Ada, National College of Digital Skills
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Ada, National College of Digital Skills firmographics
Firmographics- Name
- Ada, National College of Digital Skills
- Legal name
- Ada, the National College for Digital Skills
- Website
- https://Ada.ac.uk
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Ada, National College of Digital Skills industry classification
Industry- Product category
- Further Education / Digital Skills Training
- NAICS
- Computer Training (611420), Technical and Trade Schools (6115), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical & Digital Skills Training (BPACANAB)
- akta.pro secondary industries
- AI & Emerging Technology Literacy (EDAAAIAJ), Information Technology & Software (EDAAAPAB), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
Keywords
Where Ada, National College of Digital Skills is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ada, National College of Digital Skills business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Sixth Form Education: Free education for students aged 16-18 pursuing A-level equivalent qualifications in digital skills and computer science.
- Apprenticeship Programmes: Employer-funded apprenticeship programmes fully funded through the Apprenticeship Levy. Employers contribute to the levy fund which is used to finance apprenticeship training.
- Corporate Partnerships: Revenue from corporate partners through philanthropy, volunteering contributions, and strategic partnerships supporting the college's mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sixth Form Education - Free |
| Subscription | Multi-year contract | Apprenticeship Levy Funded Training |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ada, National College of Digital Skills product offering
Product offeringCore offering
Ada, National College of Digital Skills operates as a UK further education institution delivering sixth form programmes in digital skills and computer science, alongside apprenticeship training. It offers a two-year sixth form curriculum with four specialised pathways (Pioneer, Creator, Innovator, Developer), an 18-month Applied AI & Automation Apprenticeship funded through the UK Apprenticeship Levy, T Level industry placements, and employer-facing corporate partnership programmes. The college is a registered charity (number 1158399) operating campuses in London and Manchester.
Product overview
Ada, National College of Digital Skills operates as a sixth form college and apprenticeship provider offering a portfolio of educational programmes. The core offerings include a Sixth Form Programme with four specialized pathways (Pioneer, Creator, Innovator, Developer) delivering the London and Manchester Curriculum; the Applied AI & Automation Apprenticeship, an 18-month levy-funded programme; T Level programmes delivered in partnership with employers; the Ada Skills Programme for enhanced competency development; and a Corporate Partnership Programme connecting students with industry through projects and work experience. These offerings collectively bridge education and employment, preparing young people for careers in technology.
Differentiator
Problem solved
Functional benefit
Brands
- Applied AI & Automation Apprenticeship: An 18-month apprenticeship programme fully funded through the apprenticeship levy, focusing on building technical fluency in AI implementation and ethical use.
- Ada Skills Programme
Products and services
- Sixth Form Programme A two-year sixth form college programme offering qualifications in digital skills, featuring four specialized pathways (Pioneer, Creator, Innovator, Developer) with a London and Manchester curriculum, preparing students aged 16-18 for university or digital careers.
- Applied AI & Automation Apprenticeship An 18-month apprenticeship programme fully funded through the UK Apprenticeship Levy, designed to help businesses build technical AI fluency. The programme covers process discovery and AI opportunity identification, no/low-code automation implementation, AI-augmented solutions, and strategic AI implementation and monitoring.
- T Level Programme Technical education programmes at Level 3, offered in partnership with employers, providing students with practical skills and industry experience in digital sectors through industry placements and work experience.
- Ada Skills Programme Skills development programme offered as part of the sixth form curriculum designed to enhance practical digital competencies and employability for enrolled students.
- Corporate Partnership Programme Partnership programme connecting employers with students for industry projects, work experience, philanthropy, volunteering, and talent pipeline development, including T Level industry placements.
Quantifiable outcome
- 84% of students secure their first choice of university
- +2 more outcomes
Companies that use Ada, National College of Digital Skills
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Ada, National College of Digital Skills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ada, National College of Digital Skills partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- DeloitteflagshipMajor employer partner supporting Ada's mission to develop diverse digital talent. Deloitte provides industry expertise and career opportunities for Ada students.
- King GamesflagshipFounding partner and creator of Candy Crush. King Games works with Ada on Creator Pathway curriculum and Year 12 industry projects. Partnership dedicated to inclusive, industry-aligned education.
- Bank of AmericacoreEmployer partner providing apprenticeship and career opportunities for Ada students, supporting the development of diverse digital talent in financial services technology.
- HSBCcoreBanking partner offering apprenticeships and industry exposure for Ada students interested in financial technology careers.
- WorkdaycoreTechnology employer partner supporting Ada through career opportunities and industry-aligned curriculum development.
- ImpetuscoreCharitable organization supporting Ada's mission to transform young people's lives through digital skills education.
- Tata Consultancy Services (TCS)coreTCS UK and Ireland offices provide hands-on work experience for Ada students, including a four-week project based in TCS's London offices on the 44th floor.
- GMIoT (Group of Multidisciplinary Internet of Things)coreOfficial partnership with GMIoT providing specialized industry expertise and accreditation for Ada's digital skills programmes.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Ada, National College of Digital Skills competitors and assessment
Company assessmentDirect peers
- Corndel: UK leadership and digital training provider offering apprenticeship programmes funded by the Apprenticeship Levy, with employer partnerships across financial services and consulting. Directly comparable to Ada on apprenticeship delivery model and employer-funded revenue structure.
- Multiverse: UK-based apprenticeship provider focused on digital and technology skills (data, software engineering, AI), funded through the Apprenticeship Levy. Directly comparable to Ada on employer-funded apprenticeship model and tech curriculum, though Multiverse targets adult professionals rather than 16-18 year olds.
- Northcoders: UK coding bootcamp with operations in Manchester and other cities, offering software development training and apprenticeship programmes. Closely comparable to Ada on the Manchester footprint, software engineering curriculum, and apprenticeship delivery model.
- Makers Academy: UK coding bootcamp offering intensive software development training with employer hiring partnerships. Comparable to Ada on the Developer Pathway and apprenticeship-style employer-funded digital skills training, though delivered as a bootcamp rather than a sixth-form college.
- School of Code: UK-based intensive coding bootcamp with a strong diversity and inclusion mission, training career changers into software engineering roles. Comparable to Ada on its focus on broadening access to digital careers and on employer-aligned software development training.
- Firebrand Training: UK accelerated IT training provider offering bootcamps and certification courses across software, cloud, and cybersecurity. Comparable to Ada on intensive digital skills curriculum and employer-aligned training, but focused on certifications rather than sixth-form or apprenticeship pathways.
Broad incumbents
- QA Limited: Large UK IT and digital training provider offering apprenticeships, bootcamps, and corporate training across multiple technologies. A broad incumbent comparable to Ada on apprenticeship delivery and IT/digital training portfolio, but operating at significantly larger scale and across a much wider curriculum.
- Kaplan UK: Major UK education and training provider offering apprenticeships, professional courses, and university pathways across multiple sectors including digital and IT. A broad incumbent comparable to Ada on apprenticeship delivery and further-education pathways, though with a much larger and more diversified portfolio.
Emerging players
- WhiteHat: UK apprenticeship provider focused on technology and digital skills, matching apprentices to employer partners using the Apprenticeship Levy. Comparable to Ada on employer-funded tech apprenticeship model, though serving broader age groups and a wider employer base.
Regional players
- CodeClan: Scotland-based digital skills bootcamp offering software development and data courses, with employer partnerships across the UK. Comparable to Ada on digital skills curriculum and employer-funded training model, but serves the Scottish market rather than London/Manchester.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ada, National College of Digital Skills social profiles
Digital presenceAda, National College of Digital Skills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ada, National College of Digital Skills leadership team
Management profileNumber of profiles
Profiles1 record
Ada, National College of Digital Skills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ada, National College of Digital Skills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ada, National College of Digital Skills
What does Ada, National College of Digital Skills do?
Ada, National College of Digital Skills operates as a UK further education institution delivering sixth form programmes in digital skills and computer science, alongside apprenticeship training. It offers a two-year sixth form curriculum with four specialised pathways (Pioneer, Creator, Innovator, Developer), an 18-month Applied AI & Automation Apprenticeship funded through the UK Apprenticeship Levy, T Level industry placements, and employer-facing corporate partnership programmes. The college is a registered charity (number 1158399) operating campuses in London and Manchester.
Is Ada, National College of Digital Skills a public or private company?
Ada, National College of Digital Skills is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ada, National College of Digital Skills founded?
Ada, National College of Digital Skills was founded in -1.
Where is Ada, National College of Digital Skills based?
Ada, National College of Digital Skills is headquartered in London, United Kingdom, in the Europe region.
How does Ada, National College of Digital Skills make money?
Three revenue lines are on record. Sixth Form Education is the primary driver. The others are apprenticeship Programmes and corporate Partnerships.
Who are Ada, National College of Digital Skills's main competitors?
Direct peers on record are Corndel, Multiverse, Northcoders, Makers Academy, School of Code and Firebrand Training. Broad incumbents are QA Limited and Kaplan UK. WhiteHat is listed as an emerging player. CodeClan is listed as a regional player.
Does Ada, National College of Digital Skills have an API?
No public API is recorded for Ada, National College of Digital Skills.
What industry is Ada, National College of Digital Skills in?
Ada, National College of Digital Skills's product category is Further Education / Digital Skills Training. Its primary akta.pro industry code is BPACANAB, Technical & Digital Skills Training, with a secondary code of EDAAAIAJ, AI & Emerging Technology Literacy. Its NAICS code is 611420 and its SIC code is 8200.