Midland Automotive

What Midland Automotive does

Midland Automotive is an independent, privately held automotive repair facility operating from a single location at 1624 90th St E in Tacoma, Washington. Founded in 1968 and co-owned by childhood friends, the shop employs 11–50 staff and is staffed exclusively by ASE master certified technicians with over 100 years of combined repair experience. The business serves individual vehicle owners in the Tacoma area plus a secondary segment of business fleet managers, with 840+ customer reviews and multi-year local award recognition (Seattle A-List #1, AAA Top Shop, South Sound Magazine Top Shop, King 5 Best of Western Washington Top 5 for 3 consecutive years).

The shop delivers a comprehensive service catalog spanning AC and climate control, brakes, engine diagnostics and repair, transmission, oil changes, shocks and struts, hybrid repair, 4x4 service, speedometer service, electrical systems, steering and suspension, timing belts, tune-ups, drivetrain, differentials/axles, carburetor service, check-engine-light diagnostics, factory-recommended maintenance, and Washington State emissions testing. The facility is an AES certified emissions repair facility eligible for state Emission Waivers, an AAA certified automotive service center, an AC Delco Professional Service Center, a BBB accredited business, and an ASA member. Most repair work is backed by a 3-year/36,000-mile parts-and-labor warranty.

Revenue is generated on a quote-based, per-job transaction model with parts and labor charged per service; estimates are provided before work begins and financing options are available. Customer acquisition is direct-to-consumer, driven by local reputation, customer reviews, earned-media awards, blog content authored by Lacey Katz, and word-of-mouth in the Tacoma community. Distribution occurs through the physical shop, phone booking (253-201-2325), and an online appointment system with SMS opt-in for promotions and updates. The shop also offers after-hours drop-off, a waiting area with amenities, and previously a local shuttle service (suspended during COVID-19). No app, API, AI, or digital platform layer is offered; technology stack is standard diagnostic equipment paired with ASE-certified technical expertise.

Name

Midland Automotive

Legal name

Midland Automotive

Website

https://midlandautomotive.net

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Midland Automotive is an independent, family-co-owned auto repair shop in Tacoma, WA, founded in 1968 and staffed exclusively by ASE master certified technicians serving individual vehicle owners and small business fleet managers with comprehensive repair and maintenance services.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111), Specialized Automotive Repair (811114)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

EV/Hybrid Service & Battery Repair (TLAKAAAJ), Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

Keywords

• Automotive repair services
• Vehicle maintenance
• Brake services
• Transmission repair
• Emissions testing

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Auto Repair Services: Revenue generated through providing automotive repair and maintenance services including parts and labor charges. Services are priced per job with estimates provided before work begins. The shop offers financing options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Midland Automotive is an independent auto repair shop providing comprehensive vehicle maintenance, diagnostics, and repair services including engine repair, brake service, transmission work, AC repair, hybrid repair, suspension/shocks and struts, electrical systems, 4x4 service, drivetrain, and state emissions testing. The shop is staffed by ASE master-certified technicians, operates as an AC Delco Professional Service Center, and backs its work with a 3-year/36,000-mile nationwide warranty.

Product overview

Midland Automotive is an independent auto repair facility offering comprehensive vehicle maintenance and repair services. Their core service portfolio includes AC and climate control services, brake services, engine diagnostics and repair, fleet services, hybrid repair, oil changes, shocks and struts, transmission services, 4x4 service, speedometer service, electrical system service, steering and suspension, timing belt replacement, and tune-ups. They also specialize in state emissions testing as an AES certified facility eligible for Emission Waivers. The company backs most repairs with a 3-year/36,000-mile warranty covering both parts and labor. They serve a wide range of vehicle makes including Acura, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mazda, Nissan, Subaru, Toyota, Volkswagen, and many others. The company is co-owned and has been operating since 1968, employing ASE master certified technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• AC Repair

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ASE (Automotive Service Excellence)coreOthersASE is the industry standard for automotive professional certification. Midland Automotive employs only ASE master certified technicians. ASE certification ensures technicians have the highest level of repair standards.
• American Automobile Association (AAA)coreOthersAAA certified automotive service center. AAA has strict standards for qualifying repair shops. The shop won AAA's Top Shop Award.
• AC DelcocoreTechnology or IntegrationOfficial AC Delco Professional Service Center. AC Delco is a supplier of quality replacement parts for vehicles.
• BBB (Better Business Bureau)minorOthersBBB Accredited Business in good standing, indicating commitment to fair business practices and customer satisfaction.
• ASA (Automotive Service Association)minorOthersASA member. ASA is an organization committed to professionalism in the automotive repair industry.
• Tacoma-Pierce County ChamberminorOthersMember of the Tacoma-Pierce County Chamber of Commerce, indicating community involvement and local business presence.
• Washington State Department of Licensing (DOL)coreOthersAES certified repair facility recognized by Washington State DOL for emissions repairs. Only work performed by AES certified facilities is eligible for Emission Waivers.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Christian Brothers Automotive: Franchised independent auto repair chain offering full-service mechanical and electrical repair across multiple U.S. markets, with a reputation-driven, customer-service-led model — directly comparable to Midland's independent, ASE-certified, warranty-backed positioning.
• AAMCO Transmissions & Total Car Care: Nationally franchised transmission and general auto repair brand operating through independent shop locations; comparable to Midland in offering transmission, engine, and driveline repair as core services to local consumer markets.
• Meineke Car Care Centers: Franchised full-service auto repair network providing brakes, exhaust, oil changes, and general maintenance through independent franchisee locations; directly comparable on service mix and local-shop GTM model.
• NAPA AutoCare: Network of independent repair shops backed by NAPA parts distribution and ASE-certified technician standards; comparable to Midland as an ASE-certified independent shop that leverages a recognized parts brand for credibility.
• Midas: Franchised auto service chain specializing in brakes, exhaust, and general repair through independently owned locations; directly comparable to Midland on service mix, franchise-style operating model, and consumer-facing local marketing.

Broad incumbents

• Monro Auto Service and Tire Centers: Multi-brand regional and national operator of auto service and tire centers; broader incumbent offering overlapping general repair, brakes, and tires across many locations, comparable in service category but with far greater scale and footprint than Midland.
• Firestone Complete Auto Care: Bridgestone-owned national chain offering tires, maintenance, and repair across hundreds of U.S. locations; a broad incumbent with overlapping service categories but operating at significantly larger scale and brand reach than a single-location independent like Midland.
• Pep Boys: National auto service chain offering tires, maintenance, and repair across multiple states; comparable as a multi-location competitor in the same general repair category, though much larger and more standardized than Midland's single-shop operation.
• Goodyear Auto Service: Goodyear-operated network of tire and auto service centers offering general repair, alignment, and maintenance; a broad incumbent with comparable general repair services but operating at substantially larger scale and brand recognition than Midland.

Emerging players

• Jiffy Lube: National chain focused primarily on oil changes and preventive maintenance; overlaps with Midland on routine maintenance services but operates a narrower, higher-throughput service model compared with Midland's full mechanical and electrical repair offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/MidlandAutomotive
• LinkedInlinkedin.com/company/midland-automotive

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Automotive