Care Forward

What Care Forward does

Care Forward is a Tasmanian, not-for-profit home healthcare provider established in 1999 that delivers in-home care, allied health services, and wellness programs to older Australians and people with disability. The organization operates across four offices in Rosny (headquarters), Launceston, Devonport, and Burnie, serving approximately 4,000 clients annually and delivering roughly 130,000 hours of care. Its service portfolio spans the Australian Government's Home Care Packages (HCP), Commonwealth Home Support Programme (CHSP), the incoming Support at Home program (effective July 2025), the Up & About reablement program, the Home Independence Program, and dedicated offerings for Aboriginal and Torres Strait Islander peoples aged 50 and over.

Care Forward has been a registered charity since 2022 and is the largest Home Care Package provider in Tasmania for two consecutive years. Its care model is staffed entirely by Registered Nurses or Allied Health Professionals in client-facing coordinator roles, supported by a referral network of more than 90 service providers and an in-house Wellness Centre at Rosny equipped with clinical equipment and consultation rooms. Revenue is predominantly derived from government-funded packages and program contracts that pay on a per-client or per-service basis, with the entity serving as an approved provider under multiple federal aged-care programs. Leadership transition in September 2024 installed Marianne Fisher as Chief Executive Officer, with Joe Towns serving as Managing Director.

Name

Care Forward

Legal name

Care Forwardment Consultants Pty Ltd

Website

https://www.careforward.com.au/

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Care Forward is a Tasmanian not-for-profit home healthcare provider delivering in-home care, allied health, and wellness programs to roughly 4,000 older Australians annually across four statewide offices, funded primarily through Australian Government aged-care programs.

Ownership category

akta.pro rank

Product category

Aged Care Services

NAICS

Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Home healthcare services
• Aged care provider
• Allied health services
• Wellness programs
• In-home care

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Funded Home Care Packages / Support at Home: Care Forward receives government funding through the Commonwealth's Home Care Packages program and Support at Home program (effective July 2025) to provide coordinated care services to eligible seniors. Funding is provided at different package levels based on assessed care needs.
2. Commonwealth Home Support Program (CHSP): Entry-level support services for people over 65 or Aboriginal and Torres Strait Islander people over 50, funded by the Australian Government.
3. Medicare Funded Allied Health Services: Allied health services (exercise physiology, occupational therapy, dietetics, social work) provided under Medicare chronic disease management plans referred by GPs, with up to 5 subsidised consultations per calendar year.
4. Private Fee-for-Service: Fee-for-service health and home care services for clients without government funding eligibility, including private health insurance claims (HICAPS), workers compensation (MAIB), and private pay arrangements.
5. Tasmanian HACC Program: Services for people under 65 (or under 50 for Aboriginal and Torres Strait Islander people) requiring basic support to live in the community, funded through Tasmanian Community Referral Service.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Care Forward is a Tasmanian not-for-profit aged care provider delivering in-home health and support services to seniors (65+) and people with disability. Core offerings include Support at Home services (personal care, nursing, domestic assistance, social support, respite, allied health), Home Care Packages with Consumer Directed Care, and specialized reablement programs such as the Home Independence Program and Up & About exercise program conducted from Wellness Centres.

Product overview

Care Forward is a Tasmanian, locally-owned not-for-profit aged care provider operating since 1999, offering a comprehensive suite of in-home health and support services. The core offerings include Support at Home (personal care, nursing, domestic assistance, social support, respite), Home Care Packages (Consumer Directed Care with four levels), and the Support at Home government program (eight levels). The organization operates Wellness Centres in Rosny, Launceston, and Devonport providing exercise physiology services, and offers specialized programs including the Up & About 12-week exercise program, Home Independence Program (HIP), and Post Acute Package. Services can be accessed through multiple funding streams including Commonwealth Home Support Program, Tasmanian HACC, Medicare, Short Term Restorative Care, Home Care Packages, and private pay. The company also provides continence assessment, supporting carers through respite services, and educational workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Support at Home Program Government service helping older people live independently at home with eight levels of ongoing support (Level 1-8), including clinical care, independence services, everyday living assistance, plus Short Term Care Pathways such as Restorative Care and End-of-Life Pathway.
• Home Care Packages Coordinated package of care and services (Levels 1-4) delivered on a Consumer Directed Care basis, managed by nurses and allied health professionals to help clients live independently in their own homes.
• Wellness Centre State-of-the-art exercise facilities with contemporary equipment for individual and group classes, plus private consultation rooms for nutritionists and health specialists, located in Rosny, Launceston, and Devonport.
• Up & About Program 12-week group exercise and health education class for people 65 years and over, conducted by exercise physiologists, with individually tailored exercise programs, health education, falls prevention, and final health assessment.
• Up & Running Classes Ongoing exercise classes following the Up & About Program, enabling participants to continue building strength, confidence, and mobility.
• Home Independence Program (HIP) Intensive reablement service using a team of health professionals (nurses, exercise physiologists, occupational therapists) to help restore independence and avoid higher-level care services.
• Post Acute Package Short-term personal care and domestic assistance following an acute episode, providing intensive services initially with decreasing support as clients regain independence.
• Supporting Carers Respite and support services for unpaid carers, including arranging cover and time off for carers to rest and attend to personal needs.
• Continence Advice Assessment and advisory service for bladder, bowel, and pelvic floor problems, providing access to consumables and relevant equipment.
• Commonwealth Home Support Program Entry-level support for people over 65 or Aboriginal and Torres Strait Islander people over 50, providing services in home or centre-based settings.
• Tasmanian HACC Program Basic support services for people under 65 or Aboriginal and Torres Strait Islander people under 50 to continue living in the community with dignity.
• Short Term Restorative Care Program Up to 8 weeks of services to improve wellbeing and independence and delay or avoid long-term care entry.
• Medicare Funded Allied Health Services Allied health services including exercise physiology, occupational therapy, dietetics, and social work accessible under Medicare for individuals with chronic medical conditions via GP chronic disease management plan referral (maximum 5 visits per calendar year).
• Private Fee-for-Service Fee-for-service health and home care services available without assessment; may be claimable through private health insurance (HICAPS), MAIB, or workers' compensation.

Quantifiable outcome

• Significantly reduced reliance on medications and mobility equipment for Wellness Centre participants
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Australian Government (Department of Health and Aged Care)coreStrategic or Co-development PartnerCare Forward operates as an approved provider under multiple Australian Government aged care programs including Home Care Packages, Support at Home (from July 2025), Commonwealth Home Support Program, and Short Term Restorative Care. The government provides funding through these programs to enable Care Forward to deliver services to eligible Australians.
• 90+ Local Tasmanian Service ProviderscoreChannel Partner/ Reseller/ DistributorCare Forward works with over 90 service provider organizations throughout Tasmania, enabling clients to choose the most appropriate providers in their local area. This network allows flexible, tailored packages responsive to individual client needs.
• GPs and Healthcare ProfessionalsminorReferral/affiliate/ partnerGPs and healthcare professionals refer clients to Care Forward for Medicare-funded allied health services under chronic disease management plans, enabling access to exercise physiology, occupational therapy, dietetics, and other services.
• My Aged CarecoreOthersNational aged care assessment system operated by the Australian Government that assesses seniors' care needs and refers them to approved service providers like Care Forward.
• Private Health InsurersminorChannel Partner/ Reseller/ DistributorPrivate health insurers provide rebates for Care Forward's allied health services. HICAPS system enables direct billing to health funds for client convenience.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Baptcare: Baptcare is one of the largest not-for-profit aged care providers in Tasmania and Victoria, delivering home care packages, residential care, and community services. Directly comparable to Care Forward as a large multi-service Tasmanian aged care operator with similar funding mix (HCP, CHSP) and clinical capability.
• Uniting AgeWell: Uniting AgeWell is a Tasmanian and Victorian aged care provider delivering in-home care, residential care, and allied health services. Direct comparability with Care Forward in HCP delivery, clinical care models, and Tasmanian footprint.
• ACH Group: ACH Group is a South Australian not-for-profit aged care provider offering home care packages, allied health, and wellness programs. Comparable to Care Forward in clinical-led home care delivery and reablement-style programming.
• Helping Hand Aged Care: Helping Hand is a South Australian not-for-profit aged care provider offering in-home care, allied health, and wellness programs. Comparable to Care Forward in clinical-led home care delivery and reablement/wellness programming under government funding models.

Broad incumbents

• Bolton Clarke: Bolton Clarke is Australia's largest not-for-profit aged care provider, offering in-home care, retirement living, and residential care across all states. Comparable to Care Forward in core service lines (home care packages, nursing, allied health) but at much greater national scale.
• Silver Chain Group: Silver Chain Group is a major national provider of in-home aged care, palliative care, and allied health services, with deep government contracting experience. Comparable to Care Forward in delivering nursing and allied health in clients' homes under government and Medicare-funded models.
• Australian Unity: Australian Unity operates a large home care, allied health, and retirement living business nationally, including Home Care Packages and clinical services. Comparable to Care Forward in combining HCP delivery with allied health services under the same brand.
• Mercy Health & Aged Care: Mercy Health operates residential aged care, home care, and allied health services across multiple Australian states. Comparable in delivering in-home aged care with a clinical workforce model.
• Regis Healthcare: Regis Healthcare is a large national residential and home care provider, predominantly in residential aged care but expanding in-home services. Comparable as a major Australian aged care operator with overlapping government funding exposure.

Regional players

• Juniper: Juniper is a major Western Australia-based not-for-profit aged care provider delivering home care, allied health, and residential services. Comparable service mix to Care Forward (HCP, CHSP, allied health, Wellness-style programs) but operating in a different state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/care_forward
• YouTubeyoutube.com/channel/UCVj22yHzsv9Duqn22ydMnzA
• Facebookfacebook.com/careforwardtas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Forward