NMR Group

What NMR Group does

NMR Group is a privately held Saudi Arabian investment and development holding company founded in 2006 in Riyadh, operating as a multi-sector parent for five wholly-owned subsidiaries across real estate, hospitality, retail, entertainment, and architectural services. The Group develops and manages a portfolio of branded operating businesses including NMR Real Estate (founded 2009, developing projects such as The Boulevard Riyadh, Nora Square, Nora Villas, and palace developments), NMR Hospitality (founded 2018, operating the Jareed Hotel 5-star boutique property and restaurant brands such as Tao, Morini, and Smoke Grill), NMR Retail (founded 2011, managing Nora Gardens and Papillon), Firstainment (founded 2007, pioneering sports entertainment in Saudi Arabia through Joy Zone centers and mobile entertainment units), and ATA Architects (founded 2009, with offices in Riyadh, Cairo, and Lisbon). Revenue is generated through a mix of real estate development sales, hospitality operations (rooms, F&B, spa), retail product sales, entertainment services, and architectural professional fees, with pricing that is quote-based across B2B and B2C channels.

The Group operates a sales-led GTM motion targeting both enterprise clients (real estate partners, hospitality guests, architecture clients) and consumer segments (retail buyers, entertainment consumers), primarily across Saudi Arabia with international architectural service delivery through Cairo and Lisbon offices. The company is not technology-driven — no proprietary software, AI, or platform technology is disclosed in source material, consistent with its identity as a diversified investment and operating holding aligned with Saudi Vision 2030 economic diversification goals. No external funding rounds, institutional investors, or revenue figures are disclosed; the firm appears self-funded and family/privately held, with 51-100 total employees serving across the portfolio.

Name

NMR Group

Legal name

NMR Group

Website

https://nmr.com.sa

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

NMR Group is a privately held Riyadh-based investment and development holding company founded in 2006, operating five wholly-owned subsidiaries across real estate development, luxury hospitality, retail, entertainment, and architectural services in Saudi Arabia.

Ownership category

akta.pro rank

Product category

Diversified Real Estate and Hospitality Investments

NAICS

Management of Companies and Enterprises (551), Offices of Other Holding Companies (551112), Real Estate Property Managers (53131), Traveler Accommodation (7211)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Non-Operating Establishments (9995)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Real estate development
• Luxury hospitality
• Retail brand management
• Architectural services
• Entertainment services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Real Estate Development: NMR Group develops commercial and residential real estate projects including The Boulevard luxury mixed-use district, Nora Square office spaces, Nora Villas, and palace projects in Riyadh.
2. Hospitality Services: NMR Hospitality operates luxury hotels (Jareed Hotel), restaurants (Morini, Tao, Tao Bistro, Tao Catering, Smoke Grill), spa services (Jimam Spa), and laundry services. Revenue generated from hotel stays, dining, and wellness services.
3. Retail Operations: NMR Retail manages retail brands including Nora Gardens (interior and outdoor décor) and Papillon (premium boutique). Revenue from product sales and brand management.
4. Entertainment Services: Firstainment provides sports entertainment including paintball, airsoft, adventure games through fixed centers (Joy Zone) and mobile units for events and private occasions.
5. Architectural Services: ATA Architects (Abdulmohsen Altheyab & Partners) provides architectural design, interior design, urban planning, and project management services from offices in Riyadh, Cairo, and Lisbon.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels1 record

Core offering

NMR Group is a Saudi Arabian investment and development company that establishes and operates wholly-owned subsidiaries across five sectors: real estate development (The Boulevard Riyadh, Nora Square, Nora Villas), luxury hospitality (Jareed Hotel, Tao, Morini, Jimam Spa), retail brand management (Nora Gardens, Papillon), architectural design and project management (ATA Architects), and sports/family entertainment (Firstainment, Joy Zone). The Group develops, owns, and directly operates physical assets and branded experiences, primarily headquartered in Riyadh with international architectural offices in Cairo and Lisbon.

Product overview

NMR Group is a Saudi Arabian investment and development company founded in 2006, headquartered in Riyadh, operating across multiple sectors through its subsidiaries. The company operates as a diversified investment portfolio with distinct business units: NMR Real Estate (established 2009) handles property development and management; NMR Retail (established 2011) manages retail brands including Nora Gardens and Papillon; NMR Hospitality (established 2018) operates hospitality brands including Jareed Hotel (5-star boutique), Tao restaurants, and Morini; Firstainment (established 2007) provides sports and family entertainment services; and ATA Architects (established 2009) offers architectural and engineering services. The group's strategy focuses on cross-industry investment aligned with Saudi Vision 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Jareed Hotel: Saudi Arabia's leading luxury boutique 5-star hotel in Riyadh, rooted in authentic Arab hospitality with world-class dining and luxurious facilities.
• Morini
• Jimam Spa
• The Living Room
• Jareed Laundry
• Tao
• Tao Bistro
• Tao Catering
• Smoke Grill
• Nora Gardens
• Papillon
• Firstainment
• Joy Zone
• The Boulevard
• Nora Square
• Nora Villas

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jareed (NMR Hospitality Brand)coreStrategic or Co-development Partner · 16 November 2025JCDC (Jeddah Central Development Company), owned by the Public Investment Fund, signed agreements with Jareed hotel brand as part of SR7+ billion investment for Jeddah Central destination development. This marks Jareed's entry into the Jeddah market as a luxury hotel brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dur Hospitality: Saudi-listed hospitality and real estate company operating hotels, residential compounds, and real estate in KSA. Comparable as a Saudi-based operator combining hospitality and property development under one corporate structure.
• Rawabi Holding: Saudi diversified group with operations across real estate, hospitality, construction, and services. Comparable diversified Saudi group structure with operating subsidiaries across multiple sectors.
• Kingdom Holding Company: Saudi-listed conglomerate that invests across multiple sectors including real estate, hospitality, and entertainment. Closest analog as a diversified Saudi investment and development group with operating subsidiaries across adjacent verticals.
• Jabal Omar Development: Saudi-listed real estate developer focused on large mixed-use developments adjacent to the Grand Mosque in Makkah, with integrated hospitality, retail, and residential components. Comparable integrated developer-operator model with hospitality and retail.
• SEDCO Holding: Saudi diversified holding company with global investments in real estate, hospitality, and other sectors. Comparable as a privately-held Saudi diversified investment group managing operating subsidiaries across multiple verticals.
• Al Hokair Group: Saudi-based conglomerate operating across hospitality, entertainment, and real estate, including theme parks, hotels, and restaurants. Comparable multi-vertical Saudi operator with entertainment and hospitality focus.
• Dar Al Arkan Real Estate Development: One of Saudi Arabia's largest real estate developers, listed on Tadawul, operating across residential, commercial, and mixed-use developments. Comparable as a Saudi-focused developer building premium lifestyle and mixed-use projects.

Broad incumbents

• Abdul Latif Jameel: Saudi-based diversified conglomerate with operations in real estate (Almarai real estate), hospitality, and other sectors. Comparable diversified Saudi holding structure with mixed operating subsidiaries.
• Emaar Properties: UAE-based global real estate developer (Burj Khalifa, Dubai Mall, Address Hotels) operating luxury mixed-use districts with hospitality and retail. Comparable in building integrated luxury developments with branded hotel and retail components.

Regional players

• Knowledge Economic City (KEC): Saudi-listed developer of mixed-use economic city projects in Madinah with integrated commercial, residential, and hospitality components. Comparable Saudi mixed-use developer with hospitality and retail integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nmr-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMR Group