Edge Athletics

What Edge Athletics does

Edge Athletics is a privately-held youth basketball development organization headquartered at Poughkeepsie Day School in Dutchess County, New York, operating as a sole proprietorship under Director Jim Santoro. The company runs an AAU basketball program fielding teams across seven age divisions from 11u through 17u, supported by summer basketball camps for ages 6-17, weekly skills development clinics, a dedicated Shooting Gallery facility at Poughkeepsie Day School, and the 2021-launched Peak Performance Basketball (PPB) elite training program, including a parallel girls program. The competitive catchment spans the Hudson Valley region, with tournament play extending into Westchester, Albany, and Springfield, MA.

The proprietary stack centers on a shooting-instruction methodology developed under Dave Hopla, a former NBA shooting coach with the Washington Wizards, New York Knicks, and Toronto Raptors, operationalized through 'Gun' automated shooting machines capable of returning up to 1,800 shots per hour at adjustable distance and speed (11-14 feet) and through coach-led video analysis of shooting mechanics. The technology is positioned as a differentiation lever within the broader curriculum rather than as a standalone product; the core IP is the coaching methodology and the Santoro-led network, not the equipment itself.

Revenue is generated through a mix of registration/fee-based and pay-per-session models: AAU program fees plus a $25 tryout fee, summer camp tuition (e.g., $260 for a five-day Vassar camp), per-session skills clinics at $10 per athlete, and multi-week subscription programs (PPB at $325 for four weeks). Marketing and distribution run primarily through the edgeathletics.com website, SMS alerts, email, social media, and on-site tournament channels, with family/household consumers as the buyer. The organization has no external funding, no parent company, and operates as an informal business entity tightly linked to Santoro and the two host schools.

Name

Edge Athletics

Legal name

Edge Athletics

Website

https://edgeathletics.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Edge Athletics is a privately-held youth basketball AAU program based in Poughkeepsie, New York, serving athletes ages 6-17 in the Hudson Valley through competitive teams, summer camps, skills clinics, a Shooting Gallery facility, and the Peak Performance Basketball elite training program.

Ownership category

akta.pro rank

Product category

Youth Basketball Training

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sports Combine, Tryout & Showcase Programs (MPAKAJAM), College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

Keywords

• Youth basketball training
• AAU basketball program
• Basketball skills development
• Summer basketball camps
• Basketball shooting instruction

Headquarters

HQ city

Poughkeepsie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training Programs (Peak Performance Basketball): 4-week programs combining Edge Athletics skills training with NorthStar Sports performance training. Includes 2 days per week with each organization plus Shooting Gallery sessions.
2. Shooting Gallery Sessions: Individual and small group shooting sessions using shooting machines. Options include Open Shooting ($10/athlete), Personal Shooting, and Personal Instruction (video analysis and form correction).
3. Summer Basketball Camps: Traditional basketball camps for boys and girls ages 6-15, plus Offensive Skills and Shooting Camps for ages 12-17. Sessions held at Our Lady of Lourdes High School and Poughkeepsie Day School.
4. AAU Program Fees: Registration fees for AAU teams including tuition and uniform costs. Tryout fee of $25 per athlete.
5. Skills Development Clinics: Wednesday evening skills programs for 7th and 8th grade boys, including dribbling, shooting, and scrimmaging at $10 per session.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Edge Athletics operates AAU basketball teams for youth athletes in the Hudson Valley, offering tryouts, team-based competition, and tournament participation across multiple age divisions. It also sells summer basketball camps, skills clinics, an introductory Edge 101 program, a Shooting Gallery service, a 5-on-5 competitive league, and the elite Peak Performance Basketball (PPB) training program (with a dedicated girls' track). Customers are primarily youth basketball players and their parents in the Poughkeepsie / Hudson Valley, NY region.

Product overview

Edge Athletics is a High Intensity Sports Education organization offering a comprehensive suite of basketball programs. The core offerings include Edge 101 (introductory program), AAU competitive teams across multiple age divisions (11u-17u), year-round Training programs, and Summer Programs including Traditional Basketball Camps and Offensive Skills/Shooting Camps. Supporting programs include Peak Performance Basketball (PPB) for elite athlete development launched in 2021, a Development Program for younger athletes, a 5 on 5 Competitive League, a Girls Peak Performance Basketball Program, the Shooting Gallery (using mechanical shooting machines for training), and various tournaments including the annual 'Get an Edge' tournament and 3 on 3 tournaments. The company has been in operation for over 25 years and is based in the Hudson Valley area of New York.

Differentiator

Problem solved

Functional benefit

Brands

• Peak Performance Basketball (PPB): Premier training program for serious basketball athletes in the Hudson Valley, launched in 2021. Includes skill development, competitive play, and basketball-specific conditioning.
• Edge Athletics Summer Camp
• Shooting Gallery
• Get an Edge Tournament

Products and services

• AAU Basketball Program

Quantifiable outcome

• Over 100 athletes helped reach collegiate basketball
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NorthStar SportscoreStrategic or Co-development Partner · 24 November 2020Joint promotional program for December 2020 combining Edge Athletics basketball training with NorthStar Sports performance training (strength, conditioning, explosiveness). The partnership provides a comprehensive preparation program for high school basketball players during the pandemic-affected season.
• LMC AthleticsminorGTM or Marketing PartnerLMC Athletics (Justin Cooper and Tyler Lydon) runs basketball clinics and camps, sometimes co-hosted with Edge Athletics. Tyler Lydon is a former Syracuse University standout and NBA draft pick. LMC provides additional skills development programming in the Hudson Valley.
• Poughkeepsie Day SchoolcoreOthersPrimary facility location for Edge Athletics programs including AAU practices, skills sessions, and the Shooting Gallery. Long-standing relationship with school providing gymnasium access.
• Our Lady of Lourdes High SchoolcoreOthersFacility partner for summer basketball camps and associated with Director Jim Santoro's role as varsity boys basketball coach. Hosts traditional basketball camps and offensive skills clinics.
• Daytona State CollegeminorGTM or Marketing PartnerHead coach Martin McCann (former player under Coach Santoro) has connected with Edge Athletics for recruiting purposes, evaluating athletes through Zoom workouts during the pandemic.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• D1 Training: Franchised athletic-training brand offering sport-specific workouts for youth athletes. Comparable to Edge on the youth-athlete training and development value proposition, but operating through a national franchise model rather than a single community-based club.

Direct peers

• Team Final: Northeast AAU basketball club known for elite-level teams and college recruiting outcomes. Comparable to Edge on core offering (AAU teams, age divisions, college exposure) but with a higher national-tournament profile.
• Boston Amateur Basketball Club (BABC): Long-running New England AAU basketball organization with multiple age-division teams and tournament participation. Similar community-based AAU model with college exposure mission, comparable to Edge's regional club structure.
• New Heights Youth Basketball: NYC-based youth basketball program offering AAU teams, training, and college placement support. Directly comparable to Edge as a regionally rooted basketball club with a college-recruiting emphasis, though operating in a denser, more urban market.
• NY Rens: Elite New York AAU basketball program with strong college placement record. Comparable to Edge in the same sport, AAU/club structure, and recruiting mission, but operating at a much higher national profile and drawing top talent from a wider geography.
• PSA Cardinals: Elite Northeast AAU basketball organization that has produced numerous Division I recruits. Same sport and AAU/club model as Edge, with a heavier emphasis on elite-tier athlete development and national showcase participation.
• New Jersey Playaz: Established New Jersey AAU basketball program with multi-age-division teams and a strong national-tournament presence. Directly comparable to Edge on sport, age-group structure, and tournament-driven competitive model.

Broad incumbents

• Sports Academy (formerly Mamba Sports Academy): Multi-sport youth training and performance facility with basketball as a flagship offering. Comparable to Edge on skill-development and athlete-training positioning, but operating as a much larger commercial facility with national reach.
• Parisi Speed School: Franchised sports-performance training network covering speed, strength, and sport-specific skills. Comparable to Edge through its partnership-style sport instruction and recurring-program model, but at a national franchise scale and broader sport focus.
• IMG Academy: Large multi-sport training and academic institution offering basketball among many sports. Broadly comparable to Edge on the youth-athlete-development and college-pathway value proposition, but at a vastly larger scale and with boarding, academic, and multi-sport offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edgeathletics
• Facebookfacebook.com/edgeathletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Athletics