Heritage Insurance Company

What Heritage Insurance Company does

Heritage Insurance Company is a Nairobi-based insurance carrier operating in Kenya as a subsidiary within the Liberty Kenya Holdings Plc group, regulated by the Insurance Regulatory Authority. The firm was founded in 1908 and operates with a workforce in the 101-250 employee range, distributing products across a multi-channel network that includes digital self-service portals (EPAY Online, Travel Portal, Medical Portal, and a Customer Self-Service Portal), a dedicated call center, corporate field sales for institutional clients, and an agent/intermediary network.

The company's product portfolio centers on health insurance — HeriAfya Seniors for senior citizens and HeriAfya Juniors for institutional dependent coverage — supplemented by the LifeVest Plan, an investment-linked product that combines wealth accumulation with insurance protection. Underlying technology infrastructure includes the Guidewire InsuranceSuite cloud platform (PolicyCenter, BillingCenter, and ClaimCenter), deployed across 13 operating geographies with PwC as implementation partner, supporting policy administration, underwriting, billing, and claims management workflows.

Revenue is generated primarily through recurring insurance premiums collected across both retail/personal and corporate/institutional customer segments, with quote-based pricing and monthly billing across subscription and hybrid pricing models. The company pursues a horizontal segmentation strategy serving individual consumers, corporate entities, and senior citizens as parallel primary segments, with no disclosed revenue figures, funding events, or M&A activity in the available data.

Name

Heritage Insurance Company

Legal name

Heritage Insurance Company

Website

https://heritageinsurance.co.ke

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Heritage Insurance Company is a Nairobi-based Kenyan insurance carrier and subsidiary of Liberty Kenya Holdings Plc, offering health insurance (HeriAfya Seniors and Juniors), investment-linked life cover (LifeVest Plan), and digital self-service portals to individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

Keywords

• Medical insurance
• Life insurance
• Health insurance
• Corporate insurance solutions
• Individual insurance plans

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Heritage Insurance generates revenue through collection of insurance premiums from personal lines (health, life, auto, home) and corporate/commercial insurance products. Premiums are collected through multiple channels including online portals, agents, and corporate sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Heritage Insurance Company underwrites and distributes medical and life insurance products to individual and corporate customers in Kenya, including the HeriAfya Seniors medical cover, HeriAfya Juniors institutional health plan, and LifeVest life insurance plan. Customers can buy policies, pay premiums, submit travel insurance claims, and access provider services through dedicated online portals (EPAY Online, Travel Portal, Medical Portal, Customer Self-Service Portal).

Product overview

Heritage Insurance Company is part of Liberty Kenya Holdings Plc, operating alongside Liberty Life Assurance Kenya Ltd. The company offers a portfolio of health insurance products including HeriAfya Seniors (senior citizen health cover) and HeriAfya Juniors (institutional cover for dependents), along with investment-linked insurance through the LifeVest Plan. Digital customer services include EPAY Online for premium payments, Travel Portal for travel insurance, Medical Portal for medical insurance management, and a Customer Self-Service Portal. The company has deployed Guidewire InsuranceSuite on the cloud for policy administration, underwriting, and billing operations across 13 states.

Differentiator

Problem solved

Functional benefit

Products and services

• HeriAfya Seniors Medical insurance cover for individuals aged 50 and above and their declared family members, providing hospitalization benefits with options for outpatient, dental, and pre-existing conditions cover.
• HeriAfya Juniors Institutional medical cover designed for schools and learning institutions, covering students for accidents and illness with hospital bed benefits.
• LifeVest Plan Life insurance policy offering flexible sum assured, term, and premium options to protect beneficiaries in the event of the policyholder's death.
• EPAY Online Online payment platform that enables Heritage Insurance customers to pay premiums via mobile money (M-Pesa, Airtel Money) and debit cards.
• Travel Portal Online portal for purchasing travel insurance and submitting travel insurance claims.
• Medical Provider Portal Online portal for medical service providers to verify policyholder eligibility and submit claims for reimbursement.
• Customer Self-Service Portal Online self-service portal where customers can view policy details, pay premiums, and manage their insurance accounts.

Quantifiable outcome

• Streamlined workflows and improved agent-customer experience across 13 states of operation

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GuidewirecoreTechnology or Integration · 10 December 2025Heritage Insurance successfully deployed Guidewire PolicyCenter and BillingCenter on the Guidewire Cloud Platform. This completes Heritage's full InsuranceSuite cloud deployment, having previously implemented ClaimCenter in 2023. The implementation covers policy administration, underwriting, and billing management across 13 states of operation.
• PwCcoreImplementation/ SI/ Consulting Partner · 10 December 2025PwC led the implementation project for Heritage Insurance's full Guidewire InsuranceSuite cloud deployment, including PolicyCenter, BillingCenter, and ClaimCenter (implemented in 2023).
• Liberty Kenya Holdings PlccoreOthersHeritage Insurance Company is part of Liberty Kenya Holdings Plc, a subsidiary of Liberty Holdings SA. The companies share branding, offices (Liberty House, Nairobi), and regulatory oversight under Insurance Regulatory Authority.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Old Mutual Kenya: Established Kenyan life and general insurer (formerly UAP Old Mutual) offering health, life and investment-linked products — directly comparable in multi-line, individual-plus-corporate Kenyan insurance model.
• AAR Insurance: Kenyan health-insurance specialist (part of AAR Group) — comparable as a Kenyan health-cover provider focused on individuals and corporate groups, overlapping Heritage's HeriAfya health lines.
• APA Insurance (Apollo Group): Kenyan multi-line insurer (part of Apollo Investments) providing health, life and general insurance products — directly comparable in scope and Kenyan operating geography.
• Sanlam Kenya: Kenyan subsidiary of Sanlam Group offering life, health and investment-linked insurance products — directly comparable as a multi-line Kenyan insurer with investment-linked offerings similar to Heritage's LifeVest Plan.
• Jubilee Insurance: One of the largest multi-line insurance carriers in Kenya offering health, life and general insurance to both individuals and corporates — directly comparable in product breadth, customer segments and Kenya-only footprint.
• Madison Insurance: Kenyan multi-line insurer offering general and life insurance products to individuals and corporates — directly comparable as a mid-sized Kenyan insurance carrier with overlapping distribution channels.
• ICEA LION Group: Kenyan insurance group providing life, general and health insurance to individuals and corporates — a directly comparable multi-line Kenyan carrier with similar institutional and retail focus.
• Britam Holdings: Kenyan-listed insurance and financial services group providing life, health and general insurance plus asset management — directly comparable as a publicly listed multi-line Kenyan insurer with overlapping customer segments.
• Pan Africa Life Insurance: Kenyan life and health insurer (associated with Pan Africa Bank) — directly comparable in targeting individuals and corporates with life and health cover in Kenya.

Broad incumbents

• Liberty Life Assurance Kenya: Sibling entity within Liberty Kenya Holdings Plc offering life and investment-linked products from the same headquarters — comparable as a fellow Liberty Kenya subsidiary addressing overlapping personal and corporate customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/heritage_ke
• Facebookfacebook.com/HeritageKe
• LinkedInlinkedin.com/company/heritage-insurance-company-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Insurance Company