Bisson Auto

What Bisson Auto does

Bisson Auto S.p.A. is a family-owned Italian multi-brand automotive dealership group headquartered in Grumolo delle Abbadesse (Vicenza), operating authorized retail and service locations for Ford, Ford Pro, Mazda, Volvo, Lynk & Co, and Polestar across the Veneto region. Founded in 1941 by Vittorino Bisson as a Fordson tractor dealership and an authorized Ford dealer since 1950, the company has grown to 8+ physical sites (6 Ford branches plus 2 FordStores in Vancimuglio and Padova), extending into Rovigo and Chioggia in 2019 via the Automotors acquisition and opening a Lynk & Co showroom in Vicenza in 2025. Its offering spans new, KM0, and used vehicle sales (Bisson Centro Usato), authorized workshop servicing with Ford Mobile Service for commercial fleets, OEM-certified pre-owned programs (Ford Approved, Volvo Selekt), parts and accessories, and short- and long-term rental through the B.free partnership.

The business model combines transactional unit sales with recurring after-sales service and rental revenue. Pricing ranges from outright purchase (e.g., Ford Bronco at €62,000 promotional; Ford Transit Courier from €17,200 ex-VAT) to subscription-style long-term leases (Volvo EX30 from €146/month; Lynk & Co 01 from €219/month; Ford Puma Hybrid from €139/month with Ford Go! financing), with multiple OEM financial partners supporting consumer and P.IVA (sole-proprietor) credit lines. The customer mix is dominated by individual consumers but includes enterprise and institutional accounts such as DHL Express Italy, Polizia Locale di Torri di Quartesolo, and Croce Verde di Padova. Technology is operational rather than proprietary: the CDK Global WindrAKKAR dealer management system underpins inventory and customer workflows, while PayPal, WhatsApp Business, and cloud-based LiveChat support the online reservation and lead-conversion funnel.

The company is privately held by the Bisson family, with Vittorino Bisson as Managing Director (Amministratore Delegato) and Gianfranco Bisson as former President, and has no external institutional investors, no funding rounds, and no public listing. It has earned Ford Chairman's Awards in 2018, 2019, and 2020, TOP Dealers Italia 2023-2024 recognition, a Mazda Best Customer Experience 2020 award, and a 2026 Ford Salute to Dealers nomination for Vittorino Bisson, signaling sustained OEM-level performance across more than three generations of family leadership.

Name

Bisson Auto

Legal name

Bisson Auto S.p.A.

Website

https://bissonauto.it

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Grumolo Delle Abbadesse

HQ country

Italy

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new, used, and km0 vehicles across Ford, Ford Pro, Mazda, Volvo, Lynk & Co, and Polestar brands through dealership showrooms and website.
2. After-sales Service and Maintenance: Workshop services including scheduled maintenance, repairs, parts, tires, and bodywork through authorized service centers.
3. Vehicle Rental: Short-term and long-term vehicle rental services through B.free brand partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Bisson Auto is an authorized multi-brand automotive dealership group selling new, used, and km0 vehicles under Ford, Ford Pro, Mazda, Volvo, Lynk & Co, and Polestar franchises across 8+ locations in the Veneto region of Italy. Beyond vehicle sales, the group operates authorized workshop service centers, certified pre-owned programs (Ford Approved, Volvo Selekt), genuine parts and accessories, and short-term and long-term rental services through the B.free brand, plus Ford Mobile Service for on-site commercial vehicle maintenance.

Product overview

Bisson Auto is a multi-brand automotive dealership operating as a unified platform offering new and used vehicle sales, commercial fleet solutions, vehicle servicing, and rental services. The core offering centers on authorized dealer relationships with Ford (including Ford Pro commercial vehicles), Mazda, Volvo, Lynk & Co, and Polestar brands. Supporting services include the Bisson Centro Usato certified pre-owned program, near-zero kilometer (KM0) vehicles, BFree long-term rental services, and authorized workshop maintenance through multiple service centers. The company operates FordStore premium showrooms alongside traditional dealership locations across the Veneto region.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford New Vehicle Sales Sales of new Ford passenger cars (Puma, Focus, Kuga, Explorer, Bronco, Mustang Mach-E) and commercial vehicles through authorized FordStores in Vancimuglio and Padova plus 6 Ford branches across the Veneto region, for private and business customers with financing via partner institutions.
• Mazda New Vehicle Sales Sales of new Mazda passenger vehicles (CX-30, CX-5, CX-60, CX-80, Mazda3, MX-30) featuring Kodo Soul of Motion design language, including hybrid and electric variants, served through dedicated Mazda showrooms in Rosà, Schio, and Altavilla Vicentina.
• Volvo New Vehicle Sales Sales of new Volvo passenger vehicles (XC40, XC60, XC90 SUVs; EX30, EX90 electric; plug-in hybrid models) known for Swedish design and safety innovation, served through dedicated Volvo showrooms in Rosà, Schio, and Altavilla Vicentina.
• Lynk & Co Vehicle Sales Sales of Lynk & Co vehicles (01, 02, 08) including subscription-based ownership options and hybrid/plug-in hybrid variants, with a dedicated showroom opened in Vicenza in November 2025.
• Polestar Electric Vehicle Sales and Service Sales and service of Polestar electric performance vehicles (Polestar 2) at the Bisson Auto Service center in Altavilla Vicentina.
• Bisson Centro Usato (Certified Pre-Owned Vehicles) Certified pre-owned vehicle program featuring Ford Approved and Volvo Selekt warranty-backed used cars and commercial vehicles, plus 'Fuori Tutto' promotions with complimentary ownership transfer and a 'Compriamo il tuo usato' trade-in purchase program.
• B.free Long-Term and Short-Term Vehicle Rental (Noleggio) Long-term (noleggio a lungo termine) and short-term (noleggio breve termine) vehicle rental services offered through the B.free brand partnership, with flexible leasing options for private individuals and businesses/P.IVA.
• Authorized Workshop and Service Center (Officina) Authorized maintenance, repair, tire change, and parts services for Ford, Volvo, Mazda, Lynk & Co, and Polestar vehicles with certified technicians, accepting online service bookings across 9+ locations in the Veneto region.
• Ford Mobile Service (Ford Pro Mobile Service) On-site mobile workshop service bringing maintenance and repair directly to customer locations, primarily for Ford commercial vehicles, reducing vehicle downtime for fleet operators.
• Parts and Accessories (Ricambi e Accessori) Genuine replacement parts and accessories for Ford, Mazda, Volvo, Lynk & Co, and Polestar vehicles, including hybrid and electric vehicle accessories.
• KM0 Near-Zero Kilometer Vehicles Sales of nearly new vehicles with low mileage at discounted prices, covering both passenger cars and commercial vehicles across multiple brands including 14 Ford Transit Chassis KM0 with up to -40% discounts on various upfits.
• Tire Sales and Service (Pneumatici) Tire sales and tire change services provided through the authorized service center network.

Quantifiable outcome

• Recognized as TOP Dealers Italia 2023-2024
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FC Arzignano ValchiampocoreGTM or Marketing Partner · 1 January 2026Sports sponsorship partnership renewed for 2026/2027 football season. Bisson Auto has been sponsoring the football club since 2019.
• Ford Youth Academy with ENAIP VenetominorStrategic or Co-development Partner · 1 January 2024Partnership between ENAIP Veneto Padova and Ford Italia for technical training. First diplomas delivered to students.
• DHL Express ItalyminorStrategic or Co-development Partner · 1 January 2022Pilot program between Ford Italia, DHL Express Italy, and Bisson Auto for green urban deliveries using E-Transit electric vehicles.
• Ford Youth Academy with SFP San Gaetano VicenzaminorStrategic or Co-development Partner · 1 January 2021Partnership between Ford Italia, San Gaetano vocational institute, and Bisson Auto for developing technical profiles in automotive sector.
• Ford Italia (Automotors acquisition)coreStrategic or Co-development Partner · 1 January 2019Bisson Auto took over Ford dealership operations in Rovigo and Chioggia provinces with Ford Italia support in 2019.
• B.free (Noleggio)coreChannel Partner/ Reseller/ DistributorB.free is the rental brand under which Bisson Auto offers long-term and short-term vehicle rental services (noleggio a lungo termine and noleggio breve termine).
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealer since 1950. Represents Ford, Ford Pro, FordStore brands. Multiple consecutive Chairman's Award winner.
• Mazda ItalycoreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealer. Received Mazda Best Customer Experience 2020 award.
• Volvo Cars ItalycoreChannel Partner/ Reseller/ DistributorAuthorized Volvo dealer for Vicenza area. Offers Volvo Selekt certified used vehicles.
• Lynk & CocoreChannel Partner/ Reseller/ DistributorAuthorized Lynk & Co dealer. Opened dedicated showroom in Vicenza (November 2025).
• PolestarminorChannel Partner/ Reseller/ DistributorAuthorized Polestar dealer with service locations in Altavilla Vicentina and Schio.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/share
• YouTubeyoutube.com/channel/UCKeQtLpAvS1ofDNwKsTGIYg
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/bisson-auto-s.p.a.
• Instagraminstagram.com/fordbisson

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bisson Auto