Cobb-Grill

What Cobb-Grill does

Cobb-Grill, operating under the legal name COBB Scandinavia (Danish CVR 25471806), is a privately-held Danish company headquartered in Nykøbing Mors that designs, markets, and distributes portable outdoor grilling systems under the COBB brand. Its core product line consists of compact, multi-fuel portable grills — charcoal/CobbleStone variants (Premier Air Deluxe, Pro Black) and propane/butane gas variants (Premier + Gas Deluxe, Gas Deluxe 2.0, Pro Gas) — plus the larger-format Supreme Deluxe 2.0 for group cooking. The grills are built around a proprietary cool-touch outer shell design that allows the unit to remain safe to handle and surface-safe while in use, and the same platform supports six modes of cooking (grilling, roasting, smoking, frying, boiling, baking) through a cross-compatible accessory ecosystem that includes a proprietary CobbleStone charcoal briquette with built-in firelighter.

The business is a direct-to-consumer e-commerce retailer. All sales flow through its Shopify-powered Danish storefront (cobb-grill.dk), supported by social channels (Facebook, Instagram, YouTube, TikTok), a recipe content library (Opskrifter), an email newsletter, and Trustpilot reviews. Revenue is generated primarily through one-time hardware purchases — grills priced from 1,099 DKK for the entry-level Pro Black up to 2,699 DKK for full bundles, with the Supreme Deluxe 2.0 at 1,499 DKK — alongside an accessory and consumables layer (CobbleStones at 119 DKK/pack, replacement parts, carry bags, rotisserie, griddle, wok, pizza stone) that functions as a recurring attach revenue stream. The company serves three use-case segments: outdoor enthusiasts (campers, boaters, adventurers), urban/residential outdoor cooks using balconies and terraces, and group entertaining hosts.

The primary market is Denmark, with international shipping offered only on request and no localized international storefronts. The company operates with 11–50 employees, has no disclosed external funding, no parent company, no subsidiaries, and no M&A activity on record. Cobb-Grill runs as a focused, independent consumer-products business whose value proposition rests on portability, multi-fuel flexibility, surface-safe design, and a content-driven community of what the company characterizes as thousands of COBB fans worldwide.

Name

Cobb-Grill

Legal name

COBB Scandinavia

Website

https://cobb.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cobb-Grill (COBB Scandinavia) designs and sells portable multi-fuel outdoor grills and accessories directly to consumers via its Danish Shopify storefront, targeting campers, urban balcony cooks, and group entertainers.

Ownership category

akta.pro rank

Product category

Portable Outdoor Grills

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industries

Camping Furniture & Camp Kitchen Retail (CRAMAMAC), Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)

Keywords

• Portable outdoor grills
• Charcoal and gas grills
• Grill accessories and consumables
• Outdoor cooking equipment
• Compact tabletop grill

Headquarters

HQ city

Nykøbing Mors

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - Portable Grills: COBB generates revenue primarily through the direct sale of portable outdoor grills. The product line includes charcoal-burning models (Premier Air Deluxe, Pro Black) and gas-powered models (Premier + Gas Deluxe, Gas Deluxe 2.0, Pro Gas), as well as the larger Supreme Deluxe 2.0 for groups. All grills are sold as one-time purchases with a 2-year international warranty.
2. Accessories and Consumables: COBB sells a comprehensive range of accessories including Griddle+, frying pans, wok, pizza stone, bread pan, roast racks, cutting boards, carry bags, BBQ kits, rotisserie, and disposable foil inner sleeves. CobbleStones (charcoal briquettes) represent a consumable recurring revenue stream.
3. Replacement Parts: COBB sells individual replacement parts including bases, lids, inner sleeves, top rings, fire grids/briquet baskets, grommets/spacers, dome handles, O-rings for gas grills, rotisserie motors, spit forks, and lifting forks, supporting product longevity and after-sale revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

COBB designs, distributes, and retails portable outdoor grills for consumers who cook while camping, boating, traveling, or on urban balconies and terraces. The portfolio spans charcoal models (Pro Black, Premier Air Deluxe, Supreme Deluxe 2.0) and gas models (Premier + Gas Deluxe, Gas Deluxe 2.0, Pro Gas), supported by a proprietary CobbleStones consumable briquette line, an interchangeable accessory system (griddle+, wok, frying pan, pizza stone, rotisserie, carry bags), and replacement parts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Heats to operating temperature in 5–10 minutes
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Weber (Weber-Stephen Products): Global leader in grills with a dedicated portable grill line (Weber Q, Smokey Joe, Traveler). Competes with COBB in the portable outdoor cooking segment across multiple fuel types and price points.
• LotusGrill: Specializes in portable charcoal grills with a fan-assisted ignition system and a notably cool exterior — the closest direct competitor to COBB's portable, low-smoke, cool-touch value proposition.
• Cadac (Cadac International): South African heritage portable gas grill brand popular in Europe and Africa with modular cooking surfaces. Competes with COBB on portability, gas fuel versatility, and outdoor adventure use cases.

Broad incumbents

• Char-Broil: Large US-based grill manufacturer with portable gas and charcoal offerings. Competes with COBB on entry-level portable grilling, though distributed primarily through big-box retail.
• Napoleon (Wolf Steel Ltd): Major incumbent in gas and charcoal grills with portable models (TravelQ series). Competes broadly with COBB in outdoor cooking, though Napoleon's core is full-size premium grills.
• Big Green Egg: Iconic kamado-style ceramic grill brand with a portable Mini model. Shares COBB's premium positioning and multi-cooking-method value proposition (grill, roast, smoke, bake).
• Traeger: Leading pellet grill brand expanding into portable and tailgating models. Competes with COBB for the outdoor cooking enthusiast consumer, with a strong brand and DTC ecosystem.

Emerging players

• Ooni: Scottish-born portable outdoor cooking brand specializing in pizza ovens but expanding into broader outdoor cooking. Targets the same portable, lifestyle-driven outdoor cooking consumer as COBB.
• Gozney: Premium portable and outdoor pizza oven brand with strong DTC presence and brand-led marketing. Comparable to COBB in premium positioning, DTC model, and content-driven community.
• Petromax: German outdoor cooking brand known for robust, adventure-oriented cookware and fire systems. Targets the same outdoor enthusiast segment as COBB with portable, multi-fuel cooking solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CobbScandinavia
• Facebookfacebook.com/cobbdk
• Instagraminstagram.com/cobbgrilldanmark
• TikToktiktok.com/@cobbgrilldanmark
• LinkedInlinkedin.com/company/cobb-scandinavia-aps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobb-Grill