Royal County of Berkshire Polo Club

What Royal County of Berkshire Polo Club does

Royal County of Berkshire Polo Club is a private, family-owned polo and equestrian club located on a 220-acre estate in Windsor, England. Founded in 1985 by music industry executive Bryan Morrison — known for his role in managing acts including Pink Floyd, The Jam, Bee Gees and George Michael — the club opened in 1986 and has been operated by the Morrison family since inception, with current Chairman Jamie Morrison (Bryan's son) leading the business. The facility comprises seven polo fields, the United Kingdom's first all-weather polo arena, and stabling for over 200 horses, enabling year-round tournament play across handicap levels from 4 Goal through 22 Goal.

The club generates revenue across multiple streams: membership subscriptions, tournament entry and ticket sales, venue hire for corporate and private events, food and beverage operations, a proprietary clothing brand (Rock & Roll Lifestyle, launched 2005), and an on-site Polo Academy offering instruction and player development. Commercial partnerships underpin the tournament calendar, including Justerini & Brooks as title sponsor of the Prince of Wales Trophy, alongside equine veterinary (Shotter & Byers), equestrian transport (Tally Ho Farm), jewellery (Berry's Jewellers), and on-site boat hire. Digital reach includes approximately 6,000 Instagram followers, 20,000 Facebook followers, and live-streamed tournament coverage that has accumulated 36,000 views, indicating an emerging direct-to-audience channel.

The club serves a diversified customer base spanning polo members, amateur and professional players, spectators, corporate event clients, hospitality patrons, and academy students. Its primary defensible assets are land and infrastructure scale (220 acres, seven fields, all-weather arena), brand heritage tied to its founder's entertainment industry pedigree, and access to the Royal County of Berkshire address which carries social prestige in the UK equestrian market. The business operates with a headcount in the 11–50 range. No public financial disclosures are available.

Name

Royal County of Berkshire Polo Club

Legal name

Royal County of Berkshire Polo Club

Website

https://rcbpc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal County of Berkshire Polo Club is a private, family-owned polo and equestrian club on a 220-acre estate in Windsor, England, operating seven polo fields, the UK's first all-weather arena, and a 200-horse stable. It serves members, players, spectators, and corporate event clients through tournaments, hospitality, an academy, and a clothing brand.

Ownership category

akta.pro rank

Product category

Polo Club and Equestrian Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Horses and Other Equine Production (11292)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Polo club services
• Equestrian sports facility
• Event venue hire
• Sports club membership
• Polo academy training

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and seasonal memberships providing access to club facilities, polo fields, and member-exclusive events and amenities.
2. Ticket Sales: Revenue from ticketed events and premium tournaments. Public spectators attend most matches for free but certain high-profile events require ticket purchase.
3. Venue Hire: The club grounds and facilities are available for private hire, including corporate events, celebrations, and filming.
4. Food & Beverage: The Clubhouse and Chukkas Polo Cafe provide food and beverage services. Justerini & Brooks are official sponsors of the Member's Clubhouse wine selection.
5. Clothing Brand (Rock & Roll Lifestyle): In 2005, the club launched a lifestyle clothing brand reflecting the excellence, authenticity and exclusivity of the club.
6. Polo Academy: The polo academy provides lessons and training for newcomers and existing players seeking to improve their skills.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Royal County of Berkshire Polo Club operates a polo club and events venue on a 220-acre estate in Windsor, England. It sells polo club membership and playing access, hosts year-round polo tournaments from 4 Goal to 22 Goal, delivers coaching through its polo academy, hires out its grounds for corporate events and private celebrations, and provides on-site hospitality through the Clubhouse and Chukkas Polo Cafe.

Product overview

Royal County of Berkshire Polo Club, affectionately known as 'The Berkshire', is a leading polo club and events venue offering a comprehensive range of services. The core offering centers on polo club facilities including seven polo fields, the UK's first all-weather polo arena, stabling for over 200 horses, and a polo academy. The club operates year-round tournaments from 4 Goal to 22 Goal levels, alongside venue hire for events. Supporting services include membership programs, polo lessons, the Chukkas Polo Cafe for dining, and a members' Clubhouse featuring Justerini & Brooks-sponsored hospitality. The club also maintains a shop partnership with Blackhound Sports for merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Polo Club Membership and Facilities

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Justerini & BrookscoreGTM or Marketing PartnerJusterini & Brooks are the largest UK importer of fine wines. They are official sponsor of the Member's Clubhouse wine selection and title sponsor of the Justerini & Brooks Prince of Wales Trophy, a high goal tournament held in early May featuring the world's best polo players over a two-week period.
• Tally Ho FarmminorGTM or Marketing PartnerLong-established retailer of saddlery, polo equipment, riding wear, horse care products and horse feeds. Located just minutes from RCBPC on Crouch Lane, Winkfield.
• Berry's JewellersminorGTM or Marketing PartnerIndependent family-owned jewellers since 1897, known for superior quality jewellery and attention to detail. Specialise in luxury watches and fine jewellery including engagement rings, wedding rings, earrings and eternity rings.
• Shotter & ByerscoreStrategic or Co-development PartnerExceptional equine veterinary practice based in Surrey providing comprehensive horse healthcare services including dental checks, vaccinations, lameness workups, and medical investigations for horses and ponies on the estate.
• The Boat Hire CompanyminorGTM or Marketing PartnerLuxury skippered private boat hire on the River Thames serving Windsor, Eton, Bray, Maidenhead, Taplow, Bourne End and Marlow. Accommodates up to 12 passengers per boat, with option for two boats simultaneously (24 passengers). Popular for events including birthday parties, hen parties, engagement shoots, and wedding transfers.

Scale indicators7 records

Recent moves1 record

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rcbpc
• Facebookfacebook.com/rcbpc
• Xx.com/rcbpoloclub
• LinkedInlinkedin.com/company/royal-county-of-berkshire-polo-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal County of Berkshire Polo Club