Putnam Rolling Ladder
Putnam Rolling Ladder is a 1905-founded custom rolling ladder manufacturer, now a division of Custom Service Hardware LLC, that designs and builds five ladder collections in Wisconsin for residential homeowners and commercial buyers via direct-to-consumer e-commerce.
- Company typePrivate
- Founded1905
- HeadquartersHoboken, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Putnam Rolling Ladder does
Putnam Rolling Ladder is a custom rolling ladder manufacturer founded in 1905 and now operated as a division of Custom Service Hardware LLC, a Wisconsin-based woodworking hardware company founded in 1977 that acquired the Putnam brand and consolidated manufacturing at its facility in Jackson, Wisconsin. The company designs, manufactures, and assembles five distinct rolling ladder collections — Classic No. 1 (the original 1905 vintage wooden design), ALTA (modern minimalist aluminum), Quiet Glide (contemporary with smooth-roller technology), Meadow Lane (affordable DIY kit), and LOG (Amish-crafted American Pine) — alongside complementary step ladders, painters ladders, folding pivot ladders, and step stools, plus a kits-and-parts catalog for replacement hardware, tracks, brackets, rollers, and wheels.
Underlying product technology centers on precision-engineered track systems with custom wood species (11 options including Walnut, Maple, Cherry, and Mahogany), eight hardware finishes, multiple wheel/roller configurations, and integrated braking systems that engage at 70–125 lbs depending on model. Weight capacities range from 300 lbs (Classic No. 1, Meadow Lane) to 600 lbs (Step and LOG ladders). All products carry a lifetime warranty against defects under intended use, and the LOG line is distinguished by Amish handcraftsmanship in American Pine.
Putnam operates a direct-to-consumer e-commerce business exclusively through its BigCommerce-powered website (putnamrollingladder.com), with no third-party retailers or resellers visible. The GTM motion combines interactive online design configurators, a Style Quiz tool, educational blog and SEO content, an Influencer Application channel, and expert consultation by phone and email. Revenue is one-time per transaction across custom ladder sales, hardware kits and parts, and lower-priced step ladders and stools, with international and Alaska/Hawaii shipping available on a quoted basis. The customer base spans residential homeowners (primary), commercial businesses including retailers and offices (primary), contractors and interior designers, and DIY home improvement enthusiasts.
Putnam Rolling Ladder firmographics
Firmographics- Name
- Putnam Rolling Ladder
- Legal name
- Putnam Rolling Ladder, a division of Custom Service Hardware LLC
- Website
- https://putnamrollingladder.com/
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Putnam Rolling Ladder is a 1905-founded custom rolling ladder manufacturer, now a division of Custom Service Hardware LLC, that designs and builds five ladder collections in Wisconsin for residential homeowners and commercial buyers via direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Where Putnam Rolling Ladder is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Putnam Rolling Ladder business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Custom Rolling Ladder Sales: Primary revenue from sale of custom-made rolling ladders. Each ladder is custom manufactured to customer specifications including wood species, finish, dimensions, and hardware options. Revenue is one-time per transaction with no recurring component.
- Hardware Kits and Parts: Sale of replacement and upgrade components including track systems, brackets, rollers, wheels, end caps, and curved track pieces. These support ongoing revenue from existing customers maintaining or upgrading their ladders.
- Step Ladders and Stools: Sale of complementary products including Painters Ladders, Folding Pivot Ladders, and Step Stools. These pre-configured products provide lower price-point options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Classic No. 1 Rolling Ladder |
| Unit Pricing | Pay-as-you-go | ALTA Modern Aluminum Ladder |
| Unit Pricing | Pay-as-you-go | Quiet Glide Rolling Ladder |
| Unit Pricing | Pay-as-you-go | Meadow Lane Top Hook Ladder |
| Unit Pricing | Pay-as-you-go | LOG Handcrafted Ladder |
| Unit Pricing | Pay-as-you-go | Painter's Ladder No. 150 |
| Unit Pricing | Pay-as-you-go | Folding Pivot Ladder |
| Unit Pricing | Pay-as-you-go | Step Stool No. 29 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Putnam Rolling Ladder product offering
Product offeringCore offering
Putnam Rolling Ladder manufactures and sells custom-made wooden and aluminum rolling ladders across five collections (Classic No. 1, ALTA, Quiet Glide, Meadow Lane, LOG), along with complementary step ladders, step stools, painters' ladders, folding pivot ladders, and replacement hardware kits/parts. Products are designed and assembled in Wisconsin and sold direct-to-consumer via the company's e-commerce website with extensive customization (wood species, hardware finishes, dimensions, track heights, wheel/roller styles) and a lifetime warranty.
Product overview
Putnam Rolling Ladder is a custom rolling ladder manufacturer offering five distinct ladder collections: Classic No. 1 (the original 1905 vintage design), ALTA (modern minimalist aluminum), Quiet Glide (contemporary with quiet roller technology), Meadow Lane (affordable DIY kit), and LOG (handcrafted rustic stationery ladder). The company also offers step ladders and stools (Painters Ladder, Folding Pivot Ladder, Step Stool), along with Kits & Parts for repairs and customization. All products are designed and manufactured/assembled in Wisconsin, with most collections custom-made to order. The company operates as a division of Custom Service Hardware LLC, acquired in 1977 to continue Putnam's tradition of excellence.
Differentiator
Problem solved
Functional benefit
Brands
- Classic No. 1: The original 1905 vintage design rolling ladder, a key offering with original charm. Can be found in homes of former presidents, businesses like Brooks Brothers, and university libraries.
- ALTA
- Quiet Glide
- Meadow Lane
- LOG
Products and services
- Classic No. 1 Rolling Ladder
Quantifiable outcome
- All ladder systems support minimum 300 lbs weight capacity, with Quiet Glide and Alta supporting up to 500 lbs and Step/Log Ladders supporting up to 600 lbs
- +2 more outcomes
Companies that use Putnam Rolling Ladder
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Putnam Rolling Ladder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Putnam Rolling Ladder partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Putnam Rolling Ladder competitors and assessment
Company assessmentDirect peers
- House of Antique Hardware: House of Antique Hardware sells vintage and reproduction-style hardware including library and rolling ladders, targeting the same premium home restoration and custom interior customers with similar customization and craftsmanship positioning.
Broad incumbents
- Rejuvenation: Rejuvenation is a Williams-Sonoma brand offering premium vintage-inspired lighting, hardware, and home fixtures with strong customization and made-to-order capabilities, serving the same affluent homeowners and design-focused buyers Putnam targets.
- Restoration Hardware (RH): RH is a luxury home furnishings brand whose interior design services and product lines (including library and architectural fixtures) overlap with Putnam's premium residential customer base, though at much broader scale.
- Pottery Barn: Pottery Barn offers home office, library, and storage furniture aimed at the same affluent homeowner demographic, providing a more mainstream mass-market alternative to Putnam's bespoke rolling ladders.
- West Elm: West Elm sells modern home furnishings including bookcases and library solutions, competing for design-conscious homeowners willing to pay a premium for distinctive home fixtures.
- Wayfair: Wayfair is a broad home furnishings e-commerce platform that carries multiple rolling and library ladder options at varying price points, representing both a competitive channel and a potential future distribution partner for Putnam.
- Crate & Barrel: Crate & Barrel offers premium home furnishings and library/office storage solutions, sharing Putnam's design-conscious, higher-income customer profile with a much broader catalog.
Others
- Rockler Woodworking and Hardware: Rockler sells woodworking tools, hardware, and project supplies including ladder hardware, serving DIY and contractor customers who might build or accessorize their own rolling ladders as alternatives to Putnam's made-to-order product.
- Werner Co. Werner is a leading manufacturer of professional and consumer ladders, representing the mass-market, utilitarian side of the ladder category against which Putnam's premium positioning differentiates.
- Louisville Ladder: Louisville Ladder is a long-established manufacturer of step, extension, and specialty ladders, occupying the industrial/professional end of the category and indirectly competing for any crossover buyer considering a premium rolling ladder.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Putnam Rolling Ladder social profiles
Digital presencePutnam Rolling Ladder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Putnam Rolling Ladder leadership team
Management profileNumber of profiles
Putnam Rolling Ladder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Putnam Rolling Ladder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Putnam Rolling Ladder
What does Putnam Rolling Ladder do?
Putnam Rolling Ladder manufactures and sells custom-made wooden and aluminum rolling ladders across five collections (Classic No. 1, ALTA, Quiet Glide, Meadow Lane, LOG), along with complementary step ladders, step stools, painters' ladders, folding pivot ladders, and replacement hardware kits/parts. Products are designed and assembled in Wisconsin and sold direct-to-consumer via the company's e-commerce website with extensive customization (wood species, hardware finishes, dimensions, track heights, wheel/roller styles) and a lifetime warranty.
Is Putnam Rolling Ladder a public or private company?
Putnam Rolling Ladder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Putnam Rolling Ladder founded?
Putnam Rolling Ladder was founded in 1905. It employs 11 to 50 people.
Where is Putnam Rolling Ladder based?
Putnam Rolling Ladder is headquartered in Hoboken, United States, in the North America region.
How does Putnam Rolling Ladder make money?
Three revenue lines are on record. Custom Rolling Ladder Sales are the primary driver. The others are hardware Kits and Parts and step Ladders and Stools.
Who are Putnam Rolling Ladder's main competitors?
House of Antique Hardware is listed as a direct peer. Broad incumbents are Rejuvenation, Restoration Hardware (RH), Pottery Barn, West Elm, Wayfair and Crate & Barrel. Others are Rockler Woodworking and Hardware, Werner Co. and Louisville Ladder.
Does Putnam Rolling Ladder have an API?
No public API is recorded for Putnam Rolling Ladder.