Rehab Assistans

What Rehab Assistans does

Rehab Assistans is a Swedish personal assistance provider founded in 2007, operating in the Höga Kusten region of Västernorrland county from offices in Härnösand (headquarters) and Örnsköldsvik. The company delivers personal assistance services to individuals with disabilities under the Swedish LSS law (Lagen om stöd och service till vissa funktionshindrade), with a differentiated offering that bundles rehabilitation, in-house physiotherapy, free legal aid for LSS matters, a training apartment for independent living practice, and a structured activity calendar including pool and gym sessions. Customers are individual end-users whose assistance hours are publicly funded through municipalities and Försäkringskassan.

The business runs on a recurring, government-funded revenue model in which the assigned number of assistance hours drives billings, with services delivered directly by employed personal assistants in customers' homes, at the training apartment, and at partner facilities such as Friskis & Svettis, Paradisbadet, and Härnösands sjukhus. The company has no proprietary technology platform; its product portfolio is operational and human-capital intensive, and it is quality-assured through Vårdföretagarna membership. Rehab Assistans is the consumer-facing brand of Inre Kraft i Norr AB (org. 556666-8611), which is consolidated within the Team Olivia Group (Team Olivia AB, org. 556742-0731), giving it access to shared corporate services for GDPR compliance, whistleblower functions, and group policies.

Name

Rehab Assistans

Legal name

Inre Kraft i Norr AB

Website

https://rehabassistans.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Rehab Assistans is a Swedish personal assistance provider in the Höga Kusten region, serving individuals with disabilities under LSS law with bundled rehabilitation, physiotherapy, free legal aid, and community activities, operating as part of the Team Olivia Group.

Ownership category

akta.pro rank

Product category

Personal Assistance Services (Disability Care)

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

akta.pro secondary industries

Balance, Fall Prevention & Gait Training In-Home (HSABADAH), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI), Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD)

Keywords

• Personal assistance services
• Disability support care
• LSS assistance provider
• Rehabilitation physiotherapy
• Independent living training

Headquarters

HQ city

Härnösand

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Personal Assistance Services (LSS): Government-funded personal assistance services under Swedish LSS law (Lagen om stöd och service till vissa funktionshindrade). Revenue comes from municipalities and Försäkringskassan (Swedish Social Insurance Agency) based on assigned assistance hours.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Rehab Assistans delivers personal assistance (personlig assistans) to individuals with disabilities under Swedish LSS law, with bundled rehabilitation and training led by an in-house physiotherapist, a training apartment for practicing independent living, free legal aid for LSS applications and appeals, and 24-hour on-call staffing support. Services are funded through municipalities and Försäkringskassan and delivered directly in customers' homes and activity venues across the Höga Kusten region.

Product overview

Rehab Assistans is a personal assistance company offering a unified service portfolio centered on Personlig Assistans (Personal Assistance) as its core product. The company differentiates through integrated rehabilitation services including Rehab och Träning, specialized Träningslägenhet (Training Apartment) for independent living practice, free Juridisk Hjälp (Legal Assistance) for LSS matters, and structured activity programs including Bassängträning and Gymträning. A 24-timmars Jour (24-Hour On-Call) service provides emergency staffing support. All services are coordinated through offices in Härnösand and Örnsköldsvik, with a focus on the Höga Kusten (High Coast) region of Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Personlig Assistans (Personal Assistance) Core personal assistance service providing support with daily activities, mobility, and everyday needs for individuals with disabilities, tailored to each customer's unique requirements and preferences. Funded through Swedish LSS law via municipalities and Försäkringskassan. Delivered by employed personal assistants in customers' homes across the Höga Kusten region with offices in Härnösand and Örnsköldsvik.
• Rehab och Träning (Rehabilitation and Training) Rehabilitation service offering customized exercise programs developed by physiotherapists (sjukgymnast), pool training in 33-degree warm water, and gym sessions at Friskis & Svettis facilities. Designed to build strength, mobility, and independence for personal-assistance customers.
• Träningslägenhet (Training Apartment) A practice apartment at the Härnösand headquarters where customers can rehearse independent living skills such as cooking, laundry, and daily routines in a safe, supported environment before transitioning to fully independent living.
• Juridisk Hjälp (Legal Assistance) Free legal advice service specialized in LSS (Act concerning Support and Service for Persons with Certain Functional Impairments) and personal assistance, helping customers with applications, appeals, and rights navigation, provided at no extra cost alongside personal-assistance services.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Friskis & SvettiscoreStrategic or Co-development PartnerPartnership for regular gym training sessions. Linda (physiotherapist) conducts weekly training sessions at Friskis & Svettis facilities in Örnsköldsvik, creating an inclusive and supportive training environment for customers.
• Team Olivia (Parent Company)coreOthersRehab Assistans is part of Team Olivia AB (org 556742-0731), a Swedish care services group. Team Olivia manages shared services including GDPR compliance, whistleblower functions, and corporate policies.
• Inre Kraft i Norr ABcoreOthersLegal entity responsible for the business operations. Inre Kraft i Norr AB (556666-8611) handles invoicing, contracts, and is the personuppgiftsansvarig (data controller) for customer data.
• Paradisbadet (Örnsköldsvik)minorOthersPool training facility used for warm water rehabilitation exercises. Sessions held weekly with physiotherapist supervision.
• Härnösands sjukhus (Rehabbassäng)minorOthersRehabilitation pool facility adjacent to Härnösand hospital used for weekly warm water exercises with person lift accessibility.
• SkulebergetminorOthersNature excursion partner for accessible cable car trips to Skuleberget top, including accessible paths and ramp routes.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Humana AB: One of Sweden's largest LSS personal assistance and home care providers; competes for the same Försäkringskassan-funded customers and uses a similar assistance-hour revenue model, though at much greater national scale.
• Frösunda Omsorg: Swedish personal assistance provider (now part of Humana) historically focused on LSS customers; competes in the same funding and service category with overlapping customer profiles.
• Assistansia: Mid-sized Swedish personal assistance provider operating on the same LSS/Försäkringskassan funding model; competes for similar customers in the individual-and-family services segment.
• Olivia Assistans: Sister brand within Team Olivia Group offering LSS personal assistance in other Swedish regions; directly comparable business model, funding structure, and group-level governance.
• Stödassistans: Swedish personal assistance provider targeting LSS customers with comparable individualized service offerings; similar small-to-mid regional operator profile.
• Omtanken Assistans: Smaller Swedish personal assistance provider with a comparable close-relationship service ethos; competes for the same LSS-eligible customers with a similar personalized model.
• Nytida (Ambea): Ambea's personal assistance and disability services brand in Sweden; directly comparable LSS personal assistance model targeting individuals with functional impairments.

Others

• Samhall: State-owned Swedish employer providing work and development opportunities for people with disabilities; connected ecosystem player overlapping with Rehab Assistans customers (e.g., Maria Melander's prior Samhall experience referenced in management team).

Broad incumbents

• Attendo AB: Large Nordic care provider with personal assistance as part of a much broader care portfolio; overlapping LSS customers but operates at significantly greater scale and geographic breadth.

Regional players

• Moment Omsorg: Regional care and personal assistance provider in northern Sweden; comparable LSS-funded service model but with limited overlap in core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rehabassistans
• Facebookfacebook.com/rehabassistans

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab Assistans