Odette
Odette Estate Winery is a 45-acre estate winery in Napa Valley's Stags Leap District producing premium Cabernet Sauvignon, Reserve Cabernet, Chardonnay, and Adaptation wines, serving wine enthusiasts through its estate tasting room, The Pursuit Membership wine club, and regional wholesale distribution.
- Company typePrivate
- Founded2012
- HeadquartersNapa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Odette does
Odette Estate Winery is a privately held, 45-acre estate winery located at 5998 Silverado Trail in Napa Valley's historic Stags Leap District, the prestigious heartland of Cabernet Sauvignon. Founded around 2012 and operated as part of the PlumpJack Collection of Wineries (alongside PlumpJack Estate in Oakville and 13th Vineyard on Howell Mountain), Odette produces hand-harvested Cabernet Sauvignon, Reserve Cabernet Sauvignon, Reserve Chardonnay, and the Adaptation sub-brand line (Cabernet Sauvignon and Petite Sirah) sourced from multiple Napa Valley sites. The estate achieved LEED Gold Certification from the U.S. Green Building Council for sustainable building practices including solar panels and a living green roof.
The company operates a multi-channel go-to-market model. Direct-to-consumer revenue is generated through the on-site estate tasting room (open daily 10am-4pm), a wine concierge service, and The Pursuit Membership wine club with three subscription tiers (Four Bottle, Six Bottle, and Twelve Bottle) delivering quarterly shipments with member benefits including complimentary tastings, winemaker dinners, virtual tastings, and priority access to limited-production Magnums. Wholesale distribution is handled by a dedicated trade team with regional sales managers covering Eastern, Central, Western US, Southern California, and Northeastern/Eastern Canada, supported by a brand and trade portal. Customer segments include discerning wine enthusiasts and connoisseurs, as well as wine club members seeking ongoing access to exclusive, terroir-driven wines from the Stags Leap District.
The business is led by a production and sales organization that includes Head Winemaker Andrew Haugen (appointed July 2023), Assistant Winemaker Connor Morrill, Director of Sales Sandra Roberts, and five regional sales managers. In August 2022, the PlumpJack Collection expanded its Napa Valley footprint by acquiring Oso Vineyard. Technology integrations are limited to Explore Tock for tasting-room reservations and the PlumpJack Collection membership platform; no AI, machine learning, or proprietary software capabilities are present in the disclosed operating model.
Odette firmographics
Firmographics- Name
- Odette
- Legal name
- Odette Estate Winery
- Website
- https://odetteestate.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odette Estate Winery is a 45-acre estate winery in Napa Valley's Stags Leap District producing premium Cabernet Sauvignon, Reserve Cabernet, Chardonnay, and Adaptation wines, serving wine enthusiasts through its estate tasting room, The Pursuit Membership wine club, and regional wholesale distribution.
- Ownership category
- akta.pro rank
Odette industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Odette is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Odette business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the tasting room and estate lounge, offering Estate and Reserve Cabernet Sauvignon, Reserve Chardonnay, and Adaptation wines by the bottle.
- Wine Club Membership (The Pursuit Membership): Recurring subscription revenue from wine club members receiving quarterly shipments (February, April, September, November) with tiered options from 4-bottle to 12-bottle allocations. Includes complimentary tastings, winemaker dinners, virtual tastings, and priority access to rare wines.
- Wholesale Distribution: Sales to wholesale accounts and retail partners through a dedicated trade team and brand portal, distributing wines to restaurants, retailers, and other wine sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Four Bottle Annual Membership: $150 annual dues, $472 average shipment, 2 complimentary tastings |
| Subscription | Annual | Six Bottle Annual Membership: $150 annual dues, $708 average shipment, 4 complimentary tastings, 1 complimentary winemaker dinner ticket |
| Subscription | Annual | Twelve Bottle Annual Membership: $250 annual dues, $1,416 average shipment, 6 complimentary tastings, 2 complimentary winemaker dinner tickets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Odette product offering
Product offeringCore offering
Odette Estate Winery produces premium hand-harvested wines from a 45-acre estate in Napa Valley's historic Stags Leap District, including Estate and Reserve Cabernet Sauvignon, Reserve Chardonnay, and the Adaptation line of Cabernet Sauvignon and Petite Sirah. The winery distributes through an estate tasting room, tiered wine club subscriptions (The Pursuit Membership), wine concierge services, and a regional wholesale trade team across North American markets.
Product overview
Odette Estate Winery is a single-estate winery in Napa Valley's Stags Leap District producing premium wines under two distinct lines. The Odette Estate line includes Reserve Chardonnay, Estate Cabernet Sauvignon, and Reserve Cabernet Sauvignon—hand-harvested wines expressing the estate's terroir. The Adaptation line offers more approachable wines (Cabernet Sauvignon and Petite Sirah) exploring vineyard sites across Napa Valley. The winery also operates The Pursuit Membership wine club with tiered shipments and member benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Adaptation: A wine label under Odette Estate featuring wines from various vineyard sites across Napa Valley, including Cabernet Sauvignon and Petite Sirah varieties.
Products and services
- Odette Estate Cabernet Sauvignon Estate-grown Cabernet Sauvignon from Odette's 45-acre Stags Leap District property, hand-harvested and produced as the flagship expression of the estate terroir. Available in multiple vintages with cork and screw cap closures for trade and direct consumers.
- Odette Reserve Cabernet Sauvignon Premium reserve-tier Cabernet Sauvignon from Odette Estate, representing the top expression of the Stags Leap District terroir. Available in multiple vintages (2018-2022) for trade and direct consumers, and offered to wine club members with priority access including 1.5L Magnums.
- Odette Reserve Chardonnay Premium Chardonnay produced by Odette Estate in the Stags Leap District of Napa Valley. Available in multiple vintages (2018-2023) with technical sheets and sell sheets provided to trade accounts.
- Adaptation Cabernet Sauvignon Cabernet Sauvignon from the Adaptation line exploring vineyard sites across Napa Valley with distinct regional expressions. Supported by trade materials including tech sheets, sell sheets, shelf talkers, and winemaker videos for restaurant and retail partners.
- Adaptation Petite Sirah Petite Sirah from the approachable Adaptation line, sourced from Napa Valley and available across vintages 2019-2022 for trade and direct consumers.
- The Pursuit Membership (Wine Club) Wine club subscription offering tiered allocations from four to twelve bottles per shipment, with Reserve options. Members receive quarterly shipments (February, April, September, November) with inclusive shipping, complimentary tastings at Odette and sister wineries, winemaker dinners, virtual tastings, and priority access to Reserve and Estate Cabernet Sauvignon Magnums (1.5L).
- Estate Tasting Experiences On-site tasting experiences at the Odette Estate tasting room (5998 Silverado Trail, Napa) including the Odette Experience, Adaptation Tasting, Small Bite Pairings, and PlumpJack Collection Passport Tasting. Open daily 10am-4pm with reservations available through Explore Tock.
Companies that use Odette
Customer profileSegments2 records
Ideal customer profiles2 records
Odette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Odette partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PlumpJack CollectioncoreOdette Estate is part of the PlumpJack Collection of wineries, which includes PlumpJack Estate in Oakville and 13th Vineyard on Howell Mountain. The collection operates a joint PlumpJack Collection Passport Tasting experience and shared trade/branding resources.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Odette competitors and assessment
Company assessmentDirect peers
- Pine Ridge Vineyards: Stags Leap District Cabernet Sauvignon producer with a similar estate-winery DTC and wine-club model. Direct competitor on terroir, varietal, and luxury wine-tourism positioning.
- Stag's Leap Wine Cellars: Founder winery of the Stags Leap District, producing premium estate Cabernet Sauvignon in the same Napa sub-AVA. Most directly comparable competitor for premium positioning and DTC tasting-room model.
- Clos Du Val: Stags Leap District producer of estate Cabernet Sauvignon with established DTC, wine club, and tasting room operations. Comparable product mix and customer base in the same sub-AVA.
- 13th Vineyard by PlumpJack: Sister winery to Odette within the PlumpJack Collection, located on Howell Mountain. Operates under the same shared trade team and membership infrastructure with a different mountain-terrain expression.
- PlumpJack Estate Winery: Sister winery to Odette within the PlumpJack Collection, located in Oakville. Most directly comparable for operations, branding, and shared trade infrastructure, though focused on a different Napa sub-AVA.
- Shafer Vineyards: Boutique Stags Leap District estate producing Cabernet Sauvignon and Chardonnay with a strong single-vineyard, mailing-list allocation model. Comparable in estate scale and ultra-premium DTC focus.
- Chimney Rock Winery: Stags Leap District estate winery focused on estate-grown Cabernet Sauvignon with a hospitality and DTC tasting program. Direct neighborhood peer competing on terroir and tasting-room traffic.
Broad incumbents
- Caymus Vineyards: Iconic Napa Valley Cabernet Sauvignon producer with a wider portfolio and substantially larger distribution. Sets the bar on premium Napa CAB branding and pricing against which Odette competes.
- Robert Mondavi Winery: Iconic Napa Valley winery with a broad portfolio across multiple tiers and price points. Functions as a large incumbent against whose Oakville/Calistoga offerings Odette's Stags Leap production is benchmarked.
- Silver Oak Cellars: Established Napa Cabernet Sauvignon brand with a national DTC and hospitality footprint. Comparable in premium positioning, tiered wine-club offering, and trade/wholesale reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Odette social profiles
Digital presenceOdette compliance and trust
Trust signalCompliance2 records
Odette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odette leadership team
Management profileNumber of profiles
Profiles8 records
Odette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odette
What does Odette do?
Odette Estate Winery produces premium hand-harvested wines from a 45-acre estate in Napa Valley's historic Stags Leap District, including Estate and Reserve Cabernet Sauvignon, Reserve Chardonnay, and the Adaptation line of Cabernet Sauvignon and Petite Sirah. The winery distributes through an estate tasting room, tiered wine club subscriptions (The Pursuit Membership), wine concierge services, and a regional wholesale trade team across North American markets.
Is Odette a public or private company?
Odette is a private company. It is classified as corporate owned and is currently operating.
When was Odette founded?
Odette was founded in 2012. It employs 11 to 50 people.
Where is Odette based?
Odette is headquartered in Napa, United States, in the North America region.
How does Odette make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership (The Pursuit Membership) and wholesale Distribution.
Who are Odette's main competitors?
Direct peers on record are Pine Ridge Vineyards, Stag's Leap Wine Cellars, Clos Du Val, 13th Vineyard by PlumpJack, PlumpJack Estate Winery, Shafer Vineyards and Chimney Rock Winery. Broad incumbents are Caymus Vineyards, Robert Mondavi Winery and Silver Oak Cellars.
Does Odette have an API?
No public API is recorded for Odette.
What industry is Odette in?
Odette's product category is Premium Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.