Moon Valley Organics

What Moon Valley Organics does

Moon Valley Organics is a founder-owned, certified-organic personal care company founded in 1998 by Kim and Aaron Otto, operating from a permaculture farm and manufacturing facility in Bellingham, Washington. The company formulates and sells topical skincare and haircare products — shampoo bars, conditioner bars, beeswax lip balms, herbal salves and balms (including targeted products like EczaCalm and PsoriaSoothe), lotion bars, body washes, and foaming hand soaps with concentrated refills — all manufactured from organically grown ingredients on its own farm and certified by USDA Organic, the Washington State Department of Agriculture (Organic Processor and Producer), and Leaping Bunny.

The product portfolio comprises roughly 61 SKUs across lip, hair, body, hand, and gift-set categories, with prices ranging from $2.99 for individual lip balms to $50.37 for bundled Hair Care Essentials Sets. Core product technology centers on saponified-oil solid bar formulations, cold-pressed botanical infusions, and natural preservation methods that exclude SLS, parabens, silicones, and synthetic fragrances; shampoo bars are positioned as yielding roughly twice the washes of liquid equivalents, and refill pouches are claimed to produce 93% less greenhouse-gas emissions than glass jars and 90% less than plastic bottles.

The business model is a hybrid of direct-to-consumer e-commerce through a Shopify storefront (with free shipping at $85+ to the lower 48 and paid shipping to Alaska, Hawaii, and select international destinations), a curated B2B wholesale program restricted to retailers holding a Reseller's Permit and prohibited from third-party marketplace resale, and a single company-owned retail location at Seattle's Pike Place Market. The company markets through organic social (Facebook, Instagram, Pinterest, TikTok, YouTube), email, SEO, and SMS. It is privately held with no disclosed external funding, 1-10 employees, and operates as an independent, founder-controlled entity with no institutional investment identified.

Name

Moon Valley Organics

Legal name

Moon Valley Organics

Website

https://moonvalleyorganics.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Organic skincare products
• Herbal personal care
• Beeswax lip balm
• Organic shampoo bars
• Natural body care

Headquarters

HQ city

Deming

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Retail (B2C): Direct-to-consumer sales through their Shopify-powered website, offering individual products and gift sets with free shipping thresholds.
2. Wholesale Distribution (B2B): Wholesale pricing available for retailers who purchase to resell within their own store locations or owned websites. Requires state-issued Reseller's Permit.
3. Physical Retail Sales: Retail sales through company-owned Pike Place Market store in Seattle, WA, operating extended hours on weekends.
4. Gift Cards: Digital and physical gift cards available in various denominations starting at $25.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Moon Valley Organics manufactures and sells USDA Organic certified personal care products including beeswax lip balms, herbal shampoo and conditioner bars, hair therapy oils, herbal lotion bars, body wash, foaming hand soaps, medicated salves and balms, gift sets, and herbal bar soaps. Products are made from organically grown ingredients sourced primarily from their certified organic permaculture farm in Washington State and sold direct-to-consumer, through a Pike Place Market retail store, and via a wholesale program.

Product overview

Moon Valley Organics is a certified organic personal care product company offering a diverse portfolio of topical skincare and hair care products. The product line centers around several core categories: (1) Hair Care including shampoo bars (Pink Geranium, Lemongrass, Sweet Carrot, Peppermint, Siberian Fir varieties), conditioner bars, and Hair Therapy oils, plus bundled Hair Care Essentials Sets; (2) Lip Care featuring Beeswax Lip Balms in multiple flavors (Velvety Vanilla, Cool Mint Vanilla, Sweet Honey, Zingy Cinnamon, Tropical Coconut Lime, Juicy Blackberry) and 5-pack options; (3) Salves & Balms including Herbal Muscle Rub, Herbal Rejuvenating Rub, Herbal Peppermint Foot Rub, Herbal EczaCalm, Herbal PsoriaSoothe, and Herbal Ointment; (4) Moisturizers with Herbal Lotion Bars in various scents plus package-free refills; (5) Body Wash in five scents (Peppermint, Siberian Fir, Eucalyptus Lime, Lavender, Lemon Rosemary); (6) Foaming Hand Soaps in five scents with corresponding concentrated refill pouches; (7) Gift Sets (Natural Body Collections) combining multiple products in biodegradable packaging. All products are 100% USDA Organic certified, made with care in Washington State, and emphasize sustainable, eco-friendly practices including compostable packaging and pollinator habitat protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Velvety Vanilla Beeswax Lip Balm Silky-rich beeswax lip balm made with organic cold-pressed oils and organic beeswax to seal in moisture, scented with vanilla and lemon essential oils; for consumers seeking chemical-free lip care.
• Cool Mint Vanilla Beeswax Lip Balm Moisturizing beeswax lip balm combining vanilla and peppermint essential oils for a cooling refresh; targeted at consumers seeking natural lip care.
• Sweet Honey Beeswax Lip Balm Beeswax lip balm flavored with honey and vanilla for a sweet, moisturizing lip treatment; for consumers seeking organic lip care with a sweet flavor.
• Zingy Cinnamon Beeswax Lip Balm Warming beeswax lip balm with cinnamon and ginger essential oils for a spicy flavor; for consumers seeking naturally flavored lip care.
• Tropical Coconut Lime Beeswax Lip Balm Tropical-flavored beeswax lip balm combining coconut, lime essential oil, and cocoa butter for moisturizing; for consumers seeking naturally flavored organic lip care.
• Juicy Blackberry Beeswax Lip Balm Fruit-flavored beeswax lip balm with blackberry flavoring for a fruity, moisturizing lip treatment; for consumers seeking organic fruity lip care.
• Organic Beeswax Lip Balm 5-Pack Five-pack bundle of beeswax lip balms (5 for the price of 4) across available flavors; for consumers and gift buyers seeking value multi-packs.
• Pink Geranium Herbal Shampoo Bar Solid shampoo bar with rose kaolin clay and geranium essential oil for gentle cleansing suitable for all hair types; yields twice the washes of liquid shampoo. For consumers seeking zero-waste hair care.
• Lemongrass Herbal Shampoo Bar Solid shampoo bar with activated charcoal for purifying and detoxifying cleansing of normal-to-oily hair; for consumers seeking organic, clarifying shampoo bars.
• Sweet Carrot Herbal Shampoo Bar Solid shampoo bar with carrot seed oil and citrus essential oils providing moisturizing and nourishing care for normal-to-dry hair; for consumers seeking organic shampoo bars.
• Peppermint Herbal Shampoo Bar Solid shampoo bar with tea tree and peppermint essential oils for dry, itchy scalp relief; for consumers seeking organic scalp care.
• Bulk Package-Free Herbal Shampoo Bars (1 lb) Package-free 1 lb bulk shampoo bars available in Siberian Fir, Sweet Carrot, Pink Geranium, Lemongrass, and Peppermint varieties; for zero-waste and refill-oriented consumers.
• Sweet Carrot Conditioner Bar Solid conditioner bar designed to restore moisture and smoothness for normal-to-dry hair; for consumers seeking zero-waste organic conditioner.
• Lemongrass Rosemary Conditioner Bar Solid conditioner bar with rosemary promoting healthy scalp and hair for normal hair types; for consumers seeking organic, plastic-free conditioner.
• Organic Hair Therapy for Every Type of Hair Lightweight hair styling oil with MCT oil that penetrates hair fibers to nourish follicles and smooth frizz without weight, for all hair types; for consumers seeking organic hair styling oils.
• Organic Hair Therapy for Extra Thick Hair Hair therapy oil formulated for extra thick hair providing intensive nourishment and frizz control; for consumers with thick hair seeking organic styling oils.
• Hair Care Essentials Sets Bundled hair care routines pairing shampoo and conditioner for full and natural hair care; available in Moisture Rich, Clarifying, and Every Hair Type variants priced at $50.37. For consumers seeking a complete organic hair care routine and gift buyers.
• Herbal Muscle Rub Warming massage balm with arnica and cayenne for soothing sore muscles and joints; for consumers seeking organic topical relief for muscle and joint discomfort.
• Herbal Rejuvenating Rub Calming body rub combining arnica, mint, and lavender for a soothing and relaxing experience; for consumers seeking organic calming body care.
• Herbal Peppermint Foot Rub Cooling foot rub with peppermint essential oil for refreshing and soothing tired feet; for consumers seeking natural foot care.
• Herbal EczaCalm Protective skin cream combining colloidal oats and rosehip seed oil for relieving eczema, rashes, poison ivy/oak, and insect bites; for consumers seeking organic treatment for irritated skin.
• Herbal PsoriaSoothe Moisturizing treatment with flax oil and aloe vera for nourishing dry, flaking skin and relieving psoriasis symptoms; for consumers seeking organic psoriasis treatment.
• Herbal Ointment Skin recuperation ointment with calendula, usnea, and propolis for healing minor cuts, burns, and abrasions; for consumers seeking organic first-aid skin care.
• Natural Body Collection Gift Sets Gift sets combining a body rub, Lemon Vanilla Herbal Lotion Bar, and Velvety Vanilla Beeswax Lip Balm in biodegradable pouch packaging; available in Rejuvenating Body Rub, Herbal Muscle Rub, Peppermint Foot Rub, Herbal EczaCalm, Herbal Ointment, and Herbal PsoriaSoothe variants priced $33.97–$40.97. For gift buyers and consumers seeking bundled organic self-care.
• Lemon Vanilla Herbal Lotion Bar Solid lotion bar with lemon and vanilla for moisturizing dry, chapped skin from head to toe; for consumers seeking organic, plastic-free moisturizers.
• Coconut Lemon Herbal Lotion Bar Solid lotion bar with coconut and lemon for deeply moisturizing dry skin; for consumers seeking organic, plastic-free moisturizers.
• Lavender Herbal Lotion Bar Solid lotion bar with lavender for soothing and moisturizing dry skin; for consumers seeking organic, plastic-free moisturizers.
• Organic Bergamot Geranium Herbal Lotion Bar Solid lotion bar with bergamot and geranium for aromatic skin moisturizing; for consumers seeking organic, plastic-free moisturizers.
• Refill Lotion Bar - Package Free Package-free refill lotion bar for reducing plastic waste; for zero-waste consumers seeking refillable organic moisturizers.
• Peppermint Herbal Body Wash Liquid body wash with peppermint and lavender essential oils for gentle, moisturizing cleansing; for consumers seeking organic body wash.
• Siberian Fir Herbal Body Wash Liquid body wash with Siberian fir, pine, and cedarwood essential oils for refreshing cleansing; for consumers seeking organic body wash.
• Eucalyptus Lime Herbal Body Wash Liquid body wash with eucalyptus and lime essential oils for invigorating cleansing; for consumers seeking organic body wash.
• Lavender Herbal Body Wash Liquid body wash with lavender essential oil for calming, soothing cleansing; for consumers seeking organic body wash.
• Lemon Rosemary Herbal Body Wash Liquid body wash with lemon and rosemary essential oils for refreshing cleansing; for consumers seeking organic body wash.
• Foaming Herbal Hand Soaps Foaming hand soaps with various essential oil blends (Lemon Rosemary, Grapefruit Thyme, Mint Lavender, Orange Spice, Unscented) for gentle, moisturizing hand cleansing; for consumers seeking organic hand soap.
• Foaming Herbal Hand Soap Concentrated Refill Pouches Concentrated refill pouches for foaming hand soaps that mix with water to refill 3x the original bottle volume, reducing plastic waste; for zero-waste consumers seeking organic hand soap refills.
• Herbal Bar Soap Varieties Various herbal bar soaps including Lavender, Mint, Sage, Orange Spice, and Cocoa varieties for body and face cleansing; for consumers seeking organic, plastic-free bar soap.
• Gift Card Digital and physical gift cards available in denominations starting at $25 for gifting Moon Valley Organics products; for gift buyers and consumers.

Quantifiable outcome

• Shampoo bars yield 2x washes compared to liquid shampoo bottles
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plaine Products: Natural, refillable personal care brand built around aluminum-bottle return/refill loops. Closely mirrors Moon Valley's zero-waste packaging and ingredient-conscious positioning.
• EO Products: Independent maker of organic and natural personal care including hand soaps, body wash, and lip care. Direct match on product categories (foaming hand soap refills, body wash) and certified-organic formulation philosophy.
• Alaffia: Natural and fair-trade personal care across body care, hair care, and skin care. Comparable on organic/natural ingredients, mission-driven positioning, and omnichannel distribution.
• Badger Balm: Family-run organic balm and body-care brand with USDA-certified ingredients, direct-to-consumer and natural-channel wholesale. Closely comparable SKUs (lip balm, salves, lotion bars) and similar small-scale family ownership.
• Dr. Bronner's: Family-owned maker of certified-organic castile soaps and personal care, sold through DTC and wholesale into natural retailers. Most direct comparable on multi-channel organic personal care with strong sustainability positioning.
• Acure Organics: Organic skincare and hair care brand selling shampoo, conditioner, body care into natural and mass channels. Comparable organic positioning, hair-care focus, and omnichannel distribution mix.
• Chagrin Valley Soap & Salve: Small-batch organic bar soap, shampoo bars, and salves sold DTC with USDA-organic ingredients. Comparable on certified-organic herbal SKUs and direct-to-consumer small-batch craft.

Broad incumbents

• SheaMoisture (Sundial Brands): Unilever-owned natural hair- and body-care brand built on organic/natural ingredient positioning. Overlaps with Moon Valley's hair care bar and salve SKUs but operates at much larger scale with mass retail.
• Moroccanoil: Global hair-care brand with hero treatment oils and shampoo/conditioner lines mirroring Moon Valley's hair therapy and shampoo bar SKUs. Comparable on hair-care focus, but positioned as a broader incumbent rather than small-batch organic.
• Burt's Bees: Clorox-owned mass-market natural personal-care brand with lip balm, body wash, and skincare. Comparable category overlap and natural-leaning formulation, but with vastly broader scale and retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@moonvalleyorganics9637
• Facebookfacebook.com/MoonValleyOrganics
• Instagraminstagram.com/moonvalleyorganics
• Pinterestpinterest.com/moonvalleyorganics
• TikToktiktok.com/@moonvalleyorganics
• Xx.com/moonvalley1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Valley Organics