Profina Capital

What Profina Capital does

PROFINACAPITAL GmbH, operating as Profina Capital, is an independent German insurance broker (Versicherungsmakler) headquartered in Essen and founded in 2005 by Ulrike Damasch, who has been active in insurance brokerage since 1992. The firm is registered under §34d Abs. 1 of the German Trade Regulation, is a member of BDVM (Bundesverband Deutscher Versicherungsmakler), and holds broker licenses in over 20 countries. Its business is the advisory, placement, and ongoing administration of insurance policies on behalf of clients, drawing on access to more than 60 insurance providers including Allianz, AXA, ERGO, HDI, and Zurich.

The firm serves six customer segments: private individuals, commercial enterprises (SMB), industrial enterprises, auto dealerships, property managers, and Financial Lines buyers (D&O, cyber, fidelity, manager legal protection, crisis/kidnap). Product coverage spans liability, household contents, accident, health/dental/hospital, legal protection, building, occupational disability, retirement planning, fire/EC, machinery, fleet, credit, cyber, and complete commercial policies. The technology layer consists of the ProfinaMobil customer mobile app for contract viewing, messaging, and damage reporting, supplemented by individualized web-based portals for commercial, auto dealership, and property manager clients. Distribution is exclusively direct, delivered through personal field advisory and inside sales, with the firm explicitly rejecting online self-service purchase as a design choice.

Revenue is generated exclusively through commissions paid by insurance carriers on placed policies, with no client fees and no disclosed revenue figures. Additional referral distribution is facilitated through partnerships with broker pools Fonds Finanz Maklerservice GmbH and bca AG, cooperating brokers including HanseBusiness Gate, germanBroker.net, and cyberDirekt, and technology providers MORGEN & MORGEN, Softfair, Franke und Bornberg, and NAFI. The firm has no funding history, no subsidiaries, no M&A activity, and operates as a privately held founder-controlled GmbH consistent with a traditional German Mittelstand insurance brokerage.

Name

Profina Capital

Legal name

PROFINACAPITAL GmbH

Website

https://profina-capital.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

PROFINACAPITAL GmbH is an independent German insurance broker headquartered in Essen, serving private, commercial, industrial, auto dealership, property manager, and Financial Lines clients across 20+ countries via personal advisory and access to 60+ insurance carriers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAJ

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance brokerage services
• Commercial insurance advisory
• Industrial insurance solutions
• Financial lines coverage
• Private insurance advisory

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Broker Commission: As an insurance broker (Versicherungsmakler), the company earns commission-based compensation paid directly by insurance companies for placing policies. This model aligns the broker's interests with finding optimal coverage for clients. No additional compensation or benefits are received from insurers beyond these commissions. The brokerage services are free for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PROFINACAPITAL GmbH operates as an independent insurance broker (Versicherungsmakler) providing personal advisory, placement, and ongoing management of insurance products across multiple client segments. Services include private insurance (liability, household contents, accident, health, legal protection, building, occupational disability, retirement planning), industrial insurance (fire/EC, liability, machinery, fleet, cyber, D&O, fidelity), commercial insurance, auto dealership coverage, property manager insurance, Financial Lines, Cyber insurance, and construction financing advisory.

Product overview

ProfinaCapital GmbH operates as an independent insurance broker (BDVM-Makler) offering advisory, placement, and ongoing management of insurance products across multiple segments: private individuals (Haftpflicht, Hausrat, Unfall, Kranken/Zahn/Zusatz, Rechtsschutz, Gebäude, Berufsunfähigkeit, Altersvorsorge), industrial enterprises (Feuer/EC, Haftpflicht, Maschinen, Flotten, Cyber, D&O, Vertrauensschaden, bAV, bKV), commercial businesses (Inhalts, Haftpflicht, Elektronik, Rechtsschutz, Kredit, Komplettpolicen, Cyber), auto dealerships, and property managers. Core service deliverables include risk analysis, contract design, documentation, ongoing policy administration, damage reporting and claims advocacy, and risk management reporting. The digital layer is anchored by the ProfinaMobil customer app and individual web portals for contract management, messenger communication, and damage reporting. Financial Lines products cover cyber, D&O, trust damage, manager legal protection, and crisis/kidnap coverage. The company also provides construction financing advisory. The product architecture is a service-led model where the human broker advisory relationship is central and technology is used to streamline administration and communication.

Differentiator

Problem solved

Functional benefit

Brands

• ProfinaMobil: Mobile customer app that provides an overview of all contracts, allows messenger communication, and enables quick and easy damage reporting.

Products and services

• Private Insurance Advisory (Private Absicherung) Insurance advisory and placement for private individuals covering private liability, household contents, accident, health/dental/hospital, legal protection, building, occupational disability, and retirement planning.
• Industrial Insurance Advisory (Industrielle Absicherung) Insurance advisory and placement for industrial clients covering fire/EC insurance, industrial liability, machinery, fleet management, fidelity/trust damage, cyber, D&O, occupational disability, and corporate health insurance (bKV).
• Commercial Insurance Advisory (Gewerbliche Absicherung) Insurance advisory for commercial enterprises covering contents, liability, electronics, legal protection, motor, credit, complete policies, and cyber insurance.
• Auto Dealership Insurance (Autohausabsicherung) Specialized insurance solutions tailored for car dealerships, including individual risk management reporting and bonus optimization, delivered through proprietary client portals.
• Property Manager Insurance (Hausverwalter) Insurance solutions customized for property managers, including asset protection, property damage, and liability coverage delivered via individualized web portals.
• Financial Lines Insurance Specialized insurance advisory covering cyber, trust damage (Fidelity/Embezzlement), D&O (Directors & Officers), Manager Legal Protection, and Kidnap & Crisis insurance.
• Cyber Insurance (Cyberversicherung) Cyber risk insurance covering hacker attacks, data breaches, ransomware, GDPR penalties (up to 4% of annual turnover or €20M), 72-hour breach notification requirements, and incident response via IT forensic experts and PR support.
• Construction Financing Advisory (Baufinanzierung) Construction financing advisory using mortgage platforms to find optimal financing concepts, evaluating total effective interest rates and net present value for individualized mortgage solutions.
• ProfinaMobil Customer Application Customer-facing mobile app enabling policyholders to view all their insurance contracts in one place, communicate via a built-in messenger, and submit damage claims quickly and conveniently. Registration is reviewed and approved by the company within two days.

Quantifiable outcome

• Quality insurance concepts that keep insurance premiums at lower levels in the medium and long term
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fonds Finanz Maklerservice GmbHcoreChannel Partner/ Reseller/ DistributorInsurance broker pool partner based in Munich providing distribution infrastructure and access to insurance products.
• bca AGcoreChannel Partner/ Reseller/ DistributorInsurance broker pool partner based in Oberursel facilitating access to insurance products and services.
• HanseBusiness Gate GmbHminorChannel Partner/ Reseller/ DistributorCooperating insurance broker based in Hamburg.
• germanBroker.netminorChannel Partner/ Reseller/ DistributorCooperating insurance broker network based in Hagen.
• cyberDirekt GmbHminorChannel Partner/ Reseller/ DistributorCooperating insurance broker based in Berlin specializing in cyber insurance.
• AllianzcoreOthersMajor insurance provider partner offering comprehensive insurance products across all segments.
• AXAcoreOthersMajor insurance provider partner offering comprehensive insurance products.
• ERGOcoreOthersMajor insurance provider partner offering comprehensive insurance products.
• HDIcoreOthersMajor insurance provider partner specializing in industrial and commercial coverage.
• ZurichcoreOthersMajor international insurance provider partner offering comprehensive insurance products.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MRH Trowe: Frankfurt-based independent German insurance broker with multi-line offerings across commercial, industrial, and specialty segments. Direct competitor in the independent Versicherungsmakler segment with comparable mid-market focus.
• Funk Gruppe: Hamburg-based independent German insurance broker and risk consultant serving industrial and mid-market clients across multiple lines including specialty and Financial Lines. Comparable in fiduciary broker positioning and industrial Mittelstand focus.
• Schunck Group: Munich-based independent German insurance broker offering commercial and industrial coverage with international reach. Comparable in fiduciary broker model and mid-to-large commercial client focus.
• Walter L. Hertwig Versicherungsmakler: Independent German Versicherungsmakler with industrial and commercial client focus. Comparable in independent broker positioning and Mittelstand client base.
• GGW Group: Independent German insurance broker with strong industrial and Financial Lines practice, including D&O and cyber. Comparable in specialty and industrial Mittelstand client focus.
• JDC Group: German insurance broker platform (Jung, DMS & Cie.) operating a brokerage and financial services distribution model with multiple pools and partner brokers. Operates in adjacent brokerage infrastructure and competes for similar German advisor pools.

Broad incumbents

• Marsh Germany: German arm of global broker Marsh (Marsh McLennan). Competes in industrial and Financial Lines brokerage with much broader international footprint and enterprise client base.
• Check24 Vergleichsportal: Germany's leading price-comparison portal for insurance and financial products. Competes in commoditized private lines where Profina's personal advisory model is structurally disadvantaged.
• Willis Towers Watson Germany: German subsidiary of global broker WTW, operating in commercial and specialty insurance brokerage as well as risk advisory. Overlaps with Profina's industrial and Financial Lines segments at larger scale.
• Aon Germany: German operations of Aon plc, one of the world's largest insurance brokers. Overlaps with Profina's industrial and Financial Lines practice but at significantly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profinacapital-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profina Capital