Muurbloem
Muurbloem is a Dutch interior design studio that produces custom panoramic full-color printed wallcoverings, curtains, lighting, signage, and furniture for enterprise clients across hospitality, office, healthcare, education, residential, and events sectors.
- Company typePrivate
- Founded2000
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Muurbloem does
Muurbloem is a Dutch interior design studio headquartered in De Bilt, Netherlands, operating under the legal entity Muurbloem Holding B.V. The studio produces custom interior solutions spanning panoramic full-color printed wallcoverings, curtains, flooring, lighting, signage, and furniture, with its wallcovering designs engineered to repeat horizontally so they can fill walls of arbitrary height without visible seams. Its design library is organised into named collections including Bobijn, Botanic Garden, Curves & Stripes, Dots, Flowers + Leaves, Folds & Pleats, and Senses, supplemented by a registered Knitted Wall ceramic surface product.
The company serves enterprise clients across six verticals: hospitality, office and corporate, healthcare and housing organisations, education, residential, and events. Documented projects include the 900 m² Hotel Alexander in Amsterdam (delivered in six weeks, 20% under budget), the 262 m² Enginia Innovation Campus in Amersfoort (completed 2023), the 3,000 m² Cazas Wonen headquarters in Woerden (completed 15 October 2025), and custom signage for the Kimpton DeWitt Hotel. Leadership comprises Creative Director Gonnette Smits and Interior Architect Robert Westerveld, with the Bobijn collection co-developed with textile artist Tini Peels.
The business model is sales-led and project-based: each engagement is scoped directly with the client, priced by quote rather than a public price list, and includes design, supply, and project management. Wallcovering is sold per square metre, curtains carry a 50-linear-metre minimum order quantity, and furniture is custom-built. Distribution is direct to enterprise clients with referral flow through architects and property developers; no retail or marketplace channels are used. Revenue is generated from professional design services bundled with product supply, with no recurring-contract or licensing component visible.
Muurbloem firmographics
Firmographics- Name
- Muurbloem
- Legal name
- Muurbloem Holding B.V.
- Website
- https://muurbloem.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Muurbloem is a Dutch interior design studio that produces custom panoramic full-color printed wallcoverings, curtains, lighting, signage, and furniture for enterprise clients across hospitality, office, healthcare, education, residential, and events sectors.
- Ownership category
- akta.pro rank
Where Muurbloem is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Muurbloem business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Interior Design Services: Full-service interior design including concept development, design, calculation, project management, and execution for hospitality, office, healthcare, education, residential, and event projects.
- Custom Wallcovering Sales: Sale of custom-printed and collection wallcoverings with pricing based on square meters. Custom designs priced per square meter; collection designs available with samples on request.
- Curtain and Textile Products: Sale of custom print curtains in various fabric qualities including voile, dimout, and blackout. Minimum order quantities apply (50 linear meters for most curtain fabrics).
- Signage and Custom Elements: Custom signage solutions for hotels, offices and public interior/exterior spaces. Available in various materials including brass, brushed steel, oakwood, acrylic and vinyl decals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom wallcovering - Price per m² |
| Unit Pricing | Pay-as-you-go | Curtain fabrics - Minimum order 50 linear metres |
| Other | Pay-as-you-go | Furniture (Power of Beauty Table) - Price on request |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Muurbloem product offering
Product offeringCore offering
Muurbloem is a Dutch interior design studio that delivers bespoke interior design across commercial and residential environments. Its offering spans wallcoverings, curtains and drapery, flooring, signage, lighting, and furniture, coordinated end-to-end under a single creative direction. The studio serves hospitality, office, healthcare, education, residential, and events clients from its base in De Bilt, Netherlands.
Product overview
Muurbloem is an interior design studio offering a comprehensive portfolio of custom-designed interior products. The core offering centers on architectural wallcovering (wallpaper) collections featuring full-color panoramic prints with horizontal repetitions, available as predefined collections (Bobijn, Botanic Garden, Curves & Stripes, Dots, Flowers + Leaves, Folds & Pleats, Senses) or custom bespoke designs. Complementary product lines include custom printed curtains (with fabric variants ranging from voile to blackout), floor covering (carpets, tiles, rugs), custom signage (in brass, steel, wood, acrylic), bespoke lighting fixtures, and design furniture/objects (ceramic installations, glass bowls, tables). Services encompass concept development, interior architecture, materialization, lighting plans, and project management. The company operates as a full-service design studio from concept through execution, serving hospitality, office, healthcare, education, residential, and events sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services
- Custom Wallcoverings
- Curtains and Drapery
- Flooring Solutions
- Interior Signage
- Lighting Specification
- Furniture Supply
Quantifiable outcome
- Hotel Alexander project completed in 6 weeks (start to completion), with hotel remaining operational during renovation
- +1 more outcomes
Companies that use Muurbloem
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Muurbloem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Muurbloem partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Muurbloem competitors and assessment
Company assessmentDirect peers
- i29: Amsterdam-based interior design studio specializing in residential, commercial, and cultural interiors with a strong focus on bespoke spatial design - directly comparable in size, project-based model, and Dutch market focus to Muurbloem.
- Vescom: Dutch manufacturer of wallcoverings, curtains, and upholstery for the contract market (hospitality, healthcare, office) - directly comparable in wallcovering product category and target verticals.
- BN International: Dutch manufacturer specializing in wallcoverings and decorative surfaces for the contract and residential market - directly comparable in product category, contract-market orientation, and Dutch origin.
- Studio Linse: Dutch interior architecture firm delivering hospitality, office, and residential projects with end-to-end design and project management - similar service offering and Dutch-market focus to Muurbloem.
- Hofman Dujardin: Dutch interior architecture studio focused on hospitality, workplace, and residential projects, offering full design services with attention to materialization - directly comparable in market verticals and full-service approach to Muurbloem.
- Kinnasand: Scandinavian textile brand designing curtains and interior textiles for hospitality and residential markets - directly comparable in custom textile and curtain product category serving the same end verticals.
- Concrete Architectural Associates: Amsterdam-based interior design and architecture firm specializing in hotels, restaurants, retail, and offices with full-service design - comparable service scope and hospitality vertical focus.
- Studio Job: Dutch-Belgian design studio combining fine art, product design, and interiors, with proprietary collections and bespoke installations - similar model of combining custom design services with proprietary branded products.
Broad incumbents
- Mecanoo: Dutch architecture and interior design firm with broad portfolio including cultural, educational, and residential buildings - larger incumbent that overlaps in interior design for institutional clients.
- MVRDV: Major Dutch architecture firm with interior design capabilities across hospitality, cultural, and mixed-use projects - larger incumbent with overlapping capabilities but a much broader portfolio scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Muurbloem social profiles
Digital presenceMuurbloem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muurbloem leadership team
Management profileNumber of profiles
Profiles2 records
Muurbloem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muurbloem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muurbloem
What does Muurbloem do?
Muurbloem is a Dutch interior design studio that delivers bespoke interior design across commercial and residential environments. Its offering spans wallcoverings, curtains and drapery, flooring, signage, lighting, and furniture, coordinated end-to-end under a single creative direction. The studio serves hospitality, office, healthcare, education, residential, and events clients from its base in De Bilt, Netherlands.
Is Muurbloem a public or private company?
Muurbloem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Muurbloem founded?
Muurbloem was founded in 2000. It employs 1 to 10 people.
Where is Muurbloem based?
Muurbloem is headquartered in Utrecht, Netherlands, in the Europe region.
How does Muurbloem make money?
Four revenue lines are on record. Custom Interior Design Services are the primary driver. The others are custom Wallcovering Sales, curtain and Textile Products and signage and Custom Elements.
Who are Muurbloem's main competitors?
Direct peers on record are i29, Vescom, BN International, Studio Linse, Hofman Dujardin, Kinnasand, Concrete Architectural Associates and Studio Job. Broad incumbents are Mecanoo and MVRDV.
Does Muurbloem have an API?
No public API is recorded for Muurbloem.