Mr. Rekey

What Mr. Rekey does

Mr. Rekey Locksmith is a Texas-headquartered mobile locksmith service founded in 1995 that specializes in residential rekeying, lock hardware installation, and Texas Property Code compliance for rental properties. The company serves four primary customer segments: individual homeowners post-purchase, landlords and rental property owners, real estate agents and Realtors, and property management companies, with additional dispatch volume flowing through home warranty partners such as First American Home Warranty and Home Warranty of America.

Its core product is the Rekey Special, a bundled service priced at $169.99 retail (or $129.99 promotional) that includes the trip charge, rekeying of up to six keyholes, and four key copies. The company extends this base with an extensive menu of add-on modules including the Seller's Special Package for real estate closings, keypad reprogramming, garage door remote services, smoke alarm testing, lockbox management, and Security Device and Fire Safety Compliance packages tied to Texas Property Code Subsections D and F. Services are delivered by in-house employed technicians dispatched in four-hour windows with text notifications.

Revenue is generated through one-time transactional service fees paid by end customers and volume-based relationships with property managers and home warranty vendors. The company is privately held, owned by CEO Yessica Jennings since 2018, and was integrated under Rekey America as a holding structure in 2025. Operations span ten markets across Texas, Georgia, Florida, Tennessee, Virginia, and Colorado, supported by a team of 50+ employees. The proprietary technology layer is a customer intake and scheduling system with differentiated forms for homeowners, landlords, Realtors, and property managers, but the company's defensibility rests on technician quality, regulatory expertise, and 30 years of referral density in the real estate vertical rather than on technology differentiation.

Name

Mr. Rekey

Legal name

Mr. Rekey Locksmith

Website

https://rekeyspecial.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Mr. Rekey is a mobile locksmith service founded in 1995 that rekeys residential locks and delivers Texas Property Code compliance services for homeowners, landlords, Realtors, property managers, and home warranty partners across ten U.S. markets.

Ownership category

akta.pro rank

Product category

Residential Locksmith Services

NAICS

Locksmiths (561622), Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Key Management, Duplication & Locksmith Services (HSAHAEAD)

akta.pro secondary industries

Multi-Family & Property Management Access Solutions (Common Area & Unit Access) (HSAHAEAE), Access Control Systems (Residential Controllers, Readers & Credentials) (HSAHAEAC)

Keywords

• Mobile locksmith services
• Residential lock rekeying
• Rental property compliance
• Real estate locksmith
• Property security services

Headquarters

HQ city

Pflugerville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. On-site Locksmith Services: One-time service fees for on-site locksmith services including rekeying, lock installation, and property code compliance. Pricing varies by service type and geographic location. Additional fees for gain entry, after-hours access, and extra services beyond base package.
2. Realtor and Property Manager Accounts: Recurring business from real estate agents and property management companies who require locksmith services for property transactions and tenant turnovers. Volume-based relationships with enterprise customers.
3. Home Warranty Company Partnerships: Services dispatched through home warranty companies who cover locksmith work for their policyholders. Mr. Rekey is an approved vendor for First American Home Warranty, Home Warranty of America, and other providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mr. Rekey is a mobile locksmith service that dispatches in-house employed technicians to residential properties for lock rekeying, hardware installation, and property code compliance. Its flagship Rekey Special bundles a trip charge, up to 6 keyholes rekeyed to one key, and 4 key copies, with add-ons for smoke alarm testing, keypad reprogramming, garage door remotes, and Texas Property Code compliance for rental properties.

Product overview

Mr. Rekey is a locksmith service company operating as part of Rekey America, providing residential and commercial security services across multiple U.S. states. The core product is the Rekey Special, a bundled service including trip charge, rekeying of up to 6 keyholes, and 4 key copies. The company offers multiple specialized packages including the Seller's Special Package for real estate transactions, smoke alarm testing, keypad reprogramming, garage door remote services, lockbox management, hardware installation, and Texas Property Code compliance services for rental properties. The product portfolio is structured as a core service (Rekey Special) with numerous add-on modules for specific use cases such as property sales, rental compliance, and security upgrades. Services are delivered through a network of in-house employed technicians, with customer intake handled through online forms and service request portals.

Differentiator

Problem solved

Functional benefit

Brands

• The Locksmith Agent: Personal brand of CEO Yessica Jennings, offering real estate agent matching services and homeownership education content.

Products and services

• Rekey Special Standard residential rekey package for homeowners and rental property owners: includes trip charge, rekeying of up to 6 keyholes for standard door knobs and deadbolts to one key, and 4 key copies. Additional keyholes can be rekeyed at an extra fee per keyhole. Excludes mortise, RIM, profile cylinders, patio doors, and overhead cylinders which require additional fees.
• Seller's Special Package Comprehensive closing package for real estate sellers including trip fee, Rekey Special service, inspection of all door locks to ensure smooth operation, strike plate adjustments, and four key copies. Offered at $129.99 plus tax (retail $169.99 plus tax).
• Gain Entry Service Service to gain entry to properties when current keys are unavailable at the service location, priced at $25.30 plus tax. Requires pre-approval before dispatching a technician.
• Smoke Alarm Testing Testing of smoke alarms using simulated smoke to verify functionality, priced at $19.46 plus tax per unit. Available for rental properties to comply with Texas Property Code.
• Keypad/Keyless Lock Reprogramming Reprogramming of keypad codes for electronic or keyless entry locks, priced at $25.30 plus tax per keypad code change for residential properties and $32.88 plus tax for Texas rental properties.
• Garage Door Remote Programming Programming and reprogramming of garage door remote controls for secure property access, priced at $64.73 plus tax per garage door remote.
• Lock Replacement and Hardware Installation Replacement of worn-out, rusted, or inoperable locks that have surpassed their lifespan, along with installation of customer-provided hardware in existing holes. Full door preparation (boring new holes) available at $66.85 plus tax per door.
• Texas Property Code Security Device Compliance Services to bring rental properties up to Texas Property Code compliance, including installation of required deadbolts, door viewers, window locks, and other security devices per Texas Property Code Subsection D requirements.
• Fire Safety Compliance Service Testing and inspection of smoke alarms and fire extinguishers to meet Texas Property Code Subsection F requirements for rental properties.
• Gift Certificates Gift certificates for the Rekey Special service, available as closing gifts for real estate transactions. Priced at promotional rates by state: Texas, Florida, Georgia, and Tennessee at $129.99-$139.99 plus tax.
• Lockbox Removal/Management Removal and management of lockboxes from properties during service visits. Gain entry fee of $25.30 plus tax applies when no current keys are available at the service location.

Quantifiable outcome

• Rekeying up to 6 locks completed in under 30-40 minutes in most cases
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• My Locksmith: Residential locksmith service offering rekeying, lock installation, and emergency lockout response with mobile dispatch. Comparable service portfolio and target customer (homeowners, landlords), with overlap in Texas and Southeast markets.
• A-1 Locksmith: Established regional mobile locksmith operator serving Texas and surrounding markets with residential, commercial, and automotive services. Comparable in service mix and target customers, with overlapping geography in core Texas markets.
• ASAP Locksmith: Regional mobile locksmith provider offering residential rekeying, lockout, and security hardware services. Comparable in service mix and target customer (homeowners and small landlords), competing in adjacent Sun Belt markets.
• Sherlock's Locksmith: Regional mobile locksmith operator with multiple Texas locations offering residential rekeying, lock installation, and emergency services. Overlaps with Mr. Rekey in core Texas service areas and shares a similar real estate and property manager customer base.

Direct peers

• Pop-A-Lock: Largest national mobile locksmith franchise in the U.S., offering residential and commercial locksmith, rekeying, and emergency lockout services. Direct competitor to Mr. Rekey in mobile dispatch and real estate vertical, with significantly larger geographic footprint and brand recognition.
• 1-800-Unlocks: National mobile locksmith referral and dispatch network covering residential and automotive lockouts and rekeying. Comparable in operating model (mobile dispatch, broad service area) and competes for the same homeowner and property manager demand.
• Locksmith Pros: Multi-location mobile locksmith company serving residential and commercial customers with rekeying and security hardware services. Comparable operating model and customer profile, competing in similar urban Sun Belt markets.

Emerging players

• KeyMe: Tech-enabled locksmith platform offering self-service key duplication kiosks and on-demand mobile locksmith dispatch via app. Competes for the same residential rekey and lockout demand but disrupts with digital-first ordering and lower cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/MrRekey
• Facebookfacebook.com/mrrekey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Rekey