Caroma Industries

What Caroma Industries does

Caroma Industries Limited is an Australian privately held manufacturer and distributor of bathroom, kitchen and laundry fixtures, operating under the Caroma, Clark and Dorf brands. Founded in 1940 and headquartered in North Sydney, the company has run for over 80 years as a domestic supplier, distributing through an Australia-wide network of authorised retail stockists, dedicated B2B trade portals for plumbers and specifiers, the caroma.com.au website, and owned experience centres in Adelaide and Perth. The product portfolio spans toilet suites, tapware, basins, showers, baths, kitchen sinks and laundry products, organised into five flagship collections — Luna, Liano, Contura, Urbane and Opal — with a dedicated independent-living and aged-care range addressing accessibility requirements.

The company's underlying technology centres on proprietary mechanical and design innovations rather than software platforms. The key differentiator is EasySwitch, a universal in-wall body that decouples the in-wall plumbing rough-in from the visible tapware, allowing installation now and tapware upgrades later. Other technical features include Cleanflush rimless toilet flushing technology (featured in Contura II) and the Invisi Series II wall-faced concealed cistern system. The digital layer is light: a Caroma Visualiser web tool allows consumers to preview bathroom designs, and separate trade portals serve plumbers, specifiers and general trade customers, but no APIs, integrations or AI/ML capabilities are disclosed.

Caroma's revenue model is a straightforward one-time hardware sales model across bathroom, kitchen and laundry categories, sold through retail stockists, experience centre consultations and the company website. No subscription, recurring service or software revenue streams are present. Customer segmentation is hybrid: primary demand comes from homeowners and renovators undertaking bathroom makeovers and new builds, with secondary demand from plumbers and trade installers, architectural specifiers, and aged-care and independent-living buyers served by the Opal range. The company is privately held with no disclosed investors, funding rounds or revenue figures, and operates exclusively in the Australian domestic market.

Name

Caroma Industries

Legal name

Caroma Industries Limited

Website

https://caroma.com.au

Company type

Private

Founded year

1940

Operating status

Operating

Short description

Caroma Industries is a privately held Australian bathroom, kitchen and laundry fixtures manufacturer founded in 1940, distributing toilet suites, tapware, basins, showers and baths through retail stockists, dedicated trade portals and owned experience centres in Adelaide and Perth, serving homeowners, renovators, plumbers, specifiers and the aged-care segment.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Fittings

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Bathroom fixtures
• Tapware and fittings
• Toilet suites
• Bathroom collections
• Independent living solutions

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Fixtures and Fittings Sales: One-time purchase model for physical bathroom products including toilet suites, tapware, basins, showers, baths, and accessories. Revenue generated through dealer/retailer network and direct experience centre sales.
2. Kitchen and Laundry Products Sales: Sale of kitchen sinks, sink mixers, laundry tubs, and related accessories through same distribution channels.
3. Independent Living Products: Specialized bathroom products for aged care and independent living applications, including Opal collection designed for accessibility and wellbeing.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Caroma Industries designs, manufactures, and distributes bathroom and kitchen fixtures and fittings for Australian residential and commercial markets. The product range spans toilet suites, tapware, basins, showers, baths, kitchen sinks, and laundry products, organized into distinct collections (Luna, Liano, Contura, Urbane, Opal) and supported by proprietary technologies such as EasySwitch and Cleanflush. The company also serves the independent living and aged care segment through the Opal collection.

Product overview

Caroma Industries is an Australian bathroom products company with over 80 years of history, offering a unified portfolio of bathroom fixtures and fittings. The product lineup centers on distinct collections including Luna® (tapware with EasySwitch® inwall compatibility), Liano® (classic/minimalist tapware with accessories), Contura® (contemporary aesthetic with Cleanflush® toilet technology), Urbane® (premium contemporary design), and Opal® (independent living solutions). Beyond collections, the portfolio includes toilet suites featuring Cleanflush® rimless technology, basins, showers, baths, and kitchen/laundry products. The company also offers the Caroma Visualiser digital planning tool and operates sub-brands Clark and Dorf. Product categories span Bathroom (toilets, tapware, basins, showers, baths, accessories), Kitchen & Laundry (sinks, laundry tubs), and Independent Living & Care.

Differentiator

Problem solved

Functional benefit

Brands

• Luna®: Collection delivering reliable, durable design for everyday living — now featuring Luna II mixers with Caroma EasySwitch inwall compatibility
• Liano
• Contura®
• Urbane®
• Urbane® Universal Accessories
• Opal®
• EasySwitch
• Clark
• Dorf

Products and services

• Luna Collection (Luna II) Bathroom tapware collection featuring Luna II mixers with Caroma EasySwitch inwall compatibility, designed for reliable, durable everyday living use. Target customers include homeowners and renovators seeking quality tapware with future flexibility.
• Liano Collection Classic and minimalist bathroom tapware and accessories collection now complete with accessories, showers, and new brushed bronze finishes. Targeted at homeowners seeking classic or minimalist bathroom designs.
• Contura Collection (Contura II) Bathroom collection delivering a pure, honest aesthetic to match a range of bathroom styles, including the Contura II line featuring Cleanflush technology. Targeted at homeowners, specifiers, and trade professionals seeking contemporary bathroom fixtures.
• Urbane Collection Premium bathroom collection setting a new benchmark in contemporary Australian design, including tapware, sinks, and accessories. Targeted at homeowners and specifiers seeking premium contemporary bathroom solutions.
• Urbane Universal Accessories Bathroom accessory collection with beautiful designs that elevate livable bathrooms. Targeted at homeowners and specifiers seeking coordinated bathroom accessories.
• Opal Collection Independent living bathroom collection specially designed with practicality in mind to enhance wellbeing. Targeted at elderly individuals, aged care facilities, and users seeking accessible bathroom solutions.
• Toilet Suites Complete range of toilet suites including wall faced close coupled suites and Invisi Series II options featuring Cleanflush rimless technology. Targeted at homeowners, specifiers, and plumbers for residential and commercial projects.
• Clark (Sub-brand) Bathroom products brand under Caroma Industries, referenced in footer navigation.
• Dorf (Sub-brand) Bathroom and kitchen tapware brand under Caroma Industries, referenced in footer navigation.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caromaaustralia
• LinkedInlinkedin.com/company/caroma-industries
• Instagraminstagram.com/caromaaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caroma Industries