What Lifting Gear Direct does

Lifting Gear Direct is a UK-based specialist manufacturer and distributor of lifting, material handling, and height safety equipment, founded in 2004 and headquartered in Brierley Hill, West Midlands. The company operates a dual model: it manufactures custom-configured products in-house under its own LGD brand — including mobile gantries, jib cranes (over-braced and under-braced), lifting and spreader beams, lifting dogs, and bespoke harness kits — while simultaneously acting as an authorised reseller for established industry brands such as Delta (Netherlands), Yale, Gunnebo, Kratos, Enerpac, Crosby, Demag, Kito, and over 40 other manufacturers. The combined catalogue spans nearly 1,000 product lines covering hoists (electric, chain, lever, air, scaffold), slings, shackles, beam attachments, hydraulic equipment, winches, load weighing devices, ATEX-certified gear, and complete height safety systems.

The business generates revenue through one-time product sales via its own e-commerce platform and through direct B2B sales supported by in-office customer support agents and field engineers. Pricing spans economy to premium tiers, with many standard items transparently listed (e.g., 1-tonne web sling from £1.70 ex tax, Delta chain block from £56.26) and bespoke or specialist items quoted on application. A secondary service revenue stream covers installations, statutory inspections, in-house and on-site load testing, repairs, and 24/7 emergency breakdown support delivered by qualified mechanical and electrical engineers.

The company serves UK-based B2B customers across four primary verticals: construction (scaffold hoists, harnesses), industrial/manufacturing (hoists, cranes, material handling), maintenance and service providers (portable lifting gear, 24/7 support), and hazardous-area operations (ATEX-rated hoists, beam trolleys, and spring balancers for oil & gas, chemical, and mining). Its central UK location enables same-day or next-day delivery on stocked items, and trade accounts are available for repeat commercial buyers. Ownership is private with no disclosed external investors, parent company, or subsidiaries.

Name

Lifting Gear Direct

Legal name

Lifting Gear Direct Limited

Website

https://liftinggeardirect.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifting Gear Direct is a UK-based specialist manufacturer and distributor of lifting equipment, cranes, gantries, height safety systems, and material handling products, serving B2B customers in construction, manufacturing, and hazardous-area industries through direct e-commerce and trade accounts.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Hoists (Electric, Manual & Pneumatic) (IMAHAJAG)

akta.pro secondary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

Keywords

• Lifting equipment
• Hoists and cranes
• Height safety gear
• Material handling equipment
• Lifting slings and shackles

Headquarters

HQ city

Brierley Hill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Lifting Equipment: One-time sales of lifting equipment including hoists, gantry cranes, jib cranes, chain blocks, lever hoists, electric hoists, and related accessories. Products are sold directly through e-commerce platform and trade accounts with prices ranging from budget economy ranges to premium branded equipment.
2. Product Sales - Material Handling: Sales of material handling equipment including pallet trucks, scissor lift tables, drum handling equipment, forklift attachments, and load moving equipment.
3. Product Sales - Height Safety Equipment: Sales of height safety products including safety harnesses, fall arresters, lanyards, connectors, and anchorage equipment for working at height.
4. Service Revenue - Repairs and Testing: Revenue from equipment repairs, 24-hour breakdowns, on-site inspections, in-house and on-site load testing, and installation services performed by qualified engineers.
5. Custom Manufacturing: Bespoke manufacturing of custom jib cranes, mobile gantry systems, aluminium gantries, lifting beams, and webbing/wire rope products made to order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lifting Gear Direct is a UK-based manufacturer and supplier of lifting, material handling, and height safety equipment. The company stocks nearly 1,000 different product lines, manufactures bespoke gantries, jib cranes, lifting beams, and lifting dogs in-house, and serves as the UK premium partner and importer of Delta electric hoists from the Netherlands. They also provide inspection, load testing, repair, installation, and 24/7 emergency breakdown services through qualified engineers.

Product overview

Lifting Gear Direct is a UK-based lifting equipment supplier and manufacturer offering a comprehensive portfolio of lifting, material handling, and height safety products. The company operates as both a manufacturer (producing custom gantries, jib cranes, lifting beams, and safety kits under their own LGD brand) and a distributor of branded equipment. Their product range includes hoisting equipment (electric, chain, lever, scaffold, and air hoists), crane systems (mobile gantries, jib cranes), lifting accessories (slings, shackles, clamps, wire rope), hydraulic equipment, load weighing devices, material handling equipment, and height safety solutions (harness kits, fall arresters, connectors, anchorage). They also provide related services including inspections, testing, repairs, and installation. The company serves diverse industrial sectors with both standard and ATEX-rated products for hazardous environments.

Differentiator

Problem solved

Functional benefit

Brands

• LGD: Company's own brand of products manufactured in-house

Products and services

• Delta DEH Electric Hoist Electric hoist imported from the Netherlands offering a cost-efficient, plug-and-play hoisting system for industrial lifting operations.
• Chain Blocks and Manual Chain Hoists Manual chain hoisting equipment for vertical lifting operations across various load capacities.
• Lever Hoists Manual lever-operated hoists for lifting, lowering, and tensioning applications.
• Scaffold Hoists Hoists designed specifically for scaffold applications, including the L'Europea HE 200 model.
• Air Hoists Pneumatic-powered hoists for industrial lifting applications where air supply is available.
• Mobile Gantry Cranes Custom-manufactured mobile gantry systems on heavy-duty castors for repositionable lifting operations, available in aluminium and steel variants.
• Jib Cranes Custom-manufactured jib crane systems available in over-braced and under-braced configurations with various beam lengths and lifting heights.
• Lifting Beams and Spreader Beams Custom-manufactured beams for load distribution in lifting operations.
• Aluminium Gantries Lightweight customisable gantry systems with corrosion resistance for specific industrial applications.
• Lifting Slings Complete range of slings including chain, fibre rope, webbing, round slings, and Tycan soft chain for various lifting configurations.
• Lifting Shackles General purpose and specialist shackles including bow, D, and stainless steel variants.
• Beam Clamps and Beam Trolleys Beam attachments for attaching and moving hoists across steel beams, with some models offering up to 20,000 kg capacity.
• Hydraulic Lifting Equipment Bottle jacks, hydraulic cylinders, pumps, and hydraulic tools for heavy lifting and structural engineering applications.
• Wire Rope Products Crane ropes, security cables, stainless steel wire rope, and wire rope fittings for various industrial applications.
• Plate Lifting Equipment Lifting magnets (battery and manual magnetic), plate lifting dogs, and clamps for handling steel sheets and materials.
• Load Weighing Equipment Crane scales and load cells for weighing loads during lifting operations, ranging from hundreds of kilograms to several hundred tonnes.
• Winches Manual, electric, and pneumatic winches for lifting, pulling, and tensioning tasks, including Tirfor premium products.
• Load Restraints and Recovery Equipment Cam buckle straps, load binders, ratchet straps, and lashing equipment for securing cargo during transport.
• Safety Harness Kits Complete height safety kits including single-point, 2-point, and 3-point restraint harness configurations with lanyards and carry bags.
• Kratos Fall Arrest Blocks Retractable wire rope fall arrest blocks ranging from 3.5m to 30m length with integrated retrieval systems, conforming to BS EN 360 and ATEX directives.
• Safety Harness Connectors Height safety connectors including karabiners, scaffold hooks, snap hooks, and quick links for securing harnesses to anchor points.
• Height Safety Anchorage Equipment Rescue and confined space tripods with winches for anchoring safety harnesses, featuring cast aluminium alloy heads and extendable legs.
• ATEX Rated Equipment Explosive atmosphere-certified lifting hoists, beam trolleys, and spring balancers for hazardous area operations.
• Material Handling Equipment Pallet stackers, machine skates, pallet trucks, scissor lift tables, drum handling equipment, and forklift attachments for load moving operations.
• Crane Services In-house and on-site services including equipment inspections, load testing, repairs, 24-hour breakdowns, manufacture, and installation.
• Lifting Gear Direct (LGD) Own-Brand Products In-house manufactured products under the LGD brand, including gantries, jib cranes, lifting beams, lifting dogs, and safety harness kits.

Quantifiable outcome

• Next-day delivery on stocked Delta hoists and components
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and standard.

• Delta (Hoists)coreChannel Partner/ Reseller/ DistributorLifting Gear Direct is the premium partner of Delta hoists and imports a range of Delta electric hoist and components into the UK from the Netherlands. They aim to keep hoists and components in stock for quick delivery, often the next day. The Delta electric hoists range offers a cost-efficient, highly reliable, plug-and-play hoisting system without the long wait typically associated with imported equipment.
• YalecoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Yale lifting equipment products including Yale lift chain blocks, lever hoists, and other Yale industrial lifting solutions.
• GunnebocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Gunnebo lifting and load security products including shackles and other lifting accessories.
• KratoscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Kratos height safety equipment including fall arresters, harnesses, lanyards, connectors, tripods, and rescue equipment for working at height applications.
• EnerpacstandardChannel Partner/ Reseller/ DistributorAuthorized reseller of Enerpac hydraulic products including hydraulic jacks, cylinders, pumps, and hydraulic tools.
• Other Brand Partners (Stahl, Liftket, Kito, Crosby, Demag, Pfaff, Rud, Tiger, Tractel, and 40+ others)standardChannel Partner/ Reseller/ DistributorAuthorized reseller of numerous other lifting equipment brands including Stahl, Liftket, Kito, Crosby, Demag, Pfaff, Rud, Tiger, Tractel, Pewag, Straightpoint, Dini Argeo, Dynafor, and many more. These brands cover electric hoists, wire rope products, load cells, and specialized lifting equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crosby Group: Major global manufacturer of rigging hardware—shackles, hooks, blocks, and lifting accessories. Overlaps with Lifting Gear Direct's slings, shackles, and rigging accessory categories, with much broader global distribution.
• Kito Group: Japanese-headquartered global hoist and chain block manufacturer (also owner of Crosby). Direct comparability on core electric and manual hoist products sold by Lifting Gear Direct, with broader geographic footprint and OEM scale.
• Columbus McKinnon: Global owner of Yale, Coffing, Doran, and other lifting brands with hoist, chain, and crane portfolios. Comparable as a broad incumbent covering the same hoist and material handling categories Lifting Gear Direct serves, but at vastly larger scale.
• Gunnebo Industries: Swedish manufacturer of shackles, master links, and lifting gear plus broader security solutions. Comparable on lifting accessories and also an existing supplier partner to Lifting Gear Direct.

Direct peers

• Certex Lifting UK: UK and European chain, sling, and lifting gear distributor with comparable product range and customer segments. Direct peer in serving industrial and construction end-users with similar rigging consumables.
• Liftket: German electric hoist manufacturer with chain and wire-rope hoists. Comparable on the electric hoist category where Lifting Gear Direct is a UK distributor (Delta being a liftket-style product); similar specialist OEM focus.
• Raptor Lifting: UK-based lifting equipment supplier offering hoists, slings, shackles, and material handling products. Closest comparable peer given similar UK market focus, product breadth, and target customer base of construction and industrial buyers.
• Mennens: Dutch-based lifting equipment supplier with hoists, cranes, slings, and inspection services across Benelux and beyond. Comparable as a mid-sized European lifting gear specialist with similar product breadth and service offering.
• Tractel: French-headquartered manufacturer of lifting, load-securing, and height-safety equipment. Directly comparable across hoists, slings, fall arrest, and load-arrest product lines sold by Lifting Gear Direct.
• William Hackett Chains: UK-based chain and chain sling manufacturer serving construction and industrial markets. Directly comparable as a UK peer manufacturing core lifting gear products (chains, slings) sold by Lifting Gear Direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liftinggear247
• YouTubeyoutube.com/channel/UCSaqnynubjDURnIhztZsTpQ
• Facebookfacebook.com/liftinggeardirectltd
• LinkedInlinkedin.com/company/lifting-gear-direct-ltd
• Instagraminstagram.com/liftinggeardirect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifting Gear Direct