La 100

What La 100 does

La 100 is an Argentine FM radio station broadcasting on 99.9 in Buenos Aires, operated by Radio Mitre S.A. within the Grupo Clarín media conglomerate. The station delivers a general-interest mix of news, sports coverage (with emphasis on Argentine football and Formula 1), music programming, celebrity and entertainment coverage, and lifestyle content to a Spanish-speaking Argentine audience. The platform combines traditional FM broadcasting with six on-demand streaming genre channels (Rock Nacional, Latino, Nuevos Clásicos, Top 40, the main La 100 format, and Clásicos 80/90), a proprietary podcast library of 20+ original shows spanning true crime, health, cooking, and personal development, a comprehensive news website organized across verticals (Actualidad, Espectáculos, Deportes, Tecnología, Salud y bienestar, Lifestyle), a dedicated fashion editorial section (FashionClick), and mobile applications distributed through the unified Cienradios network on iOS and Android.

The underlying technology stack is a content-distribution platform rather than a software product: a website-based live-streaming player, cross-platform mobile apps, and active social media distribution across Facebook, Twitter/X, Instagram, TikTok, YouTube, Twitch, and Threads. The go-to-market motion is direct-to-consumer, with the station reaching listeners through its owned digital properties and social channels, supplemented by contest-driven engagement (e.g., the Samsung Smart TV promotion) and brand sponsorships.

La 100's revenue model is advertising-led and free-to-listener. The station offers all content (radio streaming, podcasts, news, video) at no charge, with no subscription or paywall disclosed. Monetization comes from display advertising on the website and apps, sponsored content, promotional segments within programming, contest and giveaway sponsorships, and data monetization through digital content services. No B2B customers, named advertisers, or contract values are disclosed in the available data, and the company is privately held with no revenue disclosures. The legal operating entity, Radio Mitre S.A. (CUIT 30-59803629-9), is headquartered at Mansilla 2668 in Buenos Aires and is part of Grupo Clarín.

Name

La 100

Legal name

Radio Mitre S.A.

Website

https://la100.cienradios.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

La 100 is an Argentine FM radio station on 99.9 in Buenos Aires, operated by Radio Mitre S.A. within Grupo Clarín, offering free ad-supported news, music, sports, and entertainment content to Spanish-speaking Argentine audiences across web, mobile, and social platforms.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Fm radio broadcasting
• Digital radio streaming
• Podcast platform
• Music entertainment content
• Online news media

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The station generates revenue primarily through advertising, including display ads on its website and app, sponsored content, and promotional segments within its programming
2. Contests and Promotions: Regular contests and promotional giveaways (such as the Samsung Smart TV promotion) that engage users and create sponsorship opportunities
3. Digital Content Services: Free and premium digital content distribution through mobile apps and website, with data collection for targeted advertising purposes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

La 100 is an Argentine FM radio station broadcasting on FM 99.9 across six music genre channels (Rock Nacional, Latino, Nuevos Cl\u00e1sicos, Top 40, La 100 main format, and Cl\u00e1sicos 80/90), complemented by on-demand podcasts, video content, and a comprehensive news website covering Argentine and world news. The station delivers free live streaming, podcast content, breaking news, sports coverage (especially Argentine football and Formula 1), entertainment articles, and lifestyle/fashion editorial via website, mobile apps, and social media. Revenue is generated through advertising, sponsored content, contests and promotional giveaways, and data monetization rather than user subscriptions.

Product overview

La 100 is an Argentine radio station and digital media platform operated by Radio Mitre S.A. The company offers a multi-format FM radio broadcasting service with six distinct music channels (Rock Nacional, Latino, Nuevos Clásicos, Top 40, La 100 main format, and Clásicos 80/90), supplemented by a digital ecosystem comprising a live streaming player, a proprietary podcast platform hosting over 20 original shows, a comprehensive news website with content across multiple verticals (news, sports, entertainment, technology, health, lifestyle), a dedicated fashion section called Fashion Click, and a mobile application for iOS and Android. The platform primarily generates content focused on Argentine news, sports coverage (particularly football/soccer and Formula 1), celebrity news, and lifestyle topics.

Differentiator

Problem solved

Functional benefit

Brands

• Fashion Click: Fashion and lifestyle section of La 100 covering fashion trends, celebrity style, and entertainment.
• La 100 Podcasts

Products and services

• La 100 FM Radio Broadcasting
• La 100 Podcast Platform
• Cienradios Mobile Application
• La 100 News Website
• Fashion Click

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Radio Mitre S.A.coreOthersRadio Mitre S.A. is the parent company and sole owner of La 100. The station operates as part of the broader Radio Mitre S.A. media network which includes Radio Mitre (AM 790), Mia FM, and the Cienradios digital platform. The company is headquartered at Mansilla 2668 in Buenos Aires and is part of the Grupo Clarín media conglomerate.
• Grupo ClaríncoreOthersLa 100 and Radio Mitre S.A. are part of Grupo Clarín, Argentina's largest media conglomerate. This association provides cross-promotional opportunities and content sharing with other Grupo Clarín properties including Clarín newspaper, TN news channel, El Trece TV, TyC Sports, and other media outlets.
• Apple App StoresupportingTechnology or IntegrationLa 100's official iOS application is distributed through Apple's App Store, enabling mobile access for iPhone and iPad users.
• Google Play StoresupportingTechnology or IntegrationLa 100's official Android application is distributed through Google Play Store, enabling mobile access for Android device users.
• Cienradios PlatformcoreTechnology or IntegrationLa 100 is part of the Cienradios network, a digital platform that aggregates multiple radio stations including Radio Mitre and Mia FM. The platform provides unified mobile app experiences and cross-promotional content discovery across radio brands.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radio Continental: Major Argentine AM/FM news and sports broadcaster based in Buenos Aires; competes head-to-head for Argentine sports, news, and general-audience ad dollars and listenership.
• Mía FM: Another owned-and-operated FM station within the Radio Mitre S.A. / Cienradios network; competes for the same Buenos Aires listenership and ad budgets as La 100, with overlapping digital distribution.
• Cadena 3 Argentina: Leading Argentine radio network headquartered in Córdoba with national reach; directly comparable news/sports programming model and digital ecosystem competing for Argentine ad budgets.
• Radio La Red (AM 910): Buenos Aires-based AM news and sports station; competes for the same Argentine sports and news audience and shares advertising sales dynamics with La 100.
• Radio Mitre (AM 790): Sibling AM news/talk station operated by Radio Mitre S.A. within the same Cienradios platform and Grupo Clarín umbrella; shares app, newsroom, podcasts, and audience as a directly comparable Buenos Aires broadcast property.

Broad incumbents

• iHeartMedia: Largest U.S. radio broadcaster with multi-platform digital, podcast, and live-event businesses; comparable business model of broadcast radio + digital audio + advertising monetization at scale.
• Cumulus Media: U.S. radio broadcasting company operating hundreds of stations plus digital and podcasting; reference point for ad-funded broadcast + digital audio monetization comparable to La 100's model.
• Spotify (Argentina): Dominant global on-demand music and podcast platform with a major Argentine user base; competes with La 100 for music listening hours and podcast consumption among younger demographics.

Regional players

• RPP (Grupo RPP): Peru's largest radio and digital news network; similar Latin American radio-plus-digital news model, but focused on the Peruvian market rather than competing directly in Argentina.
• Cadena SER (Grupo Prisa): Spain's leading radio network operated by Grupo Prisa with growing Latin American footprint; comparable general-news/sports talk format and digital ecosystem, but primarily serves Spain rather than Argentina directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/la100fm
• YouTubeyoutube.com/la100
• Facebookfacebook.com/La100
• Instagraminstagram.com/la100fm
• TikToktiktok.com/@la100oficial
• LinkedInlinkedin.com/company/la-100

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La 100