The New Farm

What The New Farm does

The New Farm is a privately held coworking and makerspace facility operating from a converted historical telecommunications factory at Televisiestraat 2-4 in The Hague, Netherlands. It rents office units, workshops, and event spaces to entrepreneurs and small businesses whose work centers on circular economy, sustainable manufacturing, and social innovation, with tenants such as circular-fashion startup Biesieklette publicly identified. The facility functions as a curated "stacked ecosystem," combining industrial heritage architecture with a thematic tenant community and structured programs including Circular Economy Week, "Haagse Vrijheidsmaaltijden," and Europadag.

Revenue is generated from two primary streams: recurring office and workshop rental income from tenant SMEs, and event-venue hire from corporate clients and event organizers attracted by the building's unique character and city views. The go-to-market motion is community-led, relying on network effects among circular-economy tenants, word-of-mouth referrals, social-media presence (Facebook, Instagram, LinkedIn), an email newsletter, and on-site inspiration tours. Pricing is quote-based and not publicly disclosed.

The New Farm has been in operation since 2013, employs 1-10 people, and operates exclusively within The Hague. It receives institutional support from the Municipality of The Hague and the EU's Kansen voor West (ERDF) program, as indicated by co-branded logos on its website. There are no disclosed funding rounds, acquisitions, or external investors in the available data, and no AI/ML or proprietary technology components are part of the offering.

Name

The New Farm

Legal name

The New Farm

Website

https://thenewfarm.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Farm is a The Hague-based coworking and makerspace housed in a converted telecommunications factory, renting offices, workshops, and event space to circular-economy, sustainable-manufacturing, and social-innovation entrepreneurs and SMEs.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Office Space Rental: The New Farm generates revenue primarily through renting office units and workshop spaces to entrepreneurs and small businesses in the circular economy, sustainability, and innovation sectors. Tenants sign rental agreements for physical workspace within the converted historical manufacturing building.
2. Event Venue Rental: The facility offers its event spaces for corporate events, meetings, and gatherings, providing rental income from businesses and organizations seeking unique venues in The Hague with views of the city.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The New Farm rents physical office units and workshop space inside a converted historical telecommunications factory in The Hague to entrepreneurs and small businesses working in the circular economy, sustainable manufacturing, and social innovation sectors. It also rents the building's event spaces with views over The Hague to corporate clients and event organizers. Revenue is generated through recurring rental agreements on offices/workshops and event-venue hire.

Product overview

The New Farm is a physical workspace and event venue located in a historic telecommunications factory building in The Hague. The offering consists of flexible office space rentals for entrepreneurs in circular, sustainable, and innovative manufacturing industries, event space rental with city views, and a collaborative community environment. The core products include rented office units (such as a 42m2 unit available from March 2026), event venue hire, and community access. Additional services include building tours and a newsletter for community updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Kantoorruimte (Office Space)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• B. Amsterdam: Large Dutch creative and sustainable-business coworking campus in Amsterdam, offering offices, workshops and event space to mission-driven tenants — comparable product mix (office + event venue) and target audience.
• Newlab: US-based vertical innovation hub housing mission-driven startups in repurposed industrial buildings — comparable 'stacked ecosystem' positioning and historic-building adaptive reuse model.
• Impact Hub Amsterdam: A Dutch social-impact coworking and innovation community serving purpose-driven entrepreneurs — the closest direct peer to The New Farm's circular-economy, social-entrepreneurship positioning, though operating at larger scale in Amsterdam.
• De Ceuvel: Amsterdam-based circular-economy workspace and makerspace built on a former shipyard, hosting sustainable and circular businesses in a community format — highly comparable thematic and operating model to The New Farm.

Regional players

• Seats2meet: Dutch-origin coworking and meeting-space operator with multiple Dutch locations, providing office and event space — comparable in core office-rental and event-venue model, though less focused on circular-economy tenants.
• Pakhuis de Zwijger: Amsterdam-based programming and event venue in a repurposed industrial building, hosting sustainability- and innovation-focused programming — comparable event-venue and historic-adaptive-reuse elements of The New Farm.

Broad incumbents

• WeWork: Global coworking operator providing flexible office and event space in Amsterdam and other Dutch cities — overlaps in core product (office + event venue) but serves a much broader, non-thematic tenant base.
• CIC (Cambridge Innovation Center): Large operator of innovation and coworking campuses offering offices, labs, and event space — comparable product mix including event venue rental, though at significantly greater scale and without circular-economy focus.
• Spaces (IWG): Global flexible-workspace brand offering offices and event venues across major Dutch cities — comparable office-rental and event-venue offering, but as a broad incumbent rather than a circular-economy niche.

Others

• Gemeente Den Haag — Economic Board: Local government body supporting manufacturing and maker-industry economic development in The Hague — not a coworking peer but a strategic partner/ecosystem enabler whose funding flows sustain The New Farm's tenant pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TheNewFarmNL
• LinkedInlinkedin.com/company/the-new-farm
• Instagraminstagram.com/thenewfarmnl
• Xx.com/thenewfarmnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Farm