TAM
TAM AG is a BaFin-regulated, independent German wealth management firm (subsidiary of HÖVELRAT Holding AG) offering individualized and standardized portfolio management plus advisory services to affluent private clients, family offices, and financial service providers across four German offices.
- Company typePrivate
- Founded2006
- HeadquartersRellingen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TAM does
TAM AG Vermögensverwaltung is an independent, BaFin-regulated wealth management firm headquartered in Hamburg, Germany, operating additional branches in Biedenkopf, Mannheim, and Oldenburg. The firm is a subsidiary of HÖVELRAT Holding AG and has held BaFin authorization under the Securities Institutions Act (WpIG) since February 11, 2006, covering financial portfolio management, investment brokerage, contract brokerage, and investment advisory. The company is a member of the Verband unabhängiger Vermögensverwalter Deutschland e.V. (VuV), the German Association of Independent Asset Managers, and is obligated to participate in VuV-Ombudsstelle dispute resolution proceedings.
The firm operates three core service lines: (1) Individuelle Vermögensverwaltung — discretionary portfolio management across all exchange-listed financial instruments, with composition and weighting determined by each client's individual return and risk parameters; (2) Standardisierte Fonds-Vermögensverwaltung — entry-level wealth management using predefined, risk-tiered strategy profiles; and (3) Fondsadvisory & Fondsmanagement — strategic and tactical asset management advisory for portfolio managers, financial service providers, and family offices. TAM AG also manages its own branded fund, TAM Fortune Rendite, launched in 2010 and re-rated in January 2023. The underlying technology is standard web infrastructure (HTML5, SSL, Google Analytics), with no proprietary platform; service delivery relies on personal advisory rather than digital self-service.
TAM AG's go-to-market is direct, relationship-driven advisory targeting affluent private clients ("Mandanten") seeking individualized wealth management, alongside institutional clients in the advisory segment. Revenue is recurring, derived from AUM-based management fees on mandates plus advisory retainers; pricing is not publicly disclosed and is determined through direct client consultation under multi-year contracts. Marketing is conducted primarily through quarterly capital market reports, a consent-based newsletter, LinkedIn content distribution, and regional sports sponsorships (VfL Oldenburg women's handball). Leadership comprises a five-person Vorstand led by CEO Michael Timm, following a 2021 board transition in which founding member Friedrich Viebrock retired and was succeeded by Ingo Asalla.
TAM firmographics
Firmographics- Name
- TAM
- Legal name
- TAM AG
- Website
- https://tam-ag.eu
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TAM AG is a BaFin-regulated, independent German wealth management firm (subsidiary of HÖVELRAT Holding AG) offering individualized and standardized portfolio management plus advisory services to affluent private clients, family offices, and financial service providers across four German offices.
- Ownership category
- akta.pro rank
TAM industry classification
Industry- Product category
- Wealth Management
- NAICS
- Other Investment Pools and Funds (5259), Open-End Investment Funds (525910)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Investment Management Advisory (RIA) (FSAEAAAB), Values-Based/ESG & Impact-Focused RIAs (FSAAACAK)
Keywords
Where TAM is headquartered
LocationHeadquarters
- HQ city
- Rellingen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
TAM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Individual Wealth Management (Individuelle Vermögensverwaltung): TAM AG provides individualized portfolio management investing in all exchange-listed financial instruments. Composition and weighting are determined by each client's individual return and risk parameters. Fees are likely charged as a percentage of assets under management or as a fixed retainer, typical for German wealth management mandates.
- Standardized Fund-Based Wealth Management (Standardisierte Fonds-Vermögensverwaltung): Entry-level wealth management using clearly defined strategies that differ in risk weighting, return targets, and volatility ranges. Clients select from predefined strategy profiles, typically managed through investment funds with associated management fees.
- Fund Advisory and Fund Management (Fondsadvisory / Fondsmanagement): Strategic and tactical asset management services for portfolio managers, financial service providers, and family offices. Supports implementation of investment guidelines using permitted instruments and asset classes. Revenue likely generated through advisory fees or retainers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Individual portfolio management tailored to client-specific return and risk parameters. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
TAM product offering
Product offeringCore offering
TAM AG is an independent German wealth management firm offering individualized portfolio management across all exchange-listed financial instruments, standardized fund-based wealth management with predefined risk/return strategies, and strategic/tactical fund advisory and management services for portfolio managers, financial service providers, and family offices. The firm also operates its own branded fund, TAM Fortune Rendite, launched in 2010.
Product overview
TAM AG is an independent wealth management firm offering three core service lines: (1) Individuelle Vermögensverwaltung — individualized portfolio management across all exchange-listed instruments tailored to client risk/return profiles; (2) Standardisierte Fonds-Vermögensverwaltung — standardized, strategy-based wealth management for clients seeking an entry-level approach; and (3) Fondsadvisory & Fondsmanagement — advisory and management services for institutional clients including portfolio managers, financial service providers, and family offices. The firm also manages its own branded fund, TAM Fortune Rendite (launched 2010). Services are delivered across multiple German locations (Hamburg, Biedenkopf, Mannheim, Oldenburg) under HÖVELRAT Holding AG ownership, with authorized securities services including financial portfolio management, investment mediation, contract mediation, and investment advisory under WpIG.
Differentiator
Problem solved
Functional benefit
Brands
- TAM Fortune Rendite: A fund launched by TAM AG in 2010, which received new ratings as reported in January 2023.
Products and services
- Individuelle Vermögensverwaltung (Individual Wealth Management) Individualized portfolio management service enabling investments across all exchange-listed financial instruments, with portfolio composition and weighting determined by client-specific return and risk parameters. Targeted at affluent private clients seeking tailored, discretionary portfolio management.
- Standardisierte Fonds-Vermögensverwaltung (Standardized Fund-Based Wealth Management) Entry-level wealth management using standardized strategies with clearly defined risk weighting, return targets, and volatility ranges. Clients select from pre-defined investment approaches managed through investment funds.
- Fondsadvisory & Fondsmanagement (Fund Advisory & Management) Strategic and tactical asset management services for portfolio managers, financial service providers, and family offices. Supports implementation of investment guidelines using permitted instruments and asset classes.
- TAM Fortune Rendite Investment fund managed by TAM AG, launched in 2010, that received new analyst ratings as of January 2023 reflecting positive long-term performance signals.
Companies that use TAM
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
TAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TAM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- VfL Oldenburg (Handball Bundesliga Frauen)minorTAM AG has a sports partnership with the VfL Oldenburg women's handball team (1st Bundesliga). The partnership supports the club's youth work and talent development program for female handball players with a regional connection. TAM AG, based in Oldenburg, is located near the team's home arena (EWE Arena). The club has won multiple titles including German Pokalsieger (1981, 2009, 2012, 2018), Supercup Sieger (2009), and Europa Cup Sieger (2008). TAM AG also organizes joint events such as golf days with the team.
- HÖVELRAT Holding AGcoreTAM AG is a company of the HÖVELRAT Holding AG group. HÖVELRAT Holding AG is the parent company of TAM AG, providing strategic oversight and corporate governance for the wealth management subsidiary.
- Verband unabhängiger Vermögensverwalter Deutschland e.V. (VuV)coreTAM AG is a member of the Verband unabhängiger Vermögensverwalter Deutschland e.V. (VuV). Membership obligates TAM AG to participate in dispute resolution procedures of the VuV-Ombudsstelle for financial disputes arising from financial service contracts.
- VuV-OmbudsstelleminorThe VuV-Ombudsstelle (VuV dispute resolution body) at Stresemannallee 30, 60596 Frankfurt am Main, is the designated arbitration body for financial disputes involving VuV member firms. TAM AG is obligated to participate in its proceedings.
- DUAL Deutschland GmbHminorTAM AG maintains professional liability insurance (Vermögensschadens-Haftpflichtversicherung) through DUAL Deutschland GmbH, located at Schanzenstraße 36, 51063 Köln. This insurance coverage is a regulatory requirement for authorized securities institutions.
- Golf in HudeminorTAM AG organized a corporate golf event ('Handball trifft Golfball') in partnership with the Golf in Hude facility, hosting the VfL Oldenburg handball team. The golf club provided the venue and instruction for the team-building event.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
TAM competitors and assessment
Company assessmentDirect peers
- Flossbach von Storch: Cologne-based independent German wealth manager (Flossbach von Storch AG) offering individualized portfolio management and own-branded mutual funds to affluent private clients and family offices. Highly comparable to TAM AG in business model, regulatory standing (BaFin-authorized), and focus on independent, product-agnostic advice — but materially larger in AUM and headcount.
- DJE Kapital AG: Pullach-based independent German asset and wealth manager (DJE Kapital AG) regulated by BaFin, managing both retail mutual funds and individualized portfolio mandates. Direct peer to TAM AG given shared independent advisor positioning, BaFin authorization, and combination of fund and mandate offerings.
- MLP SE: Wiesloch-based German financial advisory and wealth management group (MLP SE) serving affluent private clients, family offices, and financial intermediaries with consulting-led portfolio advice. Comparable to TAM AG on private-client wealth management focus, multi-location advisory footprint, and ESG-integrated offerings.
- Quirin Privatbank AG: Berlin-headquartered German fee-only private bank (Quirin Privatbank) delivering independent financial advisory, portfolio management, and wealth planning to affluent clients and family offices. Highly comparable to TAM AG on independence-first positioning and mandate-based delivery model.
Broad incumbents
- Berenberg: Hamburg-based private and merchant bank (Berenberg Bank) with a significant asset and wealth management division serving affluent and institutional clients across Europe. Comparable mandate-based wealth offering to TAM AG but embedded within a full-service banking franchise.
- DWS Group: Frankfurt-listed global asset manager (DWS Group GmbH & Co. KGaA) operating one of Europe's largest fund complexes and offering portfolio management services. Comparable to TAM AG on investment-management regulation and German domicile, but at vastly different scale and with passive/active institutional product breadth.
- Baader Bank AG: Munich-headquartered German bank and capital-markets services provider (Baader Bank AG) with asset management, brokerage, and fund-advisory capabilities. Adjacent to TAM AG's Fondsadvisory/Fondsmanagement line and shares a BaFin-regulated German institutional client base.
- Hauck Aufhäuser Lampe: Frankfurt-based German private bank (Hauck Aufhäuser Lampe Privatbank AG) offering wealth management, asset management, and advisory services to affluent and institutional clients. Overlaps with TAM AG's individualized portfolio management line and ESG offerings.
- Bethmann Bank AG: Frankfurt-headquartered German private bank (part of ABN AMRO) offering classical private banking, portfolio management, and family-office services to affluent and UHNW clients. Overlaps with TAM AG's individualized Vermögensverwaltung but operates at materially larger scale with a broader product catalogue.
- Union Investment: Frankfurt-headquartered German asset manager (Union Investment Institutional Property and Retail) serving cooperative bank clients with pooled funds and portfolio solutions. Comparable to TAM AG on BaFin regulation and German wealth-management focus, but a cooperative-bank-owned incumbent rather than an independent RIA.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TAM social profiles
Digital presenceTAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAM leadership team
Management profileNumber of profiles
Profiles5 records
TAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAM
What does TAM do?
TAM AG is an independent German wealth management firm offering individualized portfolio management across all exchange-listed financial instruments, standardized fund-based wealth management with predefined risk/return strategies, and strategic/tactical fund advisory and management services for portfolio managers, financial service providers, and family offices. The firm also operates its own branded fund, TAM Fortune Rendite, launched in 2010.
Is TAM a public or private company?
TAM is a private company. It is classified as corporate owned and is currently operating.
When was TAM founded?
TAM was founded in 2006. It employs 11 to 50 people.
Where is TAM based?
TAM is headquartered in Rellingen, Germany, in the Europe region.
How does TAM make money?
Three revenue lines are on record. Individual Wealth Management (Individuelle Vermögensverwaltung) is the primary driver. The others are standardized Fund-Based Wealth Management (Standardisierte Fonds-Vermögensverwaltung) and fund Advisory and Fund Management (Fondsadvisory / Fondsmanagement).
Who are TAM's main competitors?
Direct peers on record are Flossbach von Storch, DJE Kapital AG, MLP SE and Quirin Privatbank AG. Broad incumbents are Berenberg, DWS Group, Baader Bank AG, Hauck Aufhäuser Lampe, Bethmann Bank AG and Union Investment.
Does TAM have an API?
No public API is recorded for TAM.
What industry is TAM in?
TAM's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 5259 and its SIC code is 6199.