Confident Financial Solutions LLC

Name

Confident Financial Solutions LLC

Legal name

Confident Financial Solutions LLC

Website

https://confidentfinancialsolutionsllc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retirement and Wealth Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Tax-Aware Investment Planning (FSAEAAAE), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Retirement income planning
• Wealth management services
• Insurance advisory services
• Tax-aware investment management
• Financial planning advisory

Headquarters

HQ city

Cheshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Advisory Services: Investment advisory services are offered through a registered investment adviser partnership with CreativeOne Wealth, LLC. Services provided in accordance with fiduciary duty of care and loyalty.
2. Insurance Product Sales: Insurance and annuity products generate commission revenue for advisors. Products include life insurance, disability income insurance, long-term care insurance, and annuity strategies. You won't pay a fee for insurance; commissions are earned from the issuing insurance company.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Confident Financial Solutions LLC provides personalized financial advisory services focused on tax-aware retirement planning. Its core offerings include tax-aware investment management (offered through a partnership with CreativeOne Wealth, LLC), coordinated retirement income planning, Social Security and pension optimization, legacy and beneficiary planning coordination, and a suite of insurance solutions including life, disability, long-term care, and annuity products. Services are delivered through one-on-one consultations with a small two-advisor team serving individuals, families, and business owners nationwide from Cheshire, Connecticut.

Product overview

Confident Financial Solutions LLC is an independent licensed financial advisory firm that offers a unified wealth management and financial planning service focused on tax-aware retirement planning. The core offering consists of Tax-Aware Investment Management (managing portfolios across taxable, IRA/401(k), and Roth accounts with strategies including direct indexing and tax-loss harvesting), Retirement Income Planning (coordinating Social Security, pensions, RMDs, and withdrawals), and various insurance services led by Nicole Lee including Life Insurance, Lifetime Income/Annuity Strategies, Disability Income Insurance, Long-Term Care Insurance, Social Security Maximization, Tax Strategies for Retirement, and Legacy Strategies. The firm also provides resource guides, planning calculators (Life Insurance, Retirement Income, 401k Planning), and publishes The Confident Quarter quarterly newsletter. Investment advisory services are offered through a partnership with CreativeOne Wealth, LLC, a registered investment adviser.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax-Aware Investment Management Investment management service that manages client portfolios across taxable, IRA/401(k), and Roth accounts with a focus on after-tax decision-making, including strategies such as direct indexing, tax-loss harvesting, and capital gains management. Offered through the firm's partnership with CreativeOne Wealth, LLC.
• Retirement Income Planning Coordinated retirement income planning that aligns Social Security, pensions, RMDs, and portfolio withdrawals to support sustainable retirement cash flow and reduce unpleasant surprises.
• Complex Planning & Benefits Coordination Strategic coordination for clients with multiple moving parts, including workplace benefits, rollovers, concentrated positions, and business-owner decisions.
• Legacy & Charitable Planning Coordination Alignment of beneficiary strategy and wealth-transfer priorities, often delivered in collaboration with the client's CPA and estate attorney.
• Life Insurance Tailored term and permanent life insurance options providing family protection, debt coverage, or legacy funding. Sold on a commission basis from issuing carriers.
• Lifetime Income (Annuity Strategies) Custom annuity strategies designed around client-specific needs for long-term guaranteed income. Sold on a commission basis from issuing carriers.
• Disability Income Insurance Income-replacement coverage if illness or injury prevents the client from working, typically replacing up to about 60% of income.
• Long-Term Care Insurance Strategies Strategies to help pay for future long-term care needs, balancing cost and flexibility for each client's situation.
• Social Security Maximization
• Tax Strategies for Retirement Reviews to identify ways to help minimize taxes in retirement so that saved dollars can continue working for the client.
• Legacy Strategies Protection-focused strategies for heirs, charities, or business succession using insurance products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CreativeOne Wealth, LLCcoreTechnology or IntegrationInvestment advisory services are offered through this registered investment adviser partnership. The firm provides portfolio management and investment advisory services while Confident Financial Solutions focuses on client relationships and comprehensive financial planning. Both entities are unaffiliated.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Facet Wealth: Tech-enabled financial planning firm serving affluent households with coordinated advice across investments, taxes, and retirement — same persona (mass-affluent to HNW pre-retirees/retirees) and unified-planning value proposition as Confident Financial Solutions.

Broad incumbents

• Fisher Investments: Large investment advisory firm focused on serving affluent and HNW households, particularly retirees, with portfolio management and retirement income services — overlapping target persona and retirement-focus.
• Wealthspire Advisors: National RIA providing comprehensive financial planning, investment management, and tax planning to HNW clients — comparable holistic advisory model serving affluent pre-retiree and retiree households.
• Creative Planning: Large RIA serving HNW and ultra-HNW clients with coordinated wealth, tax, retirement, and estate planning. Comparable holistic advisory model targeting affluent households but operating at dramatically larger scale.
• Commonwealth Financial Network: Independent broker-dealer and RIA custodian supporting independent advisors who deliver holistic financial planning, retirement income, and insurance solutions to households — directly comparable delivery model to a small RIA/insurance-integrated advisory firm.
• Edelman Financial Engines: Large RIA offering financial planning and investment management to a broad base of households, with strong emphasis on retirement income planning and tax-aware strategies — overlapping persona and service mix at much larger scale.
• Mariner Wealth Advisors: National RIA providing comprehensive financial planning, tax, estate, and retirement income services to affluent individuals — directly overlapping target persona and coordinated planning value proposition.
• Cetera Financial Group: Independent broker-dealer supporting thousands of advisors who deliver financial planning and retirement solutions — comparable in that affiliated advisors target the same pre-retiree/retiree market with insurance and investment solutions.
• Carson Group: Large advisor support platform serving thousands of financial advisors serving retirement-focused clients. Comparable in that partner advisors deliver coordinated financial planning, insurance, and investment services to similar demographics, but at vastly greater scale and with corporate infrastructure.
• LPL Financial: Largest independent broker-dealer in the U.S., supporting independent financial advisors who deliver retirement planning, investment advisory, and insurance services to households — directly comparable distribution and product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ConfidentF61853
• LinkedInlinkedin.com/company/confidentfinancialsolutionsllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confident Financial Solutions LLC