Watch for friends
Watch for Friends is a Munich-based sole proprietorship that buys and sells pre-owned and new luxury watches (Rolex, Tudor, Omega, IWC, Tag Heuer and others) to collectors and dealers, alongside a proprietary ChronoPen cleaning accessory sold via chronopen.com.
- Company typePrivate
- Founded1999
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Watch for friends does
Watch for Friends is a Munich-based sole proprietorship founded in 1999 by Helmut Leitner, operating as a boutique dealer in pre-owned and new luxury timepieces. The company buys and sells branded watches — including Rolex, Tudor, Omega, IWC, Tag Heuer, Breitling, Glashütte, and Panerai — serving both individual collectors and wholesale dealer/trader counterparties. Pricing is per transaction in euros with 19% VAT, ranging from approximately €795 to €38,950 per piece; the company also offers on-demand sourcing for specific models not currently in inventory, with a 30% deposit required at order placement and balance due before delivery. Payment is limited to bank transfer and cash; no PayPal or credit card is accepted. National and international shipping is supported via direct phone, WhatsApp, and email coordination.\n\nThe business is built around an e-commerce storefront running on WooCommerce, hosted on Hetzner with Raidboxes CDN acceleration, using Elementor and YITH WooCommerce plugins. Its primary third-party channel is a long-standing Trusted Seller profile on Chrono24 (customer ID 12745), maintained since 2010, alongside an Instagram social presence. A secondary proprietary product, ChronoPen — a watch cleaning pen with German-made cleaning solution and microfiber cloth — was launched in 2023 and sold through chronopen.com, with a 10% discount code (WFF10) offered through the Watch for Friends site. The company does not use venture or institutional capital and operates as a traditional bootstrapped proprietor-led trading business.\n\nWatch for Friends monetizes via the spread between acquisition and resale prices on luxury watches (one-time transactions) plus modest hardware revenue from the ChronoPen accessory. Its competitive position is anchored by 25 years of domain relationships, third-party-verified marketplace reputation, and the ability to source specific rare models on request. Customer trust is reinforced by 4.9/5-star ratings on Chrono24 and a 96% recommendation rate. The firm is small (1–10 employees), Munich-headquartered, and operates from an office on Elsässer Strasse with a separate registered AGB address on Lebzelterstrasse.
Watch for friends firmographics
Firmographics- Name
- Watch for friends
- Legal name
- Watch for Friends
- Website
- https://watchforfriends.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Watch for Friends is a Munich-based sole proprietorship that buys and sells pre-owned and new luxury watches (Rolex, Tudor, Omega, IWC, Tag Heuer and others) to collectors and dealers, alongside a proprietary ChronoPen cleaning accessory sold via chronopen.com.
- Ownership category
- akta.pro rank
Watch for friends industry classification
Industry- Product category
- Luxury Watch Retail
- NAICS
- Jewelry Retailers (45831)
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873)
- akta.pro primary industry
- Pre-owned Watch Dealers & Exchanges (CRAKAKAB)
Keywords
Where Watch for friends is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Watch for friends business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pre-owned Luxury Watch Resale: Watch for Friends buys and sells pre-owned and new luxury watches, generating margin on the spread between acquisition price and resale price. Products include rare, limited-edition, and collector's pieces sourced from a network of collectors, dealers, and watchmakers. Transactions are one-time purchases with a 30% deposit required at order placement and balance due before delivery.
- ChronoPen Accessory Sales: Sale of the ChronoPen branded watch cleaning kit and accessories. The product is sold via chronopen.com with a promotional discount code (WFF10) offered through the Watch for Friends website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase — individual luxury watch transactions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Watch for friends product offering
Product offeringCore offering
Watch for Friends is a Munich-based luxury watch dealer that buys and sells new and pre-owned branded luxury timepieces, including rare, limited-edition, and collector's pieces sourced through a network of collectors, dealers, and watchmakers. The company also operates a watch sourcing (Anfrage) service for models not currently in inventory and sells the proprietary ChronoPen watch cleaning accessory. Prices for individual timepieces range from approximately €795 to €38,950, with deposit-based payment structures for high-value pieces.
Product overview
Watch for Friends is a Munich-based luxury watch retailer specializing in the buying and selling of high-end timepieces to both private individuals and dealers. The company offers a curated portfolio of new and pre-owned luxury watches, including limited editions, with services spanning national and international markets. Their product portfolio consists of their core watch trading business and the proprietary ChronoPen watch cleaning accessory.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-owned and new luxury watch sales
- ChronoPen Watch Cleaning Kit
Quantifiable outcome
- 96% of customers recommend Watch for Friends to others (Chrono24)
- +1 more outcomes
Companies that use Watch for friends
Customer profileSegments2 records
Ideal customer profiles2 records
Watch for friends technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Watch for friends partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Watch for friends competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Watch for friends social profiles
Digital presenceWatch for friends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Watch for friends leadership team
Management profileNumber of profiles
Profiles1 record
Watch for friends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Watch for friends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Watch for friends
What does Watch for friends do?
Watch for Friends is a Munich-based luxury watch dealer that buys and sells new and pre-owned branded luxury timepieces, including rare, limited-edition, and collector's pieces sourced through a network of collectors, dealers, and watchmakers. The company also operates a watch sourcing (Anfrage) service for models not currently in inventory and sells the proprietary ChronoPen watch cleaning accessory. Prices for individual timepieces range from approximately €795 to €38,950, with deposit-based payment structures for high-value pieces.
Is Watch for friends a public or private company?
Watch for friends is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Watch for friends founded?
Watch for friends was founded in 1999. It employs 1 to 10 people.
Where is Watch for friends based?
Watch for friends is headquartered in Munich, Germany, in the Europe region.
How does Watch for friends make money?
Two revenue lines are on record. Pre-owned Luxury Watch Resale is the primary driver. The others are chronoPen Accessory Sales.
Does Watch for friends have an API?
No public API is recorded for Watch for friends.
What industry is Watch for friends in?
Watch for friends's product category is Luxury Watch Retail. Its primary akta.pro industry code is CRAKAKAB, Pre-owned Watch Dealers & Exchanges. Its NAICS code is 45831 and its SIC code is 3873.