxury residential interior design firm specializing in classic, traditional estates. Comparable in full-service luxury residential design and project scale, but focused on the East Coast market.

Direct peers

• Meredith Baer Home: Los Angeles-based luxury interior design and home staging firm serving high-net-worth homeowners and developers on the West Coast. Comparable luxury residential design services and West Coast geography.
• Mark D. Sikes Interiors: Los Angeles-based interior designer with national luxury residential work and AD100-level recognition. Comparable founder-led brand, product/collection extensions, and high-end residential focus — overlapping with NDG on aspirational-luxury clientele.
• Heather Hilliard Design: San Francisco-based interior design firm focused on high-end residential projects across the Bay Area and beyond. Direct competitor with comparable new-build and remodel services and similar AD Pro visibility.
• Ken Fulk: San Francisco-based luxury interior design and lifestyle brand that designs high-end residential, hospitality, and event projects. Most direct competitor in the Bay Area luxury segment, with similar AD-level recognition and a comparable founder-led brand.
• Applegate Tran Interiors: San Francisco-based luxury residential interior design firm serving Bay Area homeowners on remodels and new construction. Direct competitor with a similar full-service model and Peninsula/South Bay client base.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nash Design Group