Barnabé

What Barnabé does

Barnabé (legal entity Brotherhood, SIREN 890299217) operates an online real estate platform targeting private property sellers in France who want to bypass traditional agencies. Founded in 2020 in Paris with 1-10 employees, the company provides a fixed-fee alternative to the 5-8% commissions charged by traditional agencies, with claimed average savings of approximately €15,000 per Paris transaction.

The core product is a multi-portal distribution engine that syndicates private listings to more than 50 French real estate portals, including professional-only platforms such as SeLoger, Logic-Immo, and Le Figaro Immo that individual sellers cannot access independently. Listings are enriched with AI-generated descriptions and AI-based photo retouching. The platform is built on a modern serverless stack (Vercel hosting, Supabase backend, Resend for email, Stripe for payments, Klarna for installment plans). The product portfolio includes the Pack Visibilité (€299 initial / €155 renewal), a higher-tier Pack Visibilité + Coaching (€698 initial / €360 renewal) that claims to reduce time-to-sell from 4-8 months to 2-4 months, a Photo + 3D Visit add-on (€200-€700), per-portal visibility boosts (€7-€12), and individual portal listings (€24-€360).

The go-to-market combines self-serve onboarding with Calendly-based discovery calls and has generated recurring media coverage in outlets such as TF1 and Boursorama, alongside 103+ Google reviews at a 4.7/5 rating. The company remains privately held with no disclosed external funding and operates as a horizontal long-tail business serving one-off individual sellers rather than enterprise accounts.

Name

Barnabé

Legal name

Brotherhood

Website

https://barnabe-immo.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Barnabé is a French online real estate platform enabling private property sellers to list across 50+ French real estate portals without paying traditional agency commissions, combining AI-powered listing tools with optional coaching services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel

Revenue model

1. Pack Visibilité (Visibility Package): Fixed-fee package for listing distribution across 50+ real estate platforms. Includes 60 days visibility, 10 photos + video/3D tour, unlimited modifications. No commission on sale.
2. Pack Visibilité + Coaching: Enhanced package including visibility package plus personalized coaching, help with listing writing, advice and negotiation support. 60-day duration.
3. Photo + 3D Visit Add-on: Professional photography and 3D virtual tour services priced by property surface area (200-700 euros depending on size)
4. Visibility Boosts: Additional visibility boost packages to re-promote listings to top of search results. Price varies by quantity (7-12 euros per boost)
5. 3x Interest-Free Payment (Klarna): Payment option allowing customers to spread costs over 3 installments without fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Barnabé is an online real estate platform that enables private property owners in France to list and sell their homes without paying traditional agency commissions (5-8%). The core offering combines AI-powered listing creation and photo retouching with one-click distribution to 50+ French real estate portals (SeLoger, Logic-Immo, Le Figaro Immo) typically reserved for licensed agents, supplemented by optional personalized coaching for negotiation and administrative procedures.

Product overview

Barnabé is an online real estate coaching platform enabling private sellers to list their property across 50+ real estate portals without paying agency commissions. The core offering consists of two subscription packages: the Pack Visibilité (€299 TTC for 60 days), which provides multi-portal distribution, professional photos/video/3D tour, and unlimited modifications; and the Pack Visibilité + Coaching (€698 TTC for 60 days), which adds personalized sales coaching, ad copywriting assistance, and negotiation support. Additional paid options include individual platform advertising, visibility boosts, and a Pack Photo + Visite 3D for professional photography and 3D virtual tours starting at €200 TTC. The platform differentiates itself by combining AI-powered ad generation and photo retouching with access to professional-only portals (SeLoger, Logic-Immo) that are otherwise inaccessible to private sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack Visibilité

Quantifiable outcome

• Properties sold in 2-4 months with coaching support (vs. 4-8 months for solo private sales)
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SeLogercoreTechnology or IntegrationMajor French real estate portal receiving millions of visitors monthly. Barnabé distributes customer listings to SeLoger, which is normally reserved for licensed real estate professionals. This partnership enables private sellers to access the most-visited property portal in France.
• Logic-ImmocoreTechnology or IntegrationSecond most visited 100% real estate platform in France with 3+ million monthly visitors. Part of the same group as SeLoger but maintains competitive positioning. Barnabé provides private sellers access to this professional-only platform.
• Le Figaro ImmocoreTechnology or IntegrationMajor French media group's real estate portal. Barnabé distributes listings to Le Figaro Immo as part of the multi-platform distribution package.
• StripecoreTechnology or IntegrationPayment processing provider for secure online transactions. Barnabé uses Stripe for credit card payments on their platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Proprioo: French online real estate agency offering fixed-fee packages and coaching for private sellers. Closest direct competitor to Barnabé with a near-identical business model targeting the same Paris-first private-seller segment.
• megAgence: French low-commission real estate franchise network offering transactions at significantly reduced fees versus traditional agencies. Competes with Barnabé on cost but retains an agent-led (rather than self-service) model.
• Iad France: Largest French low-commission (typically 3-5%) real estate agent network. Competes with Barnabé by offering agent-assisted transactions at lower commission than traditional agencies, though still percentage-based.
• Safti: French network of independent real estate agents operating on lower commission structures than traditional agencies. Targets the same cost-conscious private sellers and price-sensitive clients as Barnabé.
• Hosman: French online real estate agency providing fixed-price packages and optional agent coaching for private sellers. Directly competes with Barnabé on the no-commission value proposition in France.
• OptimHome: French commission-based real estate network with reduced fees and broad geographic coverage. Competes for sellers seeking lower-cost alternatives to traditional agencies, though using an agent-driven rather than self-service model.

Broad incumbents

• LeBonCoin: France's dominant general classifieds platform with a massive real estate vertical. While not focused exclusively on private sellers, it serves as the default low-cost DIY listing destination that Barnabé explicitly helps sellers improve upon.
• SeLoger: France's most-visited dedicated real estate portal, traditionally reserved for licensed agents. Functions as a partner distribution channel for Barnabé but also as a broad incumbent defining the visibility Barnabé resells.

Others

• Logic-Immo: Major French professional-only real estate portal and partner distribution channel for Barnabé. Acts both as supplier of visibility and as a broader market reference for portal-based listing distribution economics.
• Zillow (US parallel): US online real estate marketplace that pioneered consumer-facing tools and shifted industry pricing. Useful thematically as a benchmark for what platform-driven real estate disruption looks like at scale, though serving a different geography and regulatory environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/barnabe.immo.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnabé