Florais de Minas

What Florais de Minas does

Florais de Minas Ltda is a Brazilian floral therapy company founded in 1989 in Itaúna, Minas Gerais, by Breno Marques da Silva (Responsável Técnico, CRQMG 02300952) and Ednamara Batista Vasconcelos e Marques. The company is the first formal floral system in Brazil and operates a catalog of more than 140 therapeutic formulations spanning Fi-Essências, Fi-Florais, Florais Expressos, Essências Florais, Sprays Florais, Sprays Ambientais (Ambis Flora), Florais PET, Óleos dos Chacras, Quantum, Florais Cromáticos, Gel de Flores, Argila Medicinal, Incensos Florais, and bundled Combos/Kits. Products are positioned for emotional wellness (anxiety, depression, stress, sleep, self-esteem, relationships), physical symptoms linked to emotional causes (skin, bone/joint, weight, digestion), and animal behavioral support, with a secondary stream of educational books and online/in-person courses for practitioner training.

The company's technical backbone is a proprietary research and quality-control laboratory performing pharmacognosy, microbiology, physical-chemical analysis, microscopy, optical and digital stereomicroscopy, quantitative analysis of active plant substances, HPLC, and UV-VIS spectrophotometry, supplemented by novel research methodologies including bioelectrophotography (Kirliangrafia), quantum entanglement analysis, and low-temperature crystallization. Products hold INPI trademark registration 818380675 and operate under ANVISA product exemption MS/SVS/GABIN nº 479/98. The 2007 UNESP clinical study (Lodi et al., Brazilian Oral Research) comparing Fi-Floral Sustenta v with pharmaceutical Risedronato for bone repair provides institutional validation of product claims.

Revenue mechanics are direct-to-consumer e-commerce through a Tray-powered online store, supplemented by WhatsApp and phone sales, with nationwide delivery via Correios (PAC and SEDEX). Unit prices range from R$7.60 (accessories) to R$12,502 (complete kits), with Pix/cash discounts, volume discounts, and free shipping above R$299. Two primary customer segments are served: long-tail individual consumers seeking emotional-wellness self-care products, and professional floral therapists purchasing practitioner kits (Kit Doméstico R$1,158; Kit Profissional R$6,948; Kit Completo R$11,322). The company is privately held, founder-controlled, and has no disclosed external investors, parent company, or institutional capital.

Name

Florais de Minas

Legal name

Florais de Minas Ltda

Website

https://floraisdeminas.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Florais de Minas Ltda, founded in 1989 in Itaúna, Brazil, is a privately-held floral therapy company producing 140+ floral essence formulations for emotional wellness, physical symptom relief, and pet care, serving individual consumers and professional therapists across Brazil via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Herbal & Botanical Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Floral therapy products
• Flower essence remedies
• Natural wellness products
• Herbal therapeutic formulations
• Holistic health solutions

Headquarters

HQ city

Itaúna

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Floral Product Sales: One-time purchase model for floral essence products sold in various volumes (10mL, 30mL, 60mL). Products include Essências Florais, Fi-Essências, Fi-Florais, Sprays, Oils, and Kits. Revenue from individual units and combo/kits ranging from R$ 8 to R$ 12,500+
2. Educational Courses: Online and in-person courses on floral therapy, including immersion courses at the Florais de Minas site. Revenue from course enrollments and educational materials
3. Book and Educational Materials: Sale of books, catalogs, CDs, DVDs and other educational media published by their specialized editorial sector
4. Therapist Products: Specialized products for therapists including professional kits (84 essences), complete sets (136 essences), and accessories for practitioners

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Florais de Minas manufactures and sells a comprehensive line of floral therapy products for emotional and physical well-being, including advanced therapeutic formulas (Fi-Essências, Fi-Florais), ready-to-use blends (Florais Expressos), single and composed essences, oral and environmental sprays, chakra oils, quantum-based formulas, pet formulations, topical gels, and pre-configured kits for consumers and professional therapists. Revenue is generated through direct-to-consumer sales via the company's e-commerce website, WhatsApp, and phone channels, supported by online and in-person floral therapy courses and published educational books.

Product overview

Florais de Minas is a Brazilian floral therapy company founded in 1989, operating as the first floral system in Brazil. The company offers a comprehensive portfolio organized into distinct product lines: Fi-Essências and Fi-Florais (advanced therapeutic formulas), Florais Expressos and Essências Florais (ready-to-use and single essences), Sprays Florais and Sprays Ambientais/Ambis Flora (spray delivery formats), Florais PET (animal wellness), Óleos dos Chacras (chakra oils), Quantum (quantum-based formulas), Gel de Flores (topical applications), Florais Cromáticos (color therapy), and bundled Combos/Kits. The portfolio also includes educational books published by the company for therapist training and self-knowledge. The company emphasizes research-backed formulations with quality control laboratories and novel research in bioelectrophotography and quantum entanglement.

Differentiator

Problem solved

Functional benefit

Brands

• Fi-Essências: Product line featuring floral essences for various therapeutic applications such as Tranquillus, Coerentia, Conjuntio, and Examin.
• Fi-Florais
• Quantum
• Florais Expressos
• Sprays Florais
• Florais de Minas PET

Products and services

• Fi-Essências and Fi-Florais Advanced proprietary floral essence formulas combining cocções florais with essências for targeted emotional, behavioral, and physical conditions. Fi-Essências includes formulations such as Tranquillus (tranquility/irritability), Coerentia, Conjuntio (relationships/depression), and Examin (exam performance); Fi-Florais includes Magnificat Liquor, Sustentav (bone/joint health), Movius, and Exsultat Liquor (skin/burn healing). Sold in 10mL, 30mL, and 60mL bottles for individual consumers and professional therapists.
• Florais Expressos Ready-to-use, pre-formulated floral blends addressing specific immediate needs such as Terceira Idade (elderly), Bebê Tranquilo (infant calming), and Detox Digital. Designed for consumers seeking a quick-start formula without composing their own blend.
• Essências Florais Single-flower and composed floral essences derived from flowers and plants for targeted emotional support, sold individually for self-directed and therapist use.
• Florais Essenciais Essential foundational floral line including traditional essences and core wellness formulas for general emotional and energetic balance.
• Sprays Florais Oral-spray floral formulations for fast absorption including Calmim Spray (tension/stress), Tonarion Spray, and Fórmula de Aprendizado Spray (learning/concentration), in 15mL format.
• Sprays Ambientais (Ambis Flora) Environmental/ambient floral sprays (60mL) for ambiance enhancement, concentration, purification, and well-being in living and work spaces.
• Florais PET Specialized floral formulations for pets including Superalis PET (trauma recovery), Amabilis PET, Adaptalis PET (adaptation), Vigoralis PET (vitality), and Sociabilis PET (socialization), addressing animal emotional and behavioral issues.
• Óleos dos Chacras Chakra oils for energy balancing, including individual oils for each of the seven chakras plus a cleansing/purification formula.
• Quantum Advanced quantum-based plasmatic florals such as Quantum Luminis and Quantum Manus Dei for manifestation, spiritual alignment, and energy work.
• Gel de Flores Topical floral gel for skin regeneration, wound healing, and burn treatment, typically used alongside oral floral treatments such as Exsultat Liquor.
• Florais Cromáticos Chromatic floral system combining color therapy principles with flower essences for chromotherapy-floral applications.
• Combos e Kits Pre-configured product bundles including Kit Doméstico (14 Essências at R$ 1,158), Kit Profissional (84 Essências at R$ 6,948), Kit Completo (136 Essências at R$ 11,322), plus PET kits, chakra kits, and spray kits.
• Produtos Para Terapeutas Professional products for floral therapists including complete bottles, empty containers, dispensing accessories, and reference materials for clinical practice.
• Floral Personalizado Customized personalized floral formula created for individual therapeutic needs on a made-to-order basis.
• Livros e Publicações Educational and therapeutic books published by the company, including titles such as 'Terapia Floral no Equilíbrio dos Chacras', 'Liberdade no Cárcere', 'As Bases Filosóficas e Quânticas da Terapia Floral', and 'Florais Essenciais', sold individually.
• Cursos On-line e Cursos Presenciais Online and in-person floral therapy courses including immersion programs at the Florais de Minas site, covering therapeutic practice and use of the company's product portfolio.

Quantifiable outcome

• Sustentav showed bone repair comparable to pharmaceutical Risedronato in UNESP clinical study (Lodi et al., 2007)
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

One partnership is on record.

• Universidade Estadual Paulista (UNESP)coreStrategic or Co-development Partner · 1 January 2007Research partnership for clinical validation of floral therapy products. UNESP researchers Lodi et al. conducted a study published in Brazilian Oral Research (2007) comparing Fi-Floral Sustentav with pharmaceutical Risedronato for bone repair, demonstrating comparable efficacy without side effects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Green Hope Farm Flower Essences: New-Hampshire-based producer of a large catalogue (500+) of flower and environment essences. Comparable to Florais de Minas in catalogue breadth (140+ formulations), practitioner-oriented sales model, and direct-to-consumer e-commerce focus.
• Australian Bush Flower Essences: Ian White's Australian flower-essence brand with a single-country lineage comparable to Florais de Minas' Brazilian origin. Direct match on product format, emotional-wellness use cases, and an author/practitioner ecosystem built around the founder's research.
• Healing Herbs: UK manufacturer producing hand-prepared Bach-style flower essences sold globally to practitioners and consumers. Closely aligned with Florais de Minas on product architecture (single-essence bottles, kits for practitioners) and target therapist channel.
• Nelson Bach (Bach Original Flower Remedies): Global owner of the Bach flower essence system (Bach Rescue Remedy) and the originator of the modern flower-essence category in which Florais de Minas competes. It sells a similar bottled essence portfolio for emotional wellness and shares the same core product format, end-uses, and DTC-plus-practitioner channel mix.
• FES (Flower Essence Services): California-based manufacturer of vibrational flower essences distributed through certified practitioners. Closely comparable to Florais de Minas in product format (bottled essences targeting emotional patterns), clinical-research positioning, and a practitioner-led B2B channel.
• Alaskan Flower Essence Project: Alaska-based small-batch flower essence maker sold via online storefront and practitioner network. Directly comparable as a country-pioneer producer of floral essences with a research-informed, practitioner-channel go-to-market.

Regional players

• Anahata Florais: Brazilian flower-essence producer serving the same domestic therapy market as Florais de Minas. Direct overlap in country, language, and product format (bottled essences for emotional/physical wellness); expected to compete for the same Brazilian DTC and practitioner customers.

Emerging players

• Bach Centre: The UK educational and practitioner-credentialing body for the Bach system, comparable to Florais de Minas' therapist-training and 'Encontre seu Floral' educator-led discovery flow. Less of a product manufacturer and more of an ecosystem/certification anchor, partially overlapping with Florais de Minas' educational and credentialing mission.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/floraisdeminas
• Facebookfacebook.com/floraisdeminas
• LinkedInlinkedin.com/company/florais-de-minas-ltda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florais de Minas