Printwear of Oregon

What Printwear of Oregon does

Printwear of Oregon is a private, custom apparel decoration business headquartered in Eugene, Oregon, founded in 1983. The company provides screen printing and embroidery services on t-shirts, hoodies, sweat pants, hats, and other garments, alongside a promotional products line (pens, mugs, magnets, tote bags, and other branded merchandise). It operates a single production facility at 1541 HWY 99 N and serves local businesses, nonprofit organizations, bands, and event promoters through a quote-based sales model accessed via phone and website.

The company's core technology is built around multiple specialized ink systems — Plastisol (opaque, Pantone-matching, special effects), Water Based (soft feel), Discharge (dark-shirt dye replacement), and Silicone (performance polyester) — each suited to different fabric types and finish requirements. Embroidery is offered through the BirdTracs Embroidery division, which merged into Printwear in spring 2017, consolidating embroidery and screen printing operations at the same Eugene facility. The company also provides custom t-shirts with various decoration effects and offers an online designer tool for customer-submitted artwork.

Printwear operates a sales-led, quote-based business model. Customers contact the company by phone (541-344-4225) or through a website quote request form to receive custom pricing for screen printing, embroidery, laser engraving, or promotional products. Pricing is not publicly disclosed and varies by quantity, design complexity, and decoration method. Revenue is generated through per-order transaction fees on each custom decoration project. The customer base is highly fragmented across small local SMBs, restaurants, farms, nonprofit organizations, and event promoters, with the company exhibiting no disclosed institutional backing, parent company, or capacity for multi-site operations.

Name

Printwear of Oregon

Legal name

Printwear of Oregon

Website

https://printwear.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Printwear of Oregon is a custom screen printing and embroidery service in Eugene, Oregon, founded in 1983, serving local businesses, nonprofits, bands, and event promoters with decorated apparel and promotional products through a quote-based sales model.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

akta.pro secondary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

Keywords

• Custom screen printing
• Custom embroidery services
• Promotional products
• Apparel decoration
• Logo-wear merchandise

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Screen Printing: Custom screen printing on t-shirts, hoodies, sweat pants, hats and other apparel items. Customers provide design specifications and receive personalized decorated garments.
2. Embroidery Services: Custom embroidery decoration on apparel including the BirdTracs Embroidery division. Logo and design embroidery on garments and accessories.
3. Promotional Products: Promotional products including pens, mugs, magnets, tote bags and other branded merchandise items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Printwear of Oregon provides custom screen printing and embroidery decoration on apparel items such as t-shirts, hoodies, sweat pants, and hats, serving businesses, organizations, bands, and event promoters. The company operates the BirdTracs Embroidery sub-division for logo-wear embroidery and also supplies promotional products including pens, mugs, magnets, and tote bags. Orders are accepted via phone and a website quote-request flow, with each project priced based on quantity, design complexity, and chosen decoration method.

Product overview

Printwear of Oregon is a screen printing and embroidery service provider offering custom decoration on apparel and promotional products. The core offerings include Screen Printing (with multiple ink technologies: Plastisol, Water Based, Discharge, and Silicone) and Embroidery services. The company operates two main divisions: the core Printwear screen printing and embroidery services, and the BirdTracs Embroidery sub-brand (acquired via merger in 2017). Additional offerings include Promotional Products (pens, mugs, bags, and other branded merchandise). The company serves businesses, organizations, bands, and event promoters seeking custom decorated apparel.

Differentiator

Problem solved

Functional benefit

Brands

• BirdTracs Embroidery: Embroidery division of Printwear of Oregon, specializing in apparel logo-wear embroidery services.

Products and services

• Screen Printing

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BirdTracs EmbroiderycoreStrategic or Co-development Partner · 1 January 2017BirdTracs Embroidery, a well-known company in the apparel logo-wear business, merged with PrintWear of Oregon in spring 2017. The merger consolidated both divisions at the Highway 99 North location, allowing both screen printing and embroidery operations to work together at one facility. This expanded PrintWear's embroidery service capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RushOrderTees: Custom screen printing and embroidery house serving businesses, organizations, and events nationwide. Comparable as a direct-order custom apparel decorator with both quote-based and online ordering, similar customer segments, and overlapping decoration capabilities.
• Broken Arrow Wear: Custom screen printing and embroidery house serving schools, businesses, and organizations. Comparable in service mix (screen printing, embroidery, logo-wear) and customer segment, with both online ordering and quote-based options.
• CustomInk: National online custom apparel platform offering screen printing and embroidery on t-shirts and apparel. Directly comparable as it serves the same SMB and group customer base with custom decorated apparel, but at much larger scale and with a self-serve online ordering model.
• Underground Printing: Custom screen printing and embroidery company serving businesses, schools, and groups. Directly comparable in core service mix (screen printing, embroidery, custom apparel) and customer segment, with a similar multi-location regional presence.
• BlueCotton: Custom screen printing and embroidery company specializing in t-shirts, hoodies, and apparel for groups and businesses. Closely comparable in core decoration services, customer base, and online ordering workflow.
• Discount Embroidery & Screen Printing: Custom screen printing and embroidery decorator serving SMBs and organizations. Comparable in the core decoration services offered and SMB customer base, though operating at a different geographic footprint.

Emerging players

• Printful: Print-on-demand and custom apparel platform offering screen printing, embroidery, and other decoration methods via self-serve online ordering. Comparable in service mix (printing, embroidery, apparel) but differentiated by digital-first, fully automated ordering and fulfillment.
• Real Thread: Custom apparel decorator offering screen printing and embroidery with online ordering and design tools. Comparable in service mix and customer segment, with a more digitally mature ordering platform.

Broad incumbents

• Vistaprint: Large online printing and promotional products platform offering custom apparel and branded merchandise. Overlaps with Printwear's promotional products and apparel decoration offerings, but at significant scale with a fully self-serve digital model.
• 4imprint: Large established promotional products distributor offering branded merchandise including apparel. Comparable in the promotional products and branded apparel category, but operates at much larger scale as a broad distributor rather than a local decorator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/printwear-of-oregon

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Printwear of Oregon