GEM&BOLT Mezcal + Damiana

What GEM&BOLT Mezcal + Damiana does

GEM&BOLT is a US-based, founder-owned artisanal spirits company that produces and sells mezcal distinguished by its infusion with Damiana (Turnera diffusa), a flowering herb native to Mexico. The company was founded in 2017 by artist-alchemist duo Adrinadrina and Elliott Coon and is structured as a private LLC domiciled in New Jersey. Production is operated by a fourth-generation master distiller in Oaxaca, Mexico, using traditional methods: hand-harvested Espadín agave (maturing over up to a decade), earth-pit oven roasting, tahona stone mashing, wooden vat fermentation, and small copper still distillation, with fair-trade organic sustainable agave and no additives. The finished spirit is bottled at 44% alcohol by volume in three formats: 750ML, 200ML flask, and 50ML mini.

The commercial model is asset-light and founder-operated. GEM&BOLT sells directly to US consumers through its own e-commerce site (gemandbolt.com), extends internationally via marketplace partnerships with Amazon UK, Figee (Switzerland), and Urban Drinks (Germany), and supplements with US on-premise availability through bars, restaurants, and retail locations found via a store locator. Pricing is not publicly disclosed but follows unit-based, pay-as-you-go pricing across the three bottle sizes. The company's go-to-market emphasizes a community-led, movement-driven positioning rather than mass-market spirits distribution, leveraging the "Sincerely, G&B" content platform, social media (#celebrationisceremony), press coverage in Forbes, Vogue, Playboy, NYT, Bon Appetit, and Fast Company, and artist collaborations including with musician Satori and Bombay Beach Biennale.

The target customer base is bifurcated: conscious spirits enthusiasts and discerning mezcal consumers seeking clean, additive-free, botanically-infused artisanal spirits, alongside an art and creative community aligned with the brand's mission-driven positioning. There is no evidence of institutional funding beyond a 2017 First Beverage Group relationship of undisclosed size, and no acquisitions, subsidiaries, or M&A activity. With 11-50 employees and a single-supplier production model, the company's scale is constrained by artisanal production capacity in Oaxaca rather than demand-side distribution reach.

Name

GEM&BOLT Mezcal + Damiana

Legal name

GEM&BOLT, LLC

Website

https://gemandbolt.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GEM&BOLT is a US-based artisanal spirits brand founded in 2017 by artist-alchemist duo Adrinadrina and Elliott Coon, producing mezcal infused with Damiana herb in Oaxaca, Mexico and selling direct-to-consumer and via select international retailers to conscious spirits enthusiasts and the art community.

Ownership category

akta.pro rank

Headquarters

HQ city

West Orange

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Spirit Sales: GEM&BOLT generates revenue through direct-to-consumer sales of their mezcal products in 750ML, 200ML, and 50ML bottle sizes through their US website. The company also sells through third-party online retailers internationally (Amazon UK, Figee Switzerland, Urban Drinks Germany).
2. Third-Party Retail Distribution: Products are available through bars, restaurants, and retail locations facilitated by the 'Near You' store locator. Third-party retailers handle distribution and sales, with GEM&BOLT as the supplier.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

GEM&BOLT produces and sells artisanal mezcal distilled with Damiana herb at 44% Alc/Vol, made from Espadín agave by a fourth-generation master distiller in Oaxaca, Mexico. The portfolio is offered in three formats (750ML bottle, 200ML flask, 50ML mini) and sold direct-to-consumer in the US and through third-party online retailers (Amazon UK, Figee Switzerland, Urban Drinks Germany) and local bars, restaurants, and retail outlets internationally.

Product overview

GEM&BOLT is a spirits company offering artisanal mezcal distilled with Damiana at 44% Alc/Vol. The product is produced by a fourth-generation master distiller in Oaxaca, Mexico using Espadín Agave. The portfolio consists of three bottle sizes: 750ml, 200ml (flask), and 50ml (mini). The mezcal is positioned as a clean spirit with no additives, utilizing fair-trade, organic, and sustainable agave. The company is founded by artist-alchemist duo Adrinadrina and Elliott Coon and operates with a mission rooted in ancient tradition and commitment to the arts.

Differentiator

Problem solved

Functional benefit

Products and services

• GEM&BOLT Mezcal (750ML) Standard retail/home-consumption bottle of GEM&BOLT Mezcal Artesanal distilled with Damiana, 44% Alc/Vol, made from Espadín agave by a fourth-generation master distiller in Oaxaca, Mexico. Sold direct-to-consumer via gemandbolt.com and through third-party retailers in the US, UK, Switzerland, and Germany.
• GEM&BOLT Mezcal (200ML Flask) Travel/sampling flask-format bottle of GEM&BOLT Mezcal Artesanal distilled with Damiana, 44% Alc/Vol, made from Espadín agave in Oaxaca, Mexico. Sold direct-to-consumer via gemandbolt.com.
• GEM&BOLT Mezcal (50ML Mini) Mini tasting/gifting bottle of GEM&BOLT Mezcal Artesanal distilled with Damiana, 44% Alc/Vol, made from Espadín agave in Oaxaca, Mexico. Sold direct-to-consumer via gemandbolt.com.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Amazon UKcoreChannel Partner/ Reseller/ DistributorAmazon UK serves as an online marketplace channel partner for GEM&BOLT, enabling UK consumers to purchase the mezcal products through Amazon's e-commerce platform.
• Figee (Switzerland)coreChannel Partner/ Reseller/ DistributorFigee is an online retailer serving as a distribution channel for GEM&BOLT products in Switzerland, enabling Swiss consumers to purchase the mezcal.
• Urban Drinks (Germany)coreChannel Partner/ Reseller/ DistributorUrban Drinks is an online retailer distributing GEM&BOLT products in Germany, providing access to German consumers seeking artisanal mezcal.
• Satori (Musician)coreStrategic or Co-development PartnerGEM&BOLT founders Adrinadrina and Elliott Coon directed Satori's album 'MAKTUB', featuring the artist at Day of the Dead celebrations in Oaxaca, Mexico. Satori creates melodies from piano, kora, kalimba, and guitar combined with electronic music, aligning with GEM&BOLT's artistic brand identity.
• Bombay Beach BiennaleminorStrategic or Co-development PartnerGEM&BOLT collaborated with Bombay Beach Biennale for a 2019 artist takeover event, showcasing the brand's commitment to artistic community and cultural events.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Montelobos: Single-village Espadín mezcal from Oaxaca produced by a fifth-generation mezcalero. Comparable as a single-producer, traditional-process Oaxacan mezcal with craft-credentials positioning.
• 400 Conejos: Mexican mezcal brand marketed around Mayan heritage and cultural identity. Comparable in using cultural/heritage storytelling to position a young mezcal brand in the US premium market.
• Del Maguey: Single-village artisanal mezcal producer based in Oaxaca, founded in the 1990s. Closest direct comparable in positioning: traditional, additive-free, single-producer mezcal from Oaxaca, distributed through craft on-premise and specialty retail.
• Clase Azul: Premium Mexican spirits brand best known for ultra-premium tequila and mezcal with hand-painted decanters. Directly comparable as a premium-priced, lifestyle-positioned mezcal with strong on-premise and gift-channel presence.
• Bozal Mezcal: Craft mezcal brand specializing in rare and ancestral varietals of agave. Comparable as a craft-positioned mezcal with cultural/heritage branding aimed at the premium US on-premise market.
• Dos Hombres: Celebrity mezcal brand (Aaron Paul and Bryan Cranston) positioning around artisanal Oaxacan production. Comparable as a founder-story-driven, artisanal mezcal targeting premium on-premise and DTC consumers.
• Ilegal Mezcal: Oaxacan artisanal mezcal with strong on-premise and craft cocktail presence. Direct comparable in artisanal Oaxacan production and US bar/restaurant-led distribution strategy.
• Casamigos: Celebrity-founded (George Clooney, Rande Gerber) tequila and mezcal brand, now owned by Diageo. Direct comparable as a celebrity/lifestyle mezcal that scaled rapidly into mass premium distribution.

Broad incumbents

• Casa Dragones: Ultra-premium small-batch tequila and mezcal producer. Comparable at the premium-priced end of the Mexican agave-spirits category, though broader in portfolio.
• Patrón: Largest premium tequila brand globally (Bacardi). Relevant as the dominant premium agave-spirit incumbent that mezcal brands including GEM&BOLT are pulling share from as consumers trade across categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GemandBolt
• Instagraminstagram.com/gemandbolt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEM&BOLT Mezcal + Damiana