Adler Pelzer Group
Adler Pelzer Group is a global Tier 1/2 automotive supplier designing, engineering, and manufacturing acoustic and thermal components and systems for light vehicle, premium, and heavy truck OEMs across 100+ plants worldwide.
- Company typePrivate
- Founded2011
- HeadquartersHagen, Germany
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Adler Pelzer Group does
Adler Pelzer Group (APG) is a Hagen, Germany-headquartered global Tier 1/2 automotive supplier specializing in the design, engineering, and manufacturing of acoustic and thermal components and systems. Founded in 1969 (with the current group structure dating to the 2011 acquisition of HP Pelzer by Adler), APG operates more than 100 manufacturing facilities worldwide and employs 15,000+ people as of 2024. Its core product portfolio spans NVH (Noise, Vibration, Harshness) components — including dash silencers, hood liners, carpet floor systems, damping materials, and engine encapsulation silencers — alongside thermal management solutions and, following the STS Group acquisition, hard trim plastic and composite body and structural parts. The group is organized into an Acoustic & Soft Trim division and a Plastics Division, and serves light vehicle OEMs, premium automakers, and heavy truck OEMs.
The company's technology stack is built on 50 years of automotive acoustic experience and includes proprietary tools such as the GENOME simulation toolbox, the EVO New Energy Vehicle acoustic solution (with materials e-LEVEpur, e-HMP, e-LEVEcell), Compound Injection Molding (CIM) for selective material distribution in dash silencers, and Industry 4.0 digital production systems deployed across its global plant network. APG generates revenue through direct B2B hardware sales to automotive OEMs under long-term per-program supply agreements, with components manufactured at geographically dispersed plants near OEM assembly hubs and delivered Just-in-Time. Its customer base includes Ford (and Ford Otosan), General Motors, Toyota Europe, Tesla, VW-Group, Daimler, Stellantis, Renault-Nissan, Volvo Trucks, and premium UK OEMs (Jaguar Land Rover, Bentley, Aston Martin, McLaren via CAB Automotive).
Following the November 2021 closing of the Faurecia Acoustics and Soft Trim (AST) acquisition (eight European plants, ~1,800 employees, €270M 2020 sales) and the June 2021 closing of the STS Group transaction (73.25% stake, ~1,870 employees, €235M 2020 revenue), APG reported €2.23bn in 2024 sales, up from €1.17bn in 2020. The group is privately held by Adler Group S.p.A. (Adler Plastic 72%, Hayashi Telempu 28% following FSI's 2022 exit), and is led by CEO Pietro Lardini. Strategic capital and technical partnerships with Hayashi Telempu — including the NEVHA joint venture (2018) and the GAIA Global Automotive Interior Alliance (2021) — extend its reach into Japanese OEMs and global interior/exterior trim markets.
Adler Pelzer Group firmographics
Firmographics- Name
- Adler Pelzer Group
- Legal name
- Adler Pelzer Holding GmbH
- Website
- https://adlerpelzer.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Adler Pelzer Group is a global Tier 1/2 automotive supplier designing, engineering, and manufacturing acoustic and thermal components and systems for light vehicle, premium, and heavy truck OEMs across 100+ plants worldwide.
- Ownership category
- akta.pro rank
Adler Pelzer Group industry classification
Industry- Product category
- Automotive Acoustic & Thermal Components
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (336360)
- akta.pro primary industry
- Automotive NVH, Insulation & Acoustic Components Manufacturing (Sound Deadening/Thermal Barriers) (IMACAKAH)
- akta.pro secondary industry
- Automotive Thermal Insulation, Sealing & NVH for HVAC/Thermal Systems (IMACALAJ)
Keywords
Where Adler Pelzer Group is headquartered
LocationHeadquarters
- HQ city
- Hagen
- HQ country
- Germany
- HQ region
- Europe
Offices14 records
Markets served
Adler Pelzer Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Acoustic & Soft Trim Components: Design, engineering and manufacturing of acoustic and thermal components and systems, including carpet floor, dash silencer, hood liner, damping material, engine encapsulation silencers, trunk and parcel shelf products. Revenue is generated from the sale of manufactured components directly to automotive OEMs.
- Plastic & Composites (Hard Trim): Body and structural parts made of plastics and composites, painted or unpainted, delivered as single parts or subassemblies. Revenue generated from manufacturing and selling hard trim components to heavy truck OEMs and car OEMs.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Adler Pelzer Group product offering
Product offeringCore offering
Adler Pelzer Group designs, engineers, and manufactures acoustic and thermal components and systems for the automotive sector. The product portfolio spans NVH solutions (dash silencers, hood liners, damping materials, engine encapsulation, carpet floor systems), thermal management components, soft trim parts, and plastic/composite hard trim (body and structural parts). Solutions are delivered to global automotive OEMs and Tier 1 suppliers, with specialized offerings such as the EVO suite for New Energy Vehicles and proprietary simulation tools like GENOME.
Product overview
Adler Pelzer Group operates as a Tier 1 automotive supplier offering a comprehensive portfolio of acoustic and thermal components and systems. The core product lines include Acoustic Components & Systems (NVH solutions: dash silencers, hood liners, damping materials, engine encapsulation, carpet floor systems) and Thermal Components & Systems (heat shields, insulation). The company has expanded through acquisitions including the Faurecia Acoustics and Soft Trim (AST) business and STS Group's Plastics Division (Hard Trims), creating two distinct divisions. Specialized products include HMPtex and FLUREtex carpet technologies, SMARTcargo trunk solutions, and the EVO NEV acoustic solution with GENOME simulation toolbox. The portfolio serves passenger vehicles, vans, and heavy trucks across global OEM customers.
Differentiator
Problem solved
Functional benefit
Brands
- EVO: Solution for New Energy Vehicle acoustics encompassing special NVH parts, materials tuned to EV needs, and specific simulation toolbox called GENOME
- GENOME
- NEVHA Corporation
- GAIA
Quantifiable outcome
- Supplier of the Year Bronze Award from Ford Otosan for Quality, Delivery, and Collaboration (2024)
- +3 more outcomes
Companies that use Adler Pelzer Group
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Adler Pelzer Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Adler Pelzer Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, flagship and core.
- Volvo Trucks (via STS Group North America)minorSTS Group North America opened its first US production site in Salem, Virginia, in a former General Electric plant. The facility supplies Volvo Trucks' assembly operations in Pulaski County, Virginia, as well as other truck and automotive plants throughout the Midwest and Southeast. The facility creates 119 new jobs with series production ramping in January 2024.
- Hayashi Telempu Corporation (HTC)flagshipHayashi Telempu Corporation and APG further strengthened their capitalistic link when HTC purchased the 28% shares previously held by Fondo Strategico Italiano (FSI) in Adler Group Spa. The two companies had been linked by a technical alliance since 2017, built the NEVHA joint venture focused on NEV acoustic solutions in Japan in 2018, and established the GAIA 'Global Automotive Interior Alliance' in January 2021. Through this enhanced collaboration, car makers benefit from enhanced product innovation, reduced environmental impact, manufacturing efficiency, and global presence. Pietro Lardini (CEO) commented on reinforcing the best of both companies in this successful collaboration.
- Faurecia (Acoustics and Soft Trim Business)coreAPG closed the acquisition of Faurecia Acoustics and Soft Trim (AST) in November 2021 after all antitrust clearances. The business includes 8 plants in Europe (France, Luxembourg, UK, Spain, Poland) and an R&D centre in Mouzon, France with ~1,800 employees and €270M sales in 2020. The acquisition strengthened APG's leadership in automotive acoustics, improved OEM intimacy with Stellantis and Renault-Nissan, complemented East European presence, and integrated Faurecia AST's R&D centre into APG's worldwide network.
- STS Group AG (Plastics Business)coreAPG acquired 73.25% of STS Group AG from Mutares SE & Co. KGaA, creating a Plastics Division within APG. STS Group provides plastic and composite solutions (Hard Trim) with businesses in Europe, China, and Mexico and a development opportunity in the USA. The acquisition adds a second leg of activity (Hard Trim) to complement APG's core acoustics and soft trim business. STS Group had ~1,870 employees and €235M revenue in 2020. Closing occurred June 30, 2021. A VTO/DTO delisting tender offer was subsequently launched.
- GAIA - Global Automotive Interior AlliancecoreGAIA is a capitalistic partnership between the founders of Adler Pelzer Group (Adler Plastic) and Hayashi Telempu, aimed at strengthening the existing partnership and extending its reach in the global automotive sector with broader geographic and customer scope. The alliance covers automotive interior trim, exterior and acoustic parts with a global-scale network enabling seamless service and supply to OEMs. Building on the prior Technical Cooperation Agreement (April 2017) and NEVHA joint venture (February 2018), GAIA combines customer relationships, technical approaches, product ranges, and worldwide complementary manufacturing footprints of both companies.
- NEVHA Corporation (Joint Venture)coreNEVHA Corporation is a joint venture between APG and Hayashi Telempu established in Toyota-city, Japan, with operations starting April 1, 2018. The JV focuses on R&D activities for acoustic and thermal solutions for New Energy Vehicles (EV, EV Hybrid, and Alternative Energy Vehicles), supporting Japanese automotive manufacturers. The JV leverages APG's acoustic expertise and collaboration with leading EV companies including Tesla, combined with HTC's system integration capabilities and Japanese OEM relationships.
- CAB Automotive LimitedminorHP Pelzer Holding GmbH acquired the entire share capital of CAB Automotive Limited from Advancel Limited in July 2017. CAB Automotive is based in Tipton, West Midlands, UK, and is a world-class manufacturer of automotive interior solutions serving premium automakers including Jaguar Land Rover, Bentley, Aston Martin, and McLaren. The acquisition brought CAB's superior quality, lean manufacturing skills, and constant innovation capabilities into the APG group.
- Hayashi Telempu - Technical Cooperation AgreementcoreAPG (headquartered in Witten, Germany) and Hayashi Telempu (Nagoya, Japan) signed a Technical Cooperation Agreement for strategic joint development of acoustic systems to provide world-class solutions in the global market. The collaboration enables both companies to strengthen existing technologies and create next-generation lightweight acoustic solutions. Synergy areas include technical resources, benchmarking, and innovation across products including carpet floor, dash silencer, hood liner, damping material, and engine encapsulation silencers.
Scale indicators21 records
Recent moves7 records
Expansion highlights6 records
Adler Pelzer Group competitors and assessment
Company assessmentBroad incumbents
- Continental AG: Major German automotive supplier with interior and surface solutions including NVH materials. Operates as a broad incumbent across many vehicle domains rather than specialising in acoustics, but overlaps with APG in interior acoustic trim.
- ElringKlinger: German automotive supplier traditionally focused on gaskets and engine peripherals but expanding into thermal management and lightweight plastics. Comparable in thermal management components and proximity to European OEMs, though with a different core product mix.
- FORVIA (Faurecia): French global Tier 1 formed from Faurecia's merger with Hella. APG acquired Faurecia's Acoustics & Soft Trim business in 2021, making FORVIA a former direct peer that has divested its primary overlapping division; still comparable as a broad incumbent in vehicle interiors.
- Magna International: One of the world's largest automotive suppliers with a substantial exteriors and interiors business producing acoustic and trim systems. A broader incumbent whose Acoustics and Trim product lines overlap with APG, but Magna serves the category as part of a far larger portfolio.
Direct peers
- Autoneum: Swiss-listed pure-play automotive acoustics and thermal management specialist. Autoneum is the closest direct competitor to APG, with overlapping product portfolios (dash insulators, carpet systems, engine encapsulations) and similar Tier 1 OEM customer base across Europe and North America.
- IDEAL Automotive: German specialist in automotive acoustic and thermal insulation components, including dash insulators, underbody and engine encapsulation. Closely comparable mid-sized European competitor to APG in NVH and thermal product categories.
- Toyota Boshoku: Japanese Tier 1 interior systems supplier affiliated with the Toyota Group, producing seat, interior and acoustic components. Comparable to APG's interior trim and acoustic product lines and a key counterpart in the Japanese OEM ecosystem where APG competes via the GAIA alliance.
- Grupo Antolin: Spanish global supplier of automotive interior components including headliners, door panels and NVH trim. Highly comparable to APG in serving European OEMs with acoustic and soft-trim solutions, though with a stronger headliner focus.
- IAC Group (International Automotive Components): Global Tier 1 supplier of automotive interior and acoustic components, including instrument panels, door panels and flooring systems. Comparable to APG in scale, product breadth and customer set across North America and Europe.
- Inoac Corporation: Japanese polyurethane and plastics manufacturer serving automotive interiors, acoustics and sealing applications. Comparable to APG in material technologies for NVH and interior trim, particularly relevant given APG's Japanese OEM push via GAIA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Adler Pelzer Group social profiles
Digital presenceAdler Pelzer Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adler Pelzer Group leadership team
Management profileNumber of profiles
Profiles6 records
Adler Pelzer Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Adler Pelzer Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adler Pelzer Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adler Pelzer Group
What does Adler Pelzer Group do?
Adler Pelzer Group designs, engineers, and manufactures acoustic and thermal components and systems for the automotive sector. The product portfolio spans NVH solutions (dash silencers, hood liners, damping materials, engine encapsulation, carpet floor systems), thermal management components, soft trim parts, and plastic/composite hard trim (body and structural parts). Solutions are delivered to global automotive OEMs and Tier 1 suppliers, with specialized offerings such as the EVO suite for New Energy Vehicles and proprietary simulation tools like GENOME.
Is Adler Pelzer Group a public or private company?
Adler Pelzer Group is a private company. It is classified as family owned and is currently operating.
When was Adler Pelzer Group founded?
Adler Pelzer Group was founded in 2011. It employs 5,001 to 10,000 people.
Where is Adler Pelzer Group based?
Adler Pelzer Group is headquartered in Hagen, Germany, in the Europe region.
How does Adler Pelzer Group make money?
Two revenue lines are on record. Acoustic & Soft Trim Components are the primary driver. The others are plastic & Composites (Hard Trim).
Who are Adler Pelzer Group's main competitors?
Broad incumbents on record are Continental AG, ElringKlinger, FORVIA (Faurecia) and Magna International. Direct peers are Autoneum, IDEAL Automotive, Toyota Boshoku, Grupo Antolin, IAC Group (International Automotive Components) and Inoac Corporation.
Does Adler Pelzer Group have an API?
No public API is recorded for Adler Pelzer Group.
What industry is Adler Pelzer Group in?
Adler Pelzer Group's product category is Automotive Acoustic & Thermal Components. Its primary akta.pro industry code is IMACAKAH, Automotive NVH, Insulation & Acoustic Components Manufacturing (Sound Deadening/Thermal Barriers), with a secondary code of IMACALAJ, Automotive Thermal Insulation, Sealing & NVH for HVAC/Thermal Systems. Its NAICS code is 336360.