Universitas Narotama

What Universitas Narotama does

Universitas Narotama is a private, for-profit higher education institution (Perguruan Tinggi Swasta) headquartered in Surabaya, East Java, Indonesia, founded on February 8, 1981. It operates five faculties — Economics & Business, Law, Engineering, Computer Science, and Education — offering 13 undergraduate and master's degree programs spanning accounting, management, law, civil engineering, information systems, computer systems, informatics engineering, and early childhood education. The institution holds 'Sangat Baik' (Very Good) institutional accreditation from BAN-PT, with separate program-level accreditations for its law and notary programs.

The university runs on an integrated digital platform stack comprising an Academic Information System (akademik.narotama.ac.id), a Learning Management System branded ELINA (lms.narotama.ac.id), a Student Admission portal (pmb.narotama.ac.id), an Open Journal System, a Digital Repository, and the Go UTAMA mobile application. It maintains active international partnerships with 20+ universities across Malaysia, Taiwan, the UK, Egypt, Thailand, Pakistan, and Saudi Arabia, plus local collaborations with Institut Teknologi 10 Nopember Surabaya and Universitas Airlangga. The university also serves as a hub for faculty research, with a dedicated LPPM (Institute for Research and Community Service) and ongoing Sumitomo Foundation Japan grants.

Revenue is predominantly tuition-driven and recurring, generated from undergraduate and graduate program fees across the five faculties, supplemented by ancillary streams such as the Bidikmisi government scholarship program (covering 15 students annually with full tuition and a Rp. 750,000 monthly living allowance), research grants, and corporate partnerships with NOKIA and PT. Jasa Raharja. Student recruitment flows through direct enrollment (PMB), campus visits, educational exhibitions, and school outreach. Marketing channels include the official website, a TikTok presence (@fh.narotama), and Instagram. No pricing is publicly disclosed.

Name

Universitas Narotama

Legal name

Universitas Narotama

Website

https://narotama.ac.id

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Universitas Narotama is a private Indonesian university in Surabaya operating five faculties and 13 undergraduate and master's degree programs across business, law, engineering, computer science, and education, serving high school graduates and working professionals through an IT-based digital learning infrastructure.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

akta.pro secondary industry

Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Private university education
• Academic research services

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Tuition and Registration Fees: Revenue generated from student tuition fees and registration charges for undergraduate and graduate programs across five faculties
2. Government Scholarships: Bidikmisi and other government-funded scholarship programs providing tuition and living allowances to eligible students
3. Research and Development Grants: Funding from government and international sources for research activities including Sumitomo Foundation Japan grants

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Universitas Narotama is a private university (Perguruan Tinggi Swasta) in Surabaya, Indonesia, offering undergraduate (S1) and graduate (S2) degree programs across five faculties: Economics & Business, Law, Engineering, Computer Science, and Education. The institution delivers education through an IT-based learning environment supported by a Learning Management System (ELINA), Academic Information System, Open Journal System, and the Go UTAMA mobile application, alongside research and community service activities.

Product overview

Universitas Narotama operates as a modern, IT-based private university in Surabaya offering undergraduate and graduate programs across five faculties: Faculty of Economics & Business (Accounting, Management, Master of Management), Faculty of Law (Law, Master of Law, Master of Notary), Faculty of Engineering (Civil Engineering, Master of Civil Engineering), Faculty of Computer Science (Information Systems, Computer Systems, Informatics Engineering), and Faculty of Education (Early Childhood Education). The university provides integrated digital services including an Academic Information System, Learning Management System (ELINA), Student Admission Portal, Open Journal System for research publications, Digital Repository, and mobile application (Go UTAMA Apps), all accessible through its IT-based campus infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Fakultas Ekonomi & Bisnis: Faculty of Economics and Business offering S1 Akuntansi, S1 Manajemen, and S2 Magister Manajemen programs.
• Fakultas Ilmu Hukum
• Fakultas Teknik
• Fakultas Ilmu Komputer
• Fakultas Ilmu Pendidikan

Products and services

• S1 Akuntansi (Bachelor of Accounting) Undergraduate degree program in accounting for high school graduates seeking professional qualifications in finance and accounting.
• S1 Manajemen (Bachelor of Management) Undergraduate degree program in management for students pursuing careers in business administration and management.
• S2 Magister Manajemen (Master of Management) Graduate degree program in management for bachelor's degree holders seeking advanced business expertise and leadership roles.
• S1 Ilmu Hukum (Bachelor of Law) Undergraduate law degree program accredited by BAN-PT for students preparing for legal careers and professional practice.
• S2 Magister Ilmu Hukum (Master of Law) Graduate law degree program accredited by BAN-PT for legal professionals pursuing advanced specialization.
• S2 Magister Kenotariatan (Master of Notary) Graduate degree program in notary studies accredited by BAN-PT for bachelor's holders pursuing notary professional certification.
• S1 Teknik Sipil (Bachelor of Civil Engineering) Undergraduate degree program in civil engineering for students pursuing careers in infrastructure and construction.
• S2 Magister Teknik Sipil (Master of Civil Engineering) Graduate degree program in civil engineering for bachelor's holders pursuing advanced engineering expertise.
• S1 Sistem Informasi (Bachelor of Information Systems) Undergraduate degree program in information systems for students preparing for IT systems and business analysis careers.
• S1 Sistem Komputer (Bachelor of Computer Systems) Undergraduate degree program in computer systems covering hardware and systems architecture for IT careers.
• S1 Teknik Informatika (Bachelor of Informatics Engineering) Undergraduate degree program in informatics engineering covering software development, algorithms, and computer science foundations.
• S1 PG PAUD (Bachelor of Early Childhood Education) Undergraduate degree program for students pursuing teaching careers in early childhood education settings.

Quantifiable outcome

• Over 44 years of educational service since 1981
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Universitas JemberminorStrategic or Co-development Partner · 25 September 2018MoA signed October 2025 for Tri Dharma collaboration and doctoral program pathway in Civil Engineering
• De Montfort Leicester UniversitycoreStrategic or Co-development PartnerInternational university partnership for academic exchange, joint research, and student mobility programs
• National University Kaohsiung TaiwancoreStrategic or Co-development PartnerAcademic collaboration and exchange program with Taiwanese university for engineering and technology disciplines
• Universiti Kebangsaan MalaysiacoreStrategic or Co-development PartnerLong-standing partnership with Malaysian university for international programs and joint academic activities
• Universiti Sains MalaysiacoreStrategic or Co-development PartnerCollaboration with leading Malaysian research university for student exchange and research collaboration
• Chiang Mai UniversitycoreStrategic or Co-development PartnerPartnership with Thai university for regional academic cooperation and cultural exchange
• Alexandria UniversitycoreStrategic or Co-development PartnerCollaboration with Egyptian university for Middle East academic partnerships
• Derby UniversitycoreStrategic or Co-development PartnerUK university partnership for academic exchange and international degree programs
• University of EssexcoreStrategic or Co-development PartnerPartnership with UK university for international academic collaboration
• Prince Sultan UniversitycoreStrategic or Co-development PartnerCollaboration with Saudi Arabian university for Middle East partnerships
• PT. Jasa RaharjaminorStrategic or Co-development PartnerState-owned insurance company partnership for internship and career development
• Institut Teknologi 10 Nopember Surabaya (ITS)coreStrategic or Co-development PartnerLocal partnership with leading Surabaya engineering university for academic collaboration
• Universitas AirlanggacoreStrategic or Co-development PartnerPartnership with leading Surabaya university for research and academic exchange
• Universiti Utara MalaysiacoreStrategic or Co-development PartnerPartnership with Malaysian northern university for international exchange
• Quest Nawab Shah PakistanminorStrategic or Co-development PartnerInternational partnership with Pakistani university for South Asian collaboration

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Universitas Atma Jaya Yogyakarta: Private Catholic university in Yogyakarta with comparable multi-faculty program mix including law, business, engineering, and computer science. Comparable private-university positioning but serves a different regional market from Narotama.
• Universitas Trisakti: Large private university in Jakarta offering multi-faculty programs including law, engineering, and computer science. Comparable program structure to Narotama but serves primarily the Greater Jakarta market rather than East Java.
• Universitas Tarumanagara: Private university in Jakarta offering programs in law, business, engineering, and information technology. Comparable multi-faculty private structure to Narotama but operates in the Greater Jakarta market.

Direct peers

• Universitas Kristen Petra: Christian private university in Surabaya offering programs in business, engineering, informatics, and law. Comparable to Narotama as a long-established Surabaya private university competing for the same regional student pool.
• Universitas Surabaya (Ubaya): Private multi-faculty university also headquartered in Surabaya, East Java, offering undergraduate and graduate programs in business, law, engineering, and pharmacy. Directly comparable in geographic market, private-sector positioning, and program mix to Narotama.
• Universitas Widya Mandala Surabaya: Private Catholic university in Surabaya with multi-faculty programs in business, law, engineering, and pharmacy. Comparable in scale, geography, and private-sector positioning to Narotama.
• Universitas Ciputra: Surabaya-based private university with strong emphasis on IT, business, and entrepreneurship. Comparable to Narotama's Faculty of Computer Science and Faculty of Economics & Business, and competes for the same East Java tech-oriented applicants.

Broad incumbents

• Bina Nusantara University (BINUS): Indonesia's largest private technology-oriented university with multi-campus presence and strong computer science, business, and engineering programs. Comparable to Narotama's Faculty of Computer Science and Faculty of Economics but operates at significantly larger scale and broader geographic reach.
• Institut Teknologi Sepuluh Nopember (ITS): Leading public engineering and technology university in Surabaya, and explicitly a Narotama partner institution. Overlaps directly with Narotama's Faculty of Engineering and Faculty of Computer Science but operates at materially larger scale and higher national ranking.
• Universitas Gadjah Mada (UGM): Top-tier Indonesian public research university with broad multi-faculty programs including law, engineering, and computer science. Sets the national benchmark against which Narotama's programs are positioned and competes for the highest-quality applicants.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/univ.narotamasby
• Facebookfacebook.com/universitas.narotama.14
• LinkedInlinkedin.com/company/universitas-narotama

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Narotama