Prop
Prop e.V. is a Munich-based non-profit association that provides free addiction counseling, youth welfare, and social-therapy services across 20+ facilities in Bavaria, funded primarily by Bezirk Oberbayern and municipal providers and serving roughly 300 employees' worth of capacity for individuals and families affected by addiction.
- Company typePrivate
- Founded1973
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Prop does
Prop e.V. is a registered non-profit association (eingetragener Verein) headquartered in Munich, Bavaria, that delivers addiction counseling and youth welfare services across more than 20 facilities in Munich, Freising, Erding, and Pfaffenhofen. Founded in 1973 (with some firmographic sources citing 1970), the organization employs approximately 300 staff and operates a portfolio that includes outpatient Suchtberatung, inpatient Therapie stationär, low-threshold Kontaktladen and Notschlafstelle (contact center and emergency shelter), the FreD early-intervention program for first-time drug offenders, substitution therapy, therapeutic shared apartments (Wohngemeinschaften), the TiP farm-based therapy program, the Yo:DA youth addiction counseling centers in Munich, and specialty services for gambling addiction. Its product and technology surface comprises the DigiSucht online counseling platform (delivered via partnership) and the "Verdichtet" podcast launched in November 2024.
The organization's business model is that of a publicly commissioned social-services provider: all services are free to clients at the point of use, and operating revenue is derived almost entirely from grants and commissioning payments by Bezirk Oberbayern and Bavarian municipal providers, supplemented by membership-related affiliations such as Charta der Vielfalt and Familienpakt Bayern. There is no commercial pricing, no fee-for-service revenue, and no disclosed philanthropic endowment. Distribution is anchored by the physical facility network, with a growing digital layer through DigiSucht and content channels such as the podcast. Customer segments span adults with substance-use disorders, first-time drug offenders diverted from the criminal justice system, individuals requiring substitution therapy or inpatient stabilization, vulnerable populations using low-threshold drop-in services, and — more recently — youth aged 12–21 served by Yo:DA.
Prop firmographics
Firmographics- Name
- Prop
- Legal name
- Prop e.V.
- Website
- https://prop-ev.de
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prop e.V. is a Munich-based non-profit association that provides free addiction counseling, youth welfare, and social-therapy services across 20+ facilities in Bavaria, funded primarily by Bezirk Oberbayern and municipal providers and serving roughly 300 employees' worth of capacity for individuals and families affected by addiction.
- Ownership category
- akta.pro rank
Prop industry classification
Industry- Product category
- Addiction Counseling & Youth Welfare Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE)
- akta.pro secondary industries
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Substance Use Prevention & Recovery Services (EDALAFAE), Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD)
Keywords
Where Prop is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Prop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Government & Municipal Funding: Prop e.V. operates as a non-profit organization. Services are free for clients. The organization's consulting services are financed by Bezirk Oberbayern (Upper Bavaria District) and partially by municipal providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services for individuals with addiction problems and their relatives |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Prop product offering
Product offeringCore offering
Prop e.V. is a non-profit registered association delivering free, confidential addiction and youth welfare services across Bavaria. Its core offerings span outpatient and inpatient addiction counseling and therapy, youth-specific programs (Yo:DA and FreD early intervention for ages 12–21), low-threshold harm-reduction facilities (Kontaktladen and Notschlafstelle), opioid substitution support, in-prison counseling, therapeutic shared apartments, assisted independent living, family counseling, and specialized gambling addiction services. Digital counseling is delivered through the DigiSucht platform.
Product overview
Prop e.V. operates as a non-profit social services organization providing comprehensive addiction and youth welfare services across Bavaria. The organization offers a unified portfolio of interconnected service offerings rather than a technology product platform. Core services include outpatient and inpatient addiction counseling/therapy (Suchtberatung/Therapie), youth-specific programs (Yo:DA & FreD with specialized early intervention), harm reduction facilities (Kontaktladen, Notschlafstelle), and supported living options. Digital service delivery is enabled through the DigiSucht online counseling platform, while the 'Verdichtet' podcast provides educational content. The organization serves approximately 20 facilities across Bavaria with around 300 employees, operating from its Munich headquarters.
Differentiator
Problem solved
Functional benefit
Brands
- Yo:DA & FreD: Youth addiction counseling and early intervention services for young people aged 12-21 in Munich
- FreD (Frühintervention für erstauffällige Drogenkonsumierende)
- Kontakt- und Begegnungsstätten (KoB)
- Verdichtet
Products and services
- Suchtberatung (Outpatient Addiction Counseling) Outpatient addiction counseling services offered at multiple locations in Munich, Freising, Erding, and Pfaffenhofen, including individual, couple, and family sessions, crisis intervention, therapy referrals, and substitution support for people with alcohol, drug, medication, or behavioral addictions.
- Therapie stationär (Inpatient Addiction Therapy) Inpatient/residential addiction therapy at specialized facilities lasting 22-26 weeks, with optional subsequent rehabilitation treatment lasting 12 weeks.
- Therapie ambulant (Outpatient Addiction Therapy) Ambulatory therapy services delivered at Prop's facilities for addiction recovery while living at home.
- Yo:DA & FreD (Youth Addiction Counseling & Early Intervention) Specialized youth addiction counseling and early intervention service combining Yo:DA (ages 12-21 in Munich) with FreD (early intervention for first-time drug offenders, including cannabis, ATS, and digital offerings) and Yo:DA:E parent counseling.
- Kontaktladen & Notschlafstelle Low-threshold contact center and emergency overnight accommodation in Munich offering basic needs support, meals, hygiene facilities, and counseling access for people in crisis.
- Kontakt- und Begegnungsstätten (Contact and Meeting Centers) Contact and meeting centers in Freising, Erding, and Pfaffenhofen providing low-threshold spaces for conversation, relaxation, meals, leisure activities, and counseling access.
- Hilfen für Kinder, Jugendliche & Eltern (Family Support Services) Support services for children, youth, and parents including family counseling, parent coaching on drug-related topics, and youth-specific assistance.
- Betreutes Einzelwohnen (Assisted Independent Living) Assisted independent living for people with addiction and multiple impairments, providing support with housing organization, job searching, and dealing with authorities.
- Sozialtherapie (Social Therapy) Social therapy services providing intensive therapeutic support for people with severe addiction and mental health co-occurring conditions.
- Substitution (Opioid Substitution Therapy) Opioid substitution therapy and related psychosocial support for people in substitution treatment.
- Hilfe in Haft (In-Prison Addiction Support) Addiction support services for incarcerated individuals, providing counseling and treatment within penal institutions.
- Therapeutische WGs (Therapeutic Shared Apartments) Therapeutic shared apartments in Munich, Oberhausen, Pfaffenhofen, Taufkirchen, and Nandlstadt providing supported living for people post-therapy requiring abstinence.
- TiP - Suchttherapie auf dem Bauernhof (Farm-Based Therapy) Farm-based addiction therapy program combining therapeutic intervention with agricultural work and rural living environment.
- Fachstelle für pathologisches Glücksspiel (Gambling Addiction Service) Specialized gambling addiction counseling service for affected individuals and relatives, with digital support via TikTok and PlayChange platforms.
- DigiSucht Online-Beratung Digital counseling platform integrated with Prop's services, enabling anonymous, free, and secure online counseling via text, video chat, and email for addiction-related topics including alcohol, drugs, gambling, and media consumption.
- Podcast 'Verdichtet' Prop's podcast providing 30-60 minutes of condensed knowledge on addiction, substances, consumption, and related topics for those affected, relatives, and professionals; also broadcast bimonthly on Radio Lora.
- Prop Infotelefon (Information Hotline) Toll-free information hotline at 0800/0007767 providing initial contact, referral services, and information about Prop's offerings.
Quantifiable outcome
- Anonymous and free counseling services available across multiple locations in Bavaria
- +1 more outcomes
Companies that use Prop
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Prop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Prop partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DigiSuchtcoreDigiSucht is a virtual counseling platform used by Prop e.V. for anonymous, secure, and free online counseling. Prop e.V. participates with multiple counseling centers (Freising, Erding, Pfaffenhofen, and Yo:DA & FreD Munich). Nationwide, 450 counseling centers with over 1000 counselors from 13 federal states participate in the platform.
- Charta der Vielfalt e. V. (Diversity Charter)coreProp e.V. is a signatory of the Charta der Vielfalt, demonstrating commitment to diversity and inclusion in the workplace and society.
- Familienpakt Bayern (Family Pact Bavaria)coreThe Psychosocial Counseling Center in Pfaffenhofen is a member of Familienpakt Bayern, a family-friendly employer certification program. The center demonstrates particularly flexible working hours adapted to current needs, family-conscious meeting times, and family-oriented deployment and vacation planning.
- Kooperationstag FreisingminorCooperation day with the counseling center in Freising on the topic of addiction and loneliness, working with local partners to address the intersection of these issues.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Prop competitors and assessment
Company assessmentBroad incumbents
- Deutsche Hauptstelle für Suchtfragen (DHS): National coordinating body for addiction services in Germany, aggregating and representing providers like Prop. Comparable domain authority and policy influence but operates as an umbrella rather than direct service provider.
- Bundeszentrale für gesundheitliche Aufklärung (BZgA): Federal agency for health education with major addiction prevention programs and nationwide helplines. Overlaps with Prop on prevention and public outreach, with much larger scale and national reach.
Emerging players
- Krisenchat: Digital mental health and crisis support platform for German youth. Overlaps with Prop's Yo:DA offering on digital-first youth counseling and is a comparable emerging channel for early intervention.
Direct peers
- Diakonie Deutschland Suchthilfe: Protestant welfare association running addiction counseling, therapy, and reintegration services across Germany. Closely comparable to Prop on service mix, target populations, and public funding model.
- Caritas Suchthilfe (Caritas Deutschland): Germany's largest welfare nonprofit operates addiction counseling, substitution, and rehabilitation services across all federal states. Comparable service portfolio, funding model, and target populations to Prop, with much broader geographic footprint.
- Condrobs e.V. Munich-based nonprofit providing addiction, youth, and social welfare services with similar low-threshold contact centers, counseling, and substitution programs. Closest geographic and service-mix comparable to Prop e.V.
- Therapiehilfe e.V. German nonprofit providing outpatient and residential addiction treatment, substitution, and social therapy. Operates comparable service lines to Prop including therapeutic living arrangements.
Regional players
- Suchthilfe Wien (Sucht- und Drogenkoordination Wien): Austrian municipal addiction services provider offering counseling, low-threshold contact centers, and substitution comparable to Prop's portfolio, but operating in Vienna rather than Bavaria.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Prop social profiles
Digital presenceProp compliance and trust
Trust signalCompliance3 records
Prop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prop leadership team
Management profileNumber of profiles
Profiles11 records
Prop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prop
What does Prop do?
Prop e.V. is a non-profit registered association delivering free, confidential addiction and youth welfare services across Bavaria. Its core offerings span outpatient and inpatient addiction counseling and therapy, youth-specific programs (Yo:DA and FreD early intervention for ages 12–21), low-threshold harm-reduction facilities (Kontaktladen and Notschlafstelle), opioid substitution support, in-prison counseling, therapeutic shared apartments, assisted independent living, family counseling, and specialized gambling addiction services. Digital counseling is delivered through the DigiSucht platform.
Is Prop a public or private company?
Prop is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Prop founded?
Prop was founded in 1973. It employs 101 to 250 people.
Where is Prop based?
Prop is headquartered in Munich, Germany, in the Europe region.
How does Prop make money?
One revenue line is on record: government & Municipal Funding.
Who are Prop's main competitors?
Broad incumbents on record are Deutsche Hauptstelle für Suchtfragen (DHS) and Bundeszentrale für gesundheitliche Aufklärung (BZgA). Krisenchat is listed as an emerging player. Direct peers are Diakonie Deutschland Suchthilfe, Caritas Suchthilfe (Caritas Deutschland), Condrobs e.V. and Therapiehilfe e.V.. Suchthilfe Wien (Sucht- und Drogenkoordination Wien) is listed as a regional player.
Does Prop have an API?
No public API is recorded for Prop.
What industry is Prop in?
Prop's product category is Addiction Counseling & Youth Welfare Services. Its primary akta.pro industry code is BPAGACAE, Substance Use Disorder Prevention & Recovery Services, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 621420 and its SIC code is 8300.