Pleasant Run Family Physicians

What Pleasant Run Family Physicians does

Pleasant Run Family Physicians is an independent, physician-owned family medicine practice founded in 1986 and headquartered at 925 US HWY 202 in Neshanic Station (Readington), New Jersey. The practice delivers comprehensive pediatric, adolescent, and adult primary care to patients from newborns through geriatrics, including same-day acute visits, preventive screenings and complete physicals, Medicare Annual Wellness Visits, evidence-based chronic disease management, joint injections (Synvisc/Orthovisc), CDL physicals, and on-site laboratory specimen collection. Operations are supported by a fully paperless Electronic Health Records system and an Epic MyChart patient portal integrated with Zoom for telemedicine, with extended weekday hours and Saturday morning availability designed around an open-access scheduling model.

The practice is a Level 3 Patient Centered Medical Home as designated by the National Committee for Quality Assurance (NCQA) and operates as a participant in the Atlantic Accountable Care Organization (AACO), a joint venture of Atlantic Health System and Valley Health System encompassing more than 1,800 physicians across six northern New Jersey counties. Administratively, the practice is identified as a Primary Care Partners Affiliate for billing purposes and engages third-party vendors (Zotec Partners for billing, CMRE Financial Services for collections). Revenue is generated primarily through insurance-based reimbursement across multiple major commercial payers (Aetna, AmeriHealth, Cigna, Horizon, Oxford, United HealthCare), Medicare, and Medicaid, supplemented by patient co-pays and a published ~$85 self-pay rate for virtual visits.

The entity is a privately held, non-corporate medical practice structured as a non-profit in available filings, with no disclosed parent company, no private equity or venture capital backing, no acquisitions, and no public subsidiaries. Its strategic positioning is anchored on incumbency in the Readington/Neshanic Station service area after 38 years of continuous operation, augmented by regulatory credentials (NCQA Level 3 PCMH) and ecosystem participation (Atlantic ACO) rather than by aggressive expansion, technology differentiation, or capital-raise activity.

Name

Pleasant Run Family Physicians

Legal name

Pleasant Run Family Physicians

Website

https://pleasantrundoctors.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Pleasant Run Family Physicians is an independent, physician-owned family medicine practice in Neshanic Station, New Jersey, founded in 1986, providing comprehensive pediatric, adolescent, and adult primary care through a single office and Epic MyChart telemedicine, with NCQA Level 3 PCMH designation and Atlantic ACO participation.

Ownership category

akta.pro rank

Product category

Family Medicine / Primary Care

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

Keywords

• Family medicine services
• Primary care physicians
• Preventive health screenings
• Telemedicine virtual visits
• Chronic disease management

Headquarters

HQ city

Neshanic Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others, Marketing or Sales

Revenue model

1. Insurance-Based Medical Services: Revenue from insurance claims for medical services rendered to patients. Accepts multiple major insurance plans including Aetna, AmeriHealth, Cigna, Horizon, Medicare, Medicaid, Oxford, United HealthCare, and others.
2. Patient Co-pays and Self-Pay: Co-payments collected at time of service. Self-pay patients pay full fees at time of visit. Virtual visit self-pay rate approximately $85.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pleasant Run Family Physicians is an independent family medicine practice providing comprehensive pediatric, adolescent, and adult primary care services. The practice delivers same-day appointments, preventive health screenings, complete physicals, Medicare annual wellness visits, evidence-based chronic disease management, team-based care coordination, joint injections, CDL physicals, on-site laboratory drawing, and telemedicine virtual visits.

Product overview

Pleasant Run Family Physicians is a primary care family medicine practice offering comprehensive healthcare services through an integrated, coordinated care model. The practice provides a unified portfolio of services including same-day appointments, preventive care, chronic disease management, and telemedicine. The practice was established in 1986 and pioneered electronic health records, operating as a fully paperless office. Services are delivered through a team-based approach with a Level 3 Patient Centered Medical Home designation, coordinating care with specialists and hospitals within the Atlantic Accountable Care Organization network.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Family Medicine (Pediatric, Adolescent, and Adult) Primary care services for patients of all ages from newborns to geriatrics, covering diagnosis, treatment, and management of a wide array of health problems with focus on prevention and wellness.
• Same Day Access Appointments Same-day access for appointments six days a week, including urgent care services for illness, injuries, and lacerations.
• Preventive Health Screenings and Complete Physicals Evidence-based preventive health screenings and comprehensive physical examinations to maintain patient wellness and enable early detection of conditions.
• Medicare Annual Wellness Visits Annual wellness visits covered by Medicare, including health risk assessments and personalized prevention plans.
• Evidence-Based Disease Management Management of chronic conditions using evidence-based medical guidelines and protocols.
• Joint Injections (Synvisc/Orthovisc) Therapeutic joint injections using Synvisc or Orthovisc for treatment of joint pain and osteoarthritis.
• CDL Physicals Commercial driver's license physical examinations for Department of Transportation certification.
• On-Site Laboratory Drawing Station Convenient on-site laboratory specimen collection for diagnostic testing.
• Telemedicine Virtual Visits Virtual visit capability allowing patients to connect with providers via secure video platform using phone, tablet, or computer. Includes sick visits, consultations, medication checks, lab result reviews, Medicare wellness visits, transition of care visits, and ER/urgent care follow-ups.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Atlantic Accountable Care Organization (AACO)coreStrategic or Co-development PartnerAtlantic ACO is a joint venture of Atlantic Health System and Valley Health System comprising over 1,800 physician participants across Bergen, Morris, Sussex, Union, Hunterdon, and Somerset counties in northern New Jersey. ACO was created to reduce growth of health care expenditures and improve quality of care through cooperation and coordination amongst providers.
• Atlantic Health SystemcoreStrategic or Co-development PartnerOne of the founding partners of Atlantic ACO. Provides integrated healthcare delivery network supporting coordinated care.
• Valley Health SystemcoreStrategic or Co-development PartnerCo-founding partner of Atlantic ACO alongside Atlantic Health System, participating in care coordination and cost containment initiatives.
• Primary Care PartnerscoreChannel Partner/ Reseller/ DistributorAffiliated network identifying the practice as a Primary Care Partners Affiliate. Billing address listed as Primary Care Partners LLC for patient payments.
• Epic Systems - MyChartcoreTechnology or IntegrationEpic's MyChart patient portal integrated with Zoom for secure telemedicine virtual visits. Enables patients to schedule virtual appointments, complete eCheck-in, and communicate with providers.
• Zotec PartnersminorImplementation/ SI/ Consulting PartnerMedical billing partner providing billing statement processing, text message enabled statements, and online payment portal services.
• CMRE Financial ServicesminorImplementation/ SI/ Consulting PartnerCollection agency partner for accounts requiring collections, with dedicated payment portal for patients with balances in collections.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• VillageMD: Primary care–focused platform (parent of Summit Health) building risk-bearing, value-based primary care at scale. Represents the emerging care-delivery model that competes with traditional independent family medicine on patient experience and outcomes-based contracting.

Direct peers

• One Medical (Amazon): Tech-enabled primary care platform that competes for the same insured/commercial patient base using a membership model and proprietary EHR. Direct functional competitor for patient experience and same-day access, with growing NJ presence.
• Summit Health (CityMD/VillageMD): Large multi-specialty and primary care group with strong NJ presence (acquired by VillageMD). Offers the same family medicine/primary care services alongside urgent care and specialty referral — the primary scaled independent competitor in northern NJ.
• Hunterdon Family Medicine: Independent family medicine practice serving the same northern NJ (Hunterdon County) catchment as Pleasant Run. Directly comparable on patient demographics, service mix, and scale, and competes for the same local patient pool.
• Premier Family Physicians: Independent NJ-based family medicine group offering full-scope primary care across age cohorts with similar insurance mix and small-group scale — a close operational analog to Pleasant Run.

Others

• CVS MinuteClinic: Retail-based episodic care provider offering low-acuity visits and basic preventive services. Not a direct primary care competitor, but competes for a subset of the same acute-care and wellness visit demand in Pleasant Run's catchment.

Broad incumbents

• Valley Health System: Northern NJ hospital system and co-founder of Atlantic ACO alongside Atlantic Health System. Operates employed primary care and specialty services in overlapping counties — a structural competitor and strategic partner.
• Atlantic Health System: Major NJ health system and Pleasant Run's ACO co-founder. Operates employed primary care practices and specialty networks across the same geography — a broad incumbent that sets competitive benchmarks and consolidates referral flow.
• RWJBarnabas Health Medical Group: Large NJ system-affiliated medical group operating employed primary care across the state. Represents the kind of scaled, system-affiliated entity that increasingly competes with independent family practices for patients and payer contracts.
• Hackensack Meridian Health: Largest NJ health system with extensive employed primary care footprint across northern and central NJ. A consolidation-driven competitor actively acquiring independent practices like Pleasant Run.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasant Run Family Physicians