RR Acuna and Associates

What RR Acuna and Associates does

RR de Acuña & Asociados is a privately-held Spanish consulting firm founded in 1988 in Madrid, specializing in economic and financial analyses for the real estate sector. The firm provides automated property valuation (AVM), portfolio risk analysis, predictive market forecasting, asset valuation reports, strategic consulting, and litigation support services to financial institutions, valuation societies, investment funds, real estate developers, and public administrations across Spain. It claims to support 90% of Spanish valuation societies and run AVM operations for 13 financial entities, with cumulative advisory on real estate operations exceeding 30,000 million EUR.

The company's core technology is a proprietary Automated Valuation Model (AVM) and a set of econometric prediction models, developed in-house since 2002 and backed by an in-house IT department. These models operate on a database of over 30 million data points spanning purchase transactions, valuations, and explicit sale offers across all Spanish regions, provinces, and municipalities. The firm also publishes the annual Anuario Estadístico del Mercado Inmobiliario Español (since 1997), quarterly forecast bulletins, and maintains recurring media presence in major Spanish and international outlets.

Revenue is generated primarily through bespoke professional services engagements with enterprise clients, supplemented by recurring AVM subscriptions to financial entities and modest direct-to-consumer publication sales (100 EUR per yearbook via online store). Pricing for advisory services is quote-based and not publicly disclosed. The firm is family-owned and led by Fernando Rodríguez de Acuña (Director General) and Luis Rodríguez de Acuña (Consejero Delegado), with no disclosed external funding or institutional investors.

Name

RR Acuna and Associates

Legal name

RR DE ACUÑA & ASOCIADOS SL

Website

https://rracuna.es

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

RR de Acuña & Asociados is a Madrid-based, family-owned consulting firm founded in 1988 that provides statistical property valuation (AVM), risk analysis, and predictive real estate analytics to Spanish banks, valuation societies, investors, and developers using proprietary econometric models and a 30-million-record database.

Ownership category

akta.pro rank

Product category

Real Estate Valuation and Consulting

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)

akta.pro secondary industries

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Real estate valuation
• Automated valuation models
• Property risk analysis
• Real estate consulting
• Housing market statistics

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Consulting Services: Advisory and consulting services for real estate operations, valuation, and risk analysis for financial institutions, valuation companies, investment funds, and real estate companies.
2. Publications (Anuario Estadístico): Annual statistical yearbook of Spanish real estate market published since 1997. Sold at 100 EUR per copy through online store.
3. AVM Services: Automated Valuation Model services for mass property valuation for regulatory purposes, portfolio valuation, and investment analysis.
4. Data Building Services: Data treatment and enrichment services helping clients optimize their databases for reporting and modeling purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

RR Acuna and Associates is a Spanish real estate consulting and valuation firm that provides automated valuations, statistical analysis, custom studies, and expert testimony on residential and commercial property. It serves financial institutions, appraisal societies, investment funds, developers, and public administrations by combining proprietary AVM technology with a large historical property database to produce market analyses, risk assessments, and price forecasts.

Product overview

RR de Acuña & Asociados is a specialized real estate valuation and consulting firm operating a portfolio of interconnected services built around a proprietary Automated Valuation Model (AVM) and one of Spain's largest real estate databases. The core offering centers on statistical property valuation, risk analysis, and predictive analytics services delivered to financial institutions, appraisal companies, investors, and developers. The product ecosystem includes AVM-based mass valuation tools, statistical analysis platforms, data building services, asset valuation reports, strategic consulting, and litigation support services. The company also publishes the annual 'Anuario Estadístico del Mercado Inmobiliario Español' (Statistical Yearbook of the Spanish Real Estate Market) and periodic forecast bulletins. All services leverage a proprietary database of over 30 million data points including transactions, appraisals, and market offers, combined with econometric models developed over 30+ years of specialization.

Differentiator

Problem solved

Functional benefit

Products and services

• TASA Automated Valuation Model (AVM) Automated property valuation model that produces statistical valuations of residential and commercial real estate using RR Acuna's proprietary database of over 30 million property observations; used by valuation firms and financial institutions for mass and individual appraisals.
• Statistical Tools and Analysis Statistical and econometric analyses of the Spanish housing market, including price indices, market segmentation, and quantitative benchmarking, delivered to professional and institutional clients.
• Analysis & Risk Services Property risk assessments and analytical studies for portfolios, mortgage books, and investment decisions, leveraging the firm's large proprietary data set and econometric models.
• Data Building Compilation, normalization, and management of large-scale real estate data sets for clients, leveraging the firm's centralized data-building platform and expertise in Spanish property data.
• Asset Valuation Individual asset valuations of residential, commercial, and land properties for financial institutions, investors, developers, and public bodies.
• Studies and Consulting Custom real estate studies and strategic consulting engagements covering market sizing, feasibility, and bespoke analytical projects for institutional and corporate clients.
• Litigation and Claims (Expert Reports) Expert witness reports, valuations, and technical opinions for litigation, tax claims, expropriations, and judicial proceedings in Spanish real estate matters.
• Annual Statistical Yearbook (Anuario Estadístico) Annual statistical yearbook covering the Spanish residential and commercial real estate market, with historical data and analysis, sold by subscription or single-issue purchase at 100 EUR per year.
• Forecast Bulletins (Boletines de Previsión) Periodic forecast bulletins providing econometric projections for housing prices and real estate market variables, delivered to subscribers and clients.

Quantifiable outcome

• 90% of Spanish valuation societies supported with continuous services
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• AEV - Asociación Española de Análisis del ValorcoreStrategic or Co-development PartnerRR Acuña is a member of the Spanish Association of Value Analysis (AEV), demonstrating commitment to industry standards and professional development in the real estate valuation sector.

Scale indicators6 records

Expansion highlights4 records

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm providing valuation, advisory, and asset services; competes for similar large bank, investor, and developer mandates in Spain and beyond.
• CBRE: Global real estate services firm with a large valuation and advisory practice; serves the same large institutional clients as RR Acuña but from a much broader, global platform with capital markets and capital allocation capabilities.
• JLL (Jones Lang LaSalle): Worldwide real estate services and investment management firm offering valuation, consulting, and capital markets advisory; comparable in addressing institutional real estate analytics and investment advisory needs.
• Colliers International: Global professional services firm with real estate valuation, investment advisory, and consulting; overlaps with RR Acuña in serving institutional investors and developers with portfolio analytics.

Emerging players

• CoStar Group: Leading global commercial real estate data and analytics platform (including LoopNet and Apartments.com); represents the data- and analytics-driven competitive frontier that could pressure niche national AVM providers like RR Acuña.

Direct peers

• Valtecnic: Independent Spanish property appraisal and consulting firm offering tasaciones and technical reports to banks and corporations, comparable in scope and customer type to RR Acuña.
• UVE Valoraciones: Spanish appraisal company providing property valuations and advisory for financial institutions and real estate professionals, operating in the same regulated valuation ecosystem as RR Acuña.
• Tinsa: Spain's largest real estate appraisal (tasación) company and a sociedad de tasación, directly comparable to RR Acuña in valuation services for the financial sector and Banco de España-regulated entities.
• Euroval: Spanish real estate valuation and advisory firm serving banks, investors, and public administrations with statistical and traditional appraisal services, overlapping closely with RR Acuña's customer segments.
• Sociedad de Tasación (ST): Spanish regulated appraisal firm offering tasaciones and valuation services to banks and developers; competes with RR Acuña for the same financial-institution and tasación society client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RR Acuna and Associates