Dallas United Crew
Dallas United Crew is a Dallas-based 501c(3) nonprofit founded in 2002 operating an urban water sports center at White Rock Lake that delivers competitive rowing, dragon boating, and adaptive veteran programs to youth, adults, breast cancer survivors, and South Dallas outreach students, funded by program fees, corporate team-building events, and donations.
- Company typePrivate
- Founded2002
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dallas United Crew does
Dallas United Crew (DUC) is a 501c(3) nonprofit urban water sports center founded in 2002 and headquartered at the White Rock Lake boathouse in Dallas, Texas, with a secondary Power Plant facility on Abrams Road. The organization runs six interlocking programs spanning competitive youth rowing (middle and high school), adult/masters rowing, adaptive veteran rowing, two dragon boat teams (DUC Delite for adults and DUC PINK for breast cancer survivors), and the RowDallas community outreach initiative serving under-resourced South Dallas schools. Programs are delivered through approximately 11–50 staff supported by a 100% volunteer-driven Board of Directors.
Revenue is generated from a mix of program fees and seasonal dues (youth and adult rowing), summer camp tuition (Learn to Row Introduction Camp priced at $250 per 5-day session, with Continuing Skills and Performance Academy camps at flexible pricing), corporate team-building sessions ($40–$65 per person for ERG and on-water experiences with a $200 mobile setup fee), dragon boat participation, and tax-deductible donations plus foundation grants. Distribution is direct-to-consumer via website registration through SportNgin, augmented by school-district outreach through Dallas ISD and the City of Dallas, and corporate direct sales for team-building events. Marketing is community-led, leaning on social channels, email newsletters, monthly For the Love of the Lake shoreline cleanups, and partnership visibility with funders including DICK'S Sporting Goods Sports Matter Foundation, A Most Beautiful Thing Inclusion Fund, and WingStop Charities.
Operationally, DUC is governed by a volunteer board led by President Robert Sneed, with Austin Brooks serving as the first Executive Director. In 2024, the organization awarded over $35,000 in scholarships, contributed 1,657.5 volunteer hours (more than double the 800-hour target), hosted 142 recruiting events (vs. an 18-event target), and earned the Candid Platinum Seal of Transparency. There is no proprietary technology platform, AI/ML capability, or app — the offering is delivered as instructor-led athletic programming on a shared lakefront asset.
Dallas United Crew firmographics
Firmographics- Name
- Dallas United Crew
- Legal name
- Dallas United Crew
- Website
- https://dallasunitedcrew.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dallas United Crew is a Dallas-based 501c(3) nonprofit founded in 2002 operating an urban water sports center at White Rock Lake that delivers competitive rowing, dragon boating, and adaptive veteran programs to youth, adults, breast cancer survivors, and South Dallas outreach students, funded by program fees, corporate team-building events, and donations.
- Ownership category
- akta.pro rank
Dallas United Crew industry classification
Industry- Product category
- Rowing and Water Sports Programs
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
- akta.pro secondary industry
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)
Keywords
Where Dallas United Crew is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dallas United Crew business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Youth Rowing Programs: Program fees for middle school and high school rowing programs, including registration fees and seasonal dues.
- Summer Camps: Learn to Row Introduction Camp at $250 per 5-day session; Continuing Skills and Performance Academy camps with flexible pricing.
- Adult Rowing Programs: Masters/adult rowing program fees.
- Corporate Team Building: Corporate rowing events priced at $40-$65 per person depending on group size, with options for erg experiences and on-water experiences.
- Dragon Boating Programs: Adult Delite Dragon Boating and PINK Breast Cancer Survivor Dragon Boating program fees.
- Donations: Tax-deductible donations as a registered 501c(3) nonprofit organization, including scholarship fund donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Learn to Row Introduction Camp |
| Unit Pricing | Pay-as-you-go | Continuing Skills Rowing Camp |
| Unit Pricing | Pay-as-you-go | Performance Academy Camp |
| Unit Pricing | Pay-as-you-go | The Crew Session (ERG Experience) |
| Unit Pricing | Pay-as-you-go | The On-Water Experience |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Dallas United Crew product offering
Product offeringCore offering
Dallas United Crew is a 501c(3) nonprofit urban water sports center operating from White Rock Lake in Dallas, Texas, delivering competitive and recreational rowing and dragon boating programs across six distinct lines: youth rowing (high school and middle school), summer camps, adult/masters rowing, adaptive veteran rowing, breast cancer survivor dragon boating (DUC PINK), and adult dragon boating (DUC Delite). The organization also runs the RowDallas outreach program for under-resourced South Dallas students and offers paid corporate team-building rowing experiences.
Product overview
Dallas United Crew is a 501c(3) nonprofit urban water sports center offering six distinct rowing and dragon boating programs. The core offerings include Youth Programs (High School and Middle School Rowing, Summer Camps with Learn to Row, Continuing Skills, and Performance Academy tracks), Adult Programs (Adult Rowing, Adaptive Veteran Rowing, and two Dragon Boat teams: DUC PINK for breast cancer survivors and Delite for general adult paddlers), and Community Programs (RowDallas outreach, Corporate Team Building, Volunteer opportunities, and Scholarship Fund). The organization operates from facilities at White Rock Lake, serving the Dallas Metroplex since 2002.
Differentiator
Problem solved
Functional benefit
Products and services
- High School Rowing Competitive high school rowing program for students, forming the original foundation of Dallas United Crew established in 2002, with U15, U17, and U19 categories.
- Middle School Rowing Rowing program for middle school students introducing youth to the sport at an early age.
- Summer Camps Seasonal day camps including Learn to Row Introduction Camp (ages 11-18, $250 per 5-day session), Continuing Skills Rowing Camp (intermediate), and Performance Academy Camp (advanced/competitive athletes).
- Adult Rowing Masters/adult rowing program offering competitive and recreational rowing opportunities for adult athletes.
- Adaptive Veteran Rowing Specialized rowing program designed for veterans and individuals with disabilities.
- Adult Delite Dragon Boating Adult dragon boat team paddling on White Rock Lake, led by Head Coach Cristine Kao since December 2020.
- DUC PINK Breast Cancer Survivor Dragon Boating Breast cancer survivor dragon boat team providing therapy, healing, and community through paddling, coached by Donna Coker for over 8 years.
- RowDallas Outreach Program Outreach program offering free rowing-based fitness programs in South Dallas schools, scholarships, transportation, and free swimming lessons for students from under-resourced communities.
- Corporate Team Building Corporate rowing experiences for team building, including The Crew Session (ERG Experience, indoor at Power Plant, $40-$50/person) and The On-Water Experience (Full Crew 2-hour or Elite Crew 4-hour sessions, $50-$65/person).
Quantifiable outcome
- Over $35K in scholarships provided to rowers in need in 2024
- +2 more outcomes
Companies that use Dallas United Crew
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Dallas United Crew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Dallas United Crew partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- City of DallascorePartnership with City of Dallas for RowDallas swimming lessons program. In collaboration with the City of Dallas and Dallas ISD, students have access to free swimming lessons at Dallas ISD Natatoriums.
- Dallas ISDcorePartnership with Dallas ISD for RowDallas program, providing rowing-based fitness programs at South Dallas schools at no cost and free swimming lessons at Dallas ISD Natatoriums.
- Barack Obama Male Leadership AcademycorePartner school for RowDallas program, building competitive indoor rowing teams and identifying students with potential for competitive rowing.
- St. Philips School and Community CentercorePartner school for RowDallas program, building competitive indoor rowing teams and identifying students with potential for competitive rowing.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dallas United Crew competitors and assessment
Company assessmentDirect peers
- Lincoln Park Boat Club: Chicago-based rowing and dragon boat club with youth, adult, and adaptive programs. Comparable to DUC's combined rowing/dragon boat offering and community-focused nonprofit structure (referenced in DUC's own head coach background).
- RowLA: Los Angeles-based community rowing nonprofit offering youth, adult, and adaptive programs with a focus on access and inclusion. Highly comparable to DUC's community-impact-driven model and RowDallas outreach programming.
- River City Rowing Club: Sacramento-based community rowing club offering youth and adult programs. Comparable to DUC's competitive youth and recreational adult structure (referenced in DUC head coach Ben Williams's prior coaching role).
- Craftsbury Outdoor Center: Vermont-based nonprofit rowing and cross-country ski center offering youth, masters, and learn-to-row programming. Comparable to DUC in operating as a multi-sport nonprofit with deep community programming and elite coaching staff.
- Community Rowing, Inc. Boston-based nonprofit rowing organization offering community-focused learn-to-row, youth, adult, and adaptive programs on the Charles River. Closely comparable to DUC in mission (rowing access for diverse populations), program breadth, and nonprofit funding model.
- BachmanROC Rowing Club: Dallas-area community rowing club co-founded by DUC's RowDallas Lead. Directly comparable given shared geography, overlapping coaching pipeline, and similar community-focused youth and adult programming.
Broad incumbents
- USRowing: The national governing body for rowing in the United States, overseeing competitive rules, certification, and event sanctioning. Broader incumbent that establishes the regulatory and competitive framework within which DUC operates.
Regional players
- Texas Rowing Center: Austin, Texas-based rowing center offering youth, adult, and masters programs on Lady Bird Lake. Direct regional peer operating in the same state with similar competitive and recreational programming for rowers of all ages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dallas United Crew social profiles
Digital presenceDallas United Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dallas United Crew leadership team
Management profileNumber of profiles
Profiles15 records
Dallas United Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dallas United Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dallas United Crew
What does Dallas United Crew do?
Dallas United Crew is a 501c(3) nonprofit urban water sports center operating from White Rock Lake in Dallas, Texas, delivering competitive and recreational rowing and dragon boating programs across six distinct lines: youth rowing (high school and middle school), summer camps, adult/masters rowing, adaptive veteran rowing, breast cancer survivor dragon boating (DUC PINK), and adult dragon boating (DUC Delite). The organization also runs the RowDallas outreach program for under-resourced South Dallas students and offers paid corporate team-building rowing experiences.
Is Dallas United Crew a public or private company?
Dallas United Crew is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dallas United Crew founded?
Dallas United Crew was founded in 2002. It employs 11 to 50 people.
Where is Dallas United Crew based?
Dallas United Crew is headquartered in Dallas, United States, in the North America region.
How does Dallas United Crew make money?
Six revenue lines are on record. Youth Rowing Programs are the primary driver. The others are summer Camps, adult Rowing Programs, corporate Team Building, dragon Boating Programs and donations.
Who are Dallas United Crew's main competitors?
Direct peers on record are Lincoln Park Boat Club, RowLA, River City Rowing Club, Craftsbury Outdoor Center, Community Rowing, Inc. and BachmanROC Rowing Club. USRowing is listed as a broad incumbent. Texas Rowing Center is listed as a regional player.
Does Dallas United Crew have an API?
No public API is recorded for Dallas United Crew.
What industry is Dallas United Crew in?
Dallas United Crew's product category is Rowing and Water Sports Programs. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing), with a secondary code of THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing). Its SIC code is 7997.