Greece Sotheby's International Realty

What Greece Sotheby's International Realty does

Greece Sotheby's International Realty is a privately held luxury real estate brokerage founded in 2016 and headquartered in Athens, with a branch office in Corfu. It operates as the exclusive Sotheby's International Realty affiliate for Greece, granting access to the global franchisor's network of 26,500 sales associates across 1,115 offices in 84 countries. The company brokers luxury residential property sales (minimum listing €500,000, average approximately €2.3 million) and luxury villa rentals (weekly rates €7,000 to €150,000+), serving ultra-high-net-worth international buyers, Greek domestic UHNWI buyers, and luxury property sellers.

The core product surface consists of a 449-listing property platform, a curated luxury rental portfolio, the Private Collection off-market service for properties above €10 million, and the Waterfront Villas specialty category. The company also markets Apollo Hills, a €200 million branded new-construction development on the Athens Riviera designed by Porphyrios Associates, scheduled for Q2 2027 delivery. Underlying technology includes a proprietary digital-first brokerage platform with 3D virtual tours, video galleries, WhatsApp integration, and an award-winning website (Best Real Estate Website 2025-2026, International Property Awards). Supporting services include Global Marketing, Sotheby's Concierge Auctions, and cross-border International Properties listings.

The business model is commission-based on transaction volume, with revenue streams from sales commissions (earned at notary signing), rental commissions, and Private Collection advisory services. The company augments brokerage with proprietary market intelligence, publishing semi-annual institutional reports that report €6.11 billion in aggregate buyer demand in H1 2026 (35% year-on-year growth). Since 2016, the company has completed over €600 million in transactions and set 30+ all-time national sales records across Greek luxury markets including Mykonos, Corfu, Paros, Rhodes, Athens Riviera, and Crete.

Name

Greece Sotheby's International Realty

Legal name

Greece Sotheby's International Realty

Website

https://sothebysrealty.gr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Greece Sotheby's International Realty is the exclusive Sotheby's affiliate for Greece, brokering luxury residential property sales (avg €2.3M) and high-end villa rentals for UHNWI international and domestic buyers, leveraging the global Sotheby's network of 26,500 associates across 84 countries.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Luxury & Estate Rentals (THAGANAF), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Luxury villa rentals
• Premium property listings
• Real estate advisory services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Luxury Property Sales Commission: Commission-based revenue from facilitating luxury residential property sales in Greece. Commission is earned upon signing of the notary public sales agreement. The company has a minimum listing threshold of €500,000 with an average listing price of approximately €2.3 million.
2. Luxury Rental Services: Revenue from short-term and long-term luxury villa and residence rentals in Greece. Weekly rental rates range from €7,000 to over €150,000 depending on property caliber and season.
3. Private Collection Advisory Services: Premium advisory and off-market property services for UHNWI buyers and sellers transacting in properties above €10 million. Identity-verified matching service for discreet transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Greece Sotheby's International Realty is the exclusive Sotheby's affiliate for Greece, operating a luxury residential real estate brokerage specializing in the promotion, sale, and rental of high-end properties across Greece and the Greek islands. The company maintains 449 active property listings, offers a private off-market collection for properties above €10 million, and provides luxury villa rentals with weekly rates ranging from €7,000 to over €150,000. It also represents the branded Apollo Hills development on the Athens Riviera.

Product overview

Greece Sotheby's International Realty operates as a luxury real estate brokerage offering a multi-module platform centered on property sales and rentals. The core offering consists of Properties for Sale (449+ luxury listings across Greece) and Luxury Rentals, supplemented by the premium Private Collection (off-market properties exceeding €10M) and the specialized Waterfront Villas category. The development project Apollo Hills represents a branded new-construction offering on the Athens Riviera. Supporting services include Global Marketing (leveraging Sotheby's 26,500-associate network in 84 countries), Auction House (via Sotheby's Concierge Auctions), 3D Virtual Tours, Video Gallery, and The Circle membership. International Properties extends access to global luxury listings, while Significant Sales and Location Guides serve as portfolio showcases and editorial content. The architecture is a unified brokerage model with digital features (virtual tours, video) layered atop traditional real estate services.

Differentiator

Problem solved

Functional benefit

Brands

• Private Collection: A carefully selected portfolio of premium properties discretely presented to clients when matching specific criteria, showcasing the finest real estate in Greece for properties in excess of €10 million.
• Apollo Hills

Products and services

• Properties for Sale Main property listing platform offering 449 luxury residential listings across Greece, including houses, apartments, villas, historic homes, islands, land, and buildings, with advanced filtering by location, property type, price range, and bedrooms. Targets international UHNWI buyers and Greek property sellers with a minimum listing threshold of €500,000 and an average listing price of approximately €2.3 million.
• Luxury Rentals Curated collection of luxury villas and vacation homes available for short-term and long-term rental in Greece, with search filters by type (Modern/Mediterranean, Estate, Mansion, Romantic, Authentic, Villa) and location. Weekly rental rates range from €7,000 to over €150,000 depending on property caliber and season.
• Apollo Hills Exclusive luxury residential development project on the Athens Riviera featuring one- to four-bedroom homes designed by Porphyrios Associates, with BREEAM-certified sustainable design, gated community amenities, and exclusive loan options. €200 million investment with Q2 2027 delivery.
• Private Collection Hand-selected portfolio of off-market premium properties discretely presented to clients matching specific criteria. Properties exceed €10 million, with bespoke presentation and identity-verified matching to qualified ultra-high-net-worth buyers seeking maximum discretion.
• Auction House Sotheby's Concierge Auctions partnership enabling sellers to reach global qualified bidders through Sotheby's luxury property auction platform for accelerated, timed luxury property sales.
• The Circle Exclusive community membership program connecting leading buyers and sellers of luxury Greek real estate, providing curated access and networking within the Sotheby's International Realty network in Greece.
• International Properties Weekly curated selection of extraordinary luxury properties available worldwide, allowing clients to access luxury real estate beyond Greece including Italy, Portugal, USA, Spain, Finland, France, Bahamas, and Switzerland through the Sotheby's global network.

Quantifiable outcome

• €600 million+ in completed transactions since 2016, with 30+ all-time national sales records in key Greek luxury markets
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Sotheby's International Realty Affiliates LLCcoreChannel Partner/ Reseller/ DistributorGreece Sotheby's International Realty operates as the exclusive Sotheby's International Realty franchisee for Greece. The partnership provides access to the global Sotheby's network of 26,500 associates in 1,115 offices across 84 countries, global marketing platforms, brand prestige, and referral capabilities facilitating over USD 150 billion in annual sales. The company has held this exclusive franchise position since 2016.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BARNES Greece: BARNES is a major international luxury real estate group with a presence in Greece (Athens, Mykonos, and other Greek markets). Competes directly for premium villa and waterfront listings serving international UHNWI buyers.
• Italy Sotheby's International Realty: Another Sotheby's International Realty affiliate serving a Mediterranean luxury residential market. Same franchise model, comparable luxury positioning, and overlapping UHNWI buyer base with cross-border referral flow between Mediterranean Sotheby's affiliates.
• Knight Frank Greece: Knight Frank's Greek residential operation targets the same luxury and UHNWI segment in Athens, Mykonos, and other prime Greek locations. Comparable international luxury franchise with overlapping target customers and product offering in high-end residential brokerage.
• Engel & Völkers Greece: Engel & Völkers' Greek affiliate is a global luxury real estate franchise operating in the same premium residential segment across Athens, Greek islands, and the Athens Riviera. Directly comparable as an international luxury brokerage franchise competing for the same UHNWI buyer pool and trophy listings.
• Savills Greece: Savills operates a residential luxury brokerage in Greece with global brand reach comparable to Sotheby's International Realty. Overlaps on premium listings in Athens Riviera and key islands, with similar reliance on cross-border UHNWI referrals.
• Spain Sotheby's International Realty: The Spanish Sotheby's affiliate operates the same franchise model in another key Mediterranean luxury market (Marbella, Mallorca, Ibiza). Comparable in product type (luxury villas, seafront estates) and target customer (international UHNWI), and a real beneficiary of Mediterranean referrals.

Broad incumbents

• France Sotheby's International Realty: The French Sotheby's affiliate is a much larger sister operation within the same global network. While broader and more diversified (Paris, Côte d'Azur, Alps), it sets brand standards, contributes Mediterranean referral flow, and shapes network-wide pricing benchmarks relevant to Greek luxury pricing.
• Christie's International Real Estate: Christie's International Real Estate is a global luxury network affiliate program similar in structure to Sotheby's International Realty. Other regional Christie's affiliates compete for the same UHNWI customers and Greek trophy properties through affiliated brokerages.

Emerging players

• Beauchamp Estates: London-based luxury boutique brokerage specializing in ultra-prime (£10M+) international residential sales. Comparable in targeting international UHNWI buyers, particularly for Mediterranean second-home markets, and operating a similar off-market, relationship-driven model.

Regional players

• Chestertons Greece / Global: Chestertons has a growing international luxury footprint with Mediterranean exposure. Comparable premium positioning and global referral structure, though with a smaller Greek presence and broader portfolio of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sothebysrealtygreece
• LinkedIngr.linkedin.com/company/greece-sotheby's-international-realty
• Instagraminstagram.com/greecesothebysrealty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greece Sotheby's International Realty