Out In Perth
Out In Perth is a Perth-based, independently owned online publication delivering local, national, and international LGBTQIA+ news, culture, community, lifestyle, history, and local coverage, funded by advertising and reader contributions.
- Company typePrivate
- Founded2002
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Out In Perth does
Out In Perth is a privately held digital news and culture publication focused on the LGBTQIA+ community in Perth and Western Australia. Operating as Out In Perth (legal entity Speirins Media Pty Ltd, a Western Australian proprietary company) since 2002, the site is organized into six editorial verticals — News, Culture, Community, Lifestyle, History, and Local — and covers local Western Australian stories as well as national Australian and international LGBTIQA+ news, advocacy, and cultural coverage. The publication is editorially led by Graeme Watson (Editor) and operates with a headcount in the 11–50 range. There is no mobile app; the platform is a website-first publishing property (https://www.outinperth.com/) with an aggregated content archive of roughly 1,558 pages.
Out In Perth firmographics
Firmographics- Name
- Out In Perth
- Legal name
- Speirins Media Pty Ltd
- Website
- https://outinperth.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Out In Perth is a Perth-based, independently owned online publication delivering local, national, and international LGBTQIA+ news, culture, community, lifestyle, history, and local coverage, funded by advertising and reader contributions.
- Ownership category
- akta.pro rank
Out In Perth industry classification
Industry- Product category
- Online News Publishing
- NAICS
- Periodical Publishers (513120)
- akta.pro industry
- Alternative/Independent Newsweeklies & Opinion PressMedia, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)
Keywords
Where Out In Perth is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Out In Perth business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: The website displays advertisements from sponsors. The site features sponsored content sections and ad placements from various organizations including health campaigns (BreastScreen WA) and community organizations.
- Premium Content/Supporters: The site mentions upcoming premium content for supporters, suggesting a subscription or supporter model where readers can pay for exclusive content.
Distribution channels2 records
Marketing channels5 records
Out In Perth product offering
Product offeringCore offering
OUTinPerth is an online LGBTQIA+ news and culture publication that publishes local, national, and international news, community stories, culture pieces, lifestyle content, history features, and local coverage targeted at the LGBTQIA+ community in Perth and Western Australia. The publication operates across six content categories (News, Culture, Community, Lifestyle, History, Local) and distributes content through its website, social media, and email newsletter, supplemented by reader contributions via Patreon and GoFundMe.
Product overview
OUTinPerth is a digital media publication operating as a single unified news website rather than a platform-plus-modules architecture. The site provides LGBTQIA+ focused journalism organized across six main content categories: News, Culture, Community, Lifestyle, History, and Local. Additional offerings include an email newsletter subscription service and a developing premium content subscription tier for supporters.
Differentiator
Problem solved
Functional benefit
Products and services
- OUTinPerth News Website A digital news publication providing LGBTQIA+-focused journalism covering news, culture, community, lifestyle, history, and local content for Western Australia. The website serves as the primary platform for all published content and is freely accessible to readers.
- OUTinPerth Newsletter
Companies that use Out In Perth
Customer profileSegments2 records
Ideal customer profiles2 records
Out In Perth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Out In Perth partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Out In Perth competitors and assessment
Company assessmentEmerging players
- Autostraddle: Independent online publication focused on queer women and non-binary audiences. Comparable as an independent, digitally native LGBTQIA+ publication with a niche-community focus, though serving a narrower demographic than OUTinPerth.
Direct peers
- Star Observer: Australia's largest LGBTQIA+ news publication, covering national and international stories with a digital-first model. Closely comparable to OUTinPerth in audience focus and editorial format, though it operates nationally rather than at a single-state/regional level.
- QNews: Australian LGBTQIA+ news and culture publication with both print and digital distribution. Comparable in mission and content mix (news, culture, community) and competes for the same advertiser and reader segments in Australia.
- SameSame: Australian LGBTQIA+ online community and news platform combining editorial content with social/community features. Comparable as an Australian LGBTQIA+ digital media outlet targeting overlapping audience interests in news, culture, and community.
- The Advocate: Established US LGBTQIA+ news and culture publication with digital and legacy print roots. Comparable as a mission-driven LGBTQIA+ news outlet monetized through advertising and reader support with a multi-decade operating history.
- PinkNews: Leading global LGBTQIA+ digital news publication based in the UK. Directly comparable in editorial format (online news, culture, advocacy) and advertising-supported business model, though operating at significantly greater scale.
- DNA Magazine: Long-running Australian LGBTQIA+ lifestyle and culture magazine. Comparable as a community-focused LGBTQIA+ media brand in Australia serving overlapping audience demographics and competing for the same advertiser dollars.
Broad incumbents
- SBS: Australian public broadcaster with significant LGBTQIA+ programming and reporting. Comparable as a producer of LGBTQIA+ news and culture content for Australian audiences, though it operates as a broad multimedia incumbent rather than a niche LGBTQIA+ specialist.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Out In Perth social profiles
Digital presenceOut In Perth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Out In Perth leadership team
Management profileNumber of profiles
Profiles1 record
Out In Perth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Out In Perth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Out In Perth
What does Out In Perth do?
OUTinPerth is an online LGBTQIA+ news and culture publication that publishes local, national, and international news, community stories, culture pieces, lifestyle content, history features, and local coverage targeted at the LGBTQIA+ community in Perth and Western Australia. The publication operates across six content categories (News, Culture, Community, Lifestyle, History, Local) and distributes content through its website, social media, and email newsletter, supplemented by reader contributions via Patreon and GoFundMe.
Is Out In Perth a public or private company?
Out In Perth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Out In Perth founded?
Out In Perth was founded in 2002. It employs 11 to 50 people.
Where is Out In Perth based?
Out In Perth is headquartered in Perth, Australia, in the Oceania region.
How does Out In Perth make money?
Two revenue lines are on record. Advertising is the primary driver. The others are premium Content/Supporters.
Who are Out In Perth's main competitors?
Autostraddle is listed as an emerging player. Direct peers are Star Observer, QNews, SameSame, The Advocate, PinkNews and DNA Magazine. SBS is listed as a broad incumbent.
Does Out In Perth have an API?
No public API is recorded for Out In Perth.
What industry is Out In Perth in?
Out In Perth's product category is Online News Publishing. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513120.