Figür

What Figür does

Figür is a privately held Turkish corporate event management company headquartered in the Şişli district of Istanbul, operating as FİGÜR TURİZM VE ORGANİZASYON SERVİSLERİ TİCARET A.Ş. With more than 35 years of experience since its establishment in 1991 and a headcount of 51-100 employees, the company specializes in planning, organizing, and executing corporate meetings, conferences, outdoor events, product launches, dealer meetings, and anniversary celebrations for large enterprise clients. Its service portfolio is structured around three core lines — meeting organization, open-air event organization, and other specialized events — delivered through a framework covering crisis management, efficient budget utilization, time management, supplier network coordination, professional field teams, and measurable outcome reporting. Notable execution credentials include the Turkcell Technology Summit (7,000+ attendees at Haliç Congress Center), Samsung Global Forum 2015 in Antalya (2,300 participants from CIS, MENA, and Africa), the Shell Partners Summit in Cyprus (1,500 attendees, October 2017), and the ING Bank 10th Anniversary event (4,000 employees at Ülker Sports Arena, 2017).

The underlying 'technology' is operational rather than software-based: Figür monetizes human expertise, supplier relationships, and project management capability rather than a proprietary platform, app, or API. There is no disclosed software product, no app, no integrations, and no AI/ML components. The company generates revenue through professional services fees on a project-based, quote-driven model, with pricing depending on event type, scale, venue, duration, and customization. Contracts are described as multi-year in nature but event scope is highly customized. Go-to-market is direct sales to enterprise decision-makers, supported primarily by a portfolio showcase on the figurevent.com website and a corporate blog rather than paid acquisition or channel partnerships. The firm sells exclusively to large enterprises (telecommunications, energy, FMCG, banking, automotive, industrial, and beverages sectors), with named clients including Turkcell, Samsung, Shell, P&G, Coca-Cola, ING Bank, Nissan, Opel, Kibar Holding, AkzoNobel Marshall, and The Reds. Operating geographies are centered on Istanbul with project-based reach into Antalya, Cyprus, and other Turkish and regional venues. The company is privately held with no disclosed ownership structure, no funding rounds, no subsidiaries, and no M&A activity in the source material.

Name

Figür

Legal name

FİGÜR TURİZM VE ORGANİZASYON SERVİSLERİ TİCARET A.Ş.

Website

https://figur.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Figür is a privately held Turkish corporate event management firm in Istanbul, founded in 1991, that plans and executes meetings, conferences, product launches, and large-scale enterprise events for blue-chip clients such as Turkcell, Samsung, Shell, P&G, and ING Bank.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

akta.pro secondary industry

Partner, Channel & Alliance Summits (THAHAMAC)

Keywords

• Corporate event management
• Conference organization
• Meeting planning
• Outdoor event production
• Corporate event services

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Corporate Event Organization Services: Full-service event management including meeting organizations, outdoor events, and specialized corporate events. Revenue is generated through professional service fees, likely project-based with pricing dependent on event scope, scale, and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Figür is a Turkish corporate event management company that plans, organizes, and executes large-scale meetings, conferences, open-air events, product launches, anniversary celebrations, and dealer meetings for enterprise clients. With over 35 years of experience, the company delivers end-to-end event services including venue selection, stage design, on-site execution, crisis management, and budget optimization for major brands such as Turkcell, Samsung, Shell, P&G, Coca-Cola, and ING Bank.

Product overview

Figür is a corporate event management company offering a unified service platform for organizational events. The portfolio comprises three core service lines: Toplantı Organizasyonları (meeting/conference organization), Açık Alan Organizasyonları (open-air event organization), and Diğer Organizasyonlar (other specialized events), all delivered through their comprehensive Hizmetlerimiz (services) framework that covers crisis management, budget optimization, supplier networks, and experienced field teams. With over 35 years of experience, the company serves major corporate clients including Turkcell, Samsung, Shell, P&G, Opel, Nissan, and ING Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• Meeting Organization Services (Toplantı Organizasyonları) Corporate meeting and conference organization services for enterprise clients, including planning, venue selection, stage design, and on-site execution for business gatherings.
• Outdoor Event Organization Services (Açık Alan Organizasyonları) Open-air and outdoor event organization services covering outdoor venues, large-scale productions, and entertainment-focused gatherings for corporate clients.
• Other Specialized Events (Diğer Organizasyonlar) Specialized corporate event organization services beyond meetings and outdoor events, including celebrations, product launches, anniversary events, dealer/distributor meetings, strategy meetings, and brand launches for enterprise clients.

Quantifiable outcome

• Turkcell Technology Summit hosted 7,000+ attendees and nearly 100 thought leaders at Haliç Congress Center
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• MCI Group: Switzerland-headquartered global meetings, events, and association management firm. Directly comparable to Figür as a full-service corporate event agency serving multinational enterprise clients across geographies.
• Congrex: European association and corporate conference organizer with operations across multiple countries. Comparable to Figür in managing congresses, summits, and association-style meetings for international clients.
• BCD Meetings & Events: Global corporate meetings and events agency spun out of BCD Travel. Comparable to Figür in serving multinational corporations with large-scale summits, product launches, and incentive programs.
• GL events: France-based global events group covering venue management, exhibition organizing, and live event production. Comparable to Figür as a full-service event management operator with international reach.
• Pico Group: Asia-Pacific-headquartered experience marketing and event services group. Comparable to Figür in delivering large-scale corporate events, product launches, and brand experiences to multinational enterprise clients.
• CWT Meetings & Events: Corporate meetings, events, and travel management arm of CWT. Closely comparable business model to Figür's enterprise event management and serves similar Fortune 500 buyer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/figurholding
• LinkedInlinkedin.com/company/fig-r-congress

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figür