Clean to Green

What Clean to Green does

Clean to Green Society is an India-registered nonprofit organization (under the Societies Registration Act No. 21, 1860), headquartered in Noida and founded in February 2018, that operates an e-waste take-back and recycling platform in close association with Reverse Logistics Group (RLG) India. The organization was formally incorporated as a Society in April 2021 and operates under the motto 'To manage waste, it needs to be chased and rightly placed.' Its geographic footprint spans 26-28 Indian states and 7 union territories through 50+ collection centers, supported by 9 mobile collection vehicles, with named municipal/state coverage including Delhi, Uttar Pradesh, Haryana, Karnataka, Maharashtra, Tamil Nadu, and Rajasthan.

The organization's product surface combines a digital consumer interface — the Clean2Green mobile application (Android, Play Store) for scheduling doorstep pickups, tracking collections, locating recycling centers, and receiving payment via UPI/bank transfer — with a physical collection infrastructure, an awareness-training curriculum (Circular Economy Program for RWAs, schools, offices, and informal sectors), and pilot hardware such as a Reverse Vending Machine installed at Select Citywalk mall. Complementary offerings include door-to-door scrap pickup for individuals, Bulk Scrap Collection for enterprises (electronics, plastics, tires, batteries), the 'Clean to Green on Wheels' mobile-collection campaign, and dedicated E-Waste Pick-up Trucks. Awareness and engagement programs (E-Safai, Green is Good, Write Your Future, International E-waste Day #ConnectNCollect) round out the platform.

The revenue and operating model is hybrid and producer/government-anchored rather than consumer-paid: e-waste pickup is free for individuals, while monetization flows from (i) Producer Funded Take-back Program fees paid by electronics manufacturers for EPR compliance under India's E-waste Management Rules, (ii) B2B Bulk Scrap Collection fees from corporations, RWAs, office clusters, and service centers, and (iii) grant/aid co-funding from bilateral partners such as GIZ GmbH and BMZ for the E-Safai mass-awareness program. Brand partnerships (Microsoft, LG, HP, Samsung, OPPO, Lenovo, Siemens) and government engagement (MeitY, Rajasthan State Pollution Control Board) supplement distribution. The organization does not publicly disclose pricing, revenue, or funding and operates for stated social/environmental purposes under its nonprofit structure.

Name

Clean to Green

Legal name

Clean to Green Society

Website

https://cleantogreen.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean to Green Society is an India-based nonprofit that runs a nationwide e-waste take-back platform, offering doorstep scrap pickup via its Clean2Green mobile app, bulk scrap collection for enterprises, and 50+ collection centers across 28+ states, all under the RLG India umbrella.

Ownership category

akta.pro rank

Product category

E-waste Management Services

NAICS

Waste Collection (56211), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Consumer E-waste Collection & Take-Back Programs (EUAIAIAA)

akta.pro secondary industries

Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG), Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)

Keywords

• E-waste recycling services
• Scrap collection management
• Circular economy programs
• Electronic waste disposal
• Bulk scrap pickup

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Producer Funded Take-back Program: The original Clean to Green program was funded by producers of electrical and electronic equipment as part of Extended Producer Responsibility (EPR) compliance under E-waste Management Rules.
2. Bulk Scrap Collection Services: Collection and proper disposal/recycling of bulk scrap materials from businesses, RWAs, and corporations. Materials include electronics, plastics, tires, batteries, and other recyclables.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Clean to Green Society operates a nationwide e-waste and scrap management service in India, providing free doorstep pickup of used/defective electronics for individuals via the Clean2Green mobile app, plus bulk scrap collection services for businesses (electronics, plastics, tires, batteries). The service is supported by 50+ collection centers, 9 mobile collection vehicles, reverse vending machines, and awareness/training programs targeting schools, RWAs, offices, and the informal sector.

Product overview

Clean to Green Society is a nonprofit organization operating under the Reverse Logistics Group (RLG) India umbrella, offering a suite of e-waste management and circular economy services. The portfolio centers on the Clean2Green App—a mobile platform for individuals to schedule scrap pickups and track collections—and complementary Bulk Scrap Collection services for businesses. The organization maintains a nationwide network of collection centers across 28+ states and UTs, supported by mobile collection campaigns including Clean to Green on Wheels. Awareness Programs target schools, RWAs, offices, and informal sectors through Circular Economy training, while the E-Safai Program (in partnership with GIZ GmbH) drives mass e-waste awareness. Services include door-to-door pickup (individual and bulk), reverse vending machines for plastic waste, and E-waste Pick-up Trucks for on-ground collection drives.

Differentiator

Problem solved

Functional benefit

Products and services

• Clean2Green App Mobile application enabling individuals across India to schedule e-waste scrap pickup from their doorstep, track collections in real time, locate nearby recycling centers, and receive payments via UPI/bank transfers/digital wallets. Supports 50+ product categories.
• Bulk Scrap Collection Business service for picking up substantial quantities of discarded materials including electronics, plastics, tires, batteries, and other recyclables from repair shops, RWA societies, office clusters, and service centers. Includes digital scheduling, material classification, pickup time estimation, and online payment.
• Scrap Pickup Collection (Individual) Door-to-door scrap pickup service for individual consumers, allowing them to sell unwanted scraps and convert them into cash through the Clean2Green app.
• Awareness Programs Circular Economy Program awareness training for schools/colleges, Resident Welfare Associations (RWAs), office clusters, and informal sectors, covering sustainable practices, waste reduction, and responsible recycling.
• Collection Centers Network Network of government-authorized collection and recycling centers across 28+ Indian states and union territories, providing designated drop-off points for e-waste recycling.
• Reverse Vending Machine Automated machine for collecting plastic waste from consumers in exchange for rewards or incentives, promoting circular economy principles.

Quantifiable outcome

• 2.7 million+ unique people reached with awareness messaging
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) GmbHcoreStrategic or Co-development PartnerE-Safai is a 3-year program facilitated in collaboration with GIZ, focusing on spreading mass awareness about e-waste management. Supported by German Federal Ministry for Economic Cooperation and Development (BMZ) to help set up a value chain, employ more people, and reach out to a wider audience.
• Ministry of Electronics and Information Technology (MeitY)coreStrategic or Co-development PartnerUnder the aegis of MeitY and in line with the Digital India movement, Clean to Green campaign drives safe and responsible disposal of electronic waste to build a sustainable and greener environment.
• German Federal Ministry for Economic Cooperation and Development (BMZ)coreStrategic or Co-development PartnerBMZ supports the E-Safai program in collaboration with GIZ, helping establish value chains for e-waste management and employing more people.
• MicrosoftminorGTM or Marketing PartnerBrand partner associated with RLG India for promoting safe disposal of e-waste through the Clean to Green campaign.
• LGminorGTM or Marketing PartnerBrand partner for Clean to Green campaign promoting safe e-waste disposal among consumers.
• HPminorGTM or Marketing PartnerBrand partner working with RLG India on the Clean to Green campaign for e-waste awareness and collection.
• SamsungminorGTM or Marketing PartnerBrand partner for e-waste collection and safe disposal promotion.
• Select CitywalkminorChannel Partner/ Reseller/ DistributorMall partner for the launch of the first Reverse Vending Machine, demonstrating automated collection technology for plastic waste.
• Rajasthan State Pollution Control BoardcoreStrategic or Co-development PartnerPartnership for IEC (Information, Education, and Communication) Awareness and Collection Drive for e-waste management in Rajasthan.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ScrapUncle: Mobile app-based doorstep scrap pickup service across Indian cities. Comparable on consumer-facing scrap collection UX, though ScrapUncle is broader across scrap types.
• Kabadiwalla Connect: Tech-enabled scrap aggregation platform focused on improving informal-sector scrap flows via data and pricing tools. Adjacent mobile-first scrap collection thesis, though broader than e-waste.

Others

• Hasiru Dala: Indian nonprofit integrating informal waste pickers into formal waste management systems. Shares the informal-sector inclusion and circular-economy framing with Clean to Green's awareness mandate.
• Saahas Zero Waste: Indian waste management social enterprise focused on source segregation, composting and EPR-adjacent services. Adjacent on awareness, EPR enablement and circular economy mission.

Direct peers

• Attero Recycling: India's largest formal e-waste recycler with nationwide collection and processing infrastructure. Comparable on e-waste aggregation, EPR servicing and processing scale.
• Namo E-Waste: Authorized e-waste recycler and collector with pan-India collection network and EPR services for electronics producers. Directly competes for the same OEM take-back mandates.
• Karo Sambhav: Indian Producer Responsibility Organization operating EPR-funded e-waste take-back and collection programs for producers. Most direct functional peer to Clean to Green's producer-funded take-back model.
• EcoBirdd (formerly Ecoreco): India-focused e-waste management company offering collection, reverse logistics and certified recycling for corporates. Overlaps with Clean to Green on B2B e-waste pickup and EPR.
• E-Waste Recyclers India: Pan-India e-waste collection and recycling operator serving corporates and individuals. Closely overlaps with Clean to Green on doorstep pickup, bulk collection and EPR documentation.

Broad incumbents

• Nepra Resource Management: Integrated waste management company operating across multiple waste streams with collection, processing and recycling infrastructure. A broader incumbent whose e-waste segment overlaps with Clean to Green.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CleanToGreen
• Facebookm.facebook.com/CleanToGreenIndia
• Instagraminstagram.com/cleantogreenindia
• LinkedInlinkedin.com/company/clean-to-green

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Clean to Green